Ep. 120 - Don't Be Your Own Ceiling: Hire Smarter with Ronnie Knuckles

WEBVTT

00:00:02.056 --> 00:00:02.556
Here we go.

00:00:02.637 --> 00:00:05.519
Welcome to episode 120 of

00:00:05.559 --> 00:00:08.284
the Trash Talk Business Podcast.

00:00:08.663 --> 00:00:09.666
This is your opportunity

00:00:09.766 --> 00:00:11.208
every week to grow, scale,

00:00:11.307 --> 00:00:13.410
and build your junk removal dream.

00:00:14.070 --> 00:00:15.231
So whether you're only first

00:00:15.252 --> 00:00:16.353
starting off or you're $10

00:00:16.353 --> 00:00:17.233
million in business,

00:00:17.312 --> 00:00:18.574
this is your opportunity to

00:00:18.634 --> 00:00:19.714
learn from those around you

00:00:20.035 --> 00:00:20.916
that are living in the

00:00:21.036 --> 00:00:22.056
waste and recycling

00:00:22.155 --> 00:00:23.196
industry and what they're

00:00:23.216 --> 00:00:25.559
doing to make their best

00:00:25.658 --> 00:00:27.100
practices happen.

00:00:27.739 --> 00:00:28.341
I'm Andy Wines,

00:00:28.400 --> 00:00:30.341
and today I'm joined by Ronnie Knuckles.

00:00:30.782 --> 00:00:31.483
And as always,

00:00:31.623 --> 00:00:32.802
that is the extent of what I

00:00:32.823 --> 00:00:33.564
know about this guy.

00:00:33.664 --> 00:00:35.985
Ronnie Knuckles, welcome to the podcast.

00:00:36.026 --> 00:00:36.665
How the hell are you?

00:00:37.345 --> 00:00:38.127
I'm doing good, man.

00:00:38.167 --> 00:00:38.587
How are you?

00:00:39.027 --> 00:00:39.307
Good.

00:00:40.008 --> 00:00:40.768
Why are you here?

00:00:41.615 --> 00:00:43.557
Well, I'm here for, uh,

00:00:43.857 --> 00:00:45.018
for a number of reasons, man.

00:00:45.098 --> 00:00:46.581
So first thing is I'm a junk

00:00:46.621 --> 00:00:48.862
removal guy by trade, uh,

00:00:48.902 --> 00:00:49.783
have a junk removal

00:00:49.804 --> 00:00:51.045
business in Louisville, Kentucky,

00:00:51.284 --> 00:00:52.066
Sergeant junket.

00:00:53.106 --> 00:00:55.348
Um, that business is still operating.

00:00:55.548 --> 00:00:57.250
I have moved into digital marketing,

00:00:57.290 --> 00:00:58.310
been a digital marketer for

00:00:58.332 --> 00:01:00.332
about three years and, uh,

00:01:00.353 --> 00:01:02.295
have been following you guys and, uh,

00:01:02.414 --> 00:01:04.277
and familiar with your brand camo crew.

00:01:05.078 --> 00:01:05.677
And so, um,

00:01:07.121 --> 00:01:07.421
Anyway,

00:01:07.903 --> 00:01:09.143
I wanted to come on here and kind

00:01:09.183 --> 00:01:10.483
of talk about what it is

00:01:10.524 --> 00:01:12.025
that I do and talk about

00:01:12.525 --> 00:01:13.085
some things that have

00:01:13.105 --> 00:01:14.727
worked for us and hopefully

00:01:14.766 --> 00:01:15.707
share some value with some

00:01:15.727 --> 00:01:16.929
people and help people grow.

00:01:17.569 --> 00:01:17.888
I like it.

00:01:18.549 --> 00:01:19.609
Our marketing episodes,

00:01:19.870 --> 00:01:20.450
sales and marketing

00:01:20.490 --> 00:01:21.591
episodes tend to be...

00:01:24.192 --> 00:01:26.036
uh, some of our better episodes, a lot,

00:01:26.356 --> 00:01:26.757
we just get,

00:01:26.798 --> 00:01:28.140
we get more people are interested in like,

00:01:28.319 --> 00:01:31.004
if people are going to, uh, jump, uh,

00:01:31.105 --> 00:01:31.665
episodes,

00:01:31.926 --> 00:01:33.769
that is what they like to jump to.

00:01:33.808 --> 00:01:35.111
Like they're going to watch selectively.

00:01:35.131 --> 00:01:37.495
Uh, we, we, I'm seeing higher numbers on,

00:01:37.655 --> 00:01:38.576
uh, um,

00:01:39.743 --> 00:01:40.543
No, Taylor's here.

00:01:40.563 --> 00:01:41.924
No, turn the camera a little.

00:01:41.984 --> 00:01:42.805
I want to sit right here.

00:01:43.286 --> 00:01:44.445
See, all right.

00:01:44.585 --> 00:01:44.986
There it is.

00:01:45.025 --> 00:01:45.266
Nice.

00:01:45.647 --> 00:01:45.927
All right.

00:01:45.947 --> 00:01:46.947
Taylor's adjusting the camera.

00:01:47.206 --> 00:01:50.049
Because my last show I did

00:01:50.069 --> 00:01:51.248
standing up and I sat down.

00:01:51.269 --> 00:01:51.468
I was like,

00:01:51.489 --> 00:01:52.290
I don't want to sit like this

00:01:52.329 --> 00:01:52.829
the whole time.

00:01:53.209 --> 00:01:55.210
So he knew he had to come in here.

00:01:55.611 --> 00:01:57.552
Instead of using hand and arm singles,

00:01:57.572 --> 00:01:59.212
let's like, yeah, there's nothing.

00:01:59.233 --> 00:02:00.832
Whatever.

00:02:00.852 --> 00:02:02.194
That's how we operate around here.

00:02:02.873 --> 00:02:04.174
Um, anyways, the background episodes,

00:02:04.215 --> 00:02:05.915
when people are more selective with, um,

00:02:06.694 --> 00:02:07.676
maybe onesie twosies, right?

00:02:07.695 --> 00:02:09.075
We have a really good solid base,

00:02:09.096 --> 00:02:10.006
about 250,

00:02:10.006 --> 00:02:11.776
300 listeners that watch every week.

00:02:11.817 --> 00:02:12.537
No questions asked.

00:02:12.977 --> 00:02:13.836
And then we have very,

00:02:14.038 --> 00:02:15.557
we want to get about 500 downloads.

00:02:15.858 --> 00:02:16.818
I see with the marketing ones,

00:02:16.837 --> 00:02:18.579
those are spiked like six or 700.

00:02:18.579 --> 00:02:19.679
So people are more selective

00:02:19.718 --> 00:02:21.460
or maybe they're doubling down or, um,

00:02:21.960 --> 00:02:22.800
We may have more people on

00:02:22.819 --> 00:02:23.539
their team listen to.

00:02:23.741 --> 00:02:24.661
So generally speaking,

00:02:24.681 --> 00:02:25.920
the marketing episodes do well.

00:02:26.140 --> 00:02:26.640
And it makes sense.

00:02:26.760 --> 00:02:28.481
Marketing in the six buckets

00:02:28.502 --> 00:02:29.801
of business is the first bucket.

00:02:29.822 --> 00:02:31.943
So you go marketing, sales, operations,

00:02:31.983 --> 00:02:32.502
the thing you do,

00:02:32.582 --> 00:02:33.622
resources that are human,

00:02:34.123 --> 00:02:35.264
and then finally the numbers.

00:02:35.764 --> 00:02:37.145
And I love to spend all my

00:02:37.164 --> 00:02:37.884
time on the numbers.

00:02:38.544 --> 00:02:39.044
However,

00:02:40.104 --> 00:02:42.645
the market has spoken and

00:02:42.806 --> 00:02:44.187
marketing and sales have a tendency to...

00:02:45.543 --> 00:02:46.562
garner better episodes

00:02:46.663 --> 00:02:48.683
because um we need the

00:02:48.723 --> 00:02:50.104
phone to ring right once

00:02:50.125 --> 00:02:51.344
the phone rings people got

00:02:51.365 --> 00:02:52.545
a pretty idea what they're

00:02:52.566 --> 00:02:53.665
going to do all right so

00:02:53.686 --> 00:02:55.086
let's talk about sergeant

00:02:55.127 --> 00:02:56.046
junket that's what that's

00:02:56.067 --> 00:02:57.206
what was the name or is the

00:02:57.247 --> 00:02:59.828
name okay I was the I was

00:02:59.867 --> 00:03:00.829
in louisville two weeks ago

00:03:00.889 --> 00:03:02.288
three weeks ago for oh dude

00:03:02.368 --> 00:03:03.129
I wish we'd had this

00:03:03.250 --> 00:03:04.169
episode before we could

00:03:04.189 --> 00:03:05.669
have linked up we could

00:03:05.689 --> 00:03:06.950
have I ate at a korean

00:03:07.010 --> 00:03:09.711
barbecue joint uh what was it called

00:03:10.758 --> 00:03:12.519
uh I have no idea something

00:03:12.558 --> 00:03:14.438
maybe yeah yeah I don't

00:03:14.479 --> 00:03:17.340
know um nice place my buddy

00:03:17.379 --> 00:03:19.221
lives there in now I'm

00:03:19.241 --> 00:03:19.860
gonna forget the name of

00:03:19.881 --> 00:03:21.042
the place the downtown

00:03:21.102 --> 00:03:22.262
downtown louisville he

00:03:22.301 --> 00:03:24.143
lives on speedy it's like

00:03:24.182 --> 00:03:26.104
some uh nice neighborhood

00:03:26.463 --> 00:03:27.443
in louisville anyways I

00:03:27.484 --> 00:03:28.243
know he lives on speedy

00:03:28.264 --> 00:03:30.664
drives without further ado

00:03:30.685 --> 00:03:31.665
let's get to okay so you

00:03:31.746 --> 00:03:32.566
currently still own the

00:03:32.586 --> 00:03:33.566
jungle company what is your

00:03:33.586 --> 00:03:34.366
involvement in the jungle

00:03:34.507 --> 00:03:35.227
company let's start there

00:03:35.805 --> 00:03:37.187
Well, I'm the owner of the company,

00:03:37.728 --> 00:03:39.669
but I'm pretty lightly involved.

00:03:39.789 --> 00:03:41.853
So actually in the room next

00:03:41.872 --> 00:03:44.316
to me is the operations manager.

00:03:45.056 --> 00:03:46.338
And so he's answering the

00:03:46.359 --> 00:03:47.561
phones and scheduling the

00:03:47.600 --> 00:03:50.564
jobs and going to do bids and everything.

00:03:51.205 --> 00:03:52.885
you know shaking babies and

00:03:53.265 --> 00:03:54.385
signing autographs you know

00:03:54.406 --> 00:03:55.727
that kind of thing but he

00:03:56.086 --> 00:03:57.967
is um managing the team as

00:03:58.007 --> 00:04:00.268
well so we've got a crew uh

00:04:00.307 --> 00:04:00.987
that's going out and doing

00:04:01.008 --> 00:04:01.828
the work he fills in

00:04:01.967 --> 00:04:03.209
sometimes like if a guy's

00:04:03.329 --> 00:04:04.908
out on vacation or sick or

00:04:04.929 --> 00:04:05.810
whatever he kind of fills

00:04:05.849 --> 00:04:06.669
in the gap but uh

00:04:07.754 --> 00:04:09.277
It took me a while to get to that.

00:04:09.598 --> 00:04:12.141
And just to be frank about it, man, I mean,

00:04:12.382 --> 00:04:13.484
I was working full time

00:04:13.984 --> 00:04:14.846
while I was running that

00:04:14.866 --> 00:04:16.168
junk removal business for

00:04:16.507 --> 00:04:18.550
the duration of its lifetime.

00:04:19.372 --> 00:04:22.336
And so I had structured it in a way

00:04:23.180 --> 00:04:25.341
Um, not that I recommend doing that, uh,

00:04:25.362 --> 00:04:26.701
because I don't, I don't,

00:04:27.122 --> 00:04:29.223
I think maybe to a certain point,

00:04:29.322 --> 00:04:30.002
but then eventually you

00:04:30.023 --> 00:04:31.343
need to just dive in or,

00:04:31.483 --> 00:04:32.302
or you're not going to make it.

00:04:32.524 --> 00:04:32.944
And, uh,

00:04:33.684 --> 00:04:35.843
we've had some several times we've had,

00:04:35.983 --> 00:04:36.785
we've covered that several times.

00:04:36.904 --> 00:04:37.204
People are like,

00:04:37.464 --> 00:04:39.125
how do I run a company part-time?

00:04:39.144 --> 00:04:40.086
I was like, poorly.

00:04:40.346 --> 00:04:40.906
Next question.

00:04:42.086 --> 00:04:42.567
Exactly.

00:04:42.766 --> 00:04:44.869
There's no other way to say it, dude.

00:04:45.869 --> 00:04:46.829
There's not, man.

00:04:47.810 --> 00:04:49.291
I mean, I'm going to call a spade a spade,

00:04:49.331 --> 00:04:49.471
right?

00:04:50.072 --> 00:04:51.954
And I know that because for seven years,

00:04:52.295 --> 00:04:54.677
I kind of sort of ran, not even,

00:04:54.697 --> 00:04:55.677
it was like five years.

00:04:55.757 --> 00:04:57.358
And then my brother took it

00:04:57.418 --> 00:04:58.740
over for a while that I deployed.

00:04:58.759 --> 00:05:00.120
So it's like, yeah, for five years,

00:05:00.182 --> 00:05:01.062
I fucked around, right?

00:05:01.281 --> 00:05:01.783
For five years,

00:05:01.822 --> 00:05:02.723
I had this thing that was

00:05:02.783 --> 00:05:03.944
like the fourth priority or

00:05:03.985 --> 00:05:05.105
fifth priority given the day.

00:05:05.865 --> 00:05:07.725
And yeah, I made money doing it.

00:05:07.766 --> 00:05:08.985
I enjoyed doing it and I

00:05:09.005 --> 00:05:09.966
didn't scale it for shit.

00:05:10.526 --> 00:05:10.725
Right.

00:05:10.846 --> 00:05:11.307
And again,

00:05:11.567 --> 00:05:13.346
I preface this for all of our listeners.

00:05:13.367 --> 00:05:14.427
I'm very consistent about this.

00:05:14.487 --> 00:05:14.668
Right.

00:05:15.228 --> 00:05:18.189
I did not walk into a, you know,

00:05:18.189 --> 00:05:21.028
12 truck operation, jungle company.

00:05:21.149 --> 00:05:21.290
Right.

00:05:21.329 --> 00:05:22.410
I didn't walk into, you know,

00:05:24.353 --> 00:05:24.913
$400,000 the first year.

00:05:24.934 --> 00:05:28.696
I did all the bullshit and

00:05:28.716 --> 00:05:29.956
the excuses for years and

00:05:29.976 --> 00:05:31.517
the side hustle.

00:05:32.398 --> 00:05:32.937
So for people like,

00:05:32.958 --> 00:05:33.918
you can't just jump all in.

00:05:33.959 --> 00:05:35.319
I'm like, I know, I didn't.

00:05:35.759 --> 00:05:37.500
And once I did, life was better.

00:05:37.521 --> 00:05:41.163
I'm telling you, don't wait five years.

00:05:41.202 --> 00:05:41.862
That's what I'm telling you.

00:05:41.882 --> 00:05:42.483
That's my message.

00:05:43.247 --> 00:05:43.807
I wish, you know,

00:05:43.827 --> 00:05:44.949
I look back and I think that a lot.

00:05:44.988 --> 00:05:45.348
I'm like, dude,

00:05:45.389 --> 00:05:47.129
if I just hadn't waited and dove in,

00:05:47.348 --> 00:05:47.709
you know,

00:05:48.249 --> 00:05:49.149
I may have never gotten into

00:05:49.189 --> 00:05:51.189
what I'm doing now, but, um,

00:05:51.529 --> 00:05:52.690
but still it would have

00:05:52.711 --> 00:05:53.550
worked out a hell of a lot

00:05:53.591 --> 00:05:54.290
better than it did.

00:05:54.310 --> 00:05:55.211
It took a long time.

00:05:55.250 --> 00:05:57.091
I had to bump my head and bleed a lot, uh,

00:05:57.132 --> 00:05:57.992
learn some hard lessons.

00:05:58.411 --> 00:06:00.492
Um, but I kind of got some lucky breaks,

00:06:00.552 --> 00:06:00.793
man.

00:06:01.192 --> 00:06:03.074
Uh, you know, we, we got lucky and, um,

00:06:03.473 --> 00:06:04.713
I was able to plug my dad

00:06:04.733 --> 00:06:05.593
into the business and he

00:06:05.634 --> 00:06:06.415
was able to kind of take

00:06:06.454 --> 00:06:07.355
over the operations for a

00:06:07.375 --> 00:06:08.095
while and allowed me to

00:06:08.134 --> 00:06:10.255
kind of figure out what

00:06:10.315 --> 00:06:11.115
worked and what didn't.

00:06:11.216 --> 00:06:11.276
And,

00:06:11.846 --> 00:06:13.286
as far as having an operations leader.

00:06:13.867 --> 00:06:15.447
And, you know,

00:06:15.466 --> 00:06:16.867
that eventually evolved into

00:06:16.908 --> 00:06:17.327
the marketing.

00:06:17.408 --> 00:06:18.228
I'd worked with marketing

00:06:18.249 --> 00:06:19.809
companies like everybody

00:06:19.889 --> 00:06:20.970
else and a lot of them

00:06:21.290 --> 00:06:22.290
didn't provide results.

00:06:22.410 --> 00:06:24.350
And so I wanted to be the

00:06:24.391 --> 00:06:26.891
guy who came in and got

00:06:26.932 --> 00:06:27.872
results organically.

00:06:28.112 --> 00:06:30.192
I really believe in organic results.

00:06:30.432 --> 00:06:32.733
And I know that that's, you know,

00:06:32.754 --> 00:06:33.915
a lot of people like to debate that,

00:06:33.954 --> 00:06:35.634
but I think that one

00:06:35.716 --> 00:06:36.675
organic marketing on the

00:06:36.716 --> 00:06:38.596
ground and then organic marketing online,

00:06:38.637 --> 00:06:39.076
I think are,

00:06:40.194 --> 00:06:40.694
invaluable.

00:06:40.975 --> 00:06:42.036
I mean, I think those are the,

00:06:42.216 --> 00:06:43.377
the ways to really grow

00:06:43.396 --> 00:06:44.257
that brand longterm.

00:06:44.298 --> 00:06:45.439
And so anyway, that's,

00:06:45.519 --> 00:06:46.699
that's what we've evolved into.

00:06:47.079 --> 00:06:48.781
And, uh, that business is, is great.

00:06:48.841 --> 00:06:49.721
Like I said, it's, uh,

00:06:50.343 --> 00:06:51.543
not a huge moneymaker for me,

00:06:51.744 --> 00:06:54.005
but it provides jobs to the guys that, uh,

00:06:54.125 --> 00:06:55.367
that work inside of that business.

00:06:55.427 --> 00:06:56.567
It's a good cashflow business.

00:06:56.627 --> 00:06:58.810
It pays for our building and, you know,

00:06:58.889 --> 00:07:00.992
gym equipment and, and things like that.

00:07:01.072 --> 00:07:01.733
So, uh,

00:07:02.293 --> 00:07:03.514
I love the industry that the

00:07:03.574 --> 00:07:04.415
primary people that we

00:07:04.454 --> 00:07:05.636
serve are junk removal and

00:07:05.675 --> 00:07:06.617
dumpster rental clients.

00:07:06.677 --> 00:07:07.937
And so, uh,

00:07:08.423 --> 00:07:09.524
you know, you know, once you,

00:07:09.625 --> 00:07:10.826
you kind of know the industry, you know,

00:07:10.925 --> 00:07:12.528
you get your feet in the door and you,

00:07:12.687 --> 00:07:13.548
you understand the lingo

00:07:13.588 --> 00:07:14.750
and how to speak and work

00:07:14.769 --> 00:07:15.630
with people and help people.

00:07:15.651 --> 00:07:17.351
Uh, and we're very good at it, man.

00:07:17.653 --> 00:07:20.175
So, uh, but yeah, you, you can't,

00:07:20.795 --> 00:07:22.877
you can't halfway do it or, or it's,

00:07:23.017 --> 00:07:23.817
you're going to get halfway

00:07:23.858 --> 00:07:25.439
freaking results the whole time.

00:07:25.839 --> 00:07:26.120
So, uh,

00:07:27.221 --> 00:07:28.463
Yeah.

00:07:28.562 --> 00:07:29.363
Shit in, shit out.

00:07:29.483 --> 00:07:29.644
Right.

00:07:29.684 --> 00:07:30.223
I mean, that's it.

00:07:31.966 --> 00:07:32.966
I'm all about efficiency.

00:07:33.005 --> 00:07:35.208
The fact is you got to put the work in,

00:07:35.228 --> 00:07:36.309
figure out how to do it and

00:07:36.389 --> 00:07:37.829
then make it efficient when

00:07:37.910 --> 00:07:39.610
people go into it lazy.

00:07:39.771 --> 00:07:40.031
Right.

00:07:40.151 --> 00:07:40.732
Without actually figuring

00:07:40.752 --> 00:07:41.533
out how to do it right.

00:07:41.892 --> 00:07:42.012
Right.

00:07:42.033 --> 00:07:42.973
Efficiency is learning how

00:07:42.994 --> 00:07:44.115
to do it right with less steps,

00:07:44.514 --> 00:07:45.576
which is the opposite of lazy,

00:07:45.615 --> 00:07:46.896
which is doing less stuff

00:07:46.937 --> 00:07:48.038
than occasionally getting it right.

00:07:48.665 --> 00:07:49.045
You know, that's,

00:07:49.086 --> 00:07:50.105
that's what ends up happening.

00:07:50.125 --> 00:07:50.665
All right.

00:07:50.685 --> 00:07:51.346
So let's,

00:07:51.367 --> 00:07:52.807
so I get a grasp because I'm a

00:07:52.826 --> 00:07:53.346
numbers guy.

00:07:53.687 --> 00:07:55.867
How long ago, when did you start the junk?

