Ep. 102 - The Adventure Of Your Life

WEBVTT

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What's up?

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Yo.

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Here we are on episode 102

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of the Trash Talk Business Podcast.

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This is our weekly chance to

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get together and talk about

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trash and business and

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growing and scaling and

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building your junk removal dream.

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I'm Andy Wines, joining you from Milwaukee,

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Wisconsin.

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And as always,

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I'm joined by my partner in crime,

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Big D-bound Casey Bubblards.

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Casey,

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what are we going to talk about today?

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Word.

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First off, I'm not from Dallas.

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I'm from Fort Worth.

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So let's get that straight.

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That's where I'm out of.

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Second of all,

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I actually heard from you

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that you have something you

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want to talk about that you

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kind of had some experience

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with the other day.

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Let me just see what this text is.

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I know.

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I saw Jordan Peterson last night.

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That was fucking awesome.

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Four packs of basketball cards.

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Yeah, also that.

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For the last three weeks,

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I've had these four packs

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of basketball cards at my desk.

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Because they came off a job.

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And we got like 100 packs of

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unopened cards.

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And I loved basketball cards growing up.

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The challenge is 93-94 is a

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rough year because Jordan

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didn't play that year.

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And there's no significant rookies.

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Shaq was a rookie the year before, 92-93.

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Yeah.

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I have four packs of cards.

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I have watched a few times

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where people are like,

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let's sit there and open the cards.

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They're like, flippy flip.

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We might do that.

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Actually, we might.

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It's funny because I was at

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my dad's house this weekend.

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I found this old framed

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thing that had all these cards on it.

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These baseball cards.

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They're all in their little

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glass containers.

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From when I was a kid, man.

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And I was like, man,

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I just don't follow card

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trading that much to know

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if these are even important.

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But I remember one row,

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and I have it in my truck,

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but one row was all Mark McGuire,

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all his different cards,

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his rookie card and all that.

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And I remember that was the, you know,

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in 1998,

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while my sister was being born is

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when he cracked the home run record.

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And we were watching while

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Caitlin was being born.

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We're like, hold on.

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Wait a second.

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Yeah,

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that one barely got... I remember

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watching it live.

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It barely got over the wall.

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Yeah.

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But that's... I mean, the other ones,

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obviously, I know the players.

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You know, I recognize them.

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But, man, I just don't know, you know,

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what cards are worth what.

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And, you know,

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I just have to look into it.

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Yeah,

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these packs on open are worth like $2

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a piece.

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So we're not... Right?

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These are not... We're not...

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I mean,

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I'm not retiring on what may or may

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not be in these four packs of cards.

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I'm more interested.

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I'm smelling.

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I'm more interested in the smell.

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I love the smell of fresh

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basketball cards.

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They used to come with bubble gum.

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They used to.

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Baseball did.

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Basketball cards, when I was collecting,

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never.

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Yeah, they smell like new cards.

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And the weird thing is, like,

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when we get new promo material,

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it's that same smell.

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It's like that, whatever,

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lacquered paint smell.

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Yeah.

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I love that smell, right?

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Actually,

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Carol and I were talking about

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that this weekend because I

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have a food allergy.

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Whenever I eat something

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that I'm questioning,

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I'll smell it first.

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So why do we smell shit?

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I'm like, you got to know.

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Or like if I grab a shirt

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and I'm not sure if it's clean or dirty,

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like we're on vacation.

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So like I had a dirty pile

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and then I had a maybe

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clean pile and then I had a clean pile,

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right?

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So like you smell the maybe

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clean stuff like, yeah.

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Like, how not?

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Like, it's a, you know,

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where you're going to wear, like,

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a beach cover-up.

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Like,

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I have a Savannah Bananas baseball

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jersey.

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I'm going up to the beach.

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Like, it doesn't have to smell that great,

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right?

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It's probably going to smell

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like sunscreen and ass a little bit,

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right?

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And I'm okay with that.

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I got to walk 50 feet and

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put the old toes in.

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You know, it's funny because, you know,

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we used to partner.

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So this is actually really important,

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obviously.

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This goes back into partnerships.

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But we partnered with a game and...

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sports memorabilia place

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down the street from our shop.

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And they would come by.

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If we ever saw something

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that was like unique figurines or stuff,

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some of the packages and

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he'd come by and just take a look.

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I, you know,

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I'm interested in this and

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whether he'd buy it from us or not,

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he would tell us like, Hey, yeah,

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I think I'd like this and

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I'll give you 10 bucks for it.

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Or, you know, bring it by the shop.

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Let's put it on consignment.

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It was very important

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because I would say

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probably two or three times a month,

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Maybe twice a month.

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Not even three times.

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Twice a month we probably

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give them a call.

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Hey,

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found something that might fall in the

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realm of what you do.

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The funny thing was this statue.

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Man, I still have this thing.

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Oh my gosh.

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It's completely freaking heavy.

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Yeah, that thing's awesome.

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I just want to get rid of it.

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I don't know how.

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I can't find this thing online anywhere.

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I found the artist.

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I found other sculptures.

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But this exact one,

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I cannot find it anywhere.

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Next time you come up here,

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put it in your check bag.

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Holy shit, it seems like 40 pounds.

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That's fine.

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Put it in your carry on then.

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I don't give a shit.

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I'll take it.

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The Peach Maker by Richard Muno.

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I don't give a shit, man.

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It looks cool.

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I'll take it.

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And it's all bronze.

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Yeah, bronze ain't that fancy,

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not compared to brass.

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I'm throwing it out there.

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All right, so let's do this.

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Today, we don't have a guest,

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and we knew that coming into it.

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Taylor said there's some

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stuff on the internet he

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would like answered.

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My challenge to the people

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that are live watching us right now,

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throw up some questions.

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I'm going to open some cards.

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I will talk.

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A lot of people are

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complaining about this year

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being slow or whatever.

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We had our monthly KPI report.

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Uh, I'm, I'm fucking killing it this year.

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That's, that's a fact check, right?

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We are, we are up year over year.

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We are up year over performa.

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We have an extremely aggressive growth, uh,

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goal this year.

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We had a very aggressive growth, growth,

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growth goal last year.

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Um,

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And here's what I will say.

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I'm going to say this out loud.

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So we finished... So the

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first two weeks of the

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month were very strong in February.

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And then the third week was all right.

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And then the fourth week,

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we really puttered towards the end,

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which is unusual.

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Normally, end of the month,

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beginning of the month,

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that's when we see the

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most... We also had warmer

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weather than usual.

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That's the thing.

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We had warmer weather.

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And then the last...

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The March 1st,

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we had a fucking rock solid day.

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And that was that Friday of that week.

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And Fridays typically be our heavy,

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heaviest days.

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So it's like February, we finished strong.

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We made our,

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made our numbers and we didn't finish.

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We didn't, we finished.

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Okay.

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We, we were, we were definitely.

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And then March kicked ass.

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And then last week we just puttered.

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Now it had nothing to do

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with me being on vacation.

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It was.

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We had one big job push this week.

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We had another job that we

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anticipated going that didn't happen.

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And now this week,

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we have more work booked

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this week than we already did last week.

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So we're already in good shape.

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So this is my hypothesis.

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People go on social media

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when they're slow to bitch.

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And when they're busy,

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they just don't go on

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social media because they're, well,

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I hate to say busy,

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because they're productive.

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So I go, right?

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Not always.

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But how often do people...

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Are there like, hey, I had a great week.

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Keep kicking ass.

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No, people want to be bitchy and negative,

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right?

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And the guys that are kicking some ass,

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I'm not going on social

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media to tell people how

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awesome I am and how great

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I did this week.

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I'm fucking running my goddamn business.

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So, yes.

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It also goes towards your clients, though,

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right?

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What's that?

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I mean, depending on your clients.

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So, okay, for instance, you know,

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I notice this a lot.

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So in the big groups,

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you see people market their business.

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I'm like,

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that doesn't make any sense to me.

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It's like, hey, man,

00:08:10.065 --> 00:08:11.807
like rep in Idaho Falls

00:08:11.867 --> 00:08:13.747
junk removal on something

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that has 20,000 members.

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It's all junk removal companies.

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And they'll put an actual ad

00:08:19.031 --> 00:08:19.750
in there like it's,

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if you need junk removal, call us.

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I'm like, all right.

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Bet, man.

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I'll steal that from Andy's book.

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Bet.

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I'll call you.

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Hey, I got a couch.

00:08:26.853 --> 00:08:27.194
Oh, yeah.

00:08:27.274 --> 00:08:27.995
Fort Worth, Texas.

00:08:28.095 --> 00:08:28.435
What's up?

00:08:29.136 --> 00:08:29.336
Yeah.

00:08:29.475 --> 00:08:30.675
Like, it doesn't make sense to me.

00:08:31.196 --> 00:08:32.996
Then I noticed the coaches

00:08:33.096 --> 00:08:34.857
and the other lines of

00:08:34.898 --> 00:08:36.259
business that work with junk removal,

00:08:37.115 --> 00:08:38.398
They're actually out there like, hey,

00:08:38.817 --> 00:08:40.460
I had a slamming week and

00:08:40.500 --> 00:08:41.480
these three junk removal

00:08:41.520 --> 00:08:43.222
companies are kicking ass

00:08:43.263 --> 00:08:44.904
because it's ABC.

00:08:46.006 --> 00:08:46.888
And it's kind of like, man,

00:08:47.008 --> 00:08:49.350
I like that because they're saying, hey,

00:08:49.370 --> 00:08:50.030
I'm doing great,

00:08:50.072 --> 00:08:50.913
but I also brought some

00:08:50.932 --> 00:08:51.933
other people in the picture

00:08:51.953 --> 00:08:52.754
that are doing great too.

00:08:53.706 --> 00:08:55.226
And here's why, right?

00:08:55.267 --> 00:08:56.668
Well, here's the deal.

00:08:56.687 --> 00:08:57.349
Also,

00:08:58.089 --> 00:09:00.090
if you're selling to junk wool companies,

00:09:00.530 --> 00:09:01.731
it does you no good to

00:09:02.731 --> 00:09:03.952
bitch about having a slow

00:09:03.993 --> 00:09:07.034
week because then misery

00:09:07.075 --> 00:09:11.498
doesn't want that company.

00:09:12.759 --> 00:09:16.682
I made a call on a company I

00:09:16.721 --> 00:09:19.183
was working with, I don't know,

00:09:19.364 --> 00:09:20.063
six months ago.

00:09:20.404 --> 00:09:22.326
Yeah, November when we ended our contract.

00:09:23.544 --> 00:09:25.865
And I was 100% right from

00:09:25.905 --> 00:09:27.466
the day that I actually started.

00:09:28.306 --> 00:09:29.206
The first day that we signed

00:09:29.245 --> 00:09:29.985
a contract together,

00:09:30.005 --> 00:09:31.947
we started looking at each other.

00:09:31.966 --> 00:09:33.767
I knew they were not going to Lex.

00:09:33.866 --> 00:09:34.606
I figured they were not

00:09:34.667 --> 00:09:35.927
serious about this business.

00:09:37.768 --> 00:09:39.708
They had money, family money, right?

00:09:39.769 --> 00:09:40.548
Mom and dad money.

00:09:41.208 --> 00:09:42.609
But I think it was more of

00:09:42.629 --> 00:09:43.729
the son was just bored.

00:09:44.970 --> 00:09:46.870
And just didn't see the interest.

00:09:46.990 --> 00:09:48.269
Not a great reason to start a business.

00:09:48.490 --> 00:09:49.451
I'm just throwing it out there.

00:09:49.910 --> 00:09:50.990
Boredom is the reason.

00:09:51.803 --> 00:09:52.703
his reason was he didn't

00:09:52.724 --> 00:09:53.565
want to be in an office all

00:09:53.605 --> 00:09:54.644
day hey okay I can respect

00:09:54.684 --> 00:09:56.505
that but at the same time

00:09:56.525 --> 00:09:58.807
you know every everything I

00:09:58.886 --> 00:10:00.267
saw from him and his wife

00:10:00.366 --> 00:10:01.888
they were always traveling

00:10:01.947 --> 00:10:03.168
and doing this great stuff

00:10:03.187 --> 00:10:03.707
which I was like that's

00:10:03.768 --> 00:10:05.908
great but you don't see

00:10:05.928 --> 00:10:07.090
that in first year business

00:10:07.110 --> 00:10:07.649
when you're starting a

00:10:07.690 --> 00:10:09.649
business well come to find

00:10:09.711 --> 00:10:10.471
out I mean he's not in

00:10:10.490 --> 00:10:12.130
business anymore right here

00:10:12.150 --> 00:10:14.471
we are march and then close

00:10:14.491 --> 00:10:15.273
it down because I'm like

00:10:15.592 --> 00:10:17.513
hey look I wasn't going to

00:10:17.552 --> 00:10:19.114
stay with him past six months

00:10:19.892 --> 00:10:20.613
Because I wasn't getting

00:10:20.653 --> 00:10:22.014
what I needed as his coach.

00:10:22.715 --> 00:10:23.495
And that's the thing is,

00:10:23.535 --> 00:10:24.557
not all coaches are like that.

00:10:24.697 --> 00:10:26.899
A lot of coaches won't be, hey, man,

00:10:27.038 --> 00:10:28.461
if you don't bring your shit to the table,

00:10:28.500 --> 00:10:29.402
I'm not going to do business with you.

00:10:29.461 --> 00:10:29.581
No.

00:10:29.701 --> 00:10:30.503
They'll be like, oh, yeah, that's fine.

00:10:30.523 --> 00:10:31.163
I'll keep working with you

00:10:31.183 --> 00:10:31.903
because they want that money.

00:10:32.644 --> 00:10:33.066
For me,

00:10:33.605 --> 00:10:34.787
I felt like it was just kind of

00:10:34.807 --> 00:10:35.668
like showing up to a

00:10:35.727 --> 00:10:37.169
meeting and you just have nothing to say.

00:10:37.470 --> 00:10:38.291
Just like, why am I here?

00:10:39.052 --> 00:10:40.352
It's a waste of time for both of us.

00:10:40.533 --> 00:10:40.953
And it was.

00:10:41.909 --> 00:10:42.889
um and now they're not in

00:10:42.931 --> 00:10:43.791
business anymore which

00:10:43.850 --> 00:10:45.591
sucks but hey it is what it

00:10:45.672 --> 00:10:47.292
is now the other people

00:10:47.471 --> 00:10:49.052
that I've seen just firing

00:10:49.153 --> 00:10:50.472
on all cylinders all year

00:10:50.514 --> 00:10:52.913
long and this year for some

00:10:52.953 --> 00:10:54.634
reason has just been this

00:10:54.894 --> 00:10:57.056
q1 has been crazier than

00:10:57.076 --> 00:10:58.015
I've seen in a couple years

00:10:58.035 --> 00:11:00.977
I think from me well

00:11:00.998 --> 00:11:01.817
they're actually they're

00:11:01.837 --> 00:11:02.518
actually out there just

00:11:02.538 --> 00:11:03.798
doing great well I talked

00:11:03.818 --> 00:11:04.639
to my old business that I

00:11:04.658 --> 00:11:06.820
sold I talked to them pretty frequently

00:11:07.868 --> 00:11:08.808
He's like, I need people.

00:11:08.969 --> 00:11:09.389
I'm hiring.

00:11:09.448 --> 00:11:09.788
I'm hiring.

00:11:09.808 --> 00:11:10.110
I'm hiring.

00:11:10.169 --> 00:11:12.051
That's funny because one thing,

00:11:12.110 --> 00:11:13.491
and I'm sure all of our listeners can say,

00:11:13.631 --> 00:11:14.633
no matter how good or bad

00:11:14.673 --> 00:11:15.692
you're doing in this business,

00:11:15.712 --> 00:11:16.813
you're always hiring.

00:11:16.833 --> 00:11:18.894
Or you should be.

00:11:19.875 --> 00:11:20.937
That's right now his number

00:11:20.996 --> 00:11:22.136
one pain point is hiring,

00:11:22.216 --> 00:11:24.379
not so much as getting jobs.

00:11:24.418 --> 00:11:25.278
He's getting the business.

00:11:25.298 --> 00:11:28.181
He just can't hold it all right now.

00:11:29.442 --> 00:11:30.783
I don't know if it's an

00:11:30.863 --> 00:11:32.504
economic thing or maybe

00:11:32.543 --> 00:11:33.304
it's because people are

00:11:33.345 --> 00:11:35.245
just ready for Trump to take back over,

00:11:35.326 --> 00:11:35.485
but

00:11:36.620 --> 00:11:37.500
Business is picking up

00:11:37.541 --> 00:11:38.282
pretty soon right now.

00:11:38.881 --> 00:11:41.383
You hear that?

00:11:41.482 --> 00:11:42.082
Choo-choo!

00:11:42.102 --> 00:11:43.203
That's the truck train

00:11:43.244 --> 00:11:44.224
pulling in the station.

00:11:46.044 --> 00:11:46.245
Well,

00:11:46.424 --> 00:11:48.005
we went a whole 12 minutes without

00:11:48.346 --> 00:11:49.506
mention of it, so here we go.

00:11:51.147 --> 00:11:51.888
No, for us,

00:11:51.927 --> 00:11:54.328
the milder weather has benefited.

00:11:54.609 --> 00:11:54.928
Also,

00:11:55.389 --> 00:11:57.049
I have not seen a lot of my fucking

00:11:57.129 --> 00:11:58.370
ankle-butter competition types.

00:11:58.990 --> 00:12:01.192
What the hell?

00:12:01.211 --> 00:12:02.871
You learn how to fucking do banners there?

