Ep. 126 - Branding Is What Your Customers Experience with Howard Lim

Howard A. Lim grew up in Santa Barbara, California, in a family of eight siblings. His passion for creativity ignited at the age of five through finger painting. After completing his Applied Art and Design education at Cal Poly, San Luis Obispo, graduating in the top 10% of his major, and pursuing graduate studies in Advertising and Digital Media at the Art Center of Design in Pasadena, he founded HOW CREATIVE® in 1987. Lim's pioneering contributions to digital media design and advertising for Fortune 100 companies, such as Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP, positioned him at the forefront of contemporary branding with profound results.

MGM and Philips Interactive Media:

Lim's expertise in introducing DVDs to a market dominated by VHS and Betamax was instrumental in the rise of DVD technology, which became the dominant home movie viewing technology.

ABC Networks:

Developing offline ABC animations was a significant challenge, but Lim's innovative approach revolutionized and contributed to the motion graphics category.

University of California Santa Barbara (UCSB):

Lim branded UCSB's ACCESS card, a product combining debit card features with student ID. His successful campaign established the ACCESS card as the industry standard for universities across the United States.

Disney:

Lim created a presentation kit to attract investors for a stage production of Disney's hit animated film The Lion King. The award-winning m… Read More