00:07:55.887 --> 00:07:57.487
We'll get you caught up to the marketing.

00:07:57.507 --> 00:07:58.367
We'll get to that at some point.

00:07:58.548 --> 00:07:59.108
Oh yeah.

00:07:59.767 --> 00:08:00.488
So when did you start the

00:08:00.509 --> 00:08:01.228
junk and wool company?

00:08:01.949 --> 00:08:04.269
We started that business in 2018, November,

00:08:04.269 --> 00:08:04.408
2018.

00:08:04.408 --> 00:08:04.548
Okay.

00:08:05.709 --> 00:08:07.730
And how long did you double?

00:08:07.790 --> 00:08:08.410
How long did you,

00:08:08.449 --> 00:08:10.190
how long were you employed

00:08:10.550 --> 00:08:11.831
and had that as like a side hustle?

00:08:13.153 --> 00:08:13.413
Well,

00:08:13.533 --> 00:08:16.815
that was running... I started working

00:08:16.855 --> 00:08:18.456
for the marketing agency full-time.

00:08:18.497 --> 00:08:19.898
Let me back up.

00:08:19.978 --> 00:08:20.958
It gets a little confusing.

00:08:21.699 --> 00:08:22.920
So I started that in 2018,

00:08:22.920 --> 00:08:24.360
was working full-time when I launched it.

00:08:24.380 --> 00:08:26.161
I was working for a large

00:08:26.221 --> 00:08:27.122
distribution company.

00:08:27.942 --> 00:08:33.886
And fast forward to like 2021, late 2021,

00:08:33.886 --> 00:08:35.168
we started the marketing agency.

00:08:35.187 --> 00:08:36.269
So now I've got two

00:08:36.308 --> 00:08:37.730
businesses running and I'm

00:08:37.750 --> 00:08:38.509
working full-time.

00:08:38.529 --> 00:08:39.551
I was going to manage...

00:08:40.110 --> 00:08:42.013
You were full-time that entire three years,

00:08:42.072 --> 00:08:42.852
three-plus years.

00:08:43.313 --> 00:08:43.634
Correct.

00:08:43.994 --> 00:08:44.894
You had a job, and then what?

00:08:44.914 --> 00:08:46.615
You had a couple guys doing the work,

00:08:46.655 --> 00:08:47.576
and you were picking up the phone?

00:08:48.018 --> 00:08:49.479
Or they were picking up the phone?

00:08:49.839 --> 00:08:51.179
I had my dad answering the phone.

00:08:51.220 --> 00:08:53.361
So he – long story short,

00:08:53.402 --> 00:08:54.962
he couldn't – he was a mechanic.

00:08:55.082 --> 00:08:57.325
He had cancer, got on disability,

00:08:57.365 --> 00:08:58.546
couldn't go back and turn wrenches,

00:08:58.586 --> 00:08:59.506
and he needed something to do.

00:08:59.527 --> 00:09:00.408
But he could only make like –

00:09:00.908 --> 00:09:01.869
a thousand bucks a month or

00:09:01.908 --> 00:09:02.528
something like he couldn't

00:09:02.548 --> 00:09:03.589
make any money because then

00:09:03.609 --> 00:09:04.590
he would lose his disability,

00:09:04.629 --> 00:09:06.230
but he physically couldn't do anything.

00:09:06.291 --> 00:09:07.571
So I, um,

00:09:08.131 --> 00:09:09.652
had him answering the phones and

00:09:09.711 --> 00:09:11.133
paid him a small salary and, and,

00:09:11.173 --> 00:09:12.313
you know, um,

00:09:12.573 --> 00:09:14.215
so that freed me up to be able to go,

00:09:14.235 --> 00:09:16.755
okay, that business is fine.

00:09:16.956 --> 00:09:18.476
It's cash flowing.

00:09:18.496 --> 00:09:19.216
We're not losing,

00:09:19.236 --> 00:09:20.378
we're not hemorrhaging money.

00:09:20.398 --> 00:09:20.437
Um,

00:09:21.957 --> 00:09:24.038
and I need to fix the marketing problem.

00:09:24.179 --> 00:09:24.620
And so, um,

00:09:25.299 --> 00:09:27.081
Um, I I'm a, I'm a veteran as well.

00:09:27.100 --> 00:09:28.381
I had some time left on my,

00:09:28.542 --> 00:09:29.923
my voc rehab and went back

00:09:29.962 --> 00:09:31.602
and it was stupid to use

00:09:31.643 --> 00:09:32.923
that on marketing because

00:09:32.964 --> 00:09:35.625
it changes every six months, but, um,

00:09:36.066 --> 00:09:37.005
learned enough to,

00:09:37.466 --> 00:09:38.866
to be able to partner with the guy and,

00:09:39.027 --> 00:09:40.268
and got into the building

00:09:40.288 --> 00:09:41.248
websites and ranking

00:09:41.268 --> 00:09:42.028
websites and all that.

00:09:42.668 --> 00:09:44.750
Um, but anyway, that was 2021.

00:09:45.051 --> 00:09:48.913
And then in 2023, I took the leap, left my,

00:09:49.573 --> 00:09:50.835
so early 2023 took,

00:09:50.855 --> 00:09:53.196
it's been about a year, almost two years,

00:09:54.256 --> 00:09:56.619
um, left my full-time job,

00:09:56.639 --> 00:09:57.980
been doing the marketing agency.

00:09:58.639 --> 00:10:00.160
And, um, and so, yeah,

00:10:00.181 --> 00:10:00.822
I actually worked for a

00:10:00.841 --> 00:10:01.721
veteran nonprofit for a

00:10:01.741 --> 00:10:03.744
while as well as the COO, but you know,

00:10:03.764 --> 00:10:03.903
I was,

00:10:04.364 --> 00:10:06.625
had the freedom to kind of run this

00:10:06.686 --> 00:10:07.666
business and do that at the

00:10:07.706 --> 00:10:08.746
same time as office work.

00:10:08.846 --> 00:10:09.908
So, um,

00:10:11.283 --> 00:10:13.764
A lot happened in the last six years,

00:10:13.865 --> 00:10:15.047
kind of crammed a lot in there,

00:10:15.086 --> 00:10:16.067
starting two businesses and

00:10:16.086 --> 00:10:16.768
working full time.

00:10:16.807 --> 00:10:18.590
And I don't recommend that to anyone.

00:10:18.710 --> 00:10:19.971
And I'm hoping that by

00:10:20.010 --> 00:10:21.052
sharing some of the

00:10:21.091 --> 00:10:22.253
knowledge I've gained through that,

00:10:22.293 --> 00:10:22.933
that people don't have to

00:10:22.974 --> 00:10:23.714
learn those same hard

00:10:23.754 --> 00:10:25.495
lessons and deal with as

00:10:25.535 --> 00:10:26.476
many sleepless nights

00:10:26.736 --> 00:10:27.758
because you're going to deal with some.

00:10:28.438 --> 00:10:28.639
Yeah.

00:10:29.058 --> 00:10:30.321
And so now what's your situation?

00:10:30.341 --> 00:10:32.743
How big is the drunk roll company now?

00:10:33.163 --> 00:10:33.403
Trucks?

00:10:34.312 --> 00:10:36.712
employees, whatever you can share.

00:10:37.354 --> 00:10:38.293
We're running two trucks.

00:10:38.734 --> 00:10:38.875
Um,

00:10:39.115 --> 00:10:40.916
we get up to four employees during busy

00:10:40.956 --> 00:10:41.316
season.

00:10:41.556 --> 00:10:42.777
Sometimes we'll, you know,

00:10:42.817 --> 00:10:43.476
sometimes we'll bring in

00:10:43.517 --> 00:10:44.337
some additional helpers.

00:10:44.618 --> 00:10:47.038
We have two that are consistent, uh,

00:10:47.038 --> 00:10:48.279
40 hours a week, year round.

00:10:48.720 --> 00:10:49.399
Um, and they'll, you know,

00:10:49.480 --> 00:10:50.841
depending on the week, uh,

00:10:50.880 --> 00:10:52.461
both they'll split trucks

00:10:52.542 --> 00:10:53.623
and if there's enough for

00:10:53.722 --> 00:10:54.663
one guy to go do the work.

00:10:54.763 --> 00:10:56.423
But, uh, anyway, so, uh,

00:10:57.705 --> 00:10:59.145
That business is, you know,

00:10:59.225 --> 00:11:02.547
we're doing 30K, 35K a month in revenue,

00:11:03.607 --> 00:11:04.427
not running any ads.

00:11:04.628 --> 00:11:07.210
It's all organic online mostly and repeat.

00:11:08.590 --> 00:11:09.471
And then so the marketing

00:11:09.530 --> 00:11:13.273
agency that is here right now,

00:11:13.312 --> 00:11:14.673
we're serving about 40 junk

00:11:14.692 --> 00:11:15.374
removal and dumpster rental

00:11:15.394 --> 00:11:16.354
clients around the country.

00:11:16.474 --> 00:11:17.995
We serve one client per service area.

00:11:18.014 --> 00:11:18.695
So it's not like I can

00:11:18.735 --> 00:11:20.296
double up in cities and stuff like that.

00:11:22.317 --> 00:11:23.538
But yeah, so, you know,

00:11:23.577 --> 00:11:24.359
between the two of them,

00:11:24.599 --> 00:11:25.859
we're doing well and we wouldn't be.

00:11:26.359 --> 00:11:26.558
You know,

00:11:27.058 --> 00:11:28.620
I go back to last year when I

00:11:28.700 --> 00:11:29.820
jumped into this full time.

00:11:29.919 --> 00:11:31.020
It was a complete leap of faith.

00:11:31.581 --> 00:11:32.520
We had five clients.

00:11:33.902 --> 00:11:35.341
I hadn't really built my brand.

00:11:35.402 --> 00:11:35.841
And I mean,

00:11:35.861 --> 00:11:36.923
people knew who I was because

00:11:36.962 --> 00:11:38.102
of junk removal, but they didn't know.

00:11:38.763 --> 00:11:39.503
It's weird when a junk

00:11:39.523 --> 00:11:40.524
removal guy jumps from junk

00:11:40.543 --> 00:11:41.384
removal to marketing, right?

00:11:41.403 --> 00:11:42.703
You got to really prove yourself.

00:11:42.724 --> 00:11:43.725
Yeah.

00:11:44.245 --> 00:11:44.345
Yeah.

00:11:44.365 --> 00:11:44.605
I mean, yeah.

00:11:44.625 --> 00:11:45.284
What do you call it?

00:11:45.304 --> 00:11:45.365
Lee?

00:11:48.586 --> 00:11:49.826
uh over there with uh junk

00:11:49.846 --> 00:11:50.606
removal authority I mean

00:11:50.647 --> 00:11:52.248
he's right yeah I mean jre

00:11:52.268 --> 00:11:52.868
he's probably one of the

00:11:52.967 --> 00:11:56.009
the bigger ones um camera

00:11:56.190 --> 00:11:58.510
blue fucking blue what

00:11:58.551 --> 00:12:00.591
lewis lewis was he in junk

00:12:00.631 --> 00:12:02.351
removal yeah yeah I think

00:12:02.371 --> 00:12:04.332
he uh he and a partner

00:12:04.352 --> 00:12:05.153
started a junk removal but

00:12:05.173 --> 00:12:06.774
it still runs in canada yep

00:12:06.933 --> 00:12:07.794
that's what I thought yeah

00:12:07.835 --> 00:12:10.436
my guy lewis um yeah we've

00:12:10.456 --> 00:12:11.576
had yeah I mean obviously

00:12:11.635 --> 00:12:12.256
I've interviewed a few

00:12:12.277 --> 00:12:15.278
people here um 120 episodes

00:12:15.317 --> 00:12:16.577
we had 120 episodes today

00:12:16.599 --> 00:12:17.519
so we're doing something

00:12:17.958 --> 00:12:18.879
That's awesome.

00:12:19.019 --> 00:12:20.860
Shout out listeners.

00:12:20.880 --> 00:12:21.802
I don't know if we're

00:12:21.822 --> 00:12:22.582
supposed to shout out there.

00:12:23.062 --> 00:12:26.645
Right at the beginning of the podcast,

00:12:26.666 --> 00:12:27.686
Taylor's always like, episode 120.

00:12:27.686 --> 00:12:28.886
I was like, all right, cool.

00:12:28.907 --> 00:12:29.427
We made it to 120.

00:12:29.467 --> 00:12:31.729
The goal originally was 10.

00:12:32.669 --> 00:12:33.451
We'll do 10 episodes.

00:12:33.471 --> 00:12:34.051
Then it was 50.

00:12:34.091 --> 00:12:34.370
Then it was 100.

00:12:35.913 --> 00:12:37.553
Now the goal is to have fun

00:12:37.714 --> 00:12:39.375
and do episodes every week.

00:12:40.696 --> 00:12:41.336
When it comes to...

00:12:43.326 --> 00:12:44.727
The day it's no longer fun,

00:12:44.868 --> 00:12:45.889
the day it turns into work

00:12:45.928 --> 00:12:46.688
is the day I'm not

00:12:46.749 --> 00:12:49.389
interested in continuing the journey.

00:12:50.691 --> 00:12:51.551
That's it.

00:12:51.591 --> 00:12:54.392
That's as simple as it is.

00:12:55.712 --> 00:12:56.572
I want to do this.

00:12:57.114 --> 00:12:58.693
There's no need to do this.

00:12:58.974 --> 00:13:00.095
I want to do this podcast.

00:13:00.595 --> 00:13:01.916
As soon as I no longer want

00:13:01.936 --> 00:13:03.035
to do the podcast,

00:13:03.216 --> 00:13:04.376
I do this magical thing

00:13:04.397 --> 00:13:05.677
called not do the fucking thing.

00:13:06.557 --> 00:13:07.038
I stop.

00:13:07.837 --> 00:13:08.578
It's like you had to want to

00:13:08.599 --> 00:13:09.038
do junk removal.

00:13:11.724 --> 00:13:12.904
And you had a want to do

00:13:12.924 --> 00:13:13.825
this marketing company.

00:13:13.845 --> 00:13:14.586
You didn't need to.

00:13:14.625 --> 00:13:15.346
You had a job, right?

00:13:15.365 --> 00:13:15.966
You had a J-O-B.

00:13:16.527 --> 00:13:18.227
And yet you chose to level up, right?

00:13:18.268 --> 00:13:20.349
Break through a ceiling, 10 extra life.

00:13:20.750 --> 00:13:22.370
Whatever mantra you want to go with,

00:13:22.750 --> 00:13:24.192
that's what you went with.

00:13:24.631 --> 00:13:26.273
And that's the message I'm

00:13:26.312 --> 00:13:27.374
habitually talking about

00:13:27.413 --> 00:13:28.193
here on the podcast.

00:13:28.254 --> 00:13:28.595
It's that-

00:13:30.515 --> 00:13:32.316
when you stay where you're at, right?

00:13:32.355 --> 00:13:33.517
Nothing changes when nothing changes.

00:13:33.537 --> 00:13:34.537
So for the people that want

00:13:34.576 --> 00:13:35.878
to stay with what they're doing, cool.

00:13:36.258 --> 00:13:37.077
Even with you, it's like, all right,

00:13:37.538 --> 00:13:38.719
two trucks, they're doing the thing.

00:13:39.158 --> 00:13:39.418
Cool.

00:13:39.759 --> 00:13:40.879
That's your level of success.

00:13:41.200 --> 00:13:42.581
Cash flows, pays for the building,

00:13:42.900 --> 00:13:43.860
pays for the gym equipment,

00:13:44.402 --> 00:13:45.601
puts a little cheddar in your pocket,

00:13:46.462 --> 00:13:47.482
provides a little stability

00:13:47.523 --> 00:13:50.004
potentially for when, you know,

00:13:50.144 --> 00:13:52.345
you went from five clients to 40, right?

00:13:52.384 --> 00:13:53.505
I'm sure at some point, right?

00:13:53.525 --> 00:13:54.605
Some of the money you made,

00:13:54.625 --> 00:13:55.886
like it was nice to have.

00:13:57.506 --> 00:13:58.648
Probably can't live on five clients.

00:14:00.332 --> 00:14:02.115
You cannot, you cannot do that.

00:14:02.336 --> 00:14:03.037
Yeah.

00:14:03.057 --> 00:14:04.518
Yeah.

00:14:05.078 --> 00:14:05.879
Story checks out.

00:14:06.260 --> 00:14:08.523
You were, you were right, Andy.

00:14:11.626 --> 00:14:12.749
Throwing it out there.

00:14:13.129 --> 00:14:14.110
Right.

00:14:15.051 --> 00:14:16.173
So what suite of services do

00:14:16.192 --> 00:14:17.715
you guys offer on the marketing side now?

00:14:18.658 --> 00:14:22.078
So we primarily focus on website design,

00:14:22.139 --> 00:14:23.678
obviously kind of being the base layer,

00:14:23.759 --> 00:14:24.719
kind of the foundation,

00:14:26.178 --> 00:14:27.279
because you can't you're

00:14:27.299 --> 00:14:28.220
not going to market well

00:14:28.340 --> 00:14:29.779
online if you don't have a

00:14:29.820 --> 00:14:30.559
good foundation.

00:14:31.399 --> 00:14:33.341
We also do SEO,

00:14:33.600 --> 00:14:35.120
which is something that's

00:14:35.160 --> 00:14:36.120
up for debate in a lot of

00:14:36.160 --> 00:14:36.821
different markets.

00:14:37.581 --> 00:14:38.280
And then we do Google

00:14:38.301 --> 00:14:39.481
Business Profile Management,

00:14:39.501 --> 00:14:40.542
which used to be kind of

00:14:40.581 --> 00:14:41.701
like an add on service.

00:14:42.522 --> 00:14:44.602
But we've brought our SEO

00:14:44.663 --> 00:14:45.743
and Google Business Profile

00:14:45.783 --> 00:14:46.982
service and combine the two.

00:14:47.923 --> 00:14:49.144
because I believe that

00:14:49.504 --> 00:14:50.745
really ranking well

00:14:50.845 --> 00:14:51.865
organically means you're

00:14:51.885 --> 00:14:52.666
going to rank well in the

00:14:52.706 --> 00:14:53.626
maps and you're going to

00:14:53.667 --> 00:14:54.587
rank well in the organic

00:14:54.628 --> 00:14:56.769
sections and they need to hold hands.

00:14:57.250 --> 00:14:59.230
And so we do that as a combo package now.

00:14:59.871 --> 00:15:00.091
All right.

00:15:00.152 --> 00:15:01.292
So I have two questions I

00:15:01.312 --> 00:15:01.913
want to talk about.

00:15:01.932 --> 00:15:02.393
I want to talk.

00:15:02.493 --> 00:15:04.153
So you write it down or

00:15:04.173 --> 00:15:05.472
Taylor or someone remember for me.

00:15:07.193 --> 00:15:07.474
Thank you.

00:15:07.754 --> 00:15:09.474
So I want to talk about what that means.

00:15:09.573 --> 00:15:09.774
Right.

00:15:10.034 --> 00:15:12.174
Google my business full suite of services.

00:15:12.414 --> 00:15:14.255
And I'm asking because I

00:15:14.296 --> 00:15:15.296
know what I pay and I know

00:15:15.316 --> 00:15:16.655
what I do marketing wise.

00:15:17.196 --> 00:15:18.777
I know what I do.

00:15:20.859 --> 00:15:22.301
I track what's working and

00:15:22.321 --> 00:15:23.221
what's not working.

00:15:23.241 --> 00:15:24.864
Google LSA was fucking terrible.

00:15:25.283 --> 00:15:27.046
Google LSA did not work for us.

00:15:27.285 --> 00:15:28.467
We ran the play for 90 days.

00:15:28.827 --> 00:15:31.211
We also recently ran another

00:15:31.250 --> 00:15:32.111
marketing initiative.

00:15:32.451 --> 00:15:33.572
I always said,

00:15:33.592 --> 00:15:34.875
you can tell it's a yes in 90 days.

00:15:37.096 --> 00:15:38.618
You cannot tell us with no

00:15:38.697 --> 00:15:40.158
one 90 or in under 90 days, right?

00:15:40.178 --> 00:15:41.100
You got to run it for 90 days.

00:15:41.120 --> 00:15:41.961
Cause you got to see if anything.

00:15:42.240 --> 00:15:43.261
So we ran another marketing

00:15:43.282 --> 00:15:45.102
campaign for 120 days.

00:15:45.143 --> 00:15:45.863
Cause after 90,

00:15:45.863 --> 00:15:46.783
there wasn't traction and

00:15:46.803 --> 00:15:48.085
it was a TV based.

00:15:48.284 --> 00:15:49.706
And after one 20, I'm like, okay,

00:15:49.725 --> 00:15:50.346
still no traction.

00:15:50.567 --> 00:15:50.687
Right.

00:15:50.706 --> 00:15:52.148
So we're not even getting that right.

00:15:52.168 --> 00:15:53.249
The frequency, everything else, whatever.

00:15:53.668 --> 00:15:53.849
All right.

00:15:54.048 --> 00:15:57.912
So SEO search engine optimization, right?

00:15:58.779 --> 00:15:59.120
Correct.

00:15:59.441 --> 00:16:01.203
Someone the other day asked me, like,

00:16:01.244 --> 00:16:01.965
what does it even mean?

00:16:02.225 --> 00:16:03.366
And I started answering it.

00:16:03.607 --> 00:16:06.292
And the more I talked, the less I knew.

00:16:06.753 --> 00:16:09.277
And so it's funny when you're like,

00:16:09.417 --> 00:16:11.120
it's like a thing, but it's not a thing.

00:16:11.200 --> 00:16:12.422
It's like, here's my...

00:16:14.121 --> 00:16:14.221
Right.

00:16:14.241 --> 00:16:14.442
Okay.

00:16:14.461 --> 00:16:15.543
This is how I explained it.

00:16:15.582 --> 00:16:16.283
We're going to start with

00:16:16.524 --> 00:16:17.344
what I explained.

00:16:18.105 --> 00:16:18.644
And then you're going to

00:16:18.664 --> 00:16:19.686
tell me what is what I've

00:16:19.725 --> 00:16:21.787
said that's accurate, what's inaccurate.

00:16:22.287 --> 00:16:23.187
And then what do I need to add?