00:12:02.932 --> 00:12:03.633
Is that fucking...

00:12:04.878 --> 00:12:05.818
Is that Taylor doing that?

00:12:06.058 --> 00:12:06.558
That must be Taylor.

00:12:06.578 --> 00:12:07.239
That's Taylor, man.

00:12:07.899 --> 00:12:08.360
The ticker.

00:12:11.221 --> 00:12:12.782
Yeah.

00:12:12.822 --> 00:12:17.125
Do you guys even have a saying?

00:12:17.144 --> 00:12:20.187
How about them cowboys?

00:12:20.586 --> 00:12:21.486
How about them cowboys?

00:12:21.626 --> 00:12:22.748
Yeah, you just don't like chant it,

00:12:22.788 --> 00:12:23.067
though.

00:12:23.729 --> 00:12:25.048
Yeah, like, go, Pat, go.

00:12:25.208 --> 00:12:26.789
That's a solid, solid chant.

00:12:28.811 --> 00:12:29.672
Yeah, we don't have a chant.

00:12:29.711 --> 00:12:30.672
I mean, this isn't college,

00:12:30.812 --> 00:12:31.533
but I don't know.

00:12:32.455 --> 00:12:33.517
Well, men have cheerleaders,

00:12:33.597 --> 00:12:34.779
and you guys do, and that's, you know.

00:12:35.802 --> 00:12:36.583
I just wasn't by a choice

00:12:36.604 --> 00:12:37.667
between cheerleaders or a chant,

00:12:37.687 --> 00:12:38.187
I'll be honest.

00:12:38.928 --> 00:12:39.309
Cheerleaders.

00:12:39.671 --> 00:12:40.211
All right.

00:12:41.274 --> 00:12:42.096
Here we go.

00:12:43.143 --> 00:12:43.702
All right.

00:12:43.842 --> 00:12:44.503
Without further ado,

00:12:44.523 --> 00:12:45.443
I got to open up one of these packs.

00:12:45.484 --> 00:12:46.624
I've been waiting a month to do this.

00:12:48.465 --> 00:12:49.465
I'm opening this pack.

00:12:49.544 --> 00:12:51.466
I'm excited to be doing this.

00:12:51.525 --> 00:12:53.306
We're going to not look.

00:12:53.687 --> 00:12:54.986
So I got to hold it up in the camera.

00:12:55.027 --> 00:12:55.267
All right.

00:12:55.787 --> 00:12:57.628
First one, Eric Ridley.

00:12:57.768 --> 00:12:58.168
Oh, you know what?

00:12:58.187 --> 00:12:59.087
They're like sticking together.

00:12:59.509 --> 00:13:00.869
This will be a colossal letdown.

00:13:00.889 --> 00:13:01.749
They're all stuck together.

00:13:01.769 --> 00:13:03.870
Oh, they're just a little, little, I mean,

00:13:03.909 --> 00:13:05.811
it's been 30 years.

00:13:05.870 --> 00:13:07.110
Let's be honest.

00:13:07.130 --> 00:13:08.030
93, 94, 30 years.

00:13:08.071 --> 00:13:09.192
These have been chilling and

00:13:09.231 --> 00:13:10.432
I'm about to screw it up.

00:13:10.532 --> 00:13:10.792
All right.

00:13:10.871 --> 00:13:11.332
You hear that?

00:13:11.793 --> 00:13:12.293
You hear the crack?

00:13:13.052 --> 00:13:13.371
Kraken.

00:13:13.392 --> 00:13:14.052
All right.

00:13:14.572 --> 00:13:15.173
Eric Ridley.

00:13:15.613 --> 00:13:16.432
Second round draft pick.

00:13:16.472 --> 00:13:16.893
No big deal.

00:13:16.932 --> 00:13:17.413
Never heard of him.

00:13:18.974 --> 00:13:19.594
David Wesley.

00:13:19.754 --> 00:13:20.433
Rookie free agent.

00:13:20.734 --> 00:13:21.193
Never heard of him.

00:13:23.034 --> 00:13:23.754
Mario Ellie.

00:13:23.955 --> 00:13:24.676
Houston Rockets.

00:13:25.936 --> 00:13:26.916
I'd be lying if I said I heard of him.

00:13:28.017 --> 00:13:28.716
Randy Brown.

00:13:29.736 --> 00:13:30.017
Hold on.

00:13:30.057 --> 00:13:30.616
Randy Brown.

00:13:31.057 --> 00:13:31.817
Played for the Bulls.

00:13:31.837 --> 00:13:33.018
Won three championships.

00:13:34.197 --> 00:13:34.918
Came off the bench.

00:13:35.278 --> 00:13:37.739
Played the one behind Ron Harper.

00:13:38.039 --> 00:13:38.559
Randy Brown.

00:13:38.659 --> 00:13:39.039
I know him.

00:13:39.600 --> 00:13:40.620
Oh, here's a Bulls player.

00:13:41.080 --> 00:13:41.721
Dave Johnson.

00:13:41.921 --> 00:13:42.321
I know him.

00:13:42.541 --> 00:13:42.780
All right.

00:13:43.341 --> 00:13:43.923
We're getting some there.

00:13:44.503 --> 00:13:45.563
Mark Aguirre.

00:13:46.004 --> 00:13:46.705
No clue who that is.

00:13:46.865 --> 00:13:47.946
Uh-oh, we got a good one here.

00:13:48.005 --> 00:13:48.767
We got a good one.

00:13:48.787 --> 00:13:51.408
I might have this card already.

00:13:52.809 --> 00:13:55.032
Alonzo Mourning.

00:13:56.393 --> 00:13:56.673
Money.

00:13:57.114 --> 00:13:57.955
That's a guy.

00:13:58.816 --> 00:13:59.816
Man, I can't.

00:14:00.197 --> 00:14:01.597
There it is.

00:14:03.580 --> 00:14:04.880
You can clearly see how I don't know how.

00:14:04.900 --> 00:14:07.163
I'm going to put that one to the side.

00:14:07.182 --> 00:14:07.582
All right.

00:14:08.163 --> 00:14:08.864
Johnny Newman.

00:14:09.345 --> 00:14:09.404
No.

00:14:10.890 --> 00:14:11.591
Eldon Campbell.

00:14:11.871 --> 00:14:12.312
Oh, yeah.

00:14:12.371 --> 00:14:13.513
Eldon Campbell played for the Lakers.

00:14:13.533 --> 00:14:14.013
I remember him.

00:14:15.914 --> 00:14:16.894
Haywood Workman.

00:14:17.135 --> 00:14:17.615
Never heard of him.

00:14:18.476 --> 00:14:19.517
Bill Weddington.

00:14:19.758 --> 00:14:21.938
Big Bill Weddington won

00:14:23.039 --> 00:14:24.520
three championships with the Bulls.

00:14:24.561 --> 00:14:26.001
I think it was when they did

00:14:26.022 --> 00:14:26.523
the second three.

00:14:26.562 --> 00:14:27.023
Pete was there.

00:14:27.523 --> 00:14:28.264
Big Bill Weddington.

00:14:29.455 --> 00:14:30.534
Sean Kemp.

00:14:31.075 --> 00:14:32.155
Sean Kemp is famous for

00:14:32.196 --> 00:14:35.475
having nine kids with eight baby mamas.

00:14:37.317 --> 00:14:38.177
I don't remember him playing

00:14:38.197 --> 00:14:39.417
for the USA team.

00:14:39.496 --> 00:14:41.277
Obviously, it wasn't an Olympic team,

00:14:41.297 --> 00:14:42.498
93-94.

00:14:42.738 --> 00:14:45.937
And then Byron Russell, Utah Jazz,

00:14:46.097 --> 00:14:48.599
most famous for Michael

00:14:48.619 --> 00:14:50.619
Jordan shooting his final

00:14:50.658 --> 00:14:52.220
shot as a Chicago Bull over him.

00:14:53.340 --> 00:14:53.740
No big deal.

00:14:54.174 --> 00:14:55.034
There we go.

00:14:55.176 --> 00:14:57.437
There is my wealth of NBA

00:14:57.476 --> 00:14:59.457
knowledge from the mid-90s

00:15:01.139 --> 00:15:03.879
and a pack of cards that's

00:15:03.940 --> 00:15:06.201
probably worth less than $2

00:15:06.201 --> 00:15:07.522
they were worth unopened.

00:15:08.783 --> 00:15:09.263
I'll be honest.

00:15:09.363 --> 00:15:09.764
Hold on.

00:15:09.864 --> 00:15:10.683
You know, I never smelled them.

00:15:10.903 --> 00:15:11.585
That was the one thing.

00:15:13.024 --> 00:15:13.505
They still got it.

00:15:13.706 --> 00:15:14.186
They still got it.

00:15:14.385 --> 00:15:16.386
That is, you know what?

00:15:16.447 --> 00:15:18.087
I should keep these around like cocaine.

00:15:18.168 --> 00:15:18.928
Like every time I'm not

00:15:18.948 --> 00:15:19.729
feeling good about myself,

00:15:19.928 --> 00:15:20.448
smell the cards.

00:15:21.149 --> 00:15:21.409
Be like,

00:15:23.741 --> 00:15:29.005
What's up?

00:15:29.265 --> 00:15:29.725
Here's the deal.

00:15:29.885 --> 00:15:30.927
I have actually a whole case

00:15:30.947 --> 00:15:31.626
of cards over there.

00:15:31.927 --> 00:15:32.607
The thing about getting

00:15:32.628 --> 00:15:34.489
things off of jobs for the

00:15:34.528 --> 00:15:36.549
people that sell them and do well,

00:15:36.610 --> 00:15:37.171
it's awesome.

00:15:38.609 --> 00:15:41.091
When you scale, it is difficult.

00:15:41.250 --> 00:15:44.913
It is complicated to have a

00:15:45.013 --> 00:15:46.754
business wherein the resale

00:15:46.953 --> 00:15:48.394
and the service revenue

00:15:49.195 --> 00:15:50.035
complement each other.

00:15:50.696 --> 00:15:51.235
Like for us,

00:15:52.116 --> 00:15:53.817
our resale slash recycle

00:15:53.857 --> 00:15:55.938
revenue is 4% of our total

00:15:55.979 --> 00:15:57.620
revenue because we focus so

00:15:57.639 --> 00:15:58.721
much on the service side of the house.

00:15:59.461 --> 00:16:01.042
And when I've seen businesses,

00:16:01.062 --> 00:16:02.182
because there's a business

00:16:02.221 --> 00:16:03.322
argument to why I open those cards.

00:16:04.462 --> 00:16:05.062
When I've seen the

00:16:05.124 --> 00:16:06.884
businesses where one person

00:16:07.303 --> 00:16:08.965
is running the two sides of the house,

00:16:09.365 --> 00:16:11.745
hey, the removal and the resale,

00:16:13.407 --> 00:16:14.768
they put in these

00:16:15.528 --> 00:16:17.068
artificial ceilings because

00:16:17.089 --> 00:16:18.028
you're going to struggle to

00:16:18.068 --> 00:16:18.889
have vision for both.

00:16:19.929 --> 00:16:22.510
Is that what you want to talk about?

00:16:23.114 --> 00:16:23.754
We can talk about that.

00:16:24.794 --> 00:16:25.275
It came up.

00:16:25.375 --> 00:16:27.157
I'm waiting for Gravnew.

00:16:27.197 --> 00:16:27.616
Gravnow?

00:16:27.957 --> 00:16:29.458
Govro.

00:16:29.958 --> 00:16:30.460
Govro.

00:16:30.559 --> 00:16:30.899
God.

00:16:32.201 --> 00:16:32.581
Every week.

00:16:33.081 --> 00:16:33.562
Every week.

00:16:35.163 --> 00:16:36.403
No, I do want to talk about this.

00:16:36.423 --> 00:16:37.264
So my cousin has a

00:16:37.304 --> 00:16:41.187
successful removal and resale business.

00:16:41.207 --> 00:16:42.749
So she does removal.

00:16:42.788 --> 00:16:43.629
She does rum and sales.

00:16:43.649 --> 00:16:44.571
She does estate sales.

00:16:44.951 --> 00:16:45.772
So she started in junk

00:16:45.792 --> 00:16:46.731
removal when she worked for me.

00:16:48.052 --> 00:16:48.754
We got another franchise.

00:16:48.774 --> 00:16:49.134
I didn't know that.

00:16:49.153 --> 00:16:50.836
What was that?

00:16:50.855 --> 00:16:51.296
She worked for me?

00:16:52.455 --> 00:16:52.695
Yeah.

00:16:53.395 --> 00:16:53.615
Yeah.

00:16:53.676 --> 00:16:54.476
She worked for me for a

00:16:54.517 --> 00:16:54.976
period when we were,

00:16:55.096 --> 00:16:55.738
when we were still part of

00:16:55.758 --> 00:16:57.078
the franchise and then she

00:16:57.099 --> 00:16:58.559
got into it with one of my

00:16:58.600 --> 00:16:59.360
former employees,

00:16:59.399 --> 00:17:00.620
who's now her business

00:17:00.660 --> 00:17:03.123
partner and it works for them.

00:17:03.283 --> 00:17:04.144
And this is the reason it

00:17:04.163 --> 00:17:05.164
works for them is because

00:17:05.684 --> 00:17:06.766
she does a lot of the sale,

00:17:06.965 --> 00:17:08.346
the networking on the front end, you know,

00:17:08.366 --> 00:17:09.848
networking, marketing, that's her jam.

00:17:10.588 --> 00:17:11.909
And then she does the backend,

00:17:11.929 --> 00:17:12.729
which is the resale.

00:17:13.009 --> 00:17:14.369
And he does all the shit in between,

00:17:14.769 --> 00:17:16.089
which is the operations.

00:17:16.650 --> 00:17:17.829
And then, you know, for the most part,

00:17:18.210 --> 00:17:19.330
the scheduling and then the

00:17:19.371 --> 00:17:20.290
jobs themselves.

00:17:20.891 --> 00:17:21.750
And she's participating,

00:17:21.951 --> 00:17:23.411
but she's not in charge though, right?

00:17:23.432 --> 00:17:24.251
They're kind of there together.

00:17:24.872 --> 00:17:26.192
And so it works for them

00:17:26.271 --> 00:17:27.971
because then he doesn't get

00:17:28.031 --> 00:17:29.212
involved in the resale.

00:17:29.413 --> 00:17:30.633
He gets onto the next project.

00:17:30.913 --> 00:17:31.532
And so for them,

00:17:31.573 --> 00:17:32.192
it works that they have

00:17:32.212 --> 00:17:33.593
this resale business and

00:17:33.633 --> 00:17:34.473
that they have the online

00:17:34.574 --> 00:17:35.933
auction and also in-person auction.

00:17:36.473 --> 00:17:38.016
Because it's two different

00:17:38.056 --> 00:17:38.875
businesses with two

00:17:38.915 --> 00:17:39.757
different visionaries

00:17:39.817 --> 00:17:40.597
running the businesses.

00:17:41.157 --> 00:17:42.779
There was someone that was

00:17:42.819 --> 00:17:43.901
part of our franchise network,

00:17:44.221 --> 00:17:45.903
husband and wife team, same thing.

00:17:46.303 --> 00:17:48.846
She stayed at home, answered the phones,

00:17:49.066 --> 00:17:49.866
did the operations,

00:17:50.007 --> 00:17:50.907
and also they had a rum and

00:17:50.928 --> 00:17:51.969
sale every Saturday.

00:17:52.288 --> 00:17:53.450
And so she ran the Facebook page.

00:17:54.849 --> 00:17:56.451
the, you know, the operations, you know,

00:17:56.471 --> 00:17:57.852
Facebook, both, both sides of the house.

00:17:58.212 --> 00:17:58.353
Right.

00:17:58.633 --> 00:17:59.653
And he banged the jobs.

00:17:59.933 --> 00:18:01.214
So he went to the networking events.

00:18:01.634 --> 00:18:01.815
Right.

00:18:01.974 --> 00:18:02.296
So that,

00:18:02.375 --> 00:18:03.616
that one's divided because she was

00:18:03.656 --> 00:18:04.837
home-based and he was on the road.

00:18:05.337 --> 00:18:05.478
Right.

00:18:05.897 --> 00:18:07.038
There's a clear division of

00:18:07.078 --> 00:18:07.779
responsibilities.

00:18:08.200 --> 00:18:09.040
When I see people in these

00:18:09.080 --> 00:18:10.021
groups that are like, oh yeah,

00:18:10.041 --> 00:18:11.162
I'm doing resale business.

00:18:11.221 --> 00:18:11.482
It's like,

00:18:11.982 --> 00:18:13.064
All right, well, you're doing removal,

00:18:13.163 --> 00:18:14.164
and then you start doing resale.

00:18:14.204 --> 00:18:15.605
Well, now you got more removal.

00:18:16.227 --> 00:18:16.926
There's another woman who

00:18:16.946 --> 00:18:19.449
was part of our franchise out in Maryland,

00:18:19.509 --> 00:18:20.390
and she had a restore,

00:18:20.810 --> 00:18:21.991
and it started really doing well.

00:18:22.291 --> 00:18:23.833
Well, then her removal slowed down.

00:18:24.032 --> 00:18:25.354
So then she started doing more removal,

00:18:25.374 --> 00:18:26.414
and then her restore slowed down.

00:18:26.816 --> 00:18:27.316
And then she ended up

00:18:27.336 --> 00:18:28.656
getting rid of the removal business,

00:18:28.717 --> 00:18:31.740
or getting rid of the resale business,

00:18:31.779 --> 00:18:32.019
rather,

00:18:32.039 --> 00:18:33.320
because you can have removal

00:18:33.340 --> 00:18:34.102
without resale.

