Tracking your numbers is important, but do you know who your customers are?
Understanding your demographic is crucial for any business.
If you're thinking "everyone" is your customer, think again. For Casey, it was a female between 35-45, who made the rules and decisions. Knowing this helped him focus his efforts and become a hero in their eyes.
Don't limit yourself, but don't ignore the power of knowing your audience.
If you want to listen to the full conversation above, head on over to [https://www.trashtalkbusinesspodcast.com/ep-43-i-dont-troubleshoot-sht-with-lenny-bernstein/](https://www.trashtalkbusinesspodcast.com/ep-43-i-dont-troubleshoot-sht-with-lenny-bernstein/)
#DTFT #junkremovalbusiness #Demographic #TargetAudience #BusinessTips #short