00:16:23.227 --> 00:16:23.408
Okay.

00:16:23.668 --> 00:16:24.889
So this is my,

00:16:26.370 --> 00:16:27.471
so I have three steps to life.

00:16:27.711 --> 00:16:29.072
Some people may or may not know this,

00:16:29.131 --> 00:16:29.272
right?

00:16:29.572 --> 00:16:31.113
Redneck logic, hillbilly math,

00:16:31.133 --> 00:16:31.933
Kentucky windage.

00:16:32.854 --> 00:16:33.575
I'm from Kentucky.

00:16:33.595 --> 00:16:34.054
So look at that.

00:16:34.215 --> 00:16:34.654
There you go.

00:16:34.735 --> 00:16:36.015
So redneck in your military,

00:16:36.035 --> 00:16:37.216
what branch of service are you from?

00:16:37.236 --> 00:16:38.357
I was in the Marine Corps.

00:16:38.783 --> 00:16:38.863
Well,

00:16:38.883 --> 00:16:41.102
that's pretty close to being high speed.

00:16:41.604 --> 00:16:44.644
Your army guy, I can already tell.

00:16:45.063 --> 00:16:47.205
Oh, yeah, yeah, yeah.

00:16:47.365 --> 00:16:48.865
I joined the army and got

00:16:48.884 --> 00:16:51.245
stuck in Iraq with fucking 3,500 Marines.

00:16:51.666 --> 00:16:53.225
400 soldiers, 3,500 Marines.

00:16:53.826 --> 00:16:54.166
Also,

00:16:54.225 --> 00:16:55.306
this is what I know about the Marine

00:16:55.326 --> 00:16:55.586
Corps.

00:16:56.246 --> 00:16:58.027
They don't like when you call them Sarge.

00:16:58.486 --> 00:16:59.106
Not a fan.

00:16:59.206 --> 00:17:00.067
Oh, it's not a fan.

00:17:01.707 --> 00:17:02.548
It's not a fan.

00:17:02.908 --> 00:17:05.188
Yeah, like in the army, you're like, hey,

00:17:05.208 --> 00:17:05.608
what's up, Sarge?

00:17:05.628 --> 00:17:06.568
And that's it.

00:17:06.588 --> 00:17:07.548
Sarge is good.

00:17:08.188 --> 00:17:09.628
yeah morning corn not a fan

00:17:10.009 --> 00:17:10.990
they want you better

00:17:11.050 --> 00:17:12.711
enunciate sergeant you

00:17:12.731 --> 00:17:14.013
better fucking enunciate

00:17:14.253 --> 00:17:15.095
and if there's a fucking

00:17:15.154 --> 00:17:16.036
rocker there better be a

00:17:16.135 --> 00:17:17.096
staff in front of that

00:17:17.136 --> 00:17:20.720
sergeant yeah yeah sar is

00:17:20.759 --> 00:17:21.721
completely acceptable the

00:17:21.760 --> 00:17:24.123
army right sar that applies

00:17:24.143 --> 00:17:25.365
to like a third of the army

00:17:25.384 --> 00:17:28.287
yeah I don't know marine

00:17:28.326 --> 00:17:29.048
corps not in the marine

00:17:29.067 --> 00:17:31.410
corps not not one not a I i

00:17:31.471 --> 00:17:32.391
learned that uh

00:17:33.439 --> 00:17:34.200
I was leaving the PX,

00:17:34.299 --> 00:17:35.060
so we had to go to the main side.

00:17:35.080 --> 00:17:35.801
We had to go to the Marine

00:17:35.842 --> 00:17:37.284
Corps side for our haircuts.

00:17:37.364 --> 00:17:38.946
That was our treat once a week.

00:17:39.287 --> 00:17:40.028
Go get a fucking...

00:17:41.101 --> 00:17:42.201
A haircut, $3.50.

00:17:42.461 --> 00:17:44.442
A Haji movie, $2.

00:17:45.044 --> 00:17:46.724
And a cup of green bean coffee,

00:17:46.805 --> 00:17:47.566
like a buck and a half.

00:17:47.625 --> 00:17:50.086
I mean, it remains like six, seven bucks.

00:17:50.106 --> 00:17:51.147
You were fucking, you were.

00:17:51.167 --> 00:17:53.150
You were living like a king, bud.

00:17:53.490 --> 00:17:54.089
Yeah, anyways,

00:17:54.770 --> 00:17:55.671
there was a group of fucking,

00:17:55.711 --> 00:17:58.432
I was the E4 turd, shitbag in Iraq.

00:17:58.593 --> 00:18:01.515
And I saw a couple, three, four Marines.

00:18:01.855 --> 00:18:03.176
I was like, hey, what's up, sir?

00:18:03.916 --> 00:18:05.058
Fucking lost his shit on me.

00:18:05.078 --> 00:18:06.240
I'm like, all right, dope.

00:18:06.441 --> 00:18:07.942
And I just, like, have my cup of coffee.

00:18:07.962 --> 00:18:09.505
And I'm like, all right, cool.

00:18:09.724 --> 00:18:10.846
Can you stop yelling at me now?

00:18:11.126 --> 00:18:13.349
Like, he was so... Yeah, hey, bro.

00:18:13.470 --> 00:18:13.670
Hey.

00:18:13.990 --> 00:18:15.031
Because, again, sorry.

00:18:15.372 --> 00:18:16.233
Completely acceptable.

00:18:16.374 --> 00:18:16.713
And, uh...

00:18:17.833 --> 00:18:20.034
Yeah, I dated a woman.

00:18:20.054 --> 00:18:21.034
She's like, what are you even saying?

00:18:21.054 --> 00:18:22.193
I was like, hey, what's up, Massar?

00:18:22.374 --> 00:18:23.253
She's like, what is that word?

00:18:23.273 --> 00:18:24.355
I was like, well, it's sergeant,

00:18:24.394 --> 00:18:25.315
but I'm not going to take

00:18:25.335 --> 00:18:26.015
the time to say sergeant.

00:18:26.035 --> 00:18:27.056
We're taking the time to say

00:18:27.096 --> 00:18:28.135
that unless you're in the Marine Corps.

00:18:28.215 --> 00:18:28.675
Maybe better.

00:18:28.736 --> 00:18:28.935
Exactly.

00:18:28.996 --> 00:18:29.915
Good morning, Gunnery Sergeant.

00:18:29.935 --> 00:18:30.656
Yeah, that's how it was, dude.

00:18:30.676 --> 00:18:31.717
I got ripped a few times.

00:18:36.299 --> 00:18:36.539
Oh, yeah.

00:18:36.660 --> 00:18:37.760
I can't fucking pronounce it.

00:18:37.820 --> 00:18:38.541
I can't spell it.

00:18:38.561 --> 00:18:40.103
We ain't fucking... Y'all

00:18:40.304 --> 00:18:41.444
got the fucking three chevrons.

00:18:41.464 --> 00:18:41.884
You're a czar.

00:18:42.025 --> 00:18:43.727
That's... Should be.

00:18:44.467 --> 00:18:44.948
That's how it is.

00:18:45.008 --> 00:18:46.970
And then I was in Gitmo for a year,

00:18:47.029 --> 00:18:47.750
and then I had to learn all

00:18:47.769 --> 00:18:48.371
the fucking ranks.

00:18:48.730 --> 00:18:49.991
So then I learned the naval ranks.

00:18:50.192 --> 00:18:50.792
Naval ranks are the

00:18:50.853 --> 00:18:51.894
fucking... They're the weirdest.

00:18:51.973 --> 00:18:52.253
Awful.

00:18:52.994 --> 00:18:54.636
I used to salute corpsmen all the time,

00:18:54.656 --> 00:18:55.297
and they'd be like... I know.

00:18:55.317 --> 00:18:55.537
You're like,

00:18:55.557 --> 00:18:56.417
I don't know what that thing is.

00:18:56.678 --> 00:18:57.318
Why is it gold?

00:18:57.378 --> 00:18:58.440
Why do we have a... Yeah,

00:18:58.480 --> 00:19:00.382
why are you wearing brass right now,

00:19:00.821 --> 00:19:01.122
dude?

00:19:01.142 --> 00:19:01.442
Exactly.

00:19:01.462 --> 00:19:01.603
Yeah.

00:19:04.464 --> 00:19:05.806
For our non-military listeners,

00:19:05.826 --> 00:19:07.425
you have no idea what the

00:19:07.445 --> 00:19:08.346
last two minutes was.

00:19:08.926 --> 00:19:09.748
Long story short,

00:19:09.847 --> 00:19:11.288
not all branches are the same.

00:19:12.229 --> 00:19:13.368
We will shit on each other

00:19:13.388 --> 00:19:15.730
until – this happened to me

00:19:15.750 --> 00:19:16.631
a couple years ago.

00:19:16.651 --> 00:19:17.270
I was at a bar,

00:19:17.310 --> 00:19:17.832
and I'm going to shit on

00:19:17.852 --> 00:19:20.252
this Air Force guy because when in Rome,

00:19:20.313 --> 00:19:20.452
right?

00:19:20.553 --> 00:19:21.573
There's a pecking order.

00:19:21.874 --> 00:19:22.473
Marine Corps.

00:19:23.013 --> 00:19:23.334
Right, yeah.

00:19:23.914 --> 00:19:26.215
It goes Marine Corps, Army, Navy,

00:19:27.576 --> 00:19:28.717
Air Force, Coast Guard.

00:19:29.136 --> 00:19:30.438
Space Force might even –

00:19:30.438 --> 00:19:31.357
Space Force actually might

00:19:31.377 --> 00:19:32.419
be in the middle there somewhere.

00:19:33.575 --> 00:19:34.535
Because they're kind of cool.

00:19:34.555 --> 00:19:36.115
You're like, ah, you're fine.

00:19:36.195 --> 00:19:36.875
You're whatever.

00:19:36.895 --> 00:19:37.615
You're shooting lasers.

00:19:37.635 --> 00:19:38.096
What are you doing?

00:19:38.136 --> 00:19:38.457
I don't know.

00:19:38.477 --> 00:19:39.176
It's cooler than what the

00:19:39.217 --> 00:19:40.156
Air Force is doing.

00:19:40.396 --> 00:19:40.797
Okay.

00:19:40.897 --> 00:19:41.317
Okay.

00:19:41.698 --> 00:19:42.117
So fine.

00:19:42.137 --> 00:19:42.337
Well,

00:19:42.698 --> 00:19:44.618
we officially said the Space Force is

00:19:45.318 --> 00:19:46.239
above or below the Navy.

00:19:46.439 --> 00:19:46.859
Where are we going?

00:19:46.880 --> 00:19:48.200
I would say, yeah, I don't know.

00:19:48.500 --> 00:19:49.279
Navy's kind of cool.

00:19:50.020 --> 00:19:50.240
Yeah.

00:19:51.020 --> 00:19:52.161
I mean, you know, coolish.

00:19:52.801 --> 00:19:53.061
Cool.

00:19:53.382 --> 00:19:53.741
Yeah.

00:19:54.742 --> 00:19:55.584
Ugh.

00:19:55.604 --> 00:19:56.444
F-18s are cool.

00:19:56.585 --> 00:19:57.566
We'll give them F-18s.

00:19:57.885 --> 00:19:58.425
Hey, you know what?

00:19:58.445 --> 00:20:00.048
I was in Pensacola this weekend.

00:20:01.067 --> 00:20:01.568
Apparently,

00:20:02.148 --> 00:20:03.810
they have boats there and planes.

00:20:03.971 --> 00:20:04.570
Like a shitload.

00:20:04.590 --> 00:20:04.872
Oh, yeah.

00:20:05.392 --> 00:20:05.571
Yeah.

00:20:05.711 --> 00:20:07.334
So I went to the USS Alabama

00:20:07.374 --> 00:20:08.233
in Mobile because I was

00:20:08.273 --> 00:20:09.154
actually in Mobile and I

00:20:09.174 --> 00:20:09.996
went over to Pensacola.

00:20:10.395 --> 00:20:11.076
And I'm laying there on the

00:20:11.116 --> 00:20:11.997
fucking beach and these...

00:20:12.998 --> 00:20:14.118
planes and pairs are just

00:20:14.199 --> 00:20:15.180
fucking screaming.

00:20:15.800 --> 00:20:16.561
And then they had older

00:20:16.602 --> 00:20:19.625
naval planes because I didn't know this.

00:20:19.684 --> 00:20:20.566
It's right on the fucking map.

00:20:20.605 --> 00:20:21.967
The Naval Aviation Museum

00:20:21.987 --> 00:20:23.528
and one of the biggest airbases.

00:20:24.388 --> 00:20:26.571
The naval airbase is right there.

00:20:26.811 --> 00:20:27.492
So yeah, it was dope.

00:20:27.593 --> 00:20:28.753
Yeah, right next to the museum.

00:20:28.933 --> 00:20:30.194
Alabama's awesome to go tour.

00:20:30.496 --> 00:20:31.616
Alabama's dope.

00:20:31.876 --> 00:20:32.897
I was a kid in a candy store.

00:20:32.917 --> 00:20:33.578
I'm taking pictures.

00:20:33.638 --> 00:20:33.858
I'm like...

00:20:34.159 --> 00:20:34.719
Oh yeah.

00:20:34.778 --> 00:20:36.279
Standing next to the mannequins and shit.

00:20:36.339 --> 00:20:36.680
Yeah.

00:20:36.720 --> 00:20:36.940
Oh yeah.

00:20:37.180 --> 00:20:37.700
It was awesome.

00:20:37.819 --> 00:20:37.980
Yeah.

00:20:38.539 --> 00:20:39.759
Like I, when I was like,

00:20:39.779 --> 00:20:40.721
what's there to do a mobile?

00:20:40.840 --> 00:20:41.520
Oh, there's a, Oh,

00:20:41.540 --> 00:20:43.121
there's a battleship from World War II.

00:20:43.201 --> 00:20:43.480
Yeah.

00:20:43.961 --> 00:20:44.141
Yeah.

00:20:44.161 --> 00:20:45.041
That's why.

00:20:45.781 --> 00:20:46.682
Yeah.

00:20:46.701 --> 00:20:47.221
95 degrees.

00:20:47.241 --> 00:20:47.442
Yeah.

00:20:47.461 --> 00:20:48.021
That's what I'm doing.

00:20:48.201 --> 00:20:49.242
And then I went to submarine.

00:20:49.823 --> 00:20:50.742
I was in the submarine.

00:20:50.762 --> 00:20:51.343
I mean,

00:20:51.363 --> 00:20:53.163
World War II era submarine for

00:20:53.663 --> 00:20:54.384
under 10 minutes.

00:20:55.509 --> 00:20:56.068
And I'm still

00:20:56.648 --> 00:20:57.789
semi-colostrophobic about it.

00:20:58.170 --> 00:20:58.970
I did not enjoy it.

00:20:58.990 --> 00:20:59.569
Was it the Japanese

00:20:59.609 --> 00:21:01.030
submarine they had outside?

00:21:01.050 --> 00:21:02.691
Yeah, whatever that one was.

00:21:02.830 --> 00:21:03.030
Yeah.

00:21:03.131 --> 00:21:04.352
Yeah, yeah, yeah.

00:21:04.451 --> 00:21:06.471
I don't know how they lived in that, man.

00:21:06.531 --> 00:21:06.992
No.

00:21:07.032 --> 00:21:07.553
I am 6'4", 220.

00:21:07.992 --> 00:21:08.692
I may not.

00:21:08.972 --> 00:21:09.553
I didn't even like the

00:21:09.593 --> 00:21:10.574
battleship on the inside.

00:21:10.733 --> 00:21:11.094
The inside,

00:21:11.134 --> 00:21:13.835
I'm climbing through port doors, right?

00:21:14.234 --> 00:21:15.694
I'm 88 Mike truck driver, baby.

00:21:15.714 --> 00:21:16.655
Death before dismount.

00:21:16.895 --> 00:21:17.816
I'm going to sit in my truck.

00:21:18.455 --> 00:21:19.477
I will cook in my truck

00:21:19.517 --> 00:21:21.376
before I fucking go kick in

00:21:21.396 --> 00:21:22.136
some doors like the Marine

00:21:22.176 --> 00:21:23.557
Corps sitting on a goddamn boat.

00:21:24.380 --> 00:21:26.336
Yeah, the idea of being on a boat.

00:21:27.646 --> 00:21:29.548
that I can't get off of, not happening.

00:21:30.128 --> 00:21:32.750
And now you're going to put

00:21:32.770 --> 00:21:33.471
it under the water?

00:21:33.490 --> 00:21:34.051
Not a chance.

00:21:34.412 --> 00:21:35.932
Not a chance.

00:21:35.972 --> 00:21:37.394
Not even in a nuclear power sub.

00:21:37.973 --> 00:21:41.236
I don't even want to see one of those.

00:21:41.416 --> 00:21:42.037
That's the bitch of it.

00:21:42.057 --> 00:21:43.057
When I see guys in the Navy

00:21:43.077 --> 00:21:45.098
that have the submarine patch, I'm like,

00:21:45.858 --> 00:21:47.881
that guy's bigger balls than me.

00:21:48.240 --> 00:21:48.840
No doubt.

00:21:49.082 --> 00:21:50.883
Either really cool or really weird.

00:21:51.143 --> 00:21:53.104
Here's the deal.

00:21:53.124 --> 00:21:54.125
I ain't taking a chance.

00:21:54.244 --> 00:21:55.006
I'm not fucking with that guy.

00:21:55.425 --> 00:21:55.566
Right?

00:21:57.196 --> 00:21:58.657
That guy's lived in a steel

00:21:58.718 --> 00:22:00.640
tube beneath the waves.

00:22:00.660 --> 00:22:01.780
I don't have the balls for that.

00:22:01.980 --> 00:22:02.761
Built up rage.

00:22:03.582 --> 00:22:03.761
Yeah.

00:22:04.083 --> 00:22:04.663
So much rage.

00:22:04.702 --> 00:22:05.284
So much anger.

00:22:06.305 --> 00:22:07.705
All right.

00:22:07.826 --> 00:22:08.666
I didn't even get to... I

00:22:08.707 --> 00:22:10.307
didn't get to... I chose

00:22:10.347 --> 00:22:11.269
not to start explaining SEO.

00:22:11.348 --> 00:22:11.568
Okay.

00:22:11.809 --> 00:22:13.830
This is what... This is what

00:22:13.871 --> 00:22:15.113
I said the other day about SEO.

00:22:15.432 --> 00:22:15.952
This is what I said.

00:22:16.394 --> 00:22:17.515
Search engine optimization.

00:22:17.894 --> 00:22:18.516
It is about...

00:22:19.892 --> 00:22:21.834
Getting people to send

00:22:21.953 --> 00:22:23.494
backlinks to your website,

00:22:23.535 --> 00:22:24.435
which adds credibility,

00:22:25.056 --> 00:22:27.357
is about having words or

00:22:27.397 --> 00:22:29.339
key search term often come

00:22:29.400 --> 00:22:31.501
up in your website and on multiple pages.

00:22:31.521 --> 00:22:32.541
So I use the example like,

00:22:32.942 --> 00:22:34.124
I can say I serve all of

00:22:34.163 --> 00:22:35.184
Southeast Wisconsin,

00:22:35.805 --> 00:22:36.786
or I can list all the

00:22:36.965 --> 00:22:38.646
individual communities

00:22:40.248 --> 00:22:43.690
when in communities or cities or villages,

00:22:43.970 --> 00:22:44.190
right?

00:22:44.589 --> 00:22:45.191
And I'm going to use the

00:22:45.230 --> 00:22:46.871
word junk removal as often

00:22:46.931 --> 00:22:48.571
as possible and mattress

00:22:48.612 --> 00:22:50.093
pickup and any other search terms.

00:22:50.792 --> 00:22:54.875
And I'm going to develop

00:22:54.954 --> 00:22:57.155
content in media so that

00:22:57.496 --> 00:22:59.696
more outlets go back to me.

00:22:59.757 --> 00:23:00.817
That's kind of my first point there.

00:23:00.837 --> 00:23:02.198
But like when I make content,

00:23:02.238 --> 00:23:03.719
I want people to hyperlink

00:23:03.759 --> 00:23:04.618
me so it shows that I have

00:23:04.638 --> 00:23:06.079
the most credibility in the industry.

00:23:07.233 --> 00:23:08.076
That's what I said.

00:23:08.096 --> 00:23:11.609
How accurate are those words?

00:23:12.142 --> 00:23:12.942
You're pretty accurate.

00:23:13.863 --> 00:23:14.624
You're pretty accurate.

00:23:15.545 --> 00:23:16.885
Maybe out of order a little bit,

00:23:16.945 --> 00:23:17.987
but accurate.

00:23:18.007 --> 00:23:19.428
First of all, out of order?

00:23:19.448 --> 00:23:21.009
Have we fucking met?

00:23:21.309 --> 00:23:22.730
There's an order to the madness, dude.

00:23:24.192 --> 00:23:24.813
Let me tell you.

00:23:25.554 --> 00:23:26.013
Here's the deal.

00:23:26.054 --> 00:23:27.075
If you shoot the fucking

00:23:27.095 --> 00:23:28.135
50-meter target first or last,

00:23:28.195 --> 00:23:28.635
it don't matter.

00:23:28.655 --> 00:23:29.396
Fast Freddy's down.

00:23:29.557 --> 00:23:29.676
Right?

00:23:29.696 --> 00:23:31.117
You fucking knock down targets.

00:23:31.137 --> 00:23:31.618
You shot it.

00:23:32.199 --> 00:23:32.400
Yeah.

00:23:33.220 --> 00:23:34.181
No, hey, look.

00:23:34.260 --> 00:23:35.182
I mean, you're right.

00:23:35.281 --> 00:23:37.324
So high-quality content.

00:23:37.804 --> 00:23:39.164
Here's the thing I want to also say.

00:23:40.362 --> 00:23:41.544
This changes all the time.

00:23:41.564 --> 00:23:44.887
It changes on the micro level.

00:23:45.028 --> 00:23:45.930
On the macro level,

00:23:46.009 --> 00:23:47.111
it's always kind of the same.