00:18:34.402 --> 00:18:35.563
You can't do the other way around.

00:18:37.304 --> 00:18:40.047
So that's the other thing is, for me,

00:18:40.940 --> 00:18:42.780
i you know like that's a lot

00:18:42.800 --> 00:18:43.760
of people and we saw this

00:18:43.780 --> 00:18:45.501
in the franchise too they

00:18:45.521 --> 00:18:46.721
started the resale portion

00:18:46.781 --> 00:18:47.582
of it and then they

00:18:47.642 --> 00:18:48.563
immediately were like oh

00:18:48.603 --> 00:18:49.982
yeah it's it's the same

00:18:50.103 --> 00:18:52.523
name but resell and I'm

00:18:52.544 --> 00:18:54.765
like you are an idiot I was

00:18:54.785 --> 00:18:55.565
like first of all I

00:18:56.045 --> 00:18:57.665
personally wouldn't even

00:18:57.685 --> 00:18:59.247
start its own entity I

00:18:59.267 --> 00:19:00.507
would have it as a back-end

00:19:00.846 --> 00:19:01.887
revenue stream which is

00:19:01.907 --> 00:19:03.688
what we did we got to the

00:19:03.748 --> 00:19:05.048
point I believe it was 11

00:19:05.048 --> 00:19:05.909
streams of revenue

00:19:07.036 --> 00:19:07.356
The thing is,

00:19:07.376 --> 00:19:09.998
but you weren't doing the resale.

00:19:10.597 --> 00:19:11.558
No, that's the thing.

00:19:11.939 --> 00:19:12.680
You had a vendor.

00:19:12.799 --> 00:19:13.799
That's a huge difference.

00:19:14.921 --> 00:19:15.580
Well, that's what I'm saying.

00:19:15.961 --> 00:19:17.782
We looked at it like a service,

00:19:18.042 --> 00:19:19.564
except we contracted out

00:19:19.943 --> 00:19:21.144
the labor portion of it.

00:19:21.224 --> 00:19:24.125
So when we would get in items,

00:19:24.165 --> 00:19:25.247
we had this process.

00:19:25.287 --> 00:19:26.807
You'd come into the shop, right?

00:19:27.428 --> 00:19:28.989
You'd drop off in the front shop,

00:19:29.028 --> 00:19:29.849
which is our main office

00:19:29.869 --> 00:19:31.029
and our main warehouse.

00:19:31.711 --> 00:19:33.271
You'd drop off the donation items.

00:19:34.074 --> 00:19:35.494
And good items,

00:19:35.714 --> 00:19:38.036
items that aren't disgusting or whatever,

00:19:38.615 --> 00:19:38.816
right?

00:19:38.855 --> 00:19:40.596
Like if you had a lawn chair that was nice,

00:19:40.696 --> 00:19:41.616
cool, drop it off there.

00:19:41.636 --> 00:19:44.317
And that's where you'd put it first.

00:19:44.498 --> 00:19:46.519
Then they would go to the

00:19:46.538 --> 00:19:47.419
recycling warehouse.

00:19:48.159 --> 00:19:50.039
Anything like bulk recycling wise,

00:19:50.099 --> 00:19:51.760
where the electronics, appliances,

00:19:52.280 --> 00:19:53.320
some scrap, whatever,

00:19:53.922 --> 00:19:54.981
that's where it would all go.

00:19:55.741 --> 00:19:56.863
Then if you had like

00:19:56.982 --> 00:19:59.963
mattresses and hardscape

00:20:00.003 --> 00:20:01.483
and then actual like waste,

00:20:02.184 --> 00:20:03.184
we'll go out to our yard.

00:20:03.880 --> 00:20:04.961
because our container you

00:20:04.980 --> 00:20:05.840
put the mattress in the

00:20:05.881 --> 00:20:06.862
container because we sold

00:20:06.902 --> 00:20:07.762
those that was a revenue

00:20:07.782 --> 00:20:08.962
stream just everybody knows

00:20:09.604 --> 00:20:10.644
and then the hardscapes

00:20:11.224 --> 00:20:13.006
that was we didn't sell it

00:20:13.026 --> 00:20:14.487
but it was a very very

00:20:14.626 --> 00:20:15.788
cheap disposal method

00:20:15.827 --> 00:20:16.847
because it did it in bulk

00:20:17.729 --> 00:20:18.490
and then the waste would

00:20:18.509 --> 00:20:19.250
all get put into the

00:20:19.289 --> 00:20:21.250
dumpster well in the front

00:20:21.351 --> 00:20:23.853
end the donations right I

00:20:23.972 --> 00:20:25.413
actually had a conversation

00:20:25.453 --> 00:20:26.755
with one of our local

00:20:26.795 --> 00:20:28.596
charities up here we

00:20:28.615 --> 00:20:29.215
haven't worked together in

00:20:29.256 --> 00:20:30.676
years so we started talking

00:20:30.696 --> 00:20:31.397
and catching up but

00:20:32.138 --> 00:20:33.239
We had about 11 different

00:20:33.278 --> 00:20:34.400
vendors that would pick up from us.

00:20:34.779 --> 00:20:36.500
So in the beginning, okay,

00:20:37.299 --> 00:20:38.800
we had to go take it to their places.

00:20:39.361 --> 00:20:40.500
Hey, who would take a couch?

00:20:40.540 --> 00:20:41.181
It's a nice couch.

00:20:41.461 --> 00:20:42.142
Where can we take it?

00:20:42.501 --> 00:20:43.182
Who can take this?

00:20:43.402 --> 00:20:44.041
Where can we take it?

00:20:44.362 --> 00:20:45.603
But then we got to the point,

00:20:46.163 --> 00:20:47.482
as long as we were regular

00:20:47.603 --> 00:20:48.742
and we were consistent,

00:20:49.284 --> 00:20:50.763
they would come to us and

00:20:50.804 --> 00:20:51.584
pick up our stuff.

00:20:52.263 --> 00:20:53.345
And we would put it in the

00:20:53.404 --> 00:20:54.384
area for donations.

00:20:55.005 --> 00:20:55.984
And then as far as the stuff

00:20:56.005 --> 00:20:57.865
that was for resale, right?

00:20:58.615 --> 00:20:59.394
We would either, A,

00:20:59.736 --> 00:21:00.935
if it was a Marketplace item,

00:21:00.955 --> 00:21:01.836
it would have a Marketplace

00:21:01.856 --> 00:21:02.757
sticker that we put on it.

00:21:03.477 --> 00:21:04.698
And if it was an auction item,

00:21:05.157 --> 00:21:05.817
we would actually have a

00:21:05.897 --> 00:21:08.380
company that came in every two weeks.

00:21:09.500 --> 00:21:10.621
Who did the Marketplace?

00:21:12.060 --> 00:21:13.201
Marketplace was usually my

00:21:13.261 --> 00:21:14.502
mom just because she was at

00:21:14.542 --> 00:21:15.903
the office and she liked doing it.

00:21:16.723 --> 00:21:18.984
And as a caveat to our guys…

00:21:19.958 --> 00:21:20.499
They could,

00:21:20.818 --> 00:21:22.781
we allowed them to sell things

00:21:22.961 --> 00:21:24.824
on Marketplace as long as

00:21:24.864 --> 00:21:25.724
they're not selling or

00:21:25.766 --> 00:21:27.748
doing pickups during work hours.

00:21:28.489 --> 00:21:30.852
And our payout was 50%.

00:21:30.932 --> 00:21:33.154
They could keep 50% of the cash.

00:21:33.194 --> 00:21:33.935
How many of your guys would

00:21:33.955 --> 00:21:34.717
do that consistently?

00:21:35.682 --> 00:21:37.104
Two or three, maybe.

00:21:37.523 --> 00:21:38.184
Yeah.

00:21:38.204 --> 00:21:38.865
You know what's funny?

00:21:39.286 --> 00:21:40.287
The guys will say that.

00:21:40.467 --> 00:21:41.406
All of them bitched about

00:21:41.426 --> 00:21:42.607
wanting more money or more

00:21:42.627 --> 00:21:43.769
opportunities for money.

00:21:43.969 --> 00:21:44.750
But only two or three of

00:21:44.769 --> 00:21:46.111
them really actually did it.

00:21:46.671 --> 00:21:48.192
That's two or three more than I ever have.

00:21:48.373 --> 00:21:49.173
I get guys all the time.

00:21:49.192 --> 00:21:49.773
Oh, I'm going to do this.

00:21:49.794 --> 00:21:50.253
I'm going to do this.

00:21:50.294 --> 00:21:51.015
I'm like, all right.

00:21:51.075 --> 00:21:51.214
Nope.

00:21:51.474 --> 00:21:52.214
And then nothing.

00:21:52.675 --> 00:21:53.797
Fucking nothing.

00:21:54.757 --> 00:21:55.198
All right.

00:21:56.538 --> 00:21:57.839
Let's get to a question here.

00:21:59.325 --> 00:22:00.286
I will answer this question

00:22:00.306 --> 00:22:01.507
immediately because I have

00:22:01.547 --> 00:22:02.647
the answer because I already do it.

00:22:03.209 --> 00:22:04.088
Thoughts on delegating

00:22:04.170 --> 00:22:05.631
bookkeeping services to a third party?

00:22:05.971 --> 00:22:06.211
Yes.

00:22:06.771 --> 00:22:07.352
Next question.

00:22:07.972 --> 00:22:09.493
Absolutely, 100%.

00:22:09.653 --> 00:22:11.076
Here's the deal.

00:22:11.336 --> 00:22:12.356
I run the numbers for our company.

00:22:13.358 --> 00:22:14.859
We had our KPI report earlier today.

00:22:15.799 --> 00:22:18.682
I build all the scorecards.

00:22:18.801 --> 00:22:19.663
I build the scorecards.

00:22:19.942 --> 00:22:20.762
We use EOS,

00:22:20.782 --> 00:22:22.124
the Entrepreneur Operating System,

00:22:22.144 --> 00:22:23.144
so we use their scorecard.

00:22:23.505 --> 00:22:24.765
I build all the formulas, right?

00:22:25.046 --> 00:22:27.366
Once the formulas are built, I also,

00:22:27.507 --> 00:22:28.748
in the back end of QuickBooks,

00:22:28.788 --> 00:22:29.847
I do all the chart of accounts.

00:22:29.907 --> 00:22:30.989
I do all the products and services.

00:22:31.308 --> 00:22:32.089
I build it all.

00:22:33.069 --> 00:22:34.612
I do not go in there every

00:22:34.632 --> 00:22:35.613
week and click the buttons.

00:22:35.692 --> 00:22:37.174
I do not reconcile the accounts.

00:22:37.515 --> 00:22:39.317
I want 100% pay people.

00:22:39.777 --> 00:22:42.299
So Emmy from Squared Away.

00:22:42.640 --> 00:22:44.082
Squared Away is a

00:22:44.923 --> 00:22:48.666
third-party executive assistant company,

00:22:49.548 --> 00:22:50.989
and she's awesome.

00:22:51.229 --> 00:22:52.150
Emmy is amazing.

00:22:53.171 --> 00:22:55.433
So we had the episode a couple, what,

00:22:55.453 --> 00:22:56.414
three weeks ago, four weeks ago,

00:22:56.434 --> 00:22:58.876
with Michelle, who founded Squared Away.

00:22:59.498 --> 00:23:00.538
And the name of the episode

00:23:00.598 --> 00:23:01.240
is Get You an Emmy.

00:23:01.701 --> 00:23:04.804
So I highly recommend getting you an Emmy,

00:23:04.804 --> 00:23:06.045
100%.

00:23:06.045 --> 00:23:08.688
And whether you have a

00:23:08.708 --> 00:23:10.069
third-party executive

00:23:10.109 --> 00:23:11.491
assistant do the bookkeeping or

00:23:12.247 --> 00:23:13.267
You have a bookkeeper do it.

00:23:13.487 --> 00:23:16.868
You have your tax or

00:23:16.888 --> 00:23:17.929
accounting company that has

00:23:17.969 --> 00:23:19.048
a bookkeeper on staff, right?

00:23:19.068 --> 00:23:20.289
There's three levels for people.

00:23:20.490 --> 00:23:21.210
When you hear accounting,

00:23:21.230 --> 00:23:22.090
there's basically three levels.

00:23:22.351 --> 00:23:23.131
There's bookkeeping,

00:23:23.171 --> 00:23:25.011
which is your daily or weekly data entry.

00:23:25.432 --> 00:23:27.031
There is accountant who is

00:23:27.071 --> 00:23:28.553
doing more of the reconciliation work.

00:23:29.740 --> 00:23:30.540
balance sheets,

00:23:30.621 --> 00:23:32.020
making sure everything's jiving,

00:23:32.320 --> 00:23:33.961
depreciation of assets, right?

00:23:33.981 --> 00:23:35.042
They're a little bit next up.

00:23:35.923 --> 00:23:37.703
And then the third level is your tax prep.

00:23:39.525 --> 00:23:40.164
I have worked,

00:23:40.224 --> 00:23:41.345
I worked with this lady years ago.

00:23:41.546 --> 00:23:42.625
She's like, well, I can do it all.

00:23:43.226 --> 00:23:44.406
And she was a really good

00:23:44.467 --> 00:23:46.788
bookkeeper that kind of understood taxes.

00:23:47.488 --> 00:23:48.868
And in shooter, two different things.

00:23:49.229 --> 00:23:49.808
That is correct.

00:23:50.549 --> 00:23:53.371
So, so yes,

00:23:54.131 --> 00:23:55.612
I would argue you need at least two.

00:23:56.412 --> 00:23:57.393
I have a system of three.

00:23:58.502 --> 00:23:59.364
And you could be one of them.

00:24:00.364 --> 00:24:01.285
You could be the bookkeeper

00:24:01.404 --> 00:24:02.805
or your operations person

00:24:02.825 --> 00:24:03.586
can be the bookkeeper.

00:24:04.066 --> 00:24:05.086
We don't have operations do

00:24:05.126 --> 00:24:06.247
bookkeeping because I look

00:24:06.267 --> 00:24:08.768
at bookkeeping as more of a financial.

00:24:09.189 --> 00:24:10.588
If I look at the six buckets of business,

00:24:10.909 --> 00:24:12.269
bookkeeping falls under finances,

00:24:12.549 --> 00:24:13.310
not operations.

00:24:13.671 --> 00:24:14.711
I've had people want to argue...

00:24:17.614 --> 00:24:19.034
I will actually, I was going to say,

00:24:19.095 --> 00:24:20.095
I'm not willing to die on that hill.

00:24:20.654 --> 00:24:22.536
I am willing to die on that hill, I guess.

00:24:22.836 --> 00:24:24.056
Because all that costs

00:24:24.076 --> 00:24:27.737
receivable and payable goes all to admin,

00:24:27.957 --> 00:24:29.057
which falls under financial.

00:24:30.097 --> 00:24:31.298
Yeah, but so if you have,

00:24:31.317 --> 00:24:32.259
let's just say you have three,

00:24:32.278 --> 00:24:32.919
which is fine.

00:24:33.699 --> 00:24:34.159
In the beginning,

00:24:34.179 --> 00:24:35.000
you don't have to start there.

00:24:35.059 --> 00:24:35.519
In the beginning.

00:24:35.539 --> 00:24:36.460
So how we did it was we

00:24:36.480 --> 00:24:38.221
started with an accountant.

00:24:38.260 --> 00:24:39.800
You need an accountant.

00:24:39.881 --> 00:24:40.121
Yeah.

00:24:40.741 --> 00:24:41.561
Tell you how to do it yourself.

00:24:42.862 --> 00:24:43.261
Exactly.

00:24:43.301 --> 00:24:44.343
Helped us kind of show what

00:24:44.363 --> 00:24:46.443
we needed to do to make their job easier.

00:24:46.763 --> 00:24:47.865
And then the coolest part is

00:24:47.984 --> 00:24:49.986
as you progress through business,

00:24:50.346 --> 00:24:51.226
what you really want to do

00:24:51.566 --> 00:24:53.047
is get your tax prep and

00:24:53.086 --> 00:24:54.448
your accountant and your

00:24:54.468 --> 00:24:56.929
bookkeeper all talking the same language.

00:24:57.128 --> 00:24:58.769
Because this is why I think

00:24:58.789 --> 00:24:59.589
it's very important.

00:25:00.250 --> 00:25:02.731
A lot of times you'll see people like, hey,

00:25:03.992 --> 00:25:05.153
I did my taxes this way

00:25:05.173 --> 00:25:06.374
this year and I got a big return.

00:25:06.394 --> 00:25:06.953
It was awesome.

00:25:07.493 --> 00:25:08.015
That's great.

00:25:08.454 --> 00:25:09.255
But here's the problem.

00:25:09.756 --> 00:25:11.016
If you're trying to exit a business,

00:25:11.817 --> 00:25:12.576
it looks way different.

00:25:13.134 --> 00:25:14.075
from when you're trying to

00:25:14.095 --> 00:25:16.635
just start out in the first year or two.

00:25:17.176 --> 00:25:19.018
Now, the other thing is the bookkeeper.

00:25:19.657 --> 00:25:21.199
A lot of times that accountant will say,

00:25:21.239 --> 00:25:22.859
hey, I can do bookkeeping as well.

00:25:23.560 --> 00:25:24.882
That's great for them.

00:25:25.481 --> 00:25:26.803
But sometimes it won't be

00:25:27.323 --> 00:25:28.463
good for you because you

00:25:28.483 --> 00:25:29.644
need to learn how to read that,

00:25:30.025 --> 00:25:31.086
at least enough to say, hey,

00:25:31.125 --> 00:25:32.186
I'm going to spot check you

00:25:32.747 --> 00:25:34.508
because this is my business after all.

