You are not your customer
A crucial reminder to truly understand and cater to your target audience's desires and behaviors.
Casey reminded me the other day of the epic experiment by Payless in Beverly Hills.
They revealed that customers were willing to pay high prices for what they perceived as status, even for shoes available at lower cost stores! Focus less on competition and more on who you're attracting.
Your brand's value lies in the eyes of your customers!
#CustomerFirst #BusinessStrategy #PerceptionIsReality #BrandValue #trashtalkbusinesspodcast #DTFT #short