00:23:47.151 --> 00:23:48.071
Google always kind of

00:23:48.112 --> 00:23:49.294
prefers the same things,

00:23:49.334 --> 00:23:50.335
but they might change how

00:23:50.375 --> 00:23:52.557
they prioritize rank factors, right?

00:23:53.019 --> 00:23:54.019
From one search engine.

00:23:54.540 --> 00:23:54.800
You there?

00:23:54.820 --> 00:23:55.102
Yeah.

00:23:55.382 --> 00:23:55.561
Yeah.

00:23:55.781 --> 00:23:55.862
Yeah.

00:23:55.882 --> 00:23:57.163
I was playing one search engine change.

00:23:57.182 --> 00:23:57.423
Sorry.

00:23:57.663 --> 00:23:58.502
Disappeared on my screen.

00:23:58.542 --> 00:23:58.803
My bad.

00:23:59.403 --> 00:24:01.284
One search engine update to the next.

00:24:01.324 --> 00:24:03.124
So what they like right now

00:24:03.183 --> 00:24:04.805
is high quality on page content.

00:24:04.904 --> 00:24:06.125
What I mean by that is kind

00:24:06.144 --> 00:24:06.846
of what you were talking

00:24:06.885 --> 00:24:08.086
about on the website.

00:24:08.506 --> 00:24:10.446
Are you talking about search

00:24:10.487 --> 00:24:11.926
terms that are related to

00:24:11.946 --> 00:24:13.248
the service that you're trying to offer?

00:24:13.327 --> 00:24:14.167
So, you know,

00:24:14.847 --> 00:24:16.167
I don't know exactly where you're located,

00:24:16.188 --> 00:24:17.328
but Wisconsin, I believe.

00:24:17.429 --> 00:24:17.588
Right.

00:24:17.648 --> 00:24:17.749
So.

00:24:18.348 --> 00:24:20.010
I know Milwaukee, so we'll use Milwaukee.

00:24:20.030 --> 00:24:21.752
So junk removal, Milwaukee.

00:24:21.772 --> 00:24:22.574
Milwaukee's three blocks.

00:24:22.614 --> 00:24:23.335
Three blocks that way.

00:24:23.474 --> 00:24:23.835
Three blocks.

00:24:23.875 --> 00:24:24.134
Okay.

00:24:24.336 --> 00:24:24.596
All right.

00:24:25.115 --> 00:24:25.737
Okay, perfect.

00:24:25.817 --> 00:24:27.739
So junk removal, Milwaukee would be one.

00:24:27.759 --> 00:24:28.539
That's going to be a high

00:24:28.579 --> 00:24:29.942
competitive keyword, right?

00:24:29.981 --> 00:24:30.221
I mean,

00:24:30.521 --> 00:24:31.782
it's going to take you time to rank

00:24:31.823 --> 00:24:33.105
for a junk removal, Milwaukee,

00:24:33.144 --> 00:24:34.006
no matter how competitive.

00:24:34.405 --> 00:24:34.625
you know,

00:24:34.665 --> 00:24:36.067
well-built your website is or how

00:24:36.106 --> 00:24:37.027
well your backlinks are.

00:24:38.487 --> 00:24:39.208
But then you can look at

00:24:39.268 --> 00:24:40.208
some of the suburbs, right?

00:24:40.248 --> 00:24:40.867
So I don't know.

00:24:41.048 --> 00:24:41.548
Junk removal.

00:24:41.608 --> 00:24:43.128
Is it a Greenfield, Wisconsin?

00:24:43.148 --> 00:24:44.169
There is a Greenfield.

00:24:44.230 --> 00:24:44.390
Yep.

00:24:44.410 --> 00:24:46.269
There is a Greenfield.

00:24:46.509 --> 00:24:47.330
Do you have a junk removal

00:24:47.371 --> 00:24:48.230
company you service here or

00:24:48.270 --> 00:24:49.030
how do you know Wisconsin?

00:24:49.151 --> 00:24:49.691
No, no.

00:24:49.770 --> 00:24:51.551
I've done research in the market before.

00:24:51.672 --> 00:24:52.291
I'm working with,

00:24:53.153 --> 00:24:54.333
we built a website for

00:24:54.413 --> 00:24:55.573
Wisdom Insurance Agency.

00:24:55.613 --> 00:24:56.074
He's out of.

00:24:56.594 --> 00:24:57.253
Tony Stubbs.

00:24:57.594 --> 00:24:58.674
Toby Stubbs.

00:24:59.234 --> 00:24:59.634
Yep.

00:24:59.654 --> 00:24:59.974
Yep.

00:25:00.015 --> 00:25:02.476
I have a mixed relationship with old Toby.

00:25:03.057 --> 00:25:04.219
Oh, do you?

00:25:04.479 --> 00:25:04.980
Toby, yeah.

00:25:05.180 --> 00:25:05.901
We don't need to go there.

00:25:06.060 --> 00:25:07.102
Yeah, just interesting.

00:25:07.162 --> 00:25:08.122
You know where Greenfield is.

00:25:08.142 --> 00:25:09.163
Yes, he's in Pewaukee.

00:25:09.644 --> 00:25:11.424
Yeah, I've looked at a map a few times.

00:25:11.444 --> 00:25:12.605
All right, good.

00:25:13.366 --> 00:25:14.007
So, you know,

00:25:14.327 --> 00:25:16.549
I prefer to really rank our

00:25:16.589 --> 00:25:17.529
clients for some of these

00:25:18.290 --> 00:25:19.311
Areas that maybe are only

00:25:19.332 --> 00:25:20.413
getting searched 50 times a

00:25:20.452 --> 00:25:21.712
month rather than 900,

00:25:21.712 --> 00:25:22.634
because I know that I can

00:25:22.673 --> 00:25:25.195
rank them well for a 50

00:25:25.195 --> 00:25:26.175
times per month search term.

00:25:26.636 --> 00:25:27.676
We still want to target the

00:25:27.717 --> 00:25:28.778
high population areas,

00:25:28.837 --> 00:25:30.058
but we know it's going to take time.

00:25:30.078 --> 00:25:30.919
So we want to put these

00:25:30.979 --> 00:25:32.059
smaller areas in priority.

00:25:32.460 --> 00:25:33.381
So we want to talk about

00:25:33.421 --> 00:25:34.561
that in our blog posts and

00:25:34.582 --> 00:25:36.002
the content on the website itself.

00:25:36.542 --> 00:25:37.163
Then to your point,

00:25:37.182 --> 00:25:38.804
we want to backlink other

00:25:38.844 --> 00:25:40.865
websites that point back to

00:25:40.904 --> 00:25:42.585
that website and tell

00:25:42.625 --> 00:25:43.705
Google this is a highly

00:25:43.786 --> 00:25:45.185
trusted website because

00:25:45.826 --> 00:25:46.707
these highly trusted

00:25:46.747 --> 00:25:48.968
websites trust this website,

00:25:49.008 --> 00:25:50.508
if that makes any sense at all.

00:25:50.528 --> 00:25:51.368
Yeah, yeah, yeah.

00:25:51.429 --> 00:25:51.888
I have my VCR.

00:25:53.536 --> 00:25:54.957
So we go in and we do the

00:25:54.997 --> 00:25:56.157
research and we find these

00:25:56.178 --> 00:25:57.380
high quality backlinks, right?

00:25:57.559 --> 00:25:59.301
I like local backlinks if

00:25:59.662 --> 00:26:00.623
we're able to find them.

00:26:00.722 --> 00:26:02.805
So think like a local

00:26:02.884 --> 00:26:03.885
college that might offer

00:26:03.925 --> 00:26:05.228
some kind of employee discount.

00:26:05.708 --> 00:26:06.769
And so we'll reach out to

00:26:06.809 --> 00:26:07.810
that college on behalf of

00:26:07.871 --> 00:26:08.530
our client and say,

00:26:09.231 --> 00:26:09.392
You know,

00:26:09.412 --> 00:26:10.712
we get approval from our clients first,

00:26:10.772 --> 00:26:11.594
obviously, but we'll say, hey,

00:26:11.874 --> 00:26:13.655
if we offer a 10% discount

00:26:13.675 --> 00:26:16.218
to school employees, can we get, you know,

00:26:16.317 --> 00:26:17.318
something on the website

00:26:17.638 --> 00:26:18.920
linking back to our website?

00:26:19.340 --> 00:26:21.162
And so Google sees that one,

00:26:21.382 --> 00:26:22.282
usually university sites

00:26:22.323 --> 00:26:23.104
get a lot of traffic.

00:26:23.584 --> 00:26:24.464
And so Google likes them

00:26:24.505 --> 00:26:25.205
because they get a lot of

00:26:25.246 --> 00:26:26.567
traffic to its local.

00:26:26.926 --> 00:26:28.307
So it's geographically relevant.

00:26:28.769 --> 00:26:30.009
I'm using this as one example.

00:26:30.869 --> 00:26:30.970
Um,

00:26:31.269 --> 00:26:32.230
and then the same thing for like

00:26:32.270 --> 00:26:33.050
chambers of commerce,

00:26:33.151 --> 00:26:34.030
we'll build out chambers of

00:26:34.070 --> 00:26:35.192
commerce list and send them

00:26:35.211 --> 00:26:36.192
to our clients and say, Hey,

00:26:36.231 --> 00:26:37.392
you don't necessarily need

00:26:37.412 --> 00:26:38.413
to be active in the chamber,

00:26:38.472 --> 00:26:39.393
although I recommend it,

00:26:39.873 --> 00:26:40.814
but at the very least,

00:26:40.834 --> 00:26:41.554
you're going to get a very

00:26:41.594 --> 00:26:42.834
high powered backlink from that.

00:26:43.394 --> 00:26:43.954
Yeah.

00:26:43.974 --> 00:26:44.035
Um,

00:26:44.734 --> 00:26:46.634
and then kind of the last thing in

00:26:46.714 --> 00:26:48.375
regard to SEO specifically, uh,

00:26:49.375 --> 00:26:50.636
is social content now.

00:26:50.856 --> 00:26:52.237
So social signals have a lot

00:26:52.277 --> 00:26:53.637
of pool on SEO.

00:26:53.657 --> 00:26:53.718
Um,

00:26:54.778 --> 00:26:56.618
YouTube, Facebook, Instagram,

00:26:56.719 --> 00:26:57.940
all of those things matter now.

00:26:58.000 --> 00:26:59.701
They used to not matter as

00:26:59.760 --> 00:27:02.742
much when Google acquired YouTube,

00:27:03.103 --> 00:27:04.303
the game kind of changed there.

00:27:04.563 --> 00:27:07.224
So uploading content onto YouTube,

00:27:07.865 --> 00:27:08.826
educational or...

00:27:09.365 --> 00:27:09.526
You know,

00:27:09.546 --> 00:27:10.386
I'm not saying go out there and

00:27:10.406 --> 00:27:11.126
be one of these guys that

00:27:11.166 --> 00:27:11.807
tells people you're going

00:27:11.826 --> 00:27:12.688
to make two grand a day

00:27:12.728 --> 00:27:14.429
doing junk removal when you first start.

00:27:15.429 --> 00:27:16.730
But I am saying get on there,

00:27:16.769 --> 00:27:17.970
make some silly educational

00:27:18.250 --> 00:27:19.151
videos to your clients

00:27:19.211 --> 00:27:19.990
about what you do with

00:27:20.070 --> 00:27:21.011
items when you remove them

00:27:21.071 --> 00:27:22.011
or something like that.

00:27:22.272 --> 00:27:22.413
Right.

00:27:22.452 --> 00:27:23.432
Because Google gets that,

00:27:23.492 --> 00:27:24.433
gathers that content.

00:27:25.516 --> 00:27:27.218
Um, and so, yeah, man, I mean,

00:27:27.298 --> 00:27:28.679
it's more about consistency

00:27:28.719 --> 00:27:29.700
than it is about doing any

00:27:29.839 --> 00:27:32.082
one of these things in particular.

00:27:32.201 --> 00:27:32.842
It's kind of having a

00:27:32.902 --> 00:27:34.202
well-rounded game plan and

00:27:34.262 --> 00:27:35.344
doing it consistently.

00:27:36.005 --> 00:27:38.207
And, uh, some markets are different.

00:27:38.247 --> 00:27:39.448
Some, you get pretty quick results.

00:27:39.667 --> 00:27:40.669
Others, it can take a while.

00:27:40.689 --> 00:27:42.750
We try to be as upfront as we can,

00:27:43.010 --> 00:27:43.191
you know,

00:27:43.211 --> 00:27:44.451
when we're educating our clients

00:27:44.511 --> 00:27:45.853
and say like a dude in Milwaukee, uh,

00:27:46.525 --> 00:27:48.006
like hey bro we might be

00:27:48.026 --> 00:27:48.705
able to rank for some of

00:27:48.726 --> 00:27:50.106
these suburbs within four

00:27:50.146 --> 00:27:51.467
to six months but

00:27:51.527 --> 00:27:52.688
milwaukee's gonna take over

00:27:52.708 --> 00:27:54.607
a year period maybe two you

00:27:54.627 --> 00:27:55.769
know and so what can we do

00:27:55.808 --> 00:27:57.170
in the meantime to give you

00:27:57.190 --> 00:27:58.470
the most value and start

00:27:58.509 --> 00:28:00.830
making you money now so for

00:28:01.171 --> 00:28:02.211
most of our listeners when

00:28:02.231 --> 00:28:03.332
you walk in let's say

00:28:03.352 --> 00:28:04.452
they've done nothing right

00:28:04.512 --> 00:28:05.232
or they had their website

00:28:05.252 --> 00:28:06.012
built a couple years ago

00:28:06.032 --> 00:28:07.074
and they haven't done much

00:28:07.134 --> 00:28:08.773
maintenance what are what

00:28:08.874 --> 00:28:10.434
are the the lowest hanging

00:28:10.555 --> 00:28:11.816
fruit things that they can

00:28:11.875 --> 00:28:13.596
do right if they want to

00:28:13.635 --> 00:28:14.477
try to self-perform

00:28:16.252 --> 00:28:17.433
To get something going.

00:28:17.973 --> 00:28:19.755
Like you said, make some YouTube content.

00:28:20.455 --> 00:28:20.955
Okay.

00:28:20.976 --> 00:28:21.436
A lot of people,

00:28:21.457 --> 00:28:24.098
that's not going to happen, right?

00:28:24.479 --> 00:28:25.000
Necessarily.

00:28:26.201 --> 00:28:26.780
Maybe it will.

00:28:26.800 --> 00:28:28.762
I guess I... Who the fuck am I to say?

00:28:29.022 --> 00:28:29.343
What else?

00:28:29.383 --> 00:28:30.423
What other things can they do?

00:28:30.523 --> 00:28:30.723
I mean,

00:28:30.924 --> 00:28:31.724
I thought about... Because I

00:28:31.765 --> 00:28:32.945
haven't made... I used to

00:28:32.986 --> 00:28:33.686
make a lot of YouTube

00:28:33.727 --> 00:28:35.067
content on recycling.

00:28:35.848 --> 00:28:37.390
And I got away from it.

00:28:37.410 --> 00:28:37.750
It wasn't...

00:28:38.990 --> 00:28:39.991
I got away from it.

00:28:40.051 --> 00:28:40.852
It doesn't matter why I didn't.

00:28:40.932 --> 00:28:42.413
I no longer wanted to create

00:28:42.432 --> 00:28:43.313
that kind of content.

00:28:43.373 --> 00:28:44.173
The most of the content I

00:28:44.212 --> 00:28:45.854
create now is this, the podcast.

00:28:46.453 --> 00:28:47.454
And then I create and then I

00:28:47.494 --> 00:28:48.836
have my other show right

00:28:48.855 --> 00:28:49.816
before this at 1530.

00:28:49.816 --> 00:28:51.017
I talk about words and

00:28:51.136 --> 00:28:52.517
language and leadership and that stuff.

00:28:52.537 --> 00:28:53.798
And that's that's the

00:28:53.817 --> 00:28:54.877
content I enjoy creating.

00:28:55.479 --> 00:28:55.659
Sure.

00:28:56.338 --> 00:28:56.578
Yeah.

00:28:56.759 --> 00:28:58.019
And again, you know,

00:28:58.059 --> 00:28:59.140
that's a recommendation.

00:28:59.601 --> 00:29:00.461
That's not going to make or

00:29:00.500 --> 00:29:01.221
break your SEO.

00:29:01.260 --> 00:29:02.201
I do think that it does

00:29:02.281 --> 00:29:04.143
propel things a little bit faster,

00:29:04.403 --> 00:29:05.403
mainly because Google owns

00:29:05.442 --> 00:29:07.163
YouTube and they like YouTube content.

00:29:08.731 --> 00:29:10.212
And now with AI,

00:29:10.272 --> 00:29:11.232
they can translate what

00:29:11.252 --> 00:29:12.394
you're saying and you're

00:29:12.493 --> 00:29:13.515
answering the question for

00:29:13.555 --> 00:29:14.915
Google quicker.

00:29:14.935 --> 00:29:16.997
But let me get back to the main question,

00:29:17.037 --> 00:29:18.337
which was what can you do right now?

00:29:18.617 --> 00:29:21.000
So first thing is,

00:29:22.260 --> 00:29:24.102
I would say I wouldn't put

00:29:24.142 --> 00:29:25.063
a ton of effort into it if

00:29:25.083 --> 00:29:27.084
you're built on a really crap platform.

00:29:27.844 --> 00:29:29.305
I think that crap platforms

00:29:29.625 --> 00:29:31.626
have their place and they are useful.

00:29:32.508 --> 00:29:34.729
What I mean by crap platform is GoDaddy,

00:29:35.490 --> 00:29:36.069
Squarespace.

00:29:37.830 --> 00:29:39.711
Wix is kind of, I'm torn.

00:29:39.751 --> 00:29:40.673
They used to really suck.

00:29:40.792 --> 00:29:42.433
They've gotten better, but they kind of,

00:29:42.594 --> 00:29:43.673
look, if it's me, they suck.

00:29:44.375 --> 00:29:46.435
If I'm keeping it real with myself,

00:29:46.576 --> 00:29:48.017
get away from them long-term.

00:29:49.657 --> 00:29:50.557
I like WordPress.

00:29:50.817 --> 00:29:51.398
I like Duda.

00:29:51.679 --> 00:29:52.459
Those are the only two

00:29:52.499 --> 00:29:53.859
platforms I really recommend.

00:29:54.240 --> 00:29:56.240
Drupal is good if you're a

00:29:56.280 --> 00:29:58.103
junk king or a 1-800-GOT-JUNK,

00:29:59.782 --> 00:30:01.443
but that's not a necessary platform.

00:30:01.503 --> 00:30:02.345
It's very complex.

00:30:03.184 --> 00:30:04.046
You can rank well on a

00:30:04.066 --> 00:30:05.567
WordPress or Duda platform.

00:30:06.394 --> 00:30:07.094
That's step one.

00:30:07.233 --> 00:30:08.894
So let's assume that you're

00:30:08.933 --> 00:30:10.154
listening and you make that change.

00:30:10.714 --> 00:30:13.255
You need to build content on the website.

00:30:13.275 --> 00:30:14.075
So you need to talk about,

00:30:14.375 --> 00:30:16.476
I do junk removal in Milwaukee, right?

00:30:16.516 --> 00:30:17.915
And you need to really dive into that.

00:30:17.976 --> 00:30:18.796
What does that look like?

00:30:18.836 --> 00:30:19.715
What's your process?

00:30:20.655 --> 00:30:21.856
Answer the question for Google.

00:30:21.977 --> 00:30:22.237
Okay.

00:30:22.257 --> 00:30:23.557
Google knows you do junk removal,

00:30:23.576 --> 00:30:24.856
but how do you do junk removal?

00:30:24.876 --> 00:30:25.517
Think of it like that.

00:30:26.076 --> 00:30:26.217
Yep.

00:30:27.117 --> 00:30:28.998
In that content, you also,

00:30:30.238 --> 00:30:30.998
you really need to have

00:30:31.057 --> 00:30:34.479
about 1500 to 2000 words on the homepage.

00:30:34.538 --> 00:30:34.759
Okay.

00:30:34.778 --> 00:30:35.598
Not on every page.

00:30:37.010 --> 00:30:37.951
1,500 to 2,000 words.

00:30:38.791 --> 00:30:39.491
What you're doing there is

00:30:40.613 --> 00:30:41.792
answering that question in

00:30:41.853 --> 00:30:42.913
depth and getting a lot of

00:30:42.993 --> 00:30:43.913
command content.

00:30:43.973 --> 00:30:45.114
It all needs to be centered

00:30:45.153 --> 00:30:46.575
around the primary service.

00:30:47.295 --> 00:30:47.474
Okay.

00:30:47.494 --> 00:30:49.056
So on that homepage, you don't want to be,

00:30:49.076 --> 00:30:50.977
I don't care if you offer 15 services.

00:30:52.421 --> 00:30:53.101
On the homepage,

00:30:53.121 --> 00:30:54.582
you want to talk about junk

00:30:54.622 --> 00:30:55.501
removal primarily.

00:30:55.541 --> 00:30:56.721
You can spin off a little bit,

00:30:56.781 --> 00:30:57.742
maybe talk about commercial

00:30:57.782 --> 00:30:59.363
junk removal or residential junk removal,

00:30:59.722 --> 00:31:01.223
maybe trickle in some light demolition,

00:31:01.263 --> 00:31:02.284
but don't get off the rails

00:31:02.324 --> 00:31:03.505
and start talking about you

00:31:03.525 --> 00:31:06.246
do lawn beds and pressure washing.

00:31:06.885 --> 00:31:07.786
You do too much of that,

00:31:07.885 --> 00:31:08.645
and Google's not going to

00:31:08.665 --> 00:31:09.267
know what you do,

00:31:09.567 --> 00:31:10.346
and so they're not going to

00:31:10.366 --> 00:31:11.007
give you priority.

00:31:12.548 --> 00:31:13.948
The next thing is you want

00:31:13.988 --> 00:31:16.229
to have multiple pages on the site.

00:31:16.429 --> 00:31:17.808
I recommend somewhere

00:31:17.848 --> 00:31:19.509
between seven and nine in a minimum.

00:31:20.345 --> 00:31:21.365
Typically you want to have

00:31:21.685 --> 00:31:23.126
two to three service pages,

00:31:23.406 --> 00:31:24.988
two to three service area pages.