00:25:34.888 --> 00:25:36.609
And even though I hired you to do a job,

00:25:36.950 --> 00:25:37.509
you're human.

00:25:37.789 --> 00:25:39.971
And if you make a mistake, it falls on me.

00:25:40.311 --> 00:25:41.093
And I need to make sure I

00:25:41.113 --> 00:25:43.013
can catch it before it's too permanent.

00:25:43.769 --> 00:25:46.950
So I still believe sitting

00:25:46.990 --> 00:25:50.550
down with your accountant

00:25:50.730 --> 00:25:52.511
and bookkeeper and going

00:25:52.531 --> 00:25:53.311
through it together so that

00:25:53.352 --> 00:25:54.531
way you can learn, hey, Emmy,

00:25:55.252 --> 00:25:55.972
how do you do things?

00:25:56.313 --> 00:25:57.133
Cool, this is how I do it.

00:25:57.173 --> 00:25:59.374
How can we both understand the same thing?

00:26:00.732 --> 00:26:02.713
And begin with the end in mind, right?

00:26:03.233 --> 00:26:05.054
Because I have the way that

00:26:05.114 --> 00:26:06.734
my tax prep guy does books

00:26:07.115 --> 00:26:08.515
and the way that I do books

00:26:08.575 --> 00:26:10.776
for operations is different

00:26:10.836 --> 00:26:12.457
because he goes off of a cash basis,

00:26:12.876 --> 00:26:13.037
right?

00:26:13.156 --> 00:26:14.836
What comes in and I go off

00:26:14.876 --> 00:26:15.958
of a cruel basis, right?

00:26:15.998 --> 00:26:17.958
Which is when did the thing occur?

00:26:18.878 --> 00:26:19.719
I don't care that I get paid

00:26:19.759 --> 00:26:20.538
in 90 days from now.

00:26:20.578 --> 00:26:22.099
I want to know what work I did this week,

00:26:22.140 --> 00:26:23.359
not money I collected this week.

00:26:23.740 --> 00:26:25.721
So because of that, knowing that end state,

00:26:25.941 --> 00:26:26.621
like I know,

00:26:26.701 --> 00:26:28.362
I only talk to my tax guy quarterly.

00:26:28.521 --> 00:26:29.563
And when he pulls the reports,

00:26:29.843 --> 00:26:30.303
it's going to look

00:26:30.363 --> 00:26:30.982
different than when I'm

00:26:31.022 --> 00:26:32.163
looking at it quarterly

00:26:32.183 --> 00:26:33.364
because I'm on a cruel basis.

00:26:33.403 --> 00:26:34.984
So begin with the end state in mind.

00:26:35.305 --> 00:26:36.266
I do know companies out

00:26:36.306 --> 00:26:37.506
there that are on cash

00:26:37.546 --> 00:26:38.406
basis because that's what

00:26:38.426 --> 00:26:39.707
their accountant told them

00:26:39.727 --> 00:26:40.548
to do because it's better

00:26:40.567 --> 00:26:41.468
for them for tax prep.

00:26:42.008 --> 00:26:44.108
And then we try to, I actually, a company,

00:26:44.269 --> 00:26:45.589
I coached a guy in North

00:26:45.609 --> 00:26:47.631
Carolina and I'm like, well,

00:26:47.651 --> 00:26:49.271
how much work did you do last week?

00:26:49.291 --> 00:26:49.632
He's like, well,

00:26:49.652 --> 00:26:50.511
we collected this much money.

00:26:50.531 --> 00:26:51.532
I go, that's not what I asked.

00:26:52.393 --> 00:26:53.134
Because now I'm looking at

00:26:53.153 --> 00:26:54.957
your hours worked against

00:26:54.977 --> 00:26:55.917
their dollars collected,

00:26:56.137 --> 00:26:57.019
and it's not jiving.

00:26:57.420 --> 00:26:58.119
I can't tell if you're

00:26:58.141 --> 00:26:59.201
efficient or not because

00:26:59.241 --> 00:26:59.843
the money collected,

00:27:00.022 --> 00:27:01.163
you get a $10,000 check

00:27:01.183 --> 00:27:02.605
from a job you did 30 days ago.

00:27:03.307 --> 00:27:04.949
That doesn't correlate for

00:27:05.028 --> 00:27:06.730
shit with your job.

00:27:08.378 --> 00:27:09.461
You know, on QuickBooks,

00:27:09.901 --> 00:27:10.842
it's just like what you just said.

00:27:10.962 --> 00:27:12.243
Oh, shit.

00:27:12.304 --> 00:27:12.825
Timmy Wells.

00:27:13.286 --> 00:27:14.527
Timmy Wells says, yeah,

00:27:14.807 --> 00:27:16.269
I have all three done in

00:27:16.289 --> 00:27:17.391
the same person slash company.

00:27:17.431 --> 00:27:17.971
I'm talking to me.

00:27:17.991 --> 00:27:18.712
It's his phone call.

00:27:19.133 --> 00:27:19.673
All right.

00:27:19.693 --> 00:27:20.015
That's fine.

00:27:20.055 --> 00:27:20.915
I got plenty of shit to talk about.

00:27:20.935 --> 00:27:21.616
All right.

00:27:21.656 --> 00:27:22.298
Let's talk about this.

00:27:22.337 --> 00:27:23.318
Timmy Wells says,

00:27:23.679 --> 00:27:23.878
Yeah.

00:27:23.919 --> 00:27:24.759
Same person company.

00:27:24.980 --> 00:27:25.140
Yeah.

00:27:25.160 --> 00:27:25.539
I would not,

00:27:25.599 --> 00:27:27.020
I would argue not the same person.

00:27:27.800 --> 00:27:28.801
Certainly the same company.

00:27:28.862 --> 00:27:29.182
Cause again,

00:27:29.241 --> 00:27:30.321
it's going back to what Casey

00:27:30.362 --> 00:27:32.222
said because you can do it all.

00:27:32.242 --> 00:27:33.364
It doesn't mean you should do it all.

00:27:33.963 --> 00:27:35.484
And I also know that a

00:27:36.125 --> 00:27:37.384
bookkeeper in my market

00:27:37.786 --> 00:27:39.787
goes billable about 25 to

00:27:39.787 --> 00:27:42.627
$30 an hour and a good tax prep person is,

00:27:42.988 --> 00:27:43.768
or a good accountant is

00:27:43.807 --> 00:27:46.108
probably 50 to 90 and a

00:27:46.148 --> 00:27:47.910
good tax prep guy is over a

00:27:47.970 --> 00:27:48.830
hundred an hour.

00:27:49.471 --> 00:27:49.990
for that.

00:27:50.030 --> 00:27:50.892
So that's why, uh,

00:27:52.212 --> 00:27:52.874
and I know that because

00:27:52.894 --> 00:27:54.234
when I get my bill from my accountant,

00:27:54.755 --> 00:27:55.875
I get a couple of different line items.

00:27:55.935 --> 00:27:58.397
It's no different than, um, my lawyer,

00:27:58.458 --> 00:27:58.637
right?

00:27:58.678 --> 00:27:59.638
When his assistant does

00:27:59.679 --> 00:28:00.398
something versus the

00:28:00.419 --> 00:28:02.601
paralegal versus the junior account,

00:28:03.082 --> 00:28:04.883
the junior lawyer versus my lawyer,

00:28:05.123 --> 00:28:05.262
right?

00:28:05.323 --> 00:28:06.644
It is way different rates

00:28:07.184 --> 00:28:08.204
and it's no different than our business,

00:28:08.265 --> 00:28:08.465
right?

00:28:09.646 --> 00:28:10.928
My billable rate owner of

00:28:10.968 --> 00:28:12.147
the company is going to be

00:28:12.249 --> 00:28:16.551
different than the billable rate of, um,

00:28:17.983 --> 00:28:20.265
My crew chiefs, my team leaders,

00:28:20.785 --> 00:28:22.405
my junk rule specialists.

00:28:22.586 --> 00:28:22.786
Right.

00:28:23.165 --> 00:28:25.007
And so who is the person on

00:28:25.047 --> 00:28:26.087
that food chain that can do

00:28:26.147 --> 00:28:27.307
it with the least amount of

00:28:27.407 --> 00:28:29.449
dollars and equivalent knowledge?

00:28:29.509 --> 00:28:29.669
Right.

00:28:30.349 --> 00:28:30.769
Two weeks ago,

00:28:30.789 --> 00:28:31.990
I ended up banging jobs on a

00:28:32.029 --> 00:28:33.030
Friday afternoon because

00:28:33.050 --> 00:28:33.851
that's how the day went.

00:28:34.551 --> 00:28:34.672
And.

00:28:35.632 --> 00:28:37.335
At the time, yeah, I was the best asset.

00:28:37.694 --> 00:28:38.695
It is not the best use for

00:28:38.736 --> 00:28:39.738
our company for me to be go

00:28:39.778 --> 00:28:40.679
banging jobs every day.

00:28:41.119 --> 00:28:41.901
No different than it's not

00:28:42.161 --> 00:28:44.503
ideal to have a tax prep or

00:28:44.544 --> 00:28:45.625
tax preparer go out and do

00:28:45.685 --> 00:28:46.287
your bookkeeping.

00:28:46.547 --> 00:28:48.249
So find the best fit for the company.

00:28:49.210 --> 00:28:50.311
I do agree with what Casey said,

00:28:50.792 --> 00:28:51.333
same language.

00:28:52.273 --> 00:28:53.275
And ultimately,

00:28:53.295 --> 00:28:54.596
you as the company get to decide that.

00:28:54.675 --> 00:28:56.557
A good accounting company will say,

00:28:56.577 --> 00:28:58.219
how do you want your reports to look?

00:28:58.578 --> 00:28:59.259
And they'll adjust.

00:28:59.680 --> 00:29:00.500
Because how they do things

00:29:00.520 --> 00:29:02.021
in the chart of accounts go to you.

00:29:02.281 --> 00:29:03.663
Mine are super detail-oriented.

00:29:03.762 --> 00:29:05.484
I know that because that's what I want.

00:29:06.653 --> 00:29:08.574
then tie those right this is

00:29:08.594 --> 00:29:09.614
where it matters like we

00:29:09.634 --> 00:29:10.755
had our kpi report this

00:29:10.775 --> 00:29:11.914
morning so or this

00:29:11.974 --> 00:29:13.135
afternoon like so just like

00:29:13.155 --> 00:29:14.096
three hours ago so it's

00:29:14.115 --> 00:29:15.317
still it's fresh on my mind

00:29:15.396 --> 00:29:17.176
right I tie my accounting

00:29:17.537 --> 00:29:18.458
right to my marketing

00:29:18.498 --> 00:29:19.798
company so I know when I

00:29:19.817 --> 00:29:20.939
spend dollars on google

00:29:21.278 --> 00:29:23.079
that dollar gets cut up

00:29:23.119 --> 00:29:24.779
between how many jobs right

00:29:24.799 --> 00:29:25.601
so I can see my customer

00:29:25.621 --> 00:29:26.601
acquisition costs I can see

00:29:26.621 --> 00:29:28.142
my average job size so I

00:29:28.561 --> 00:29:29.801
it's taken me years really

00:29:29.922 --> 00:29:31.002
eight years to get to a

00:29:31.663 --> 00:29:33.124
a monthly KPI report that I

00:29:33.163 --> 00:29:34.785
feel really good about the data on.

00:29:35.325 --> 00:29:36.965
And, and so it's, we,

00:29:37.205 --> 00:29:38.067
it's a couple of systems, right?

00:29:38.106 --> 00:29:40.847
So I have QuickBooks that, or Jobber,

00:29:40.887 --> 00:29:41.648
everything goes into Jobber.

00:29:41.669 --> 00:29:42.148
Let's start there.

00:29:42.509 --> 00:29:44.069
Jobber is the hub of all things, right?

00:29:44.390 --> 00:29:45.711
And the hashtag love Jobber,

00:29:45.770 --> 00:29:46.510
get you some Jobber,

00:29:46.550 --> 00:29:49.173
getjobber.com backslash camo crew,

00:29:49.512 --> 00:29:49.893
sign up.

00:29:50.133 --> 00:29:50.753
I get a few bucks.

00:29:50.814 --> 00:29:51.034
Fine.

00:29:51.114 --> 00:29:51.294
Good.

00:29:51.334 --> 00:29:51.513
Done.

00:29:51.693 --> 00:29:52.595
There it is.

00:29:53.214 --> 00:29:53.974
So this is how it works.

00:29:54.315 --> 00:29:55.516
I put the data into Jobber.

00:29:55.996 --> 00:29:58.117
Jobber shits out data to QuickBooks.

00:29:58.397 --> 00:30:00.219
Then I can pull the QuickBooks data.

00:30:01.038 --> 00:30:03.019
I can also pull reports from Jobber,

00:30:04.240 --> 00:30:05.500
which show where my

00:30:05.540 --> 00:30:06.800
marketing dollars are being spent.

00:30:07.161 --> 00:30:08.602
And so when I pull those marketing dollars,

00:30:08.761 --> 00:30:10.061
I then take all that data,

00:30:10.402 --> 00:30:11.403
put it into Excel.

00:30:11.583 --> 00:30:12.502
We use Google Sheets because

00:30:12.522 --> 00:30:13.383
it's simpler to communicate

00:30:13.403 --> 00:30:14.064
between people.

00:30:14.443 --> 00:30:15.503
Anyways, so I can say, okay,

00:30:15.523 --> 00:30:16.785
I spent this many dollars on Google.

00:30:17.125 --> 00:30:18.545
And of that, I got this many jobs,

00:30:19.506 --> 00:30:21.566
this many leads, this many jobs.

00:30:21.786 --> 00:30:22.727
Here's my close rate.

00:30:23.567 --> 00:30:24.907
Here's my customer acquisition cost.

00:30:25.167 --> 00:30:26.469
Here's my average job size.

00:30:26.808 --> 00:30:28.950
Because not all job lead

00:30:29.009 --> 00:30:30.411
generations are the same.

00:30:30.871 --> 00:30:31.951
And then also what I get to

00:30:32.031 --> 00:30:34.573
see is referrals and existing customers.

00:30:34.593 --> 00:30:35.534
So I segregate them.

00:30:35.634 --> 00:30:36.773
Once you've used me more than once,

00:30:37.075 --> 00:30:38.555
I've now segregated you as

00:30:38.635 --> 00:30:40.375
existing and or referral

00:30:40.415 --> 00:30:44.098
work versus new customer generation.

00:30:44.578 --> 00:30:46.680
Because referral work, it costs a lot less,

00:30:46.759 --> 00:30:46.900
right?

00:30:46.920 --> 00:30:47.800
So I have my costs

00:30:47.820 --> 00:30:48.820
associated with it because

00:30:48.840 --> 00:30:49.761
I still need promo costs.

00:30:50.981 --> 00:30:54.583
And also then my repeat business, right?

00:30:55.083 --> 00:30:56.403
And part of my class of

00:30:56.463 --> 00:30:58.384
Jobber allows me to do those things.

00:30:58.684 --> 00:30:59.585
The other thing that we use

00:30:59.625 --> 00:31:01.125
with Jobber is Nice Job.

00:31:01.445 --> 00:31:03.365
So Nice Job integrates with Jobber,

00:31:03.727 --> 00:31:05.826
which sends out emails and

00:31:05.866 --> 00:31:07.347
text messages after job

00:31:07.807 --> 00:31:09.568
asking for reviews first and foremost,

00:31:09.588 --> 00:31:10.269
which is awesome.

00:31:10.568 --> 00:31:13.210
And then sends out links for referrals.

00:31:13.630 --> 00:31:14.451
With our customers,

00:31:14.590 --> 00:31:17.132
over 30% of our customers

00:31:17.251 --> 00:31:18.272
end up giving us reviews,

00:31:18.492 --> 00:31:19.673
which drives up our SEO,

00:31:19.953 --> 00:31:21.295
which allows us to then

00:31:21.654 --> 00:31:23.796
track where are our jobs coming from.

00:31:24.135 --> 00:31:25.636
Our referral rate is over 25%.

00:31:25.876 --> 00:31:27.959
Of our total jobs we get,

00:31:27.999 --> 00:31:30.759
over 25% of them come from referrals.

00:31:31.621 --> 00:31:33.082
15% comes from existing customers.

00:31:33.102 --> 00:31:35.462
So we know that jobber's

00:31:35.502 --> 00:31:36.903
integration with NiceJob,

00:31:37.263 --> 00:31:38.204
consistently staying in

00:31:38.224 --> 00:31:38.944
front of our customers,

00:31:39.105 --> 00:31:40.605
asking for reviews, asking for referrals,

00:31:41.047 --> 00:31:42.768
ultimately leads to us

00:31:43.327 --> 00:31:46.892
being able to keep, A, have good data,

00:31:46.932 --> 00:31:47.813
and then make the best

00:31:47.853 --> 00:31:49.273
decisions based off of that data.

00:31:49.615 --> 00:31:51.497
So nice job.

00:31:51.876 --> 00:31:52.857
Integrated with Jobber,

00:31:53.118 --> 00:31:54.259
absolutely fantastic.

00:31:54.598 --> 00:31:55.720
plug it, use it.

00:31:55.920 --> 00:31:56.339
I love it.

00:31:56.380 --> 00:31:57.761
I've talked about nice job in the past.

00:31:58.682 --> 00:32:00.443
Now it just kind of worked

00:32:00.483 --> 00:32:01.304
into the conversation.