00:31:25.508 --> 00:31:26.828
You want to have a contact us page,

00:31:26.888 --> 00:31:27.628
obviously that you want to

00:31:27.689 --> 00:31:28.390
funnel people to,

00:31:28.809 --> 00:31:30.211
and you need to have an about us page.

00:31:30.490 --> 00:31:31.192
One for the client,

00:31:31.372 --> 00:31:32.231
two for Google to

00:31:32.271 --> 00:31:32.913
understand that you're a

00:31:32.932 --> 00:31:34.452
real person and a real business.

00:31:36.255 --> 00:31:37.234
And so then you want to

00:31:37.295 --> 00:31:38.875
interlink all of those pages together.

00:31:39.256 --> 00:31:40.717
Homepage links to junk removal,

00:31:40.757 --> 00:31:42.718
which links to Milwaukee,

00:31:42.999 --> 00:31:44.880
which links to commercial junk removal.

00:31:45.160 --> 00:31:45.680
See what I'm saying?

00:31:45.779 --> 00:31:47.300
Kind of this web interlinking.

00:31:48.442 --> 00:31:48.642
Then,

00:31:49.501 --> 00:31:50.702
You wanna go and you wanna

00:31:50.722 --> 00:31:51.723
have a blog page and you

00:31:51.743 --> 00:31:53.766
wanna write a blog once or twice a month,

00:31:53.946 --> 00:31:55.028
somewhere between 800 and

00:31:55.028 --> 00:31:56.068
1500 characters.

00:31:57.009 --> 00:31:59.432
And you wanna talk about your services.

00:32:00.073 --> 00:32:01.934
You can even talk about your service area.

00:32:01.954 --> 00:32:03.096
You can say why Milwaukee,

00:32:03.115 --> 00:32:04.738
Wisconsin is a great place to visit.

00:32:05.498 --> 00:32:07.820
You can leverage AI tools to

00:32:07.861 --> 00:32:08.682
help you create these.

00:32:09.596 --> 00:32:10.718
but you want to change the

00:32:10.758 --> 00:32:12.999
content up about 75%.

00:32:12.999 --> 00:32:14.338
You can use it as kind of an outline,

00:32:14.400 --> 00:32:14.599
right?

00:32:14.619 --> 00:32:15.980
To give you a base and then

00:32:16.019 --> 00:32:17.000
go in and write it yourself.

00:32:17.040 --> 00:32:17.780
There's other things that

00:32:17.800 --> 00:32:19.541
you can use to humanize the content.

00:32:19.602 --> 00:32:21.782
I like just manually doing it.

00:32:22.304 --> 00:32:23.124
Yeah.

00:32:23.144 --> 00:32:24.765
When the human writes it, it humanizes it.

00:32:24.845 --> 00:32:26.746
Like that's a. A hundred percent.

00:32:26.786 --> 00:32:30.807
A humanized, a humanizing tool is,

00:32:31.167 --> 00:32:31.768
it's just going to sound

00:32:31.788 --> 00:32:33.669
like a different version of chat GPT.

00:32:33.950 --> 00:32:35.130
I like chat GPT to be able

00:32:35.150 --> 00:32:36.131
to give you some framework

00:32:36.750 --> 00:32:37.991
and give you kind of some bullet points.

00:32:38.051 --> 00:32:38.491
But anyway,

00:32:39.934 --> 00:32:40.796
You can do all of those

00:32:40.836 --> 00:32:42.076
things on your own.

00:32:42.336 --> 00:32:43.297
When we're talking about YouTube,

00:32:43.336 --> 00:32:47.359
you can also have a link on your website.

00:32:47.440 --> 00:32:48.221
If you have a YouTube

00:32:48.240 --> 00:32:48.820
channel or if that's

00:32:48.840 --> 00:32:49.862
something you're thinking about doing,

00:32:50.241 --> 00:32:51.883
you can pop those videos right in.

00:32:51.942 --> 00:32:52.002
Now,

00:32:52.042 --> 00:32:53.743
don't have a whole page of YouTube videos,

00:32:53.765 --> 00:32:54.825
but maybe create one that

00:32:54.865 --> 00:32:55.746
really just describes your

00:32:55.766 --> 00:32:56.987
service and put that on the homepage.

00:32:57.406 --> 00:32:58.587
Google will crawl your site.

00:32:58.627 --> 00:32:59.769
They'll go to that video.

00:32:59.828 --> 00:33:00.368
They'll like it.

00:33:00.409 --> 00:33:01.369
It'll answer their question

00:33:01.509 --> 00:33:02.210
and they'll give you a bit

00:33:02.230 --> 00:33:03.131
of a boost in priority.

00:33:04.385 --> 00:33:06.386
That's from the SEO side on

00:33:06.406 --> 00:33:09.647
the on-page website stuff, right?

00:33:11.327 --> 00:33:11.827
I'll add this.

00:33:13.249 --> 00:33:15.108
Your website needs to be a funnel.

00:33:15.769 --> 00:33:16.789
So you need to have call to

00:33:16.910 --> 00:33:19.289
actions somewhere at the top of the site,

00:33:20.351 --> 00:33:22.030
some in the middle, some at the bottom.

00:33:22.090 --> 00:33:23.791
I typically say on the homepage,

00:33:23.811 --> 00:33:24.731
you want a form at the top

00:33:24.791 --> 00:33:25.672
and a form at the bottom,

00:33:26.071 --> 00:33:26.992
and you want about five to

00:33:27.032 --> 00:33:28.272
six call to actions in between.

00:33:29.070 --> 00:33:29.991
What I mean by call to

00:33:30.112 --> 00:33:31.553
action is you want to have, you know,

00:33:31.573 --> 00:33:33.153
you have a section about our process,

00:33:33.213 --> 00:33:33.354
right?

00:33:33.374 --> 00:33:34.434
Our junk removal process.

00:33:34.954 --> 00:33:36.455
You go steps one, two, three.

00:33:36.876 --> 00:33:37.656
At the bottom of that,

00:33:38.397 --> 00:33:40.259
book now or call us now.

00:33:40.700 --> 00:33:41.680
And when they click that button,

00:33:42.019 --> 00:33:42.500
it calls you.

00:33:42.881 --> 00:33:44.962
And so you want to kind of, like I said,

00:33:45.383 --> 00:33:46.443
somewhere around five to

00:33:46.483 --> 00:33:47.364
six of those in the middle.

00:33:47.884 --> 00:33:49.766
Forms, people like forms these days.

00:33:50.547 --> 00:33:52.288
We've seen a lot of success with forms.

00:33:53.489 --> 00:33:55.269
Anyway, one at the top, one at the bottom.

00:33:55.650 --> 00:33:57.310
And those are things you can

00:33:57.332 --> 00:33:57.971
do on your own, man.

00:33:58.273 --> 00:33:59.515
I mean, it's going to take work.

00:33:59.694 --> 00:34:00.555
All of it takes work.

00:34:00.855 --> 00:34:02.276
Oh, life takes work, baby.

00:34:02.355 --> 00:34:03.476
That's one of the chapters of my book,

00:34:03.556 --> 00:34:03.736
right?

00:34:03.976 --> 00:34:05.196
Work is my favorite four-letter word.

00:34:05.277 --> 00:34:06.076
It all takes work.

00:34:06.778 --> 00:34:07.817
And no,

00:34:07.877 --> 00:34:11.420
I have... So we have two form fills.

00:34:11.440 --> 00:34:11.860
We have the...

00:34:13.288 --> 00:34:15.630
whatever the one is, the Squarespace,

00:34:15.750 --> 00:34:17.512
not our website's not Squarespace,

00:34:17.532 --> 00:34:17.791
whatever.

00:34:17.811 --> 00:34:18.052
I don't.

00:34:18.512 --> 00:34:19.634
You have a WordPress site, I think.

00:34:19.653 --> 00:34:19.793
Yeah.

00:34:19.813 --> 00:34:20.153
Check it out.

00:34:20.195 --> 00:34:20.295
Yeah.

00:34:20.315 --> 00:34:20.894
We have WordPress,

00:34:20.934 --> 00:34:22.016
maybe whatever it comes in.

00:34:22.076 --> 00:34:23.217
It's a form filled bullshit.

00:34:23.538 --> 00:34:23.657
Right.

00:34:23.697 --> 00:34:25.619
But then we also use a job

00:34:25.639 --> 00:34:26.880
or we use their intake form.

00:34:27.541 --> 00:34:27.722
Right.

00:34:27.782 --> 00:34:28.742
So it is, it's a,

00:34:29.182 --> 00:34:30.443
it's sending you to job or

00:34:30.483 --> 00:34:32.346
however it's branded as camo crew.

00:34:32.927 --> 00:34:34.168
I'm going to go get job

00:34:34.208 --> 00:34:35.849
or.com backslash camo crew

00:34:35.869 --> 00:34:38.251
junk removal for your, there it is.

00:34:39.172 --> 00:34:41.012
uh for all your your love

00:34:41.112 --> 00:34:42.673
lovely junk removal uh

00:34:42.813 --> 00:34:45.835
jobber needs um I don't I

00:34:46.036 --> 00:34:46.596
here's the deal they don't

00:34:46.615 --> 00:34:48.077
really I mean they don't

00:34:48.177 --> 00:34:49.757
pay me to say it I get a

00:34:49.797 --> 00:34:51.097
kickback right when people

00:34:51.117 --> 00:34:52.059
sign up they use the link

00:34:52.079 --> 00:34:53.860
so it's like uh affiliate

00:34:54.300 --> 00:34:55.320
it's affiliate yeah yeah

00:34:55.360 --> 00:34:56.920
which is not nothing fancy

00:34:56.940 --> 00:34:57.521
people like oh you're a

00:34:57.541 --> 00:34:59.922
sponsor I talk about jobber

00:34:59.943 --> 00:35:00.503
because they gave me this

00:35:00.603 --> 00:35:02.664
sweet ass fucking yeti when

00:35:02.684 --> 00:35:04.405
I did the master home service podcast

00:35:04.929 --> 00:35:05.849
Dang, dude.

00:35:05.949 --> 00:35:07.451
I've been with Robert for five years.

00:35:07.471 --> 00:35:08.692
I don't have a damn Yeti.

00:35:09.192 --> 00:35:10.452
You got to get on the podcast.

00:35:10.793 --> 00:35:12.293
And this is my water intake.

00:35:12.594 --> 00:35:13.954
I need to drink five of these a day.

00:35:13.974 --> 00:35:14.695
It's 24 ounces.

00:35:15.195 --> 00:35:16.396
Five of these a day is what

00:35:16.436 --> 00:35:17.038
I need to drink.

00:35:17.097 --> 00:35:21.400
And I'm on one and a half-ish.

00:35:21.681 --> 00:35:22.702
Don't wait until bedtime, dude.

00:35:22.961 --> 00:35:23.661
You'll be up all night.

00:35:25.023 --> 00:35:25.423
Here's the deal.

00:35:25.483 --> 00:35:27.744
I can drink 37 cups of decaf coffee.

00:35:27.885 --> 00:35:28.365
No problems.

00:35:29.331 --> 00:35:30.213
That's what I drink all day.

00:35:30.333 --> 00:35:31.333
I have one cup of regular

00:35:31.353 --> 00:35:32.813
coffee 90 minutes after I wake up,

00:35:33.114 --> 00:35:34.476
and I sit here and drink decaf coffee.

00:35:34.715 --> 00:35:35.155
No problem.

00:35:35.596 --> 00:35:36.137
This is cold.

00:35:36.197 --> 00:35:36.956
I'm going to finish drinking.

00:35:36.976 --> 00:35:37.637
I don't want to give a shit.

00:35:37.677 --> 00:35:38.858
Oh, that's rough, dude.

00:35:39.659 --> 00:35:41.019
I'm a caffeine-only kind of guy.

00:35:41.039 --> 00:35:43.581
If I'm drinking it, I need to get fuel.

00:35:44.643 --> 00:35:45.603
No,

00:35:45.643 --> 00:35:48.264
I got off the caffeine kick a year and

00:35:48.284 --> 00:35:48.786
a half ago.

00:35:48.925 --> 00:35:49.385
I changed it up,

00:35:49.465 --> 00:35:51.728
so I watched an Andrew Hubberman video.

00:35:52.307 --> 00:35:53.469
Yeah, it was January of 23.

00:35:54.590 --> 00:35:56.952
And he was talking about how

00:35:56.972 --> 00:35:57.692
when you drink caffeine

00:35:57.731 --> 00:35:58.532
before you're awake for 90 minutes...

00:35:59.963 --> 00:36:01.063
you either hit the afternoon

00:36:01.083 --> 00:36:01.963
crash or you end up just

00:36:01.983 --> 00:36:02.905
drinking caffeine all day.

00:36:03.764 --> 00:36:04.306
And I'm a caffeine,

00:36:04.326 --> 00:36:05.746
I was a caffeine all day guy.

00:36:06.407 --> 00:36:08.407
So that first 30 days was vlogging rough.

00:36:08.829 --> 00:36:09.628
So I started, uh,

00:36:09.668 --> 00:36:11.969
placeboing myself with decaf coffee.

00:36:12.150 --> 00:36:13.110
Like, Hey, this is the real thing.

00:36:13.130 --> 00:36:19.155
Not, uh, yeah.

00:36:19.215 --> 00:36:20.155
Now I have like two cups of

00:36:20.195 --> 00:36:23.157
decaf coffee before, uh, my regular one.

00:36:23.818 --> 00:36:23.938
Um,

00:36:26.447 --> 00:36:27.829
Anyways, I got totally sidetracked.

00:36:27.849 --> 00:36:29.230
Decaf podcast jobber.

00:36:29.329 --> 00:36:29.670
Oh yeah.

00:36:29.690 --> 00:36:30.170
Form fills.

00:36:30.190 --> 00:36:30.570
There we go.

00:36:30.610 --> 00:36:32.911
See, we've, I was, dude,

00:36:32.931 --> 00:36:33.972
I'm glad you got back to it.

00:36:33.992 --> 00:36:34.992
That was SEO, right?

00:36:35.012 --> 00:36:35.293
We had,

00:36:35.512 --> 00:36:37.393
we had hyperlinks and fucking call

00:36:37.414 --> 00:36:38.855
the actions and we got back

00:36:38.875 --> 00:36:39.876
to the homepage, right?

00:36:40.096 --> 00:36:40.376
Yeah.

00:36:40.396 --> 00:36:40.576
Yeah.

00:36:40.675 --> 00:36:40.976
There we go.

00:36:40.996 --> 00:36:41.376
There's like,

00:36:41.436 --> 00:36:42.297
I'm learning something today.

00:36:42.396 --> 00:36:43.277
What you can do yourself.

00:36:43.458 --> 00:36:44.018
That's where we were.

00:36:44.619 --> 00:36:44.838
Yeah.

00:36:44.878 --> 00:36:45.539
So, well,

00:36:45.798 --> 00:36:46.619
that's the other thing is when

00:36:46.639 --> 00:36:48.400
you do yourself, I agree WordPress.

00:36:48.760 --> 00:36:49.722
And I've also met people

00:36:49.762 --> 00:36:51.041
that I think we had a go

00:36:51.101 --> 00:36:52.202
daddy at one point years

00:36:52.242 --> 00:36:53.744
ago and then Squarespace

00:36:53.784 --> 00:36:54.523
and some of the other ones.

00:36:54.985 --> 00:36:55.085
Um,

00:36:56.181 --> 00:36:56.780
Everyone I've talked to

00:36:56.800 --> 00:36:58.240
that's legit says WordPress is the,

00:36:58.280 --> 00:36:58.760
that's the thing.

00:36:58.981 --> 00:37:00.521
It's simple enough to use and it's,

00:37:01.402 --> 00:37:03.581
it's not garbage, whatever it is.

00:37:03.621 --> 00:37:03.981
So fine.

00:37:04.001 --> 00:37:05.342
WordPress, they don't sponsor me.

00:37:05.643 --> 00:37:06.222
That's what we use.

00:37:07.443 --> 00:37:08.643
And then, and then our form fill,

00:37:08.663 --> 00:37:09.782
which is our contact us

00:37:10.262 --> 00:37:11.503
goes to form fill while

00:37:11.543 --> 00:37:13.244
your request to quote goes

00:37:13.284 --> 00:37:14.224
to the job or link.

00:37:15.344 --> 00:37:15.764
Either way,

00:37:15.983 --> 00:37:17.465
we are getting more form fills

00:37:17.525 --> 00:37:18.184
now than ever.

00:37:18.204 --> 00:37:20.085
And it's simple because when you, hell,

00:37:20.105 --> 00:37:21.684
when I bought a book this week on Amazon,

00:37:21.864 --> 00:37:22.606
I didn't have to do shit

00:37:22.666 --> 00:37:23.826
other than tell which

00:37:23.885 --> 00:37:24.885
address I wanted to ship it to.

00:37:27.286 --> 00:37:28.987
That's what people want, dude.

00:37:29.889 --> 00:37:31.088
Because you reduce all the friction.

00:37:31.148 --> 00:37:32.010
Everybody has all their shit

00:37:32.030 --> 00:37:32.690
saved in their phone.

00:37:33.311 --> 00:37:34.371
They probably have their

00:37:34.411 --> 00:37:35.672
Apple Pay or Google Pay on there.

00:37:36.833 --> 00:37:37.934
Cool, I need this couch gone.

00:37:38.014 --> 00:37:38.574
I don't care.

00:37:38.594 --> 00:37:39.855
When can you be here?

00:37:40.335 --> 00:37:40.894
I don't need to have a

00:37:40.936 --> 00:37:41.976
conversation to tell you

00:37:41.996 --> 00:37:42.777
that I need a couch gone.

00:37:43.536 --> 00:37:44.637
I don't want to tell you my

00:37:44.697 --> 00:37:45.498
address or my phone number

00:37:45.518 --> 00:37:46.838
over the phone when all I

00:37:46.858 --> 00:37:48.780
have to do is hit two buttons, autofill,

00:37:49.161 --> 00:37:49.681
and you have it all.

00:37:50.215 --> 00:37:50.436
Yeah,

00:37:50.637 --> 00:37:51.898
and then you can text me or give me a

00:37:51.938 --> 00:37:52.599
call and we're done.

00:37:52.659 --> 00:37:56.202
You can do it two o'clock in the morning.

00:37:56.242 --> 00:37:56.804
I'm fucking yawning.

00:37:56.824 --> 00:37:57.684
We're talking about caffeine.

00:37:57.744 --> 00:37:58.505
Drink a little bit of water

00:37:58.525 --> 00:37:59.266
and now I'm fucking yawning.

00:38:00.208 --> 00:38:01.108
I'd share this one with you

00:38:01.148 --> 00:38:02.871
if I could pass it through the camera,

00:38:02.891 --> 00:38:03.070
buddy.

00:38:05.193 --> 00:38:06.054
Technology's not there yet.

00:38:08.840 --> 00:38:09.442
All right.

00:38:09.541 --> 00:38:10.222
Elon's here, man.

00:38:10.242 --> 00:38:10.663
You never know.

00:38:11.302 --> 00:38:11.903
We might get there.

00:38:12.103 --> 00:38:12.364
All right.

00:38:12.403 --> 00:38:15.146
So you serve 40 junk removal

00:38:15.206 --> 00:38:16.427
and or dumpster companies.

00:38:17.507 --> 00:38:18.648
What are some trends you're

00:38:18.688 --> 00:38:21.550
seeing nationwide when it

00:38:21.590 --> 00:38:22.911
comes to... Do you also do

00:38:22.931 --> 00:38:24.152
Google AdWords or everything is...

00:38:25.838 --> 00:38:27.320
No, we just do organic.

00:38:27.400 --> 00:38:29.463
So we look first.

00:38:29.483 --> 00:38:30.083
I want to say, like,

00:38:30.123 --> 00:38:30.864
I don't think that there's

00:38:30.903 --> 00:38:32.206
anything wrong with Google ads either.

00:38:32.226 --> 00:38:32.806
And I think there's some

00:38:32.826 --> 00:38:34.688
guys that I know and that

00:38:34.708 --> 00:38:35.628
you'll probably find in the

00:38:35.668 --> 00:38:37.471
groups on social media.

00:38:37.490 --> 00:38:38.152
If that's where you're

00:38:38.331 --> 00:38:39.353
you're looking that are good.

00:38:39.572 --> 00:38:39.773
I mean,

00:38:39.813 --> 00:38:40.835
do your due diligence because

00:38:40.855 --> 00:38:42.076
there's also some sketchy

00:38:42.115 --> 00:38:42.836
bastards out there.

00:38:43.277 --> 00:38:43.856
Oh, yeah.

00:38:44.456 --> 00:38:45.918
But if anybody needs a recommendation,

00:38:45.938 --> 00:38:46.717
they're interested in ads,

00:38:46.777 --> 00:38:48.059
I'd be happy to share that

00:38:48.239 --> 00:38:49.378
with some people that I

00:38:49.398 --> 00:38:50.019
think are worth it.

00:38:50.500 --> 00:38:50.960
But anyway,

00:38:52.099 --> 00:38:53.260
I think they have a time and place.

00:38:53.440 --> 00:38:54.900
I think that a lot of people

00:38:54.940 --> 00:38:56.902
get caught in the ads hamster wheel.

00:38:56.922 --> 00:38:57.722
That's what happened to me.

00:38:58.061 --> 00:38:58.463
I mean, dude,

00:38:58.483 --> 00:39:00.322
I was spending crazy money on ads.

00:39:00.923 --> 00:39:02.103
And really, all I was doing was just

00:39:02.802 --> 00:39:04.184
making money to pay for the ads.

00:39:04.264 --> 00:39:05.507
I mean, it was, it was crazy.

00:39:05.827 --> 00:39:07.271
And so LSA,

00:39:07.632 --> 00:39:08.572
what you were saying earlier

00:39:08.673 --> 00:39:09.454
was a huge flop,

00:39:09.494 --> 00:39:10.637
worked good for maybe two

00:39:10.677 --> 00:39:12.340
weeks and then just flopped on its face.

00:39:12.360 --> 00:39:12.621
Yes.

00:39:13.121 --> 00:39:13.342
Yeah.

00:39:13.382 --> 00:39:14.684
That's accurate for us too.

00:39:15.597 --> 00:39:16.938
yeah and so we don't we

00:39:16.978 --> 00:39:17.778
don't do any of that in the

00:39:17.858 --> 00:39:19.340
agency I think that people

00:39:19.360 --> 00:39:20.181
in if they're going to

00:39:20.260 --> 00:39:21.442
invest money into their

00:39:21.481 --> 00:39:22.581
digital presence I think

00:39:22.621 --> 00:39:23.443
that they ought to own the

00:39:23.543 --> 00:39:24.402
asset that they're

00:39:24.422 --> 00:39:25.884
investing into and that

00:39:25.943 --> 00:39:27.324
their website ought to

00:39:27.385 --> 00:39:28.945
drive in its own leads and

00:39:28.985 --> 00:39:31.086
they they should own that

00:39:31.146 --> 00:39:31.907
asset that they've been

00:39:31.947 --> 00:39:34.128
putting money into right um

00:39:35.030 --> 00:39:37.311
so no we don't uh we don't

00:39:37.331 --> 00:39:38.532
do any kind of ad words

00:39:38.811 --> 00:39:40.072
what I'm seeing across the country

00:39:41.496 --> 00:39:43.297
I'll tell you this, there was a slowdown.

00:39:43.416 --> 00:39:45.697
There was a search engine change,

00:39:45.737 --> 00:39:47.958
maybe like March of last year.

00:39:47.978 --> 00:39:51.259
And things really got weird for a while.

00:39:51.318 --> 00:39:52.099
So like we had a lot of

00:39:52.139 --> 00:39:54.139
clients who were top three organically,

00:39:54.199 --> 00:39:55.099
top three of the maps.

00:39:55.159 --> 00:39:56.320
That happened and they were

00:39:56.440 --> 00:39:57.161
all over the place.

00:39:57.201 --> 00:39:58.581
I had some shoot up to one,

00:39:58.981 --> 00:40:00.460
some drop down to like

00:40:00.661 --> 00:40:01.981
eight to the second page.

00:40:02.742 --> 00:40:04.503
It was super weird, man.

00:40:04.603 --> 00:40:05.284
And so like, you know,

00:40:05.304 --> 00:40:07.166
we're scrambling because it

00:40:07.186 --> 00:40:08.208
makes us look like we don't

00:40:08.228 --> 00:40:09.170
know what the hell we're doing.

00:40:09.570 --> 00:40:10.231
And so we're just trying to

00:40:10.251 --> 00:40:11.952
figure out what Google is prioritizing.

00:40:12.293 --> 00:40:13.394
What I see right now.

00:40:14.735 --> 00:40:15.476
And again,

00:40:15.617 --> 00:40:16.878
this could be different for

00:40:16.898 --> 00:40:17.398
other marketers,

00:40:17.438 --> 00:40:18.460
depending on what they're doing,

00:40:18.501 --> 00:40:20.342
but for our process and what we do.

00:40:20.842 --> 00:40:21.623
Google really,

00:40:21.744 --> 00:40:23.244
really likes good on-page

00:40:23.304 --> 00:40:23.965
content right now.

00:40:24.005 --> 00:40:25.005
So Google is really

00:40:25.045 --> 00:40:26.246
prioritizing websites that

00:40:26.286 --> 00:40:27.626
have a good user experience,

00:40:27.706 --> 00:40:29.708
meaning so it's easy to navigate,

00:40:29.768 --> 00:40:30.528
it's easy to read,

00:40:30.568 --> 00:40:31.750
they don't have weird fonts

00:40:31.829 --> 00:40:33.530
and strange backgrounds,

00:40:34.231 --> 00:40:35.751
and they answer those questions well.

00:40:36.052 --> 00:40:37.594
So websites that have FAQs

00:40:37.753 --> 00:40:38.733
somewhere on the homepage

00:40:39.034 --> 00:40:39.795
that really answer the

00:40:39.835 --> 00:40:40.715
questions in detail.

00:40:41.695 --> 00:40:43.557
and websites that have good blog posts.

00:40:44.117 --> 00:40:46.719
So like I used to say blog

00:40:46.739 --> 00:40:47.860
posts don't really matter

00:40:47.880 --> 00:40:49.762
for SEO right out of the gate.

00:40:49.802 --> 00:40:51.083
Like it's just kind of a piece of it.

00:40:51.123 --> 00:40:52.123
But I think that Google's

00:40:52.164 --> 00:40:53.264
prioritizing them right now.

00:40:54.706 --> 00:40:55.465
Clients that we have where

00:40:55.485 --> 00:40:57.327
we're posting blog posts regularly,

00:40:57.367 --> 00:40:58.929
we're seeing them climb a

00:40:58.949 --> 00:40:59.688
little bit faster.

00:41:00.510 --> 00:41:01.951
We beta test from time to time too.

00:41:02.030 --> 00:41:03.112
So we might like write two

00:41:03.152 --> 00:41:04.152
blog posts for this client

00:41:04.172 --> 00:41:05.072
and one for this one and

00:41:05.112 --> 00:41:06.735
see which one is moving up faster.

00:41:07.614 --> 00:41:09.255
Just to see if we have similar markets,

00:41:09.856 --> 00:41:11.317
Google's prioritizing on

00:41:11.376 --> 00:41:14.157
page activity and used to be,

00:41:14.177 --> 00:41:16.059
you could get away with a

00:41:16.159 --> 00:41:17.059
lot of backlinks.

00:41:17.219 --> 00:41:19.081
So like you could go pay a

00:41:19.101 --> 00:41:20.822
dude on Fiverr and you

00:41:20.842 --> 00:41:21.942
could get a lot of backlink

00:41:21.981 --> 00:41:23.163
if they were semi decent.

00:41:23.242 --> 00:41:23.422
Right.

00:41:23.802 --> 00:41:24.182
And you could,

00:41:24.403 --> 00:41:25.503
you could jump in the ranking.

00:41:26.103 --> 00:41:26.264
Well,

00:41:26.304 --> 00:41:27.804
now Google's penalizing you for that.

00:41:28.065 --> 00:41:30.507
And they only care about high.

00:41:30.786 --> 00:41:31.666
If you come in with anything

00:41:31.706 --> 00:41:32.867
other than high quality backlinks,

00:41:34.050 --> 00:41:35.711
It might do more damage, actually,

00:41:36.733 --> 00:41:37.853
than just kind of be null.

00:41:37.974 --> 00:41:38.414
Used to be,

00:41:38.793 --> 00:41:40.135
if you had a low-quality backlink,

00:41:40.155 --> 00:41:40.916
it wouldn't really matter.

00:41:40.936 --> 00:41:41.836
Now they're actually going

00:41:41.896 --> 00:41:42.958
out and penalizing you for

00:41:43.018 --> 00:41:44.199
spammy backlinks.

00:41:45.219 --> 00:41:47.942
As far as what the industry

00:41:47.961 --> 00:41:48.802
is doing around the country,

00:41:48.822 --> 00:41:49.543
we had a weird...

00:41:51.242 --> 00:41:52.023
July was slow.

00:41:52.324 --> 00:41:53.364
I think for a lot of people

00:41:53.405 --> 00:41:54.824
around the country, man, uh,

00:41:55.425 --> 00:41:55.846
I don't know.

00:41:56.367 --> 00:41:58.188
I can't speak to why I think

00:41:58.307 --> 00:41:59.608
economically as a country,

00:41:59.648 --> 00:42:00.548
we're struggling a little

00:42:00.568 --> 00:42:02.050
bit and maybe there was

00:42:02.070 --> 00:42:02.971
some of that kids going

00:42:02.990 --> 00:42:04.192
back to school later in the month.

00:42:04.771 --> 00:42:04.811
Uh,

00:42:04.851 --> 00:42:06.313
but August has seemed to open up a

00:42:06.353 --> 00:42:06.673
little bit.

00:42:06.974 --> 00:42:08.855
All of our clients everywhere, North,

00:42:08.914 --> 00:42:10.235
South, East, West,

00:42:10.295 --> 00:42:11.396
everybody seems to be doing

00:42:11.436 --> 00:42:12.237
pretty well right now.

00:42:12.257 --> 00:42:15.619
Uh, and so my hope is that September,

00:42:15.679 --> 00:42:16.701
October makes up for the

00:42:16.760 --> 00:42:18.141
lack of what happened in July.

00:42:18.161 --> 00:42:18.722
I'm not, uh,

00:42:20.009 --> 00:42:21.150
not sure what's what's going

00:42:21.190 --> 00:42:22.449
on the benefit of having

00:42:22.469 --> 00:42:23.231
clients around the country

00:42:23.271 --> 00:42:24.291
though is I can get to see

00:42:24.411 --> 00:42:25.112
kind of the trends of

00:42:25.172 --> 00:42:25.992
what's happening around the

00:42:26.012 --> 00:42:28.833
country so did that answer

00:42:28.853 --> 00:42:29.733
your question by the way

00:42:30.474 --> 00:42:31.213
yeah no and and

00:42:31.394 --> 00:42:32.514
historically it's

00:42:32.554 --> 00:42:33.876
consistent it's interesting

00:42:33.896 --> 00:42:34.775
you know you kind of got

00:42:34.876 --> 00:42:35.597
towards that in the other

00:42:35.936 --> 00:42:37.016
yeah anecdotally it's it's

00:42:37.056 --> 00:42:38.257
consistent with what I've

00:42:38.318 --> 00:42:41.278
also heard from uh um other

00:42:41.318 --> 00:42:42.760
guys in the field is that

00:42:43.059 --> 00:42:44.460
exactly what you're saying is that um

00:42:46.905 --> 00:42:48.367
know july was a rough month

00:42:48.387 --> 00:42:49.429
for a lot of people and now

00:42:49.489 --> 00:42:50.168
things are a little bit

00:42:50.208 --> 00:42:51.369
better and that's why like

00:42:51.409 --> 00:42:52.231
when I asked like hey what

00:42:52.251 --> 00:42:53.632
do you see in trends I i

00:42:53.652 --> 00:42:54.253
don't know I don't know

00:42:54.293 --> 00:42:55.313
what the answer is I want

00:42:55.333 --> 00:42:57.416
to know a answer right it's

00:42:57.436 --> 00:42:58.157
like all right what is this

00:42:58.336 --> 00:42:59.257
you know what does this

00:42:59.338 --> 00:43:00.639
mean you know like hell I

00:43:00.659 --> 00:43:01.619
pulled my numbers up it's

00:43:01.639 --> 00:43:03.742
like we peaked our season

00:43:03.782 --> 00:43:05.202
peaked in may we saw some

00:43:05.242 --> 00:43:06.804
fall off in june and july

00:43:07.485 --> 00:43:09.907
with um typically um

00:43:11.478 --> 00:43:13.000
What we end up seeing is May.

00:43:13.440 --> 00:43:15.661
A few years, May has been our peak.

00:43:15.681 --> 00:43:16.742
That's not unusual.

00:43:17.063 --> 00:43:17.722
May was our peak.

00:43:18.043 --> 00:43:18.983
However, the last two years,

00:43:19.043 --> 00:43:20.025
May was not our peak.

00:43:22.005 --> 00:43:22.887
19 May was our peak.

00:43:24.148 --> 00:43:25.268
I cannot recall 2020 and

00:43:25.268 --> 00:43:27.909
2021 because I was out of the industry.

00:43:28.070 --> 00:43:31.072
22 and 23, we kind of arced.

00:43:31.313 --> 00:43:34.215
May was the beginning of the high point.

00:43:34.974 --> 00:43:37.056
We fell May to June and June

00:43:37.077 --> 00:43:37.956
to July we fell.

00:43:38.577 --> 00:43:39.599
August, we're back up

00:43:40.844 --> 00:43:41.224
back up.

00:43:41.945 --> 00:43:44.969
Our good friend Russ Berry.

00:43:44.989 --> 00:43:46.132
Oh, Russ.

00:43:46.793 --> 00:43:47.333
Oh, Russ.

00:43:47.414 --> 00:43:48.074
Academy sucked.

00:43:48.175 --> 00:43:49.597
Inflation, election year,

00:43:49.657 --> 00:43:50.478
and people are scared.

00:43:50.818 --> 00:43:51.860
No more free COVID money.

00:43:52.541 --> 00:43:53.902
Never be concerned with Russ

00:43:53.922 --> 00:43:54.764
telling it how it is.

00:43:54.784 --> 00:43:57.387
He ain't wrong, dude.

00:43:57.788 --> 00:43:59.429
And then he said a Google

00:43:59.469 --> 00:44:00.509
keyword search should be

00:44:00.608 --> 00:44:02.050
able to show you that

00:44:02.110 --> 00:44:04.070
search volume is just not there.

00:44:04.329 --> 00:44:05.451
Yeah, actually, we get that every month.

00:44:05.471 --> 00:44:07.210
We get our report every month.

00:44:07.351 --> 00:44:07.911
And yes,

00:44:08.052 --> 00:44:09.512
the search volume for Junk Rule is

00:44:09.552 --> 00:44:12.231
down 11%.

00:44:12.231 --> 00:44:13.634
I was talking with a client about that.

00:44:13.693 --> 00:44:15.034
He was like, dude, we're in the top three.

00:44:15.054 --> 00:44:16.556
We've never been what's going on.

00:44:16.576 --> 00:44:16.956
And I'm like,

00:44:17.436 --> 00:44:18.277
people have to be searching

00:44:18.297 --> 00:44:19.077
for the service, dude.

00:44:19.277 --> 00:44:20.338
I mean, if they start searching,

00:44:20.539 --> 00:44:21.320
they're going to find you.

00:44:22.001 --> 00:44:22.081
Uh,

00:44:22.201 --> 00:44:23.541
but the problem is I can't make them

00:44:23.581 --> 00:44:23.862
search.

00:44:24.563 --> 00:44:26.724
And, um, I think Russ is, I mean,

00:44:26.844 --> 00:44:27.724
to be honest, you know,

00:44:27.804 --> 00:44:29.306
I've never been one of the guys to like,

00:44:29.467 --> 00:44:29.527
uh,

00:44:30.382 --> 00:44:31.842
blame the economy on how bad

00:44:31.902 --> 00:44:32.663
my business is.

00:44:32.762 --> 00:44:34.483
But to be honest, uh, right now,

00:44:34.543 --> 00:44:36.264
I think we're in a spot where, uh,

00:44:37.326 --> 00:44:38.405
COVID was different story.

00:44:38.425 --> 00:44:39.086
That was crazy.

00:44:39.306 --> 00:44:40.246
But, uh,

00:44:40.887 --> 00:44:41.688
compare what we're dealing with

00:44:41.748 --> 00:44:42.128
right now.

00:44:42.648 --> 00:44:43.608
I think this is probably the

00:44:43.628 --> 00:44:44.690
worst I've seen it, you know,

00:44:44.710 --> 00:44:46.391
in the six years I've been in business,

00:44:47.291 --> 00:44:47.972
uh, election year.

00:44:47.992 --> 00:44:49.012
Uh, and,

00:44:49.072 --> 00:44:50.213
and I'm just saying that from

00:44:50.253 --> 00:44:52.414
looking at it from a 30,000 foot view.

00:44:52.653 --> 00:44:55.094
No, I, I, I, this is this, this, again,

00:44:55.135 --> 00:44:56.135
there's no agenda here.

00:44:56.155 --> 00:44:56.755
We talk market.

00:44:56.835 --> 00:44:59.277
I appreciate hearing this because, um,

00:45:00.755 --> 00:45:01.876
hey let's let's be let's be

00:45:01.916 --> 00:45:03.418
real right yeah yeah you

00:45:03.458 --> 00:45:04.478
know there was there was a

00:45:04.599 --> 00:45:05.699
spot you know here's the

00:45:05.719 --> 00:45:06.820
other thing I have not seen

00:45:06.860 --> 00:45:07.862
a lot of these fucking fly

00:45:07.902 --> 00:45:09.362
by nighters that got in the

00:45:09.402 --> 00:45:10.784
last two three years I have

00:45:10.905 --> 00:45:12.266
rarely seen any of them new

00:45:12.385 --> 00:45:13.746
ones this year and I've

00:45:13.766 --> 00:45:15.068
seen a lot and I haven't

00:45:15.088 --> 00:45:16.068
seen the other ones I saw a

00:45:16.108 --> 00:45:17.431
few times last summer look

00:45:17.471 --> 00:45:19.231
at anecdotal right it's not

00:45:20.072 --> 00:45:21.074
uh money ain't falling from

00:45:21.094 --> 00:45:21.934
the sky like it was in 21

00:45:21.934 --> 00:45:22.474
and 22 as much right

00:45:25.077 --> 00:45:25.237
Yeah,

00:45:25.257 --> 00:45:26.777
I don't have any hard data to back up

00:45:26.818 --> 00:45:27.538
exactly what I'm saying.

00:45:27.557 --> 00:45:28.119
But to your point,

00:45:28.159 --> 00:45:29.418
it's all it's all anecdotal.

00:45:29.478 --> 00:45:30.300
And it's what I'm seeing

00:45:30.340 --> 00:45:30.920
around the country.

00:45:30.980 --> 00:45:32.320
I do have the benefit of

00:45:32.380 --> 00:45:34.942
looking at and seeing it from California,

00:45:35.862 --> 00:45:37.043
you know, to freaking Baltimore.

00:45:37.302 --> 00:45:39.463
It's very similar what's happening.

00:45:39.563 --> 00:45:41.344
So but yeah, man,

00:45:42.246 --> 00:45:43.306
I think we're going to turn around.

00:45:43.326 --> 00:45:44.387
I'm glad that things have

00:45:44.407 --> 00:45:45.126
picked up in August.

00:45:45.166 --> 00:45:46.146
I hope that trend continues

00:45:46.306 --> 00:45:47.807
on up through Thanksgiving.

00:45:48.628 --> 00:45:48.989
But, you know,

00:45:49.289 --> 00:45:50.048
time will tell with the

00:45:50.108 --> 00:45:51.289
election getting here in November.

00:45:52.762 --> 00:45:53.643
Yeah, no, it is.

00:45:53.663 --> 00:45:55.143
No, and that's why I know, hey,

00:45:55.164 --> 00:45:55.804
you're a marketing guy,

00:45:55.824 --> 00:45:57.025
and yet you've got 40

00:45:57.025 --> 00:45:58.005
locations you're looking at,

00:45:58.106 --> 00:45:59.086
and you've got 40 business

00:45:59.126 --> 00:46:00.829
owners you talk to, right?

00:46:00.929 --> 00:46:02.050
And for the guys that are

00:46:02.289 --> 00:46:03.891
listening to the podcast that might feel,

00:46:04.331 --> 00:46:05.693
hey, this is bad, this is that.

00:46:05.972 --> 00:46:08.034
No, it's like, well, hold on.

00:46:08.054 --> 00:46:09.034
We're feeling this across the board.

00:46:09.416 --> 00:46:09.735
I said,

00:46:09.755 --> 00:46:11.157
I was talking to Casey in one of

00:46:11.177 --> 00:46:12.637
these episodes, I don't know, a year ago,

00:46:12.657 --> 00:46:13.079
I was like, hey,

00:46:13.099 --> 00:46:14.460
there's going to be people.

00:46:14.739 --> 00:46:16.442
And I said this last time this year,

00:46:16.481 --> 00:46:17.782
I want to say, I said, hey,

00:46:17.802 --> 00:46:18.824
for the next 18 months,

00:46:19.164 --> 00:46:20.364
from last summer until the

00:46:20.385 --> 00:46:21.206
election is over,

00:46:21.826 --> 00:46:22.387
there's going to be some

00:46:22.427 --> 00:46:25.510
attrition because it peaked last year.

00:46:26.090 --> 00:46:27.592
And for those places like

00:46:27.632 --> 00:46:29.153
here in Wisconsin,

00:46:29.474 --> 00:46:30.235
we've got another three

00:46:30.275 --> 00:46:31.056
months we've got to add on

00:46:31.115 --> 00:46:32.217
after the election because

00:46:32.257 --> 00:46:33.057
it ain't but April until

00:46:33.077 --> 00:46:34.418
the snow stops flying where

00:46:34.438 --> 00:46:35.541
things actually pick up.

00:46:38.563 --> 00:46:40.985
That's interesting.

00:46:41.025 --> 00:46:41.166
Yeah.

00:46:42.233 --> 00:46:43.614
Go ahead.

00:46:43.634 --> 00:46:44.313
Taylor put up a thing.

00:46:44.333 --> 00:46:44.554
He said,

00:46:45.094 --> 00:46:46.155
thoughts on what you think about

00:46:46.235 --> 00:46:47.295
Google is trying to figure

00:46:47.335 --> 00:46:49.235
out with nearly 60% of

00:46:49.275 --> 00:46:50.717
Google searches and without

00:46:50.737 --> 00:46:53.237
a click in 2024 on the

00:46:53.277 --> 00:46:53.978
search engine land.

00:46:54.018 --> 00:46:54.659
That's interesting.

00:46:54.978 --> 00:46:55.960
So that means 60% of the

00:46:56.000 --> 00:46:56.679
time people search,

00:46:56.699 --> 00:46:59.621
they're not even clicking on something.

00:47:00.322 --> 00:47:00.521
Yeah,

00:47:00.601 --> 00:47:02.483
maybe that has something to do with AI.

00:47:02.722 --> 00:47:03.083
I don't know.

00:47:04.184 --> 00:47:04.704
Could, yeah.

00:47:04.724 --> 00:47:06.485
Because they have those AI answers,

00:47:06.525 --> 00:47:06.744
you know.

00:47:07.371 --> 00:47:07.632
Yeah.

00:47:07.871 --> 00:47:08.632
What else say?

00:47:08.652 --> 00:47:11.092
What does Russ Berry got to say?

00:47:11.452 --> 00:47:12.092
In my area,

00:47:12.572 --> 00:47:14.373
GotJunk has pulled Google Guaranteed.

00:47:14.393 --> 00:47:15.713
That's LSA.

00:47:16.153 --> 00:47:17.434
Had to buy extra zip codes.

00:47:17.474 --> 00:47:18.594
The clients talk to,

00:47:18.634 --> 00:47:20.333
and I and most of the

00:47:20.353 --> 00:47:21.655
franchise are saying the same thing.