00:32:01.605 --> 00:32:03.086
Nice job has reached out to me to be,

00:32:03.125 --> 00:32:03.405
I don't know.

00:32:03.425 --> 00:32:04.247
I told you this Casey,

00:32:04.527 --> 00:32:05.847
a brand ambassador to talk

00:32:05.867 --> 00:32:06.769
about nice job because they

00:32:06.788 --> 00:32:07.368
saw that I was already

00:32:07.409 --> 00:32:07.950
talking about them.

00:32:08.329 --> 00:32:09.730
So now they signed me up.

00:32:09.770 --> 00:32:10.251
I'm going to shoot some

00:32:10.311 --> 00:32:11.133
commercials with them and

00:32:11.153 --> 00:32:11.893
do a bunch of stuff with

00:32:11.913 --> 00:32:13.294
them because I fully

00:32:13.334 --> 00:32:14.375
believe in their product.

00:32:14.555 --> 00:32:16.156
And it all goes back to where I started,

00:32:16.176 --> 00:32:19.499
which is the financials where, you know,

00:32:19.859 --> 00:32:20.859
what hillbilly Mac do you

00:32:20.901 --> 00:32:22.442
have to make the best decisions?

00:32:23.714 --> 00:32:24.875
Yeah, so the data, and that's the thing,

00:32:24.894 --> 00:32:25.715
is the data is the most

00:32:25.736 --> 00:32:27.435
important part of any business, I think.

00:32:27.596 --> 00:32:29.836
And what's funny is me first

00:32:29.876 --> 00:32:30.757
getting into business,

00:32:31.376 --> 00:32:32.298
I never thought about the

00:32:32.337 --> 00:32:34.137
data as much until after I met you.

00:32:34.178 --> 00:32:35.358
Did you say data or data?

00:32:35.939 --> 00:32:37.338
I say data, just like I say gala.

00:32:37.358 --> 00:32:38.660
I don't say gala or data.

00:32:38.700 --> 00:32:39.380
I think it's stupid.

00:32:39.799 --> 00:32:41.480
I say route.

00:32:42.401 --> 00:32:42.861
Gala?

00:32:42.901 --> 00:32:43.340
Gala.

00:32:43.721 --> 00:32:44.221
Gala?

00:32:44.661 --> 00:32:45.102
I don't know.

00:32:45.122 --> 00:32:45.942
I say gala.

00:32:46.301 --> 00:32:49.282
But, you know, it's important,

00:32:49.343 --> 00:32:50.242
and I never realized the

00:32:50.303 --> 00:32:51.284
importance of it until

00:32:51.364 --> 00:32:52.663
after you and I started talking, like,

00:32:53.345 --> 00:32:55.546
Probably after the first year, I realized,

00:32:56.307 --> 00:32:57.386
you know, OK,

00:32:57.426 --> 00:32:58.448
I'm dealing with someone who

00:32:58.748 --> 00:32:59.769
is data driven in his

00:32:59.808 --> 00:33:00.910
decisions for business.

00:33:00.970 --> 00:33:02.390
And I, you know, for me,

00:33:02.470 --> 00:33:03.270
I was new to the business.

00:33:03.310 --> 00:33:04.571
My mom was new to the business.

00:33:05.332 --> 00:33:07.553
And you have to learn those things, right?

00:33:07.573 --> 00:33:08.394
You have to take it from

00:33:08.453 --> 00:33:10.295
someone who even if you look at them like,

00:33:10.335 --> 00:33:11.056
hey, I don't really know them.

00:33:11.076 --> 00:33:11.736
They're on different sides

00:33:11.756 --> 00:33:12.695
of the earth as me.

00:33:13.277 --> 00:33:15.117
But what they're doing,

00:33:15.198 --> 00:33:16.358
I can implement that into

00:33:16.378 --> 00:33:18.259
what I'm doing and I can see success,

00:33:18.299 --> 00:33:18.420
too.

00:33:19.201 --> 00:33:20.042
That's the other thing I

00:33:20.063 --> 00:33:21.303
wanted to touch on.

00:33:22.124 --> 00:33:23.964
Timmy Wells said he has all

00:33:23.984 --> 00:33:25.665
three done by the same person or company,

00:33:25.685 --> 00:33:26.266
which is great.

00:33:26.665 --> 00:33:27.287
I will say this.

00:33:27.946 --> 00:33:28.886
There's nothing wrong with that.

00:33:28.968 --> 00:33:30.188
I would challenge you, though,

00:33:30.347 --> 00:33:31.828
to separate the tax prep

00:33:31.868 --> 00:33:32.569
from the accountant.

00:33:33.190 --> 00:33:35.330
The only reason why is behind me,

00:33:35.371 --> 00:33:36.432
it's funny, I had this up here.

00:33:37.172 --> 00:33:38.053
Behind me is one of my

00:33:38.093 --> 00:33:40.294
storage facility properties.

00:33:40.574 --> 00:33:42.055
This is like my to-do list and bullshit,

00:33:42.115 --> 00:33:42.255
but

00:33:43.123 --> 00:33:44.604
The one thing that we made

00:33:44.663 --> 00:33:45.765
sure we did with our tax

00:33:45.805 --> 00:33:47.526
prep is got someone who has

00:33:47.586 --> 00:33:49.126
experience in commercial properties.

00:33:49.488 --> 00:33:50.887
And in our case,

00:33:50.909 --> 00:33:51.949
they actually are investing

00:33:51.989 --> 00:33:52.789
in some of their own.

00:33:53.349 --> 00:33:54.510
So we could have that

00:33:54.530 --> 00:33:57.653
relatable knowledge between us and say,

00:33:57.692 --> 00:33:57.833
hey,

00:33:57.873 --> 00:33:59.595
I'm learning from this guy who not

00:33:59.634 --> 00:34:01.895
only does it himself,

00:34:02.537 --> 00:34:04.538
but here's why he does it himself.

00:34:04.637 --> 00:34:07.160
And if you have a financial advisor,

00:34:07.480 --> 00:34:08.601
the first thing I ever talk

00:34:08.621 --> 00:34:10.101
to them about is what would

00:34:10.161 --> 00:34:11.722
you do for your own finances?

00:34:11.963 --> 00:34:12.884
Because that's what I'd like to do.

00:34:13.626 --> 00:34:14.748
So when it comes to an

00:34:14.788 --> 00:34:16.628
accountant and a tax prep,

00:34:16.708 --> 00:34:18.909
I keep those separated because for me,

00:34:18.949 --> 00:34:20.010
I can get an account anywhere.

00:34:20.030 --> 00:34:21.371
No offense to any accountant out there,

00:34:21.931 --> 00:34:22.592
but to me,

00:34:22.612 --> 00:34:24.092
an accountant's job is very important,

00:34:24.112 --> 00:34:26.273
but it's also very draw the

00:34:26.293 --> 00:34:28.134
line in the sand.

00:34:28.173 --> 00:34:29.375
The tax prep guy for me,

00:34:29.675 --> 00:34:30.235
I want to make sure they

00:34:30.255 --> 00:34:30.936
have relevance in the

00:34:30.956 --> 00:34:33.496
industry and I can learn

00:34:33.536 --> 00:34:34.637
from them the reasons why

00:34:34.677 --> 00:34:35.237
they're going to be doing

00:34:35.297 --> 00:34:36.458
things the way they're doing.

00:34:37.079 --> 00:34:37.998
Because at the end of the day,

00:34:38.280 --> 00:34:39.500
they will not do things

00:34:39.840 --> 00:34:40.880
that you don't tell them to do.

00:34:41.610 --> 00:34:43.532
And if you don't know why

00:34:44.172 --> 00:34:44.813
something and you don't

00:34:44.833 --> 00:34:45.773
know what to tell them,

00:34:46.213 --> 00:34:47.735
you can ask them the differences.

00:34:48.155 --> 00:34:49.675
And they'll legally be able to say, hey,

00:34:50.056 --> 00:34:51.197
here is what you get with here.

00:34:51.318 --> 00:34:52.038
Here's what you get with here.

00:34:52.057 --> 00:34:52.577
And here's why.

00:34:53.139 --> 00:34:53.338
Correct.

00:34:53.358 --> 00:34:54.340
Depreciation.

00:34:54.760 --> 00:34:54.920
Yeah.

00:34:54.940 --> 00:34:55.981
Do you want to bring it up this year,

00:34:56.001 --> 00:34:56.300
next year?

00:34:56.320 --> 00:34:56.981
What do you want to do?

00:34:57.422 --> 00:34:58.643
And here's the implications of it.

00:35:01.304 --> 00:35:02.686
A good accountant is like a good lawyer.

00:35:03.045 --> 00:35:05.728
They will tell you your options,

00:35:05.829 --> 00:35:07.090
the ramification of your options,

00:35:07.349 --> 00:35:07.869
and then they'll say,

00:35:07.909 --> 00:35:08.431
what do you want to do?

00:35:09.574 --> 00:35:10.994
And eventually you'll figure out a cadence,

00:35:11.054 --> 00:35:11.275
right?

00:35:11.436 --> 00:35:12.476
Like, what does that look like?

00:35:13.237 --> 00:35:13.838
And again, this is,

00:35:14.117 --> 00:35:15.599
we talked about profit first in the past,

00:35:15.960 --> 00:35:16.119
right?

00:35:16.219 --> 00:35:17.320
Implementing profit verbs, like, hey,

00:35:17.340 --> 00:35:18.181
how much money do you want to make?

00:35:18.242 --> 00:35:19.603
And what does that look like?

00:35:19.963 --> 00:35:22.326
And then that's all part of it too, right?

00:35:22.806 --> 00:35:23.686
And then you talk to your

00:35:23.766 --> 00:35:24.628
accountant from day one.

00:35:24.807 --> 00:35:24.947
Hey,

00:35:25.148 --> 00:35:26.570
I send my proforma to my accountant

00:35:26.670 --> 00:35:27.030
every year.

00:35:27.271 --> 00:35:28.231
Hey, here's the proforma.

00:35:29.096 --> 00:35:30.197
So he can say like, okay,

00:35:30.737 --> 00:35:33.117
this is what we need to put aside, right?

00:35:33.157 --> 00:35:33.918
Percentage-wise,

00:35:34.418 --> 00:35:35.099
based on if that's what

00:35:35.119 --> 00:35:35.478
you're going to do,

00:35:35.639 --> 00:35:36.280
this is what we need to put

00:35:36.320 --> 00:35:38.240
percentage-wise aside every

00:35:38.300 --> 00:35:39.862
month so you have money at

00:35:39.882 --> 00:35:42.402
the end of the year to pay taxes, right?

00:35:42.563 --> 00:35:44.364
The standard like 15% aside

00:35:44.403 --> 00:35:45.545
that Profit First

00:35:46.545 --> 00:35:48.186
recommends might not be the

00:35:48.206 --> 00:35:50.487
best dollar amount for you, right?

00:35:50.527 --> 00:35:51.887
Figure out what the dollar

00:35:51.907 --> 00:35:53.188
amount is and put that

00:35:53.228 --> 00:35:54.588
aside every year and have a

00:35:54.608 --> 00:35:55.750
conversation about that.

00:35:56.987 --> 00:35:58.806
So February for me was a banging month.

00:35:58.927 --> 00:36:00.487
I'll be honest.

00:36:00.507 --> 00:36:02.148
I was very unexpected,

00:36:02.188 --> 00:36:03.929
but I had a really good February.

00:36:04.909 --> 00:36:06.509
And the one thing I did

00:36:06.588 --> 00:36:08.489
immediately was I reverted

00:36:08.530 --> 00:36:10.030
back to my January and say, okay,

00:36:10.570 --> 00:36:11.989
I got through January on this amount.

00:36:12.610 --> 00:36:13.231
I'm going to see if I can

00:36:13.251 --> 00:36:14.210
get through February on this amount.

00:36:14.291 --> 00:36:16.510
And in this excess, the surplus of funds,

00:36:17.132 --> 00:36:18.192
I'm going to disperse to

00:36:18.211 --> 00:36:19.152
these three criteria.

00:36:20.047 --> 00:36:21.208
And what I like to do is I

00:36:21.268 --> 00:36:21.947
use percentages.

00:36:22.007 --> 00:36:22.849
It changes sometimes.

00:36:22.909 --> 00:36:23.690
Sometimes it's 10,

00:36:23.690 --> 00:36:25.650
sometimes it's 12 or 15.

00:36:25.650 --> 00:36:28.052
But when I talk to my tax prep person,

00:36:28.913 --> 00:36:31.594
I ask them, hey, first year,

00:36:31.614 --> 00:36:32.596
I want to know how can I

00:36:32.655 --> 00:36:33.815
avoid certain taxes?

00:36:34.396 --> 00:36:35.237
Legally, obviously.

00:36:35.257 --> 00:36:36.398
I mean, I don't give a shit either way,

00:36:36.458 --> 00:36:37.119
but for him.

00:36:37.898 --> 00:36:38.599
And he'll let me know.

00:36:39.039 --> 00:36:40.541
And then I'll say, okay, second year,

00:36:41.101 --> 00:36:42.202
what is a good strategy for

00:36:42.222 --> 00:36:43.043
me to use this year?

00:36:43.123 --> 00:36:44.083
That way it sets me up for

00:36:44.103 --> 00:36:45.184
the next year because

00:36:45.684 --> 00:36:47.505
eventually I'm going to have a really big,

00:36:47.686 --> 00:36:48.025
fat tax.

00:36:48.797 --> 00:36:50.498
know profit potentially at

00:36:50.518 --> 00:36:51.277
the end of this four or

00:36:51.418 --> 00:36:52.318
five year whatever whenever

00:36:52.358 --> 00:36:54.059
we do the refi last thing I

00:36:54.079 --> 00:36:55.519
want to do is is get

00:36:55.579 --> 00:36:57.860
screwed so he teaches us a

00:36:57.920 --> 00:36:58.760
lot of different things

00:36:58.981 --> 00:37:00.181
that we can do with our tax

00:37:00.202 --> 00:37:01.762
prep whereas the accountant

00:37:01.782 --> 00:37:02.782
is kind of like hey look

00:37:02.802 --> 00:37:03.802
you have all these sources

00:37:03.842 --> 00:37:05.543
of funds coming in this is

00:37:05.583 --> 00:37:06.423
how you need to organize

00:37:06.463 --> 00:37:08.965
and I was like okay so for

00:37:09.025 --> 00:37:10.346
instance I keep petty cash

00:37:10.405 --> 00:37:11.527
separated from our main

00:37:11.547 --> 00:37:13.047
bank account and the only

00:37:13.086 --> 00:37:14.887
reason why is because last

00:37:14.927 --> 00:37:16.248
week I had to go replace a

00:37:16.289 --> 00:37:17.128
freaking converter

00:37:18.447 --> 00:37:19.489
And I wasn't about to go to

00:37:19.509 --> 00:37:20.829
the bank account to pull out $1,200.

00:37:20.829 --> 00:37:22.610
I'd rather just dip into the

00:37:22.670 --> 00:37:23.490
cash and be like, all right.

00:37:24.170 --> 00:37:25.271
And then this week,

00:37:25.291 --> 00:37:26.012
we're cleaning out one of

00:37:26.072 --> 00:37:28.092
our offices so we can rent it out.

00:37:28.972 --> 00:37:30.853
And I got real creative

00:37:30.934 --> 00:37:32.434
because of my junk removal history,

00:37:32.474 --> 00:37:33.114
I guess you could say.

00:37:33.135 --> 00:37:34.655
I hired two crackheads.

00:37:35.856 --> 00:37:37.577
And the two crackheads,

00:37:37.637 --> 00:37:38.677
they live on my property.

00:37:38.697 --> 00:37:39.338
And they're like, hey,

00:37:40.059 --> 00:37:41.418
I figured out they were lying to me.

00:37:41.778 --> 00:37:42.639
And they're actually three

00:37:42.679 --> 00:37:43.619
months behind on rent.

00:37:44.081 --> 00:37:45.021
So I gave them an option.

00:37:45.041 --> 00:37:45.800
I was like, look,

00:37:46.161 --> 00:37:47.101
we can go through evictions.

00:37:47.608 --> 00:37:48.528
Not going to be fun for anyone,

00:37:48.628 --> 00:37:49.389
but I'll call the sheriff's

00:37:49.409 --> 00:37:50.230
department because both of

00:37:50.250 --> 00:37:51.331
them have warrants, by the way.

00:37:51.351 --> 00:37:52.132
Yeah.

00:37:52.291 --> 00:37:53.152
Like, oh, we're not felons.

00:37:53.172 --> 00:37:53.913
I'm like, I don't care.

00:37:53.972 --> 00:37:54.534
You have warrants.

00:37:54.554 --> 00:37:55.313
So it gives me leverage.

00:37:56.155 --> 00:37:57.456
So I say, look, I'll make you a deal.

00:37:57.476 --> 00:37:59.018
I have a lot of shit that

00:37:59.038 --> 00:38:00.418
needs to be cleaned up so I

00:38:00.438 --> 00:38:01.599
can get this place rented out.

00:38:02.460 --> 00:38:03.981
If you can do it within seven days,

00:38:04.621 --> 00:38:05.623
I'll squash your debt.

00:38:06.603 --> 00:38:08.985
And dude, yesterday, day one,

00:38:09.246 --> 00:38:10.007
they sent me a picture.

00:38:10.266 --> 00:38:10.987
Holy crap.

00:38:11.208 --> 00:38:11.907
I was impressed.

00:38:12.789 --> 00:38:13.889
I was like, damn.

00:38:14.494 --> 00:38:14.934
And I told him,

00:38:14.954 --> 00:38:16.036
you can keep anything you want,

00:38:16.615 --> 00:38:17.577
any money you get from any

00:38:17.597 --> 00:38:19.038
of the scrap or anything you can keep.

00:38:19.057 --> 00:38:19.559
I don't care.

00:38:20.059 --> 00:38:21.541
It needs to be done in seven days or less.

00:38:22.240 --> 00:38:24.483
So that helps me out a lot.

00:38:24.503 --> 00:38:25.885
I don't have to spend money.

00:38:25.905 --> 00:38:27.326
I already lost $1,500 from

00:38:27.365 --> 00:38:28.606
them over the past three months.

00:38:28.646 --> 00:38:30.509
Yeah, you're not getting that back.

00:38:31.289 --> 00:38:31.510
Yeah.

00:38:31.550 --> 00:38:32.811
So I immediately called my

00:38:32.831 --> 00:38:33.592
accountant and said, hey,

00:38:34.211 --> 00:38:35.092
you can already go put

00:38:35.273 --> 00:38:37.594
minus $1,500 because I

00:38:37.635 --> 00:38:38.335
thought we were going to be

00:38:39.097 --> 00:38:40.378
getting it from the previous owner.

00:38:41.260 --> 00:38:42.822
Because we still had the trends.

00:38:43.063 --> 00:38:43.744
It was a shit show.

00:38:43.923 --> 00:38:44.324
So I was like, hey,

00:38:44.344 --> 00:38:45.184
he was still getting checks.

00:38:45.525 --> 00:38:46.686
So he's giving it to us, whatever.

00:38:47.327 --> 00:38:48.369
But I told my accountant, hey,

00:38:48.969 --> 00:38:49.690
we're not going to see that $1,500.

00:38:49.690 --> 00:38:52.413
Let's just put it.

00:38:52.472 --> 00:38:53.755
He goes, put it down as an expense.

00:38:54.335 --> 00:38:55.056
Is there anything you have

00:38:55.076 --> 00:38:55.956
to spend money on right now?

00:38:55.976 --> 00:38:56.858
I said, actually, yes.

00:38:56.878 --> 00:38:58.278
I was saying people that are

00:38:58.300 --> 00:38:58.760
behind on rent.

00:38:58.780 --> 00:38:59.621
And he goes, that's perfect.

00:39:00.454 --> 00:39:01.655
That's a $1,500 job.

00:39:02.574 --> 00:39:04.376
You know what?

00:39:04.476 --> 00:39:08.297
For me, that's how I bought my forklift.

00:39:08.416 --> 00:39:09.898
We bought a forklift as

00:39:09.978 --> 00:39:11.077
credit towards a job

00:39:11.097 --> 00:39:11.998
because we cleaned out.

00:39:12.338 --> 00:39:13.159
This is our latest forklift.

00:39:13.179 --> 00:39:14.920
Yeah, it was an accounting function,

00:39:14.980 --> 00:39:16.760
and we just depreciated it,

00:39:17.081 --> 00:39:17.740
and we're depreciating it

00:39:17.760 --> 00:39:18.740
over the one year.

00:39:20.282 --> 00:39:20.822
Again,

00:39:20.942 --> 00:39:22.202
these are the conversations you have

00:39:22.222 --> 00:39:22.802
with your accountant.

00:39:24.304 --> 00:39:25.884
What I did not understand

00:39:25.903 --> 00:39:26.423
when I first got into

00:39:26.463 --> 00:39:27.664
business was all these people.

00:39:27.724 --> 00:39:28.505
And I still see it to this day.

00:39:28.525 --> 00:39:29.286
I had a guy reach out to me

00:39:29.306 --> 00:39:29.806
like two weeks ago.

00:39:30.226 --> 00:39:31.146
Hey, can you help me with my numbers?

00:39:31.186 --> 00:39:31.987
I think I'm doing them wrong.

00:39:32.067 --> 00:39:32.827
And I looked at his numbers.

00:39:32.867 --> 00:39:35.467
I go, I cannot make sense of this.

00:39:36.449 --> 00:39:36.608
Right?

00:39:36.628 --> 00:39:38.650
Because he just tracked how

00:39:38.690 --> 00:39:39.889
much money he had at the end of the week.

00:39:40.389 --> 00:39:41.670
Like, well, you're...

00:39:43.309 --> 00:39:44.208
There's not a starting point.

00:39:44.469 --> 00:39:46.170
Number of jobs, what were your tickets,

00:39:46.550 --> 00:39:47.329
how much revenue.

00:39:47.349 --> 00:39:49.690
Yeah, but it was the last thing.

00:39:50.391 --> 00:39:51.251
I can't tell you shit

00:39:51.271 --> 00:39:52.731
because if you got an oil

00:39:52.771 --> 00:39:53.773
change that week, well,

00:39:53.853 --> 00:39:54.853
then you're down 90 bucks.

00:39:54.893 --> 00:39:55.273
I don't know.

00:39:56.552 --> 00:39:57.514
Crack everything.

00:39:58.393 --> 00:39:59.135
We've talked about this before.

00:39:59.534 --> 00:40:00.675
Track everything when you're

00:40:00.715 --> 00:40:01.436
first in business.

00:40:01.615 --> 00:40:02.617
You don't know what you need.

00:40:02.996 --> 00:40:06.239
Earlier today, Chris, our marketing guy,

00:40:06.460 --> 00:40:07.960
he made a comment about events.

00:40:08.221 --> 00:40:09.702
We always spend a lot of

00:40:09.722 --> 00:40:10.682
money Q1 on events.

00:40:11.202 --> 00:40:11.903
And then he's like, yeah,

00:40:11.983 --> 00:40:13.184
one point last year it was

00:40:14.626 --> 00:40:15.505
in the yellow because we have green,

00:40:15.525 --> 00:40:15.766
yellow,

00:40:15.806 --> 00:40:18.668
red for our three tiers of whether

00:40:18.688 --> 00:40:20.289
or not we're profitable on

00:40:20.309 --> 00:40:21.550
a marketing expense because

00:40:21.570 --> 00:40:22.391
it's generally in the red

00:40:22.431 --> 00:40:23.632
throughout the year because events,

00:40:23.711 --> 00:40:24.672
we don't do great on events.

00:40:24.733 --> 00:40:25.733
It's more awareness and

00:40:26.494 --> 00:40:28.800
meeting people and less

00:40:29.101 --> 00:40:30.222
actually closing deals per se.

00:40:31.112 --> 00:40:32.172
And so he's like, yeah,

00:40:32.193 --> 00:40:33.032
there was a time last year

00:40:33.052 --> 00:40:34.514
where we were actually in the yellow.

00:40:34.833 --> 00:40:35.614
Like, oh, let's take a look.

00:40:35.793 --> 00:40:37.155
So I went back to like March

00:40:37.215 --> 00:40:38.614
and April and May of last year and like,

00:40:38.635 --> 00:40:40.135
yeah, April, we were in the yellow.

00:40:40.536 --> 00:40:41.155
So it's like, okay,

00:40:41.175 --> 00:40:42.016
let's anticipate being in

00:40:42.036 --> 00:40:42.697
the yellow this year.

00:40:42.996 --> 00:40:44.958
We tracked it and we always track it.

00:40:45.177 --> 00:40:46.898
So then when we, so then we know it.

00:40:47.018 --> 00:40:48.340
And then when we have a hypothesis,

00:40:48.679 --> 00:40:49.820
we can check to see if it's right.

00:40:50.280 --> 00:40:52.320
There's so many times where people in our,

00:40:52.400 --> 00:40:53.282
in our company have been like, oh,

00:40:53.302 --> 00:40:54.101
I think this is what's going on.

00:40:54.141 --> 00:40:54.862
It's like, well,

00:40:54.882 --> 00:40:56.123
what data do you have to support that?

00:40:56.523 --> 00:40:57.884
Is it a thought or do we have,

00:40:58.871 --> 00:40:59.911
something tangible we can

00:40:59.952 --> 00:41:00.753
chew on that actually

00:41:00.773 --> 00:41:02.434
supports this hypothesis.

00:41:02.454 --> 00:41:02.753
And again,

00:41:03.114 --> 00:41:05.076
data driven decisions is the key.

00:41:06.117 --> 00:41:06.418
Do you,

00:41:06.458 --> 00:41:08.259
do you really budget based on

00:41:08.498 --> 00:41:10.481
average or high, like a high value?

00:41:10.501 --> 00:41:13.483
It's like for like, okay, for instance,

00:41:13.603 --> 00:41:15.125
if I'm like,

00:41:15.164 --> 00:41:16.306
if you average out the past

00:41:16.346 --> 00:41:17.206
five years or what you

00:41:17.447 --> 00:41:19.489
spent Q1 and events in

00:41:19.548 --> 00:41:20.690
order to create that budget,

00:41:20.730 --> 00:41:21.429
are you going to go high

00:41:21.469 --> 00:41:22.451
with it or average?

00:41:22.471 --> 00:41:23.411
Cause I usually go high with

00:41:23.452 --> 00:41:25.353
my budget underneath.

00:41:25.373 --> 00:41:25.653
Yeah.

00:41:26.146 --> 00:41:27.628
It depends what the expense is.

00:41:27.648 --> 00:41:29.251
Fuel, I go average.

00:41:29.271 --> 00:41:30.092
Disposal, I go average.

00:41:35.686 --> 00:41:35.985
labor.

00:41:36.005 --> 00:41:36.746
I go, no, I go,

00:41:36.827 --> 00:41:38.307
I pretty much go average or

00:41:38.327 --> 00:41:39.489
I even go below average

00:41:39.849 --> 00:41:40.851
because I'm getting aggressive.

00:41:40.891 --> 00:41:41.210
I want to,

00:41:41.271 --> 00:41:42.452
I want to drive the number down

00:41:42.891 --> 00:41:43.793
right on my pro forma.

00:41:43.813 --> 00:41:45.393
I'm like, Hey, I want, especially on the,

00:41:45.875 --> 00:41:47.615
this is variable expense, fixed expenses,

00:41:47.635 --> 00:41:48.237
fixed expense, right?

00:41:48.277 --> 00:41:49.338
My rent is what my rent is.

00:41:49.797 --> 00:41:50.978
Insurance is what insurance is.

00:41:50.998 --> 00:41:51.259
You know,

00:41:51.599 --> 00:41:54.202
like I know I'm on a 10 month

00:41:54.242 --> 00:41:55.322
cycle on insurance, I think.

00:41:55.603 --> 00:41:55.782
Yeah.

00:41:55.922 --> 00:41:57.023
So I started paying in March.

00:41:57.804 --> 00:41:59.646
And I pay it off by December of a year.

00:41:59.827 --> 00:42:00.626
So January, February,

00:42:00.646 --> 00:42:01.347
I don't get a bill for

00:42:01.387 --> 00:42:02.608
insurance only because my

00:42:02.628 --> 00:42:03.710
policy renews in margin.

00:42:03.750 --> 00:42:04.630
It makes more sense to get

00:42:04.650 --> 00:42:05.371
paid by the end of the year.

00:42:05.652 --> 00:42:05.972
And actually,

00:42:05.992 --> 00:42:07.512
it's nice because then January, February,

00:42:07.753 --> 00:42:09.034
when I'm typically late on

00:42:09.213 --> 00:42:10.375
money because it's slower months,

00:42:10.635 --> 00:42:11.996
I don't get hit with big insurance bills,

00:42:12.536 --> 00:42:12.717
right?

00:42:14.278 --> 00:42:15.440
No, I always go average.

00:42:15.519 --> 00:42:17.521
I go average and then I adjust.

00:42:17.541 --> 00:42:18.621
And if I adjust to anything,

00:42:18.942 --> 00:42:21.184
I adjust to being more aggressive.

00:42:21.204 --> 00:42:21.304
Yeah.

00:42:22.085 --> 00:42:22.844
Yeah, absolutely.

00:42:22.905 --> 00:42:23.545
Or, or up.

00:42:23.585 --> 00:42:23.806
Right.

00:42:23.826 --> 00:42:25.126
Like, so for example,

00:42:25.166 --> 00:42:28.409
like when it comes to revenue, I'm like,

00:42:28.628 --> 00:42:29.969
this is, this is where we're at.

00:42:30.050 --> 00:42:31.010
This is where we need to go.

00:42:31.309 --> 00:42:32.690
And then, yeah.

00:42:32.731 --> 00:42:33.452
And then I go beyond.

00:42:33.472 --> 00:42:35.813
So like last year we were at a, the number,

00:42:35.893 --> 00:42:36.672
I didn't like the number

00:42:36.753 --> 00:42:37.434
going to this year.

00:42:37.893 --> 00:42:40.094
And so I just upped it like

00:42:40.094 --> 00:42:41.376
70,000 to make it an even number.

00:42:41.556 --> 00:42:41.815
Right.

00:42:41.856 --> 00:42:42.516
Like, so I'm like, all right,

00:42:42.817 --> 00:42:43.797
this is what I think we can grow.

00:42:43.898 --> 00:42:45.538
And I'm going to add another 70,000.

00:42:45.599 --> 00:42:45.818
So right.

00:42:45.838 --> 00:42:45.958
Yeah.

00:42:48.737 --> 00:42:49.237
That's it.

00:42:49.757 --> 00:42:51.398
I'm going to add another $5,000 a month,

00:42:51.458 --> 00:42:51.878
essentially,

00:42:52.340 --> 00:42:54.702
because that's where I want

00:42:54.722 --> 00:42:55.322
to fucking go.

00:42:56.182 --> 00:42:57.603
I don't like to base even numbers.

00:42:58.824 --> 00:43:00.286
We're putting a marketing

00:43:00.306 --> 00:43:01.746
plan together for a couple

00:43:01.786 --> 00:43:02.807
of our storage places.

00:43:03.007 --> 00:43:04.969
The one thing that we're

00:43:05.028 --> 00:43:06.210
putting into it is things

00:43:06.230 --> 00:43:07.811
that we haven't done before,

00:43:08.692 --> 00:43:09.472
which are going to cost

00:43:09.532 --> 00:43:12.255
more because we've never done it.

00:43:12.315 --> 00:43:13.195
We don't know the outcome.

00:43:13.295 --> 00:43:14.436
It really is an experiment,

00:43:15.376 --> 00:43:16.358
but that's what the funds are for.

00:43:17.172 --> 00:43:18.414
And the one thing I was looking at is,

00:43:18.693 --> 00:43:19.835
so for instance, billboards,

00:43:19.875 --> 00:43:20.755
this goes back into it.

00:43:21.476 --> 00:43:22.518
We're doing a directional

00:43:22.538 --> 00:43:24.099
billboard at the

00:43:24.418 --> 00:43:25.400
intersection of a highway

00:43:25.460 --> 00:43:26.240
and a county road.

00:43:26.601 --> 00:43:27.621
What do you mean by directional?

00:43:28.682 --> 00:43:31.445
It literally says, hey, down this road.

00:43:31.826 --> 00:43:32.746
Oh, yeah.

00:43:33.027 --> 00:43:34.807
I mean, it tells you where you're going,

00:43:34.827 --> 00:43:36.530
where we want you to go, whatever.

00:43:37.224 --> 00:43:38.166
So Buc-ee's does a lot of

00:43:38.206 --> 00:43:39.666
directional when they say, Hey,

00:43:39.666 --> 00:43:41.827
150,000 miles until you can go this.

00:43:42.407 --> 00:43:43.668
I know we got, we got one in Wisconsin.

00:43:43.728 --> 00:43:45.869
It's like 482 miles to your next Buc-ee's.

00:43:45.909 --> 00:43:46.889
And I'm like, that's fine.

00:43:47.311 --> 00:43:48.411
And it works though.

00:43:48.530 --> 00:43:49.692
Here we are in Wisconsin,

00:43:49.771 --> 00:43:50.992
Buc-ee's is 500 miles away.

00:43:52.052 --> 00:43:52.233
Yeah.

00:43:52.273 --> 00:43:52.793
So we have,

00:43:53.134 --> 00:43:54.173
we're putting up a directional

00:43:54.574 --> 00:43:56.215
at the end of the road and

00:43:56.436 --> 00:43:57.295
we know we're going to keep

00:43:57.315 --> 00:43:58.197
it up there all year.

00:43:58.597 --> 00:43:59.978
It's going to be a 12 month investment.

00:44:00.737 --> 00:44:02.778
And the reason why is because where we are,

00:44:02.838 --> 00:44:03.278
it's growth.

00:44:03.440 --> 00:44:04.000
It really is.

00:44:04.420 --> 00:44:06.041
And if you look at any kind of marketing,

00:44:06.751 --> 00:44:08.954
Would you really wanna take that down?

00:44:09.773 --> 00:44:10.795
I mean, when it says, hey,

00:44:11.155 --> 00:44:13.797
go here for what I want you to need.

00:44:13.817 --> 00:44:14.077
I mean,

00:44:14.097 --> 00:44:15.197
that's pretty much what it's saying.

00:44:15.838 --> 00:44:15.978
Now,

00:44:16.018 --> 00:44:18.101
the other side of this marketing plan

00:44:18.201 --> 00:44:20.541
is we updated our signage on the site,

00:44:21.382 --> 00:44:25.166
but we didn't update our

00:44:25.206 --> 00:44:25.947
Google listing yet.

00:44:26.367 --> 00:44:27.427
So we're about to put some

00:44:27.467 --> 00:44:28.327
stuff in the Google listing,

00:44:28.347 --> 00:44:29.849
but we're not gonna be spending on ads.

00:44:30.670 --> 00:44:31.231
And a lot of people are like,

00:44:31.251 --> 00:44:32.010
why aren't you gonna spend

00:44:32.030 --> 00:44:32.811
money on Google ads?

00:44:33.472 --> 00:44:35.574
And for me, the main reason is

00:44:36.411 --> 00:44:37.010
Where we are,

00:44:37.030 --> 00:44:39.751
I don't want to pop up on a

00:44:39.791 --> 00:44:41.233
little blip of radar of the

00:44:41.293 --> 00:44:42.494
other stores across town

00:44:43.074 --> 00:44:44.173
that have way more money

00:44:44.193 --> 00:44:45.695
than we do because I'm not

00:44:45.715 --> 00:44:46.514
going to get into an ad

00:44:46.534 --> 00:44:47.275
spend war with them.

00:44:47.715 --> 00:44:48.735
I'd rather just rely on my

00:44:48.755 --> 00:44:50.416
directional and then also

00:44:50.476 --> 00:44:51.838
our Google listing and say, hey, look,

00:44:51.858 --> 00:44:53.657
start leaving good reviews.

00:44:53.978 --> 00:44:54.918
We put this plan together.

00:44:54.938 --> 00:44:56.619
We went high with our budget.

00:44:58.019 --> 00:44:59.780
I guess it's first year,

00:44:59.800 --> 00:45:01.722
so it's really hard to go off of that,

00:45:01.822 --> 00:45:01.961
but

00:45:02.992 --> 00:45:04.914
I know hope is not something

00:45:04.934 --> 00:45:05.576
you like to hear,

00:45:05.635 --> 00:45:15.485
but my outcome that I'm

00:45:15.525 --> 00:45:17.025
wanting is even if let's

00:45:17.065 --> 00:45:18.367
just say 10 grand a month,

00:45:19.047 --> 00:45:20.248
which is not our budget,

00:45:20.268 --> 00:45:20.969
but that's insane.

00:45:21.329 --> 00:45:22.210
Let's just say 10 grand a

00:45:22.271 --> 00:45:23.853
month is our high end, right?

00:45:24.432 --> 00:45:25.695
I'd like to get to the point

00:45:25.715 --> 00:45:26.514
where at the end of the year, it's like,

00:45:26.534 --> 00:45:26.976
you know what?

00:45:28.208 --> 00:45:30.309
that high end is now our mid like that.

00:45:30.369 --> 00:45:31.550
That was actually fine with us.

00:45:31.769 --> 00:45:32.610
We can actually raise it if

00:45:32.650 --> 00:45:33.931
we want to and either

00:45:33.990 --> 00:45:36.391
pocket the change or, you know,

00:45:36.411 --> 00:45:37.532
inflate that,

00:45:37.793 --> 00:45:38.472
that number a little bit more.

00:45:39.416 --> 00:45:40.157
So last year,

00:45:40.177 --> 00:45:41.818
we overspent on our marketing budget.

00:45:42.018 --> 00:45:43.177
And we knew we did.

00:45:43.297 --> 00:45:44.458
And we continued to spend.

00:45:46.179 --> 00:45:47.458
And that was a data-driven decision.

00:45:47.519 --> 00:45:48.340
It wasn't like, oh, hey,

00:45:48.360 --> 00:45:49.139
we're over budget.

00:45:49.639 --> 00:45:50.539
Let's stop spending money.

00:45:50.579 --> 00:45:51.081
It's like, OK,

00:45:51.601 --> 00:45:53.221
I know how much over budget we are.

00:45:53.661 --> 00:45:54.702
And I'm still willing to spend.

00:45:55.141 --> 00:45:56.202
And there's things, obviously,

00:45:56.242 --> 00:45:57.041
you buy in November,

00:45:57.061 --> 00:45:58.623
December that carry into the next year,

00:45:59.182 --> 00:45:59.983
pre-signing up.

00:46:00.063 --> 00:46:00.583
And normally,

00:46:00.603 --> 00:46:01.983
they're relatively expensive items.

00:46:02.003 --> 00:46:02.844
You do a $1,200, $1,500 trade show,

00:46:02.864 --> 00:46:03.164
and you

00:46:05.324 --> 00:46:05.545
you know,

00:46:05.585 --> 00:46:06.746
you save 200 bucks by paying

00:46:06.786 --> 00:46:07.525
before the end of the year.

00:46:07.565 --> 00:46:08.786
Like that's beneficial.

00:46:09.126 --> 00:46:10.507
That's a win-win for everybody, you know,

00:46:11.586 --> 00:46:12.407
who's having the credit

00:46:12.427 --> 00:46:14.829
card paid off in 60 days, 40 days,

00:46:14.869 --> 00:46:16.048
whatever your next credit card bill.

00:46:16.228 --> 00:46:17.309
So it's, it's still worth it.

00:46:17.949 --> 00:46:19.489
Anyways.

00:46:19.510 --> 00:46:19.650
Yes.

00:46:19.670 --> 00:46:20.391
To your, to your point,

00:46:20.411 --> 00:46:21.110
hope is not a plan.

00:46:21.130 --> 00:46:23.351
I'm going to use that as a plug.

00:46:23.512 --> 00:46:24.411
Words fucking matter.

00:46:24.592 --> 00:46:25.472
Hope is not a plan.

00:46:25.853 --> 00:46:26.293
It's in the book.

00:46:27.297 --> 00:46:27.838
There's your plug.

00:46:28.057 --> 00:46:28.458
Go buy it.

00:46:29.259 --> 00:46:30.539
Govro thinks it's fucking awesome.

00:46:30.679 --> 00:46:31.380
So there you go.

00:46:31.840 --> 00:46:32.280
Loved it.

00:46:33.320 --> 00:46:34.041
If you're still listening,

00:46:34.121 --> 00:46:34.960
if you're out there, Govro,

00:46:35.922 --> 00:46:37.943
throw up what your top

00:46:37.963 --> 00:46:38.943
takeaway from the book is.

00:46:38.983 --> 00:46:40.844
I'm always interested to hear what people,

00:46:41.264 --> 00:46:41.884
what resonates.

00:46:42.164 --> 00:46:43.025
And what's interesting is

00:46:43.085 --> 00:46:44.324
when I wrote the book, what I thought,

00:46:44.826 --> 00:46:44.945
right,

00:46:44.965 --> 00:46:47.005
what my hypothesis was of what

00:46:47.045 --> 00:46:47.827
would resonate with people

00:46:47.867 --> 00:46:49.887
the most has not come to fruition.

00:46:50.228 --> 00:46:51.507
So again, data-driven decisions.

00:46:51.608 --> 00:46:53.309
I make decisions now on what

00:46:53.349 --> 00:46:55.130
I speak about in my book.

00:46:55.449 --> 00:46:57.070
workshops based off of what

00:46:57.130 --> 00:46:58.132
resonates with people the

00:46:58.152 --> 00:46:59.333
most that read the book.

00:47:00.052 --> 00:47:02.193
Dylan Pruitt, Keep Rockin' It fellas,

00:47:02.253 --> 00:47:02.775
the Missouri,

00:47:02.795 --> 00:47:04.295
I want to say he's a Missouri guy.

00:47:04.916 --> 00:47:06.336
He's an e-waste guy.

00:47:07.077 --> 00:47:08.719
Midwest e-waste guy, Dylan.

00:47:09.298 --> 00:47:09.938
We hung out with him.

00:47:09.958 --> 00:47:11.440
Adonis.

00:47:11.699 --> 00:47:14.282
Adonis Electric Waste or something.

00:47:14.302 --> 00:47:14.521
Remember,

00:47:15.663 --> 00:47:17.224
he sold his company to a bigger one.

00:47:17.244 --> 00:47:17.903
They bought him out,

00:47:18.005 --> 00:47:19.405
and now I think he does like,

00:47:20.485 --> 00:47:21.467
he's still a part of it.

00:47:21.806 --> 00:47:22.688
He did what you're supposed to do.

00:47:22.748 --> 00:47:24.268
He sold his company, became an employee.

00:47:24.568 --> 00:47:24.929
It's amazing.

00:47:25.443 --> 00:47:25.844
Good for him.

00:47:25.884 --> 00:47:26.065
Yeah,

00:47:26.105 --> 00:47:27.164
sell your company and be an employee

00:47:27.204 --> 00:47:27.385
of it.

00:47:28.545 --> 00:47:30.128
Yeah, there you go.

00:47:30.168 --> 00:47:31.849
What was the name of the book?

00:47:33.230 --> 00:47:34.170
Words Fucking Matter.

00:47:34.550 --> 00:47:35.831
What's the name of the book?

00:47:35.891 --> 00:47:37.452
Kevin Hess, Words Fucking Matter.

00:47:37.853 --> 00:47:39.014
Available on Amazon.

00:47:39.074 --> 00:47:40.076
I will throw up the link.

00:47:41.376 --> 00:47:42.717
And I'm jonesing to open

00:47:42.737 --> 00:47:46.541
another one of these packs.

00:47:46.561 --> 00:47:47.221
You're about to make me go

00:47:47.240 --> 00:47:48.621
to my truck and get to baseball cards,

00:47:48.681 --> 00:47:49.643
but they're already open.

00:47:49.682 --> 00:47:50.083
You know what?

00:47:50.182 --> 00:47:50.884
They've been sitting here

00:47:50.923 --> 00:47:54.507
for a month and here we are.

00:47:55.898 --> 00:47:58.139
Currently, 4.9 star rating.

00:47:58.820 --> 00:48:03.362
Amazon bestseller with seven... Holy shit,

00:48:03.382 --> 00:48:04.664
that's a long-ass fucking link, Jack.

00:48:04.684 --> 00:48:05.443
I don't know how to do that.

00:48:05.903 --> 00:48:07.005
I've got to shorten that, man.

00:48:07.465 --> 00:48:12.487
Holy shit, that's like... Alright.

00:48:12.528 --> 00:48:13.648
I can hear Taylor laughing.

00:48:13.889 --> 00:48:14.150
Taylor,

00:48:14.190 --> 00:48:15.409
find a way to make that thing shorter.

00:48:15.670 --> 00:48:16.710
Or just go to AnnieWines.com.

00:48:16.731 --> 00:48:17.472
How about we just do that?

00:48:17.791 --> 00:48:18.791
AnnieWines.com.

00:48:19.992 --> 00:48:20.934
You can get the book there.

00:48:21.773 --> 00:48:22.054
Alright.

00:48:22.934 --> 00:48:23.434
I'm Jones.

00:48:23.474 --> 00:48:24.175
I'm going to open another book.

00:48:25.882 --> 00:48:26.601
It's a good-ass book.

00:48:26.682 --> 00:48:27.802
It's about a 90-minute read.

00:48:27.822 --> 00:48:29.264
It's written at a

00:48:29.324 --> 00:48:30.344
fifth-grade reading level,

00:48:30.724 --> 00:48:33.487
so it's in line with military.

00:48:33.867 --> 00:48:34.367
You know what?

00:48:34.708 --> 00:48:35.128
Real quick,

00:48:35.168 --> 00:48:36.188
I want to go into this right

00:48:36.208 --> 00:48:37.349
here because this reminds

00:48:37.389 --> 00:48:38.329
me of some shit right here.

00:48:38.449 --> 00:48:39.990
Follow, like, fucking me.

00:48:40.010 --> 00:48:40.972
All right.

00:48:41.692 --> 00:48:42.833
So I'm going to talk about

00:48:42.873 --> 00:48:44.213
this while you're opening those cards.

00:48:44.634 --> 00:48:46.235
For your listeners out there, look,

00:48:46.275 --> 00:48:49.117
we're all in leadership positions, okay?

00:48:49.137 --> 00:48:49.396
We are.

00:48:50.527 --> 00:48:51.168
I will say this.

00:48:51.568 --> 00:48:52.869
I have found this out over the years.

00:48:53.449 --> 00:48:54.831
Military, post-military, whatever.

00:48:55.271 --> 00:48:56.192
The best leaders know when

00:48:56.231 --> 00:48:58.273
to follow and who to follow.

00:48:58.554 --> 00:49:00.295
More importantly, they know how to follow.

00:49:00.936 --> 00:49:01.615
Me, for instance,

00:49:01.695 --> 00:49:02.577
I'm working with someone.

00:49:02.597 --> 00:49:03.237
We're doing this big

00:49:03.277 --> 00:49:04.617
nonprofit gala bullshit.

00:49:04.697 --> 00:49:06.719
I don't have experience doing any of that.

00:49:06.760 --> 00:49:07.760
Am I coming down for that?

00:49:08.521 --> 00:49:10.601
You said I was going to...

00:49:10.702 --> 00:49:11.762
This isn't the same thing.

00:49:11.782 --> 00:49:12.503
This is a fundraiser.

00:49:13.744 --> 00:49:17.067
You can, but it's not your audience.

00:49:17.907 --> 00:49:18.608
That makes no sense.

00:49:19.976 --> 00:49:20.496
All right, that's fine.

00:49:20.577 --> 00:49:21.097
I'm good with that.

00:49:21.177 --> 00:49:22.737
I got cards to read off.

00:49:23.199 --> 00:49:24.119
Our keynote is actually,

00:49:24.139 --> 00:49:25.699
it's a ranger who got burnt

00:49:25.760 --> 00:49:27.161
on like 75% of his body.

00:49:27.181 --> 00:49:27.701
No hands.

00:49:27.740 --> 00:49:28.481
Thanks, Mike Schlitz.

00:49:28.882 --> 00:49:29.601
Little power hitter.

00:49:31.063 --> 00:49:33.643
But anyways, I don't put on gals.

00:49:33.664 --> 00:49:34.284
I don't do events.

00:49:34.905 --> 00:49:36.646
The guy that we hired to

00:49:36.686 --> 00:49:38.146
organize this charity fundraiser,

00:49:38.686 --> 00:49:39.507
he's my boss.

00:49:39.788 --> 00:49:40.547
That's how I look at it.

00:49:40.947 --> 00:49:41.528
We hired him.

00:49:41.548 --> 00:49:43.168
I listen to what he says.

00:49:43.409 --> 00:49:44.349
We talk every week,

00:49:44.389 --> 00:49:45.670
sometimes multiple times a week.

00:49:46.190 --> 00:49:47.851
And he lets me know how I

00:49:47.931 --> 00:49:49.572
can get the most successful event.

00:49:50.282 --> 00:49:51.242
So if I'm not willing to

00:49:51.282 --> 00:49:53.364
work with him and do what he says, right?

00:49:53.384 --> 00:49:54.405
Because that's all he does.

00:49:54.764 --> 00:49:55.264
He's one of the most

00:49:55.284 --> 00:49:56.445
successful in the country.

00:49:57.226 --> 00:49:59.768
Then I can't expect the results, right?

00:49:59.847 --> 00:50:03.150
So a lot of us get this pride issue like,

00:50:03.170 --> 00:50:03.329
hey,

00:50:03.369 --> 00:50:05.271
who are you to tell me how to do things?

00:50:05.992 --> 00:50:08.753
But what I challenge you to do,

00:50:09.173 --> 00:50:10.914
if you have a manager, a general manager,

00:50:10.994 --> 00:50:11.994
operations manager, whatever,

00:50:12.516 --> 00:50:13.456
I challenge you to start

00:50:13.556 --> 00:50:15.838
treating them like they are your manager.

00:50:16.378 --> 00:50:17.478
Because a lot of the times...

00:50:18.467 --> 00:50:21.628
You will overshadow better

00:50:21.688 --> 00:50:24.409
ideas and better processes

00:50:24.489 --> 00:50:25.590
because you're the boss.

00:50:25.811 --> 00:50:26.530
You're the fucking leader.

00:50:27.570 --> 00:50:28.251
And you kind of,

00:50:28.992 --> 00:50:30.432
you silence them without

00:50:30.492 --> 00:50:31.532
actually telling them to shut up.

00:50:32.474 --> 00:50:33.213
And that's one thing I

00:50:33.253 --> 00:50:35.074
learned later on when I got

00:50:35.255 --> 00:50:36.956
Augie in as my operations manager.

00:50:37.916 --> 00:50:38.856
I actually started asking

00:50:38.896 --> 00:50:41.538
him his advice more so than, hey,

00:50:41.757 --> 00:50:43.039
what do you think about what I said?

00:50:43.298 --> 00:50:43.719
No, I'm like,

00:50:44.378 --> 00:50:45.519
what do you think we should

00:50:45.539 --> 00:50:46.440
do in this situation?

00:50:46.500 --> 00:50:47.641
How would you go about this?

00:50:48.619 --> 00:50:50.041
and I'd let him go first

00:50:50.081 --> 00:50:51.282
because if I say it it kind

00:50:51.302 --> 00:50:52.824
of goes by us right hey

00:50:52.923 --> 00:50:54.005
augie I'm going to do this

00:50:54.284 --> 00:50:54.985
what do you think about

00:50:55.005 --> 00:50:56.987
that well as an employee he

00:50:57.027 --> 00:50:58.068
might see that as a

00:50:58.289 --> 00:50:59.490
conflict to say oh I don't

00:50:59.510 --> 00:51:01.112
like it so instead of doing

00:51:01.132 --> 00:51:02.713
that I'd say hey augie this

00:51:02.753 --> 00:51:04.175
situation here's all the

00:51:04.215 --> 00:51:05.217
facts what do you think

00:51:05.257 --> 00:51:06.978
about you know the solution

00:51:07.059 --> 00:51:08.960
like what solution yeah yeah yeah

00:51:10.070 --> 00:51:11.050
And then next thing you know,

00:51:11.590 --> 00:51:13.472
he is running my business.

00:51:14.331 --> 00:51:15.693
And I wish I would have done

00:51:15.713 --> 00:51:16.914
that earlier with the

00:51:16.954 --> 00:51:18.134
previous guy because I

00:51:18.153 --> 00:51:18.855
would have found out real

00:51:18.894 --> 00:51:19.954
quick he's not a leader.

00:51:21.215 --> 00:51:22.777
And I just want to put that out there,

00:51:22.797 --> 00:51:23.036
man.

00:51:23.356 --> 00:51:24.378
That chapter in your book,

00:51:25.697 --> 00:51:27.079
it fucking means something, man.

00:51:27.980 --> 00:51:28.119
No,

00:51:28.159 --> 00:51:29.621
it is interesting the way you brought

00:51:29.641 --> 00:51:29.920
that up.

00:51:30.001 --> 00:51:32.322
That is 100% why I let go

00:51:33.842 --> 00:51:35.384
the president of our company is because

00:51:36.715 --> 00:51:37.757
it was this pissing match of

00:51:38.237 --> 00:51:39.278
when I told him to do stuff,

00:51:39.400 --> 00:51:39.920
he would argue.

00:51:40.240 --> 00:51:41.021
And I'd be like, all right, cool.

00:51:41.561 --> 00:51:42.362
I stopped telling him.

00:51:42.382 --> 00:51:43.204
And I was like, all right,

00:51:43.405 --> 00:51:44.025
here's the problem.

00:51:44.806 --> 00:51:45.266
Here's the facts.

00:51:45.327 --> 00:51:45.748
What, what do we,

00:51:45.768 --> 00:51:46.648
what should we do about it?

00:51:46.989 --> 00:51:48.751
And there was almost never an answer.

00:51:49.012 --> 00:51:49.693
It was, well, we need to,

00:51:49.833 --> 00:51:50.574
we need to achieve this.

00:51:50.614 --> 00:51:51.375
It's like, yeah, no shit.

00:51:51.394 --> 00:51:52.516
We both know what we need to achieve.

00:51:53.273 --> 00:51:53.873
And that's interesting.

00:51:53.893 --> 00:51:56.155
So I, without even in line.

00:51:56.476 --> 00:51:57.856
So this last week when I was on vacation,

00:51:58.356 --> 00:52:02.418
going into the vacation, Casey, our, uh,

00:52:02.617 --> 00:52:03.798
he's, we call it project manager,

00:52:03.858 --> 00:52:04.880
fleet commander, whatever.

00:52:05.159 --> 00:52:06.139
He also runs the warehouse.

00:52:07.221 --> 00:52:07.420
And, uh,

00:52:08.239 --> 00:52:08.760
Going into it,

00:52:09.061 --> 00:52:10.202
we knew he had to reset the warehouse.

00:52:10.902 --> 00:52:11.842
And I said to him, I said, hey,

00:52:11.882 --> 00:52:12.483
what's your plan?

00:52:12.744 --> 00:52:13.585
Because it's real simple.

00:52:13.625 --> 00:52:14.184
State a plan.

00:52:14.465 --> 00:52:15.365
I want to hear a solution.

00:52:15.465 --> 00:52:16.626
I want to poke holes in a solution.

00:52:16.847 --> 00:52:17.907
And then I want him to go execute.

00:52:18.349 --> 00:52:19.208
So I say the plan.

00:52:19.228 --> 00:52:21.231
I say, hey, what's the problem, right?

00:52:21.251 --> 00:52:22.311
The warehouse needs to be reset.

00:52:22.692 --> 00:52:23.333
I said, what's your plan?

00:52:23.492 --> 00:52:24.434
And he told me his plan.

00:52:24.634 --> 00:52:25.494
And I poked a few holes.

00:52:25.534 --> 00:52:25.894
And I was like, oh,

00:52:25.914 --> 00:52:26.496
I don't know about this.

00:52:26.516 --> 00:52:27.175
I don't know about this.

00:52:27.476 --> 00:52:28.056
Tell me more.

00:52:28.077 --> 00:52:29.717
Do you anticipate this problem?

00:52:30.139 --> 00:52:31.440
And once he had enough

00:52:32.239 --> 00:52:33.041
Cause something's like, yeah,

00:52:33.101 --> 00:52:33.860
once I move things around,

00:52:33.900 --> 00:52:35.061
I got to see how they fit.

00:52:35.081 --> 00:52:35.422
It's like,

00:52:35.581 --> 00:52:36.902
we know mathematically they'll fit,

00:52:37.181 --> 00:52:38.322
but you got to move pallets around.

00:52:38.362 --> 00:52:38.563
Right.

00:52:39.202 --> 00:52:40.684
And then it was a great thing.

00:52:40.864 --> 00:52:41.925
I even said this to a couple of people.

00:52:42.065 --> 00:52:42.264
It was a,

00:52:42.565 --> 00:52:44.485
it was a blessing that I was gone

00:52:44.525 --> 00:52:46.126
this last week and they did the reset,

00:52:46.226 --> 00:52:47.726
the warehouse reset the week I was gone.

00:52:48.186 --> 00:52:48.967
Cause I couldn't come here

00:52:48.987 --> 00:52:50.128
and interject and fuck it up.

00:52:51.088 --> 00:52:52.228
And today, since I've been here,

00:52:52.289 --> 00:52:53.409
I haven't gone out to the warehouse yet.

00:52:54.190 --> 00:52:55.291
Because Casey's been gone

00:52:55.331 --> 00:52:56.231
most of the day doing estimates.

00:52:56.431 --> 00:52:57.771
So as soon as we're done with this podcast,

00:52:57.791 --> 00:52:58.371
I'm going to go walk the

00:52:58.391 --> 00:52:58.992
warehouse with him.

00:52:59.193 --> 00:53:00.534
Because I want to see his logic.

00:53:00.634 --> 00:53:01.554
And I want to see what his plan is.

00:53:01.574 --> 00:53:03.414
Oh, it's not like the McDonald's job.

00:53:03.675 --> 00:53:04.596
In Atlanta.

00:53:04.695 --> 00:53:05.115
Yeah, 100%.

00:53:05.295 --> 00:53:06.237
In Atlanta.

00:53:07.117 --> 00:53:08.318
You kept getting in the middle of shit.

00:53:08.338 --> 00:53:09.418
And it was actually making it worse.

00:53:10.478 --> 00:53:13.139
And what you really need to do is back up.

00:53:13.460 --> 00:53:14.181
Set the expectation.

00:53:14.201 --> 00:53:15.742
Go back to your room and do emails.

00:53:15.762 --> 00:53:15.742
100%.

00:53:16.001 --> 00:53:16.822
But to your defense...

00:53:22.025 --> 00:53:23.746
It's so natural and routine

00:53:24.086 --> 00:53:25.628
to interject because, hey,

00:53:26.367 --> 00:53:27.909
this is how I would do things.

00:53:28.469 --> 00:53:29.730
And you're not really thinking, hey,

00:53:30.070 --> 00:53:31.010
this is the best way

00:53:31.210 --> 00:53:32.490
everyone could do this.

00:53:32.610 --> 00:53:33.911
You see what I'm saying?

00:53:34.211 --> 00:53:34.672
You're thinking,

00:53:34.711 --> 00:53:35.813
this is the best way I

00:53:35.853 --> 00:53:40.994
think we should do this.

00:53:41.375 --> 00:53:41.775
As a leader,

00:53:41.795 --> 00:53:43.416
I want to be a servant that

00:53:43.496 --> 00:53:44.456
gives people the answers,

00:53:44.536 --> 00:53:45.896
not ask them the questions.

00:53:46.818 --> 00:53:47.057
All right.

00:53:47.777 --> 00:53:49.139
Speaking of giving people the answers,

00:53:49.579 --> 00:53:51.579
Marlon Maxey, never heard of him.

00:53:52.550 --> 00:53:53.471
The old checklist.

00:53:53.490 --> 00:53:54.112
These are the worst.

00:53:54.431 --> 00:53:55.331
Write 14 cards.

00:53:55.351 --> 00:53:56.032
You get a checklist.

00:53:56.052 --> 00:53:57.112
I don't want a checklist.

00:53:58.594 --> 00:53:59.313
Tell us, Frank.

00:53:59.673 --> 00:54:00.155
Timberwolves.

00:54:00.175 --> 00:54:00.635
Never heard of them.

00:54:01.755 --> 00:54:03.155
Matt Weinstrom.

00:54:03.635 --> 00:54:03.936
Rookie.

00:54:03.976 --> 00:54:04.416
Free agent.

00:54:04.617 --> 00:54:04.896
Nobody.

00:54:05.617 --> 00:54:06.376
Sam Cassell.

00:54:06.416 --> 00:54:07.077
Rookie card.

00:54:07.137 --> 00:54:07.777
No big deal.

00:54:07.797 --> 00:54:08.297
Sam Cassell.

00:54:08.318 --> 00:54:08.757
Rookie card.

00:54:09.039 --> 00:54:09.318
Of course,

00:54:09.338 --> 00:54:10.498
that was one of the ones that's sticking,

00:54:10.518 --> 00:54:12.039
so it's got dots all over it.

00:54:12.280 --> 00:54:13.201
We'll put that in the key pile.

00:54:13.221 --> 00:54:14.041
We'll put that in the maybe pile.

00:54:14.061 --> 00:54:14.400
Oh, here we go.

00:54:17.324 --> 00:54:19.085
Look, look, Bradford Smith.

00:54:19.266 --> 00:54:19.746
Never heard of him.

00:54:19.945 --> 00:54:20.387
Here we go.

00:54:20.427 --> 00:54:21.067
Here's the one.

00:54:21.228 --> 00:54:21.927
Here's a good one.

00:54:22.369 --> 00:54:23.168
Rebound King.

00:54:23.949 --> 00:54:24.791
Not a great picture.

00:54:24.811 --> 00:54:28.713
The year before that would have been.

00:54:28.733 --> 00:54:31.476
I can't, I can't for the life of me.

00:54:31.896 --> 00:54:32.797
My brain doesn't know how to

00:54:32.838 --> 00:54:34.800
like do things sometimes.

00:54:35.460 --> 00:54:35.780
Come on.

00:54:35.840 --> 00:54:36.280
Autofocus.

00:54:36.300 --> 00:54:36.561
There you go.

00:54:36.581 --> 00:54:38.483
Shaquille O'Neal rebound King.

00:54:38.503 --> 00:54:39.182
That's in the good pile.

00:54:39.945 --> 00:54:40.405
Here we go.

00:54:41.206 --> 00:54:41.987
Isaiah Thomas.

00:54:42.007 --> 00:54:43.608
There's a great story about Isaiah Thomas.

00:54:44.449 --> 00:54:45.510
He was on the USA team.

00:54:45.931 --> 00:54:47.072
Obviously not the Olympic team.

00:54:48.193 --> 00:54:48.632
Basically,

00:54:48.672 --> 00:54:49.514
he didn't make the Olympic team

00:54:49.534 --> 00:54:51.074
because Jordan didn't like him.

00:54:51.434 --> 00:54:53.996
And no one will actually admit to that,

00:54:54.597 --> 00:54:55.398
and yet it's a dead truth.

00:54:55.898 --> 00:54:56.679
Mark Price.

00:54:57.340 --> 00:54:58.139
The card looks like shit

00:54:58.159 --> 00:54:58.840
because it was sticky.

00:54:59.161 --> 00:55:00.041
Most of these cards are sticky.

00:55:00.202 --> 00:55:01.202
So if they were something,

00:55:01.222 --> 00:55:01.943
they're worth less now.

00:55:02.443 --> 00:55:03.143
Hershey Hawkins.

00:55:03.204 --> 00:55:03.605
I remember him.

00:55:04.065 --> 00:55:04.625
Charlie Hornets.

00:55:04.826 --> 00:55:05.826
Charlie Hornets.

00:55:06.327 --> 00:55:08.507
My brother Isaac's favorite color.

00:55:09.375 --> 00:55:11.135
is the teal from the

00:55:11.195 --> 00:55:12.096
original Charlotte Horns.

00:55:13.356 --> 00:55:13.956
They weren't out there.

00:55:15.476 --> 00:55:16.717
Now they're, what, in New Orleans?

00:55:16.938 --> 00:55:17.117
No.

00:55:18.617 --> 00:55:19.518
What are the Charlotte Horns now?

00:55:21.119 --> 00:55:22.400
They're not in Charlotte anymore.

00:55:22.460 --> 00:55:22.840
But they were...

00:55:25.648 --> 00:55:26.789
Don McLean, Bullets,

00:55:26.969 --> 00:55:27.949
back when we had the Bullets,

00:55:27.969 --> 00:55:28.688
the Washington Bullets

00:55:28.708 --> 00:55:29.608
before they were the Wizards.

00:55:30.530 --> 00:55:34.891
Andrew Lang, Tom Hammonds, John Sally.

00:55:35.431 --> 00:55:37.030
John Sally, big fan of John Sally,

00:55:37.050 --> 00:55:38.891
mostly his work on

00:55:39.831 --> 00:55:41.371
podcasting and shit talking.

00:55:41.711 --> 00:55:42.972
John Sally with the Heat,

00:55:43.293 --> 00:55:44.873
who's more famous for being

00:55:44.913 --> 00:55:47.253
one of the bad boys, Detroit Pistons.

00:55:47.293 --> 00:55:48.293
Come on, AutoZoom.

00:55:48.793 --> 00:55:49.393
That's what I got to do.

00:55:49.474 --> 00:55:49.793
There you go.

00:55:49.813 --> 00:55:50.853
I got to cover up my face.

00:55:51.514 --> 00:55:52.494
That's what it is, right?

00:55:52.534 --> 00:55:53.235
Is that my face?

00:55:54.963 --> 00:55:55.503
Not my face.

00:55:55.682 --> 00:55:56.043
All right.

00:55:56.083 --> 00:55:56.463
Ring light.

00:55:56.583 --> 00:55:56.943
There we go.

00:55:57.003 --> 00:55:57.563
John and Sally.

00:55:57.623 --> 00:55:57.884
Okay.

00:55:58.204 --> 00:55:59.405
We opened two decks of cards.

00:56:00.286 --> 00:56:01.166
I'll be honest.

00:56:01.965 --> 00:56:03.266
Not nearly as gratifying as

00:56:03.306 --> 00:56:05.027
I thought it was going to be.

00:56:05.088 --> 00:56:05.228
No.

00:56:05.748 --> 00:56:06.809
I set expectations.

00:56:07.188 --> 00:56:07.849
I had a theory.

00:56:07.869 --> 00:56:09.829
And everything went to shit.

00:56:09.849 --> 00:56:10.510
All right.

00:56:10.530 --> 00:56:11.391
Let's go through the comments.

00:56:11.411 --> 00:56:12.030
Did we hit everybody?

00:56:12.050 --> 00:56:12.731
We did everybody.

00:56:14.231 --> 00:56:14.692
Thank you.

00:56:15.753 --> 00:56:16.773
Kevin Hess.

00:56:16.813 --> 00:56:17.934
Do we know Kevin Hess?

00:56:17.974 --> 00:56:18.773
I don't know if I know this guy.

00:56:19.675 --> 00:56:20.175
Kevin Hess.

00:56:20.235 --> 00:56:20.454
Thank you.

00:56:21.985 --> 00:56:23.927
It kind of reminds me, where is he from?

00:56:23.947 --> 00:56:25.327
I can't click on his profile.

00:56:25.367 --> 00:56:26.487
I want to see what state he's out of.

00:56:27.027 --> 00:56:27.686
That's a lot of work.

00:56:27.706 --> 00:56:28.027
All right.

00:56:28.168 --> 00:56:28.768
Well, there's that.

00:56:31.108 --> 00:56:31.467
You know what?

00:56:31.487 --> 00:56:33.148
We didn't even get to Jordan Peterson.

00:56:33.628 --> 00:56:34.289
You know what?

00:56:34.349 --> 00:56:35.248
I'll plug my other show.

00:56:35.389 --> 00:56:36.289
Andy Wines Live.

00:56:36.989 --> 00:56:40.351
Every Monday, 3.30 Central Atlanta.

00:56:40.411 --> 00:56:40.931
ATO.

00:56:41.090 --> 00:56:41.851
There we go, Kevin Hess.

00:56:42.570 --> 00:56:45.112
I'm from Atlanta originally.

00:56:45.231 --> 00:56:45.891
Stone Mountain.

00:56:46.610 --> 00:56:48.952
decatur illinois decatur uh

00:56:49.072 --> 00:56:50.492
atlanta that's where decalb

00:56:50.512 --> 00:56:52.373
county decatur atlanta

00:56:52.393 --> 00:56:53.074
that's what it says on my

00:56:53.114 --> 00:56:54.474
birth certificate and then

00:56:54.494 --> 00:56:55.476
we lived in stone mountain

00:56:55.615 --> 00:56:56.916
so uh if you know where

00:56:56.936 --> 00:56:57.958
that is stone mountain huge

00:56:57.998 --> 00:56:59.398
fan big fan of stone

00:56:59.418 --> 00:57:02.400
mountain um and georgia oh

00:57:02.420 --> 00:57:05.202
that's yeah yeah georgia

00:57:05.862 --> 00:57:08.184
the the capital of the

00:57:08.244 --> 00:57:10.525
south um before sherman

00:57:10.545 --> 00:57:11.927
came by and burned it no big deal

00:57:13.353 --> 00:57:14.972
Uh, 1864, not a great year.

00:57:15.733 --> 00:57:16.153
It's 64, 63, 64.

00:57:16.753 --> 00:57:17.373
All right.

00:57:17.454 --> 00:57:20.114
Uh, so I,

00:57:20.