00:47:21.775 --> 00:47:22.235
It's down.

00:47:22.275 --> 00:47:23.655
Most franchises are down 20%, 30%.

00:47:24.114 --> 00:47:25.235
Now, add on franchise fees,

00:47:25.275 --> 00:47:26.474
and most of them are struggling bad.

00:47:26.514 --> 00:47:27.835
Diversification is the key.

00:47:28.215 --> 00:47:28.815
Thank you, Russ.

00:47:28.835 --> 00:47:30.076
We've got to have Russ back on the show.

00:47:30.496 --> 00:47:32.516
Russ, Taylor, you guys connect.

00:47:32.876 --> 00:47:34.016
Let's get Russ Berry back on the show.

00:47:34.237 --> 00:47:35.097
It's a lot better to hear Russ

00:47:35.737 --> 00:47:36.936
from the horse's mouth.

00:47:36.998 --> 00:47:38.378
I want to hear how Florida's working.

00:47:38.757 --> 00:47:39.798
We got a lot, Russ,

00:47:39.818 --> 00:47:40.498
we got a lot to talk about

00:47:40.518 --> 00:47:41.438
where I'm talking

00:47:41.498 --> 00:47:42.559
vicariously through Russ.

00:47:43.199 --> 00:47:43.820
He's texting.

00:47:44.019 --> 00:47:45.260
He's open texting.

00:47:46.021 --> 00:47:46.501
Yeah, I was,

00:47:47.601 --> 00:47:49.442
so I applied for an award

00:47:49.802 --> 00:47:52.023
recently and I had to

00:47:52.083 --> 00:47:53.943
qualify what I'm doing for the industry.

00:47:54.931 --> 00:47:56.132
Well, there we go.

00:47:56.391 --> 00:47:58.273
Shout out Russ Berry.

00:47:58.893 --> 00:47:59.472
I love Roddy.

00:47:59.492 --> 00:48:00.333
He's very intelligent.

00:48:00.773 --> 00:48:01.853
You know what?

00:48:02.193 --> 00:48:03.795
Russ with the rare,

00:48:04.175 --> 00:48:05.695
the old rare compliment Russ.

00:48:05.755 --> 00:48:06.335
I think that's what they

00:48:06.356 --> 00:48:08.076
call him in the Joker Mobile Circles.

00:48:08.416 --> 00:48:11.318
I think Russ likes people

00:48:11.338 --> 00:48:11.978
that keep it real.

00:48:12.137 --> 00:48:13.179
That's why him and I get along well.

00:48:13.199 --> 00:48:14.639
Every time I reach him, I'm like, get him.

00:48:17.358 --> 00:48:19.302
Um, yeah, I don't like, yeah.

00:48:19.923 --> 00:48:20.445
People bitch.

00:48:20.485 --> 00:48:21.367
He's the first one to like,

00:48:21.646 --> 00:48:22.628
tell you why you suck.

00:48:22.688 --> 00:48:22.889
Right.

00:48:22.929 --> 00:48:26.436
And like, yeah, like I said, no frills.

00:48:26.876 --> 00:48:27.737
Clearly I know the guy.

00:48:28.599 --> 00:48:28.699
Um,

00:48:30.094 --> 00:48:30.994
I was going to say something.

00:48:31.255 --> 00:48:31.894
Oh, yeah.

00:48:31.914 --> 00:48:32.655
So I was writing up this

00:48:32.715 --> 00:48:33.956
award I applied for.

00:48:33.976 --> 00:48:34.817
And it was like, hey,

00:48:34.836 --> 00:48:36.057
what do you do as an industry leader?

00:48:36.077 --> 00:48:36.617
And I was like, well,

00:48:36.657 --> 00:48:37.818
I have a podcast and

00:48:38.579 --> 00:48:39.780
recently ranked the number

00:48:39.860 --> 00:48:41.141
one junk rule podcast.

00:48:41.541 --> 00:48:42.041
And also,

00:48:42.202 --> 00:48:43.242
I don't think I've talked about this yet.

00:48:44.043 --> 00:48:46.764
I'm in the top 10 podcasters

00:48:46.784 --> 00:48:47.264
in the country.

00:48:47.824 --> 00:48:50.246
Some sad came out, right?

00:48:50.586 --> 00:48:51.547
And what it comes down to, though,

00:48:51.588 --> 00:48:53.349
is this podcast here is an open forum.

00:48:55.000 --> 00:48:56.384
I think last episode was like, hey,

00:48:56.403 --> 00:48:57.807
we're talking to Ronnie Knuckles.

00:48:58.148 --> 00:48:59.413
Looks like he's in marketing or something.

00:48:59.672 --> 00:49:01.036
So tune in next week.

00:49:01.056 --> 00:49:02.260
That was the extent of my...

00:49:04.469 --> 00:49:05.150
When I say I'm going to have

00:49:05.170 --> 00:49:05.610
people on the show,

00:49:05.630 --> 00:49:06.351
I'm going to have them on the show.

00:49:06.371 --> 00:49:07.632
And the goal is add some

00:49:07.711 --> 00:49:08.652
value to the industry.

00:49:08.974 --> 00:49:10.135
So the fact that you're bringing this up,

00:49:10.175 --> 00:49:10.514
it's like, hey,

00:49:10.534 --> 00:49:11.155
let's talk about the

00:49:11.215 --> 00:49:12.657
economics of the junk wool industry.

00:49:13.097 --> 00:49:14.358
And let's not just sit here and bitch, oh,

00:49:14.398 --> 00:49:14.637
it's down.

00:49:14.657 --> 00:49:16.280
All right, it's down 20%, down 30%.

00:49:16.860 --> 00:49:17.440
What's happening?

00:49:17.920 --> 00:49:19.822
Russ Berry, he's talking to people.

00:49:19.842 --> 00:49:20.903
He's going to pulse on

00:49:21.204 --> 00:49:22.005
what's going on out there.

00:49:22.445 --> 00:49:23.545
And when the 800-guy junks

00:49:23.565 --> 00:49:24.606
of the world are doing something,

00:49:25.668 --> 00:49:26.628
that ought to tell you something.

00:49:27.414 --> 00:49:28.014
Well, I'll tell you,

00:49:28.054 --> 00:49:29.494
it was all over the groups

00:49:29.534 --> 00:49:30.476
and stuff on social media.

00:49:30.496 --> 00:49:31.175
But here locally,

00:49:31.215 --> 00:49:32.315
their local franchise was

00:49:32.376 --> 00:49:34.016
stealing all of the yard

00:49:34.036 --> 00:49:36.157
signs from one of my competitors.

00:49:36.237 --> 00:49:37.516
Oh, yeah.

00:49:37.536 --> 00:49:38.956
They plastered their garage

00:49:38.976 --> 00:49:39.416
drawers with them?

00:49:40.157 --> 00:49:41.858
Yeah, in their headquarters.

00:49:41.918 --> 00:49:43.518
They had stolen yard signs.

00:49:43.577 --> 00:49:44.518
It's like a shrine.

00:49:44.898 --> 00:49:46.039
So we hired a couple of guys

00:49:46.079 --> 00:49:46.739
from... Here's what's

00:49:46.759 --> 00:49:47.559
interesting in our market.

00:49:47.818 --> 00:49:49.018
We've picked up four guys

00:49:49.039 --> 00:49:50.659
who make 100-guy junk this summer.

00:49:50.838 --> 00:49:51.519
So I know they're hurting.

00:49:51.559 --> 00:49:52.260
They're losing guys.

00:49:52.880 --> 00:49:52.980
And...

00:49:54.599 --> 00:49:55.340
one of our guys said they

00:49:55.360 --> 00:49:56.902
would pay two guys to drive

00:49:56.923 --> 00:49:57.804
around all day,

00:49:58.025 --> 00:49:59.327
one day a week and pick up yard signs.

00:50:00.088 --> 00:50:01.710
That's what they were saying to down here.

00:50:02.291 --> 00:50:05.496
So that's, so again, Hey, all is fair,

00:50:05.556 --> 00:50:06.177
love and war.

00:50:07.018 --> 00:50:07.097
Uh,

00:50:08.965 --> 00:50:11.226
It doesn't bother me when people are like,

00:50:11.327 --> 00:50:11.728
I'm butthurt.

00:50:11.947 --> 00:50:12.969
I also don't put out yard signs.

00:50:13.570 --> 00:50:14.510
I think they're tacky.

00:50:14.690 --> 00:50:15.672
They don't work in my area.

00:50:16.992 --> 00:50:17.554
We've tried them.

00:50:17.574 --> 00:50:18.554
They have not historically

00:50:18.574 --> 00:50:19.114
worked in our area.

00:50:20.876 --> 00:50:21.657
We have yard signs.

00:50:21.697 --> 00:50:23.480
We use them at golf outings.

00:50:23.800 --> 00:50:25.340
And if we're on a job for multiple days,

00:50:25.360 --> 00:50:26.563
we'll put them outside the job.

00:50:26.963 --> 00:50:27.443
Occasionally,

00:50:27.463 --> 00:50:28.423
we'll leave them with customers.

00:50:28.985 --> 00:50:29.965
The last thing I do is, hey,

00:50:30.005 --> 00:50:31.266
I'm going to clean your house out.

00:50:31.326 --> 00:50:32.266
I'm going to leave some

00:50:32.507 --> 00:50:33.527
stuff behind that you don't want.

00:50:33.547 --> 00:50:34.568
Put some plastic in your yard.

00:50:35.668 --> 00:50:37.110
I sanitize myself by saying, shit,

00:50:37.329 --> 00:50:37.650
look at me.

00:50:37.710 --> 00:50:38.971
I'm fucking adulting over here.

00:50:38.990 --> 00:50:39.271
I drop it.

00:50:39.291 --> 00:50:40.271
I hesitate.

00:50:40.291 --> 00:50:41.231
When were you in?

00:50:41.512 --> 00:50:42.532
I got out in 2013.

00:50:42.572 --> 00:50:43.094
When did you get in then?

00:50:43.114 --> 00:50:43.094
2009.

00:50:43.233 --> 00:50:43.994
Did you go overseas at all?

00:50:44.014 --> 00:50:46.074
Yeah, I was in Afghanistan twice.

00:50:46.114 --> 00:50:46.476
How was that?

00:50:57.610 --> 00:50:58.672
It was interesting, dude.

00:50:58.891 --> 00:51:00.112
It was, uh, I'll tell you,

00:51:00.132 --> 00:51:01.393
I was with the rocket artillery unit.

00:51:01.733 --> 00:51:04.255
So it was, uh, kind of the,

00:51:04.657 --> 00:51:05.556
I'd like to describe it as

00:51:05.577 --> 00:51:06.697
like the best of both worlds.

00:51:06.737 --> 00:51:08.739
So I was, uh, we were in it,

00:51:08.820 --> 00:51:09.541
we were in the fight,

00:51:09.581 --> 00:51:10.882
we were shooting rockets every day.

00:51:10.902 --> 00:51:12.643
We were getting to see what we were doing.

00:51:13.184 --> 00:51:13.963
I was talking to, uh,

00:51:14.784 --> 00:51:15.565
I was a radio operator,

00:51:15.606 --> 00:51:16.226
so I got to talk to

00:51:16.246 --> 00:51:17.246
everybody on the ground and

00:51:17.806 --> 00:51:18.487
figure out what they were

00:51:18.507 --> 00:51:19.688
dealing with and then watch

00:51:19.728 --> 00:51:21.469
our rockets impact and take

00:51:21.510 --> 00:51:22.130
out bad dudes.

00:51:22.931 --> 00:51:23.132
And, uh,

00:51:23.231 --> 00:51:24.572
but I wasn't having to get shot at

00:51:24.612 --> 00:51:25.673
every day either, you know?

00:51:25.693 --> 00:51:26.815
So it was kind of like, uh,

00:51:27.889 --> 00:51:29.931
Yeah, I'm 30 miles from all the heat,

00:51:30.110 --> 00:51:32.251
but I get to actually have

00:51:32.291 --> 00:51:35.233
an impact and kill a lot of bad guys.

00:51:35.293 --> 00:51:36.994
So it was cool, man.

00:51:38.094 --> 00:51:39.094
I loved being deployed.

00:51:39.235 --> 00:51:40.996
I hated main side Marine Corps, dude.

00:51:41.076 --> 00:51:42.597
I hated being in formation,

00:51:42.637 --> 00:51:43.838
making sure my uniform was tight.

00:51:43.858 --> 00:51:44.637
I hated all that.

00:51:45.197 --> 00:51:46.119
Loved deployments, though.

00:51:46.418 --> 00:51:46.778
I loved it.

00:51:47.278 --> 00:51:48.119
So I had the complete

00:51:48.239 --> 00:51:49.239
opposite experience of you.

00:51:49.739 --> 00:51:50.760
First, I'm a reservist.

00:51:51.221 --> 00:51:52.501
So I'm either deployed or

00:51:52.521 --> 00:51:52.981
I'm on the couch.

00:51:53.541 --> 00:51:54.643
right so that's great so

00:51:54.663 --> 00:51:56.364
yeah garrison garrison army

00:51:56.603 --> 00:51:57.525
ought not to fit me well

00:51:57.565 --> 00:51:58.525
like that does not sound

00:51:58.565 --> 00:51:59.346
like what I want to do with

00:51:59.365 --> 00:52:01.007
my life and then the flip

00:52:01.047 --> 00:52:02.789
side is I had the opposite

00:52:03.048 --> 00:52:03.989
I drove a fuel tanker in

00:52:04.050 --> 00:52:05.990
iraq so I was very close to

00:52:06.030 --> 00:52:07.452
the fight oh yeah seeing

00:52:07.552 --> 00:52:08.773
ieds go off got hit by an

00:52:08.932 --> 00:52:10.855
ied and fuel tanker no less

00:52:11.614 --> 00:52:13.496
right and I had no ability

00:52:13.516 --> 00:52:14.757
to fire back because there

00:52:14.777 --> 00:52:15.757
was nothing to shoot at

00:52:16.097 --> 00:52:17.059
because it's in the middle

00:52:17.079 --> 00:52:18.079
of the night and an ied

00:52:18.099 --> 00:52:19.481
goes off there's nothing to shoot at

00:52:20.019 --> 00:52:20.840
Even if it was daytime,

00:52:20.860 --> 00:52:21.521
there might not be.

00:52:22.320 --> 00:52:22.762
Exactly.

00:52:22.842 --> 00:52:24.702
We ran day missions towards

00:52:24.722 --> 00:52:25.422
the end of our deployment.

00:52:25.923 --> 00:52:27.804
Still got hit by IEDs.

00:52:28.105 --> 00:52:29.166
Still didn't have anything to shoot at.

00:52:29.445 --> 00:52:30.907
Complete opposite of you,

00:52:31.047 --> 00:52:31.907
which was we're just

00:52:32.067 --> 00:52:33.208
playing cat and mouse all night.

00:52:33.708 --> 00:52:35.630
The Marine Corps monitor our area.

00:52:36.690 --> 00:52:37.550
They had sniper teams out

00:52:37.590 --> 00:52:37.990
there and they were

00:52:38.030 --> 00:52:38.972
eliminating targets and

00:52:39.192 --> 00:52:40.253
doing fucking high-speed shit.

00:52:40.693 --> 00:52:42.353
We were delivering fuel to

00:52:42.614 --> 00:52:43.655
Fallujah and Ramadi.

00:52:43.675 --> 00:52:43.655
0406?

00:52:44.215 --> 00:52:44.554
Yeah.

00:52:48.036 --> 00:52:50.059
uh I was there uh in uh uh

00:52:50.099 --> 00:52:50.918
where the hell was I yeah

00:52:51.018 --> 00:52:51.960
when I was there in six and

00:52:52.000 --> 00:52:52.780
seven I didn't think when I

00:52:52.800 --> 00:52:53.721
was there yeah so I was

00:52:53.760 --> 00:52:55.822
there uh at the end of the

00:52:55.862 --> 00:52:57.244
battle of fallujah so six

00:52:57.284 --> 00:52:58.945
and seven I was there um

00:52:59.405 --> 00:53:00.905
during the right before the

00:53:01.025 --> 00:53:02.666
or during the surge it was

00:53:02.706 --> 00:53:03.467
right it was during the

00:53:03.507 --> 00:53:04.568
surge and then right before

00:53:04.789 --> 00:53:07.010
um they put everybody on 15

00:53:07.010 --> 00:53:09.972
month orders um yeah so

00:53:10.853 --> 00:53:12.273
there we go I did it's

00:53:12.293 --> 00:53:14.074
interesting man for us it was like uh

00:53:15.106 --> 00:53:15.465
we were,

00:53:15.907 --> 00:53:17.288
we had eyes in the sky so we could

00:53:17.327 --> 00:53:18.387
see everything in nighttime

00:53:18.427 --> 00:53:19.668
and watch it and know,

00:53:19.748 --> 00:53:20.389
and know what was good.

00:53:20.409 --> 00:53:21.871
We were competing with snipers a lot.

00:53:21.971 --> 00:53:22.291
They'd be like,

00:53:22.311 --> 00:53:23.231
they got a sniper team on

00:53:23.251 --> 00:53:23.791
site and we're like,

00:53:23.811 --> 00:53:25.012
hurry up and get our launchers in place.

00:53:25.032 --> 00:53:25.954
We got to beat these snipers

00:53:26.014 --> 00:53:26.733
out for this mission.

00:53:26.855 --> 00:53:28.356
You know?

00:53:28.396 --> 00:53:28.635
Yeah.

00:53:28.936 --> 00:53:29.155
Yeah.

00:53:29.175 --> 00:53:29.597
It was, yeah.

00:53:30.077 --> 00:53:32.018
Who gets to eliminate the enemy first?

00:53:32.057 --> 00:53:32.378
Yeah.

00:53:32.579 --> 00:53:33.099
Exactly.

00:53:33.820 --> 00:53:34.179
Exactly.

00:53:35.856 --> 00:53:36.315
So, yeah, I mean,

00:53:36.396 --> 00:53:37.996
I think we had talked about

00:53:38.556 --> 00:53:39.637
something earlier about the

00:53:39.677 --> 00:53:40.978
Google search.

00:53:41.097 --> 00:53:42.177
Oh, yeah, yeah, yeah, yeah.

00:53:42.217 --> 00:53:43.458
See, this is why you need to take notes.

00:53:43.498 --> 00:53:44.438
It was like a half hour ago.

00:53:44.838 --> 00:53:46.119
I did take a little note, but it's,

00:53:46.278 --> 00:53:47.159
you know.

00:53:47.280 --> 00:53:48.900
So what is your Google My

00:53:48.960 --> 00:53:50.740
Business profile thing you do?

00:53:52.389 --> 00:53:53.548
So Google Business Profile,

00:53:53.829 --> 00:53:55.289
so first of all, everybody,

00:53:55.389 --> 00:53:56.250
if you're a business owner

00:53:56.309 --> 00:53:56.949
and you don't know what a

00:53:56.969 --> 00:53:58.050
Google Business Profile is,

00:53:58.070 --> 00:53:59.451
you need to reconsider what

00:53:59.471 --> 00:54:00.110
you're doing right now.

00:54:01.110 --> 00:54:02.231
You should have done the

00:54:02.271 --> 00:54:03.192
research and known what

00:54:03.231 --> 00:54:04.931
that was before you decided to jump in.

00:54:06.012 --> 00:54:06.711
Get a Google Business

00:54:06.731 --> 00:54:08.353
Profile if you don't have one.

00:54:08.693 --> 00:54:09.873
Essentially, when you make a search,

00:54:09.952 --> 00:54:11.514
you search for Junk Removal Milwaukee,

00:54:11.534 --> 00:54:12.873
since that's been my favorite one today.

00:54:13.474 --> 00:54:15.976
You get usually ads at the top,

00:54:16.096 --> 00:54:16.976
sometimes LSA,

00:54:17.056 --> 00:54:18.597
sometimes not depending on the market.

00:54:18.898 --> 00:54:19.559
Then you'll have,

00:54:20.599 --> 00:54:21.400
and now we're seeing

00:54:21.460 --> 00:54:22.661
organic listings actually

00:54:22.740 --> 00:54:24.722
list up over the maps in some markets.

00:54:24.922 --> 00:54:26.704
It's like the first two rank

00:54:26.784 --> 00:54:27.364
over the maps.

00:54:28.126 --> 00:54:31.268
You're three paid, two organic,

00:54:31.387 --> 00:54:32.168
then the map and then.

00:54:32.568 --> 00:54:34.431
Yeah, not all the time, but sometimes.

00:54:36.751 --> 00:54:38.112
And then the map, three pack of the map.

00:54:38.273 --> 00:54:38.974
And then of course,

00:54:39.114 --> 00:54:40.114
if you aren't in the top

00:54:40.155 --> 00:54:41.175
three on the first page,

00:54:42.161 --> 00:54:42.362
You know,

00:54:42.382 --> 00:54:44.023
you go to page two to bury a dead body.

00:54:44.543 --> 00:54:46.443
Really, it's after the fourth listing.

00:54:47.585 --> 00:54:48.505
You're not going to be found there.

00:54:48.965 --> 00:54:49.545
So anyway,

00:54:49.686 --> 00:54:51.086
the map pack is the Google

00:54:51.106 --> 00:54:51.786
business profile.

00:54:52.067 --> 00:54:54.148
And so what we do and what we have found,

00:54:54.447 --> 00:54:57.250
we've tested this over time

00:54:57.590 --> 00:54:58.871
to figure out what works to

00:54:58.951 --> 00:55:00.972
get these profile listings

00:55:00.992 --> 00:55:01.612
to rank higher.

00:55:01.952 --> 00:55:02.512
First thing is,

00:55:02.612 --> 00:55:03.672
if you can have an address

00:55:03.713 --> 00:55:04.773
attached to that profile,

00:55:05.557 --> 00:55:06.518
you're going to get a priority,

00:55:06.778 --> 00:55:08.280
meaning you get a red dot on the map.

00:55:08.480 --> 00:55:11.021
The tricky part is used to be able to,

00:55:11.101 --> 00:55:12.103
you could use your house

00:55:12.163 --> 00:55:12.943
and Google would send you a

00:55:12.983 --> 00:55:14.063
postcard and you put the

00:55:14.103 --> 00:55:15.704
little numbers in and boom, you're good.

00:55:16.126 --> 00:55:16.925
They don't do that anymore.

00:55:17.085 --> 00:55:18.507
Now it's all video verification.

00:55:19.007 --> 00:55:20.409
So if you have a home address,

00:55:21.184 --> 00:55:22.065
and you're okay with it

00:55:22.105 --> 00:55:23.005
being on the internet,

00:55:23.545 --> 00:55:24.505
don't ever change it

00:55:24.646 --> 00:55:25.646
because as soon as you do,

00:55:25.706 --> 00:55:26.726
you will never get that back.

00:55:26.827 --> 00:55:28.288
It has to be a commercial address.

00:55:29.128 --> 00:55:29.889
Um, you know,

00:55:29.929 --> 00:55:31.530
I had a client had this issue.

00:55:31.570 --> 00:55:32.349
He went and rented like a

00:55:32.349 --> 00:55:35.532
$200 a month office, the size of a closet,

00:55:35.751 --> 00:55:37.833
but it was worth the 200 bucks a month.

00:55:37.893 --> 00:55:39.313
Cause now he's got a map dot

00:55:39.393 --> 00:55:40.853
right in the middle of his downtown area.

00:55:41.014 --> 00:55:41.175
Right.

00:55:41.195 --> 00:55:41.675
He needed a dot.

00:55:41.715 --> 00:55:42.375
Yeah.

00:55:42.434 --> 00:55:42.795
Exactly.

00:55:43.556 --> 00:55:44.396
For 200 bucks a month.

00:55:44.436 --> 00:55:44.856
Well worth it.

00:55:45.237 --> 00:55:45.476
Anyway,

00:55:46.561 --> 00:55:47.521
You're going to get priority

00:55:47.661 --> 00:55:48.300
with the map dot.

00:55:48.981 --> 00:55:49.641
And then you need to be

00:55:49.762 --> 00:55:51.302
posting updates on that

00:55:51.362 --> 00:55:52.882
profile consistently.

00:55:54.282 --> 00:55:55.822
When you're making these updates,

00:55:56.003 --> 00:55:56.963
you can use different links

00:55:57.003 --> 00:55:57.463
at the bottom.

00:55:57.483 --> 00:55:58.583
There's like a learn more in

00:55:58.603 --> 00:56:01.143
a book now and a call us and all that.

00:56:02.023 --> 00:56:03.023
Differentiate the types of

00:56:03.083 --> 00:56:04.085
links that you're using and

00:56:04.105 --> 00:56:04.804
the content that you're

00:56:04.824 --> 00:56:05.864
posting use keywords.

00:56:06.485 --> 00:56:07.425
Junk removal Milwaukee.

00:56:07.644 --> 00:56:08.405
If you're looking for junk

00:56:08.445 --> 00:56:09.206
removal Milwaukee,

00:56:09.226 --> 00:56:10.545
call Camo Crew Junk Removal, right?

00:56:10.666 --> 00:56:11.885
That would be something you could use.

00:56:13.326 --> 00:56:13.485
Right.

00:56:14.146 --> 00:56:14.467
And so,

00:56:16.996 --> 00:56:18.077
Do that two to three times a

00:56:18.097 --> 00:56:18.757
week at a minimum.

00:56:19.418 --> 00:56:19.918
Some guys, you know,

00:56:19.938 --> 00:56:21.039
they used to say do it five

00:56:21.079 --> 00:56:21.798
to six times a week.

00:56:21.838 --> 00:56:23.079
We actually found that if

00:56:23.139 --> 00:56:25.760
you do two one week, three one week,

00:56:26.061 --> 00:56:27.722
one one week, four one week,

00:56:28.081 --> 00:56:29.202
that's more effective than

00:56:29.242 --> 00:56:31.063
just doing three every week consistently.

00:56:31.643 --> 00:56:32.623
Google sees it as a more

00:56:32.744 --> 00:56:34.005
organic posting schedule.

00:56:34.945 --> 00:56:36.925
So record that little piece, write it down,

00:56:36.985 --> 00:56:38.427
whatever, and utilize that,

00:56:38.507 --> 00:56:39.847
differentiate it however you want to,

00:56:39.887 --> 00:56:40.548
but you want it to look

00:56:40.628 --> 00:56:41.648
organic to Google.

00:56:41.688 --> 00:56:43.030
They know you're a real business owner.

00:56:43.449 --> 00:56:44.150
And if they see that you

00:56:44.170 --> 00:56:46.072
post every Tuesday and Thursday at 3 p.m.,

00:56:46.132 --> 00:56:46.811
it's not going to have as

00:56:46.851 --> 00:56:48.333
much weight as a guy who

00:56:48.373 --> 00:56:49.233
varies his postings.

00:56:50.134 --> 00:56:50.715
The next piece,

00:56:51.394 --> 00:56:52.255
make sure your descriptions

00:56:52.295 --> 00:56:53.115
are filled out properly.

00:56:53.856 --> 00:56:55.797
Make sure your services are all listed.

00:56:56.538 --> 00:56:59.219
And then reviews.

00:56:59.239 --> 00:57:00.219
Everybody talks about reviews.

00:57:00.239 --> 00:57:01.541
Well, I've got 500 reviews,

00:57:01.581 --> 00:57:03.302
but this dude with 30 is outranking me.

00:57:04.039 --> 00:57:06.260
Reviews are important and they're great,

00:57:06.340 --> 00:57:07.561
but Google cares more about

00:57:07.581 --> 00:57:08.661
how consistently you get

00:57:08.702 --> 00:57:09.762
those reviews than they

00:57:09.802 --> 00:57:11.182
care about how many you have,

00:57:11.802 --> 00:57:12.623
if that makes any sense.

00:57:13.063 --> 00:57:14.184
So a dude that gets four to

00:57:14.224 --> 00:57:16.626
five reviews a week is

00:57:16.646 --> 00:57:17.626
going to crush a dude that

00:57:17.666 --> 00:57:18.007
gets 100 reviews.

00:57:19.119 --> 00:57:21.001
one week and none for another six months.

00:57:21.880 --> 00:57:23.081
And so try to think of it that way.

00:57:23.121 --> 00:57:24.063
Come up with a process and

00:57:24.103 --> 00:57:25.724
system to get yourself some.

00:57:25.744 --> 00:57:26.925
We always recommend texting

00:57:27.166 --> 00:57:28.266
when you get to the job and

00:57:28.306 --> 00:57:29.306
texting before you leave

00:57:29.626 --> 00:57:31.349
and asking the customer in their face,

00:57:31.768 --> 00:57:32.849
can you please leave a review?

00:57:33.409 --> 00:57:35.092
Assuming that you didn't screw that job up,

00:57:35.552 --> 00:57:36.753
asking them to leave you a review.

00:57:38.213 --> 00:57:38.974
So that way you get kind of

00:57:38.994 --> 00:57:39.795
two touch points there.

00:57:39.856 --> 00:57:40.235
But anyway,

00:57:40.956 --> 00:57:42.217
Google Business Profile Management,

00:57:42.257 --> 00:57:43.297
it's simple and anybody can

00:57:43.338 --> 00:57:44.039
do this themselves.

00:57:44.239 --> 00:57:45.460
But part of our services,

00:57:46.101 --> 00:57:46.621
we do it for you.

00:57:49.389 --> 00:57:50.690
yeah the thing is with

00:57:50.851 --> 00:57:51.992
business and marketing

00:57:52.914 --> 00:57:53.916
business is not so

00:57:53.996 --> 00:57:55.099
complicated and especially

00:57:55.119 --> 00:57:56.942
this business junk where

00:57:57.081 --> 00:57:58.384
people cannot figure out for themselves

00:57:59.250 --> 00:58:00.190
I also know for me,

00:58:00.329 --> 00:58:01.570
I have no desire to do marketing.

00:58:01.871 --> 00:58:03.311
When I look at the six buckets of business,

00:58:03.351 --> 00:58:04.311
it's a bottom three for me.

00:58:04.871 --> 00:58:06.251
My business partner, our integrator,

00:58:06.271 --> 00:58:08.072
our company, it's a bottom three for him.

00:58:08.432 --> 00:58:09.313
So for both of us,

00:58:09.672 --> 00:58:10.512
neither one of us have a

00:58:10.552 --> 00:58:11.554
desire to do marketing.

00:58:12.333 --> 00:58:13.054
Can I figure it out?

00:58:13.074 --> 00:58:13.813
Yeah, I probably can.

00:58:14.293 --> 00:58:14.954
Do I have a desire?

00:58:15.054 --> 00:58:15.215
No.

00:58:15.974 --> 00:58:18.195
I'm obsessed with operations, sales,

00:58:18.615 --> 00:58:19.096
the numbers.

00:58:19.175 --> 00:58:20.135
I'm all about that.

00:58:20.835 --> 00:58:22.356
So my whole thing is lean in on...

00:58:23.449 --> 00:58:24.731
what your strengths are and

00:58:24.751 --> 00:58:26.331
to hire out for what they're not, right?

00:58:26.351 --> 00:58:26.972
I guess, yeah, well,

00:58:26.992 --> 00:58:27.972
we'll get to the big finish right now.

00:58:28.012 --> 00:58:29.634
Here's my top takeaway, right?

00:58:30.094 --> 00:58:31.074
The more I listen to marketing,

00:58:31.094 --> 00:58:31.695
the more I'm like, yeah,

00:58:31.715 --> 00:58:32.275
that is a good idea.

00:58:32.315 --> 00:58:32.976
That is a good idea.

00:58:32.996 --> 00:58:33.735
That is a good idea.

00:58:34.036 --> 00:58:34.836
And I also know that I have

00:58:34.876 --> 00:58:35.838
a third party marketing

00:58:35.878 --> 00:58:36.677
company for a reason.

00:58:37.237 --> 00:58:38.079
Like I'm going to verify

00:58:38.099 --> 00:58:38.778
they're doing these things.

00:58:38.838 --> 00:58:40.059
I'm going to give them some

00:58:40.079 --> 00:58:40.699
tips and tricks.

00:58:41.221 --> 00:58:42.201
And my recommendation to

00:58:42.240 --> 00:58:43.762
people is when you're not

00:58:43.802 --> 00:58:44.523
already doing it,

00:58:45.682 --> 00:58:46.623
There's nothing in you like

00:58:46.704 --> 00:58:47.903
organically wanting to do it, right?

00:58:47.945 --> 00:58:48.204
With you,

00:58:48.224 --> 00:58:49.844
like you did junk removal and you

00:58:49.885 --> 00:58:50.626
organically were like, oh,

00:58:50.646 --> 00:58:51.326
I want to get into more of

00:58:51.346 --> 00:58:52.246
the marketing and shit, right?

00:58:52.567 --> 00:58:54.228
Like for me, that sounds miserable.

00:58:54.447 --> 00:58:55.128
And yet you,

00:58:55.188 --> 00:58:56.289
that's what you gravitate towards.

00:58:56.369 --> 00:58:56.949
Fine, good.

00:58:57.528 --> 00:58:59.650
And my push to all these,

00:59:00.231 --> 00:59:01.271
all the junk removal companies,

00:59:01.291 --> 00:59:02.532
the listeners here, right?

00:59:04.338 --> 00:59:05.338
You'll become the ceiling to

00:59:05.358 --> 00:59:06.820
your organization when you

00:59:06.960 --> 00:59:08.463
do not hire out people

00:59:08.503 --> 00:59:09.543
smarter than you in certain areas.

00:59:10.164 --> 00:59:12.427
I'm the ceiling when it comes to numbers.

00:59:13.088 --> 00:59:14.289
I know my numbers pretty fucking well.

00:59:14.489 --> 00:59:15.670
And it's a high fucking ceiling.

00:59:16.351 --> 00:59:16.992
I'm good with that.

00:59:18.695 --> 00:59:19.936
And I keep pushing the ceiling up.

00:59:20.016 --> 00:59:21.657
I keep elevating my game.

00:59:22.278 --> 00:59:22.478
Right.

00:59:23.000 --> 00:59:23.900
When it comes to marketing,

00:59:24.382 --> 00:59:25.382
we would have crap

00:59:25.402 --> 00:59:26.764
marketing had I been the ceiling.

00:59:27.405 --> 00:59:29.007
So I recognize my strengths

00:59:29.148 --> 00:59:30.068
and I hire out those.

00:59:30.108 --> 00:59:31.610
So I highly recommend

00:59:31.650 --> 00:59:32.672
getting a marketing person.

00:59:32.851 --> 00:59:33.693
What I like about you is

00:59:33.713 --> 00:59:35.155
you're not all things to all people.

00:59:35.195 --> 00:59:36.155
You're not even doing AdWords.

00:59:36.295 --> 00:59:38.619
Like you're tight on what your offer is.

00:59:38.639 --> 00:59:40.021
You're tight who your customer is.

00:59:40.501 --> 00:59:40.621
Right.

00:59:40.862 --> 00:59:41.802
A lot of marketing companies

00:59:41.822 --> 00:59:43.023
we've had on this show and people I met,

00:59:43.043 --> 00:59:43.523
they're like, oh, well,

00:59:43.543 --> 00:59:44.463
we can do anything for everybody.

00:59:44.503 --> 00:59:46.346
It's like, well, that's stupid.

00:59:46.826 --> 00:59:48.427
So I appreciate that you're

00:59:48.527 --> 00:59:50.188
tight in your service offering, right?

00:59:50.347 --> 00:59:51.148
What you do and who you

00:59:51.188 --> 00:59:52.710
serve is nice and tight so

00:59:52.750 --> 00:59:53.409
people can easily

00:59:53.449 --> 00:59:54.471
understand it and then buy

00:59:54.510 --> 00:59:55.891
from you and have faith

00:59:55.931 --> 00:59:56.753
that you are going to be

00:59:56.793 --> 00:59:57.893
the expert because you're

00:59:58.152 --> 00:59:59.213
limited on your services

00:59:59.253 --> 00:59:59.934
and who you offer it to.

01:00:01.094 --> 01:00:03.717
Yeah.

01:00:03.817 --> 01:00:04.777
And Russ Berry and Russ

01:00:04.818 --> 01:00:05.978
Berry fucking says he loves

01:00:05.998 --> 01:00:07.239
you and you're intelligent.

01:00:07.619 --> 01:00:09.340
So like the raging endorsement,

01:00:09.360 --> 01:00:10.061
I'll put it back up there.

01:00:10.380 --> 01:00:12.141
Raging endorsement from Russ Berry,

01:00:12.442 --> 01:00:13.483
who we know and love from

01:00:13.543 --> 01:00:14.182
Facebook groups.

01:00:15.023 --> 01:00:18.005
Um, and his, uh, weekend retreats, uh,

01:00:18.085 --> 01:00:19.465
Ronnie top takeaway from today.

01:00:21.608 --> 01:00:25.210
Well, for me, it's, uh, really anytime.

01:00:25.530 --> 01:00:26.411
One of the reasons that I

01:00:26.451 --> 01:00:28.251
really like marketing and I feel like,

01:00:28.452 --> 01:00:28.512
um,

01:00:29.693 --> 01:00:30.994
I didn't have the opportunities.

01:00:31.014 --> 01:00:31.614
And look,

01:00:31.635 --> 01:00:32.835
I'm not speaking bad about junk removal,

01:00:32.856 --> 01:00:33.856
but marketing has opened up

01:00:33.896 --> 01:00:34.777
a door for me to be able to

01:00:34.818 --> 01:00:37.199
provide value because I

01:00:37.420 --> 01:00:39.422
love it and I'm really engaged in it.

01:00:39.481 --> 01:00:41.503
And so my top segue is that

01:00:41.804 --> 01:00:42.804
I had an opportunity to

01:00:42.864 --> 01:00:44.067
come in and share value and

01:00:44.126 --> 01:00:45.367
I appreciate the opportunity.

01:00:45.847 --> 01:00:47.429
And I got to kick it with

01:00:47.449 --> 01:00:49.391
you and meet you and I got a freaking...

01:00:50.431 --> 01:00:51.411
Thumbs up from Russ.

01:00:51.751 --> 01:00:52.012
Shit,

01:00:52.132 --> 01:00:52.932
I'm going to go home and take a

01:00:52.972 --> 01:00:53.853
bubble bath tonight.

01:00:53.913 --> 01:00:55.873
It doesn't get much better than that.

01:00:56.233 --> 01:00:57.434
Yeah, we take W's all day, baby.

01:00:58.074 --> 01:00:59.233
All right, well, there we go.

01:00:59.253 --> 01:00:59.634
Look at that.

01:00:59.673 --> 01:01:01.335
We are 1,700 on the head.

01:01:01.355 --> 01:01:02.735
We've made mission go fishing.

01:01:02.755 --> 01:01:03.094
Here we go.

01:01:03.534 --> 01:01:05.096
Episode 120 of the Trash

01:01:05.155 --> 01:01:06.835
Talk of Business podcast is

01:01:06.856 --> 01:01:07.416
the part where I got a

01:01:07.456 --> 01:01:08.717
filibuster because I did

01:01:08.836 --> 01:01:10.016
not open up my other screen

01:01:10.217 --> 01:01:10.936
to figure out what the hell

01:01:10.976 --> 01:01:12.538
we got going on coming up next.

01:01:12.597 --> 01:01:13.657
I know we have a guest next week.

01:01:14.637 --> 01:01:16.639
I do not remember who it is.

01:01:17.039 --> 01:01:17.858
Do we have a guest next week?

01:01:19.661 --> 01:01:20.342
Yes, we do have a grant.

01:01:20.442 --> 01:01:20.902
Oh, my God.

01:01:21.322 --> 01:01:21.581
There we go.

01:01:21.603 --> 01:01:22.103
All right.

01:01:22.563 --> 01:01:23.704
It's coming up next week.

01:01:23.884 --> 01:01:25.925
Grant Gravenura.

01:01:25.945 --> 01:01:28.485
The guy's last name who I've

01:01:28.706 --> 01:01:29.867
never been able to pronounce.

01:01:30.226 --> 01:01:31.927
Grant from Venice Junk.

01:01:32.527 --> 01:01:33.829
Long-time listener.

01:01:34.108 --> 01:01:35.349
Long-time commentator.

01:01:35.728 --> 01:01:36.710
First-time guest.

01:01:37.010 --> 01:01:37.489
You know him.

01:01:37.510 --> 01:01:38.030
You love him.

01:01:38.150 --> 01:01:38.490
Grant.

01:01:39.231 --> 01:01:40.833
Uh, we may or may not get anything done,

01:01:40.893 --> 01:01:41.893
but we are going to have a

01:01:42.134 --> 01:01:43.514
good time doing it.

01:01:43.815 --> 01:01:44.735
I've been wanting to hang

01:01:44.775 --> 01:01:45.516
out with that guy.

01:01:46.016 --> 01:01:47.157
Cause this is often the,

01:01:47.277 --> 01:01:49.360
I talk and then he texts and then I talk.

01:01:49.420 --> 01:01:51.061
And anyways, uh, it's a good dude.

01:01:51.181 --> 01:01:51.262
Yeah.

01:01:51.302 --> 01:01:52.103
I've talked to him.

01:01:52.583 --> 01:01:53.583
Actually, I think about this now.

01:01:53.603 --> 01:01:55.025
I never finished my story about Titan.

01:01:55.266 --> 01:01:55.846
The whole thing I was

01:01:55.865 --> 01:01:57.387
talking about with the Titan application,

01:01:57.407 --> 01:01:58.588
that was the application I applied for.

01:01:59.369 --> 01:02:00.469
about the industry is the

01:02:00.510 --> 01:02:01.871
fact that we have this

01:02:01.971 --> 01:02:03.393
forum wherein anybody and

01:02:03.413 --> 01:02:04.393
everybody can participate

01:02:04.614 --> 01:02:05.373
it's one thing to have

01:02:05.454 --> 01:02:06.135
guests like hey I'll let

01:02:06.155 --> 01:02:07.436
anybody guess let's have a

01:02:07.476 --> 01:02:09.657
conversation also we want

01:02:09.697 --> 01:02:10.838
people interacting right we

01:02:10.898 --> 01:02:11.860
want to see what you have

01:02:11.900 --> 01:02:13.021
to say we want to celebrate

01:02:13.041 --> 01:02:13.860
the raspberries and the

01:02:14.141 --> 01:02:15.963
grant revenues of the world

01:02:16.242 --> 01:02:17.264
right because that's

01:02:17.643 --> 01:02:18.324
interesting I know I'm

01:02:18.344 --> 01:02:19.065
pronouncing it wrong like

01:02:19.085 --> 01:02:20.626
I'm full I've never even

01:02:20.686 --> 01:02:21.847
tried dude I just call him

01:02:21.867 --> 01:02:22.849
grant you know what I'm saying

01:02:23.108 --> 01:02:24.590
Every time I ask him, he spells it out.

01:02:24.630 --> 01:02:25.972
I'm like, yeah, I'm going to fuck that up.

01:02:26.012 --> 01:02:26.291
I don't know.

01:02:26.311 --> 01:02:27.353
I don't have a chance.

01:02:27.994 --> 01:02:29.635
Anyways, Grant's coming up next week.

01:02:29.695 --> 01:02:30.697
We're going to have a great time.

01:02:30.757 --> 01:02:32.117
Episode 120 of the Trash

01:02:32.157 --> 01:02:33.179
Talk Business Podcast.

01:02:33.579 --> 01:02:35.661
On behalf of Taylor, our producer, Ronnie,

01:02:35.722 --> 01:02:37.163
our guest, I'm Andy Wines.

01:02:37.242 --> 01:02:38.804
We will see you next week.

01:02:42.431 --> 01:02:43.152
Thanks for listening.

01:02:43.652 --> 01:02:45.195
Tap subscribe or follow to

01:02:45.215 --> 01:02:46.315
get the latest episode.

01:02:46.615 --> 01:02:48.097
And if you enjoyed this episode,

01:02:48.237 --> 01:02:49.038
be sure to leave us a

01:02:49.099 --> 01:02:50.760
review and tell a friend to listen.

01:02:51.240 --> 01:02:51.840
To learn more,

01:02:52.141 --> 01:02:54.744
visit trashtalkbusinesspodcast.com.

01:02:55.264 --> 01:02:55.585
Bye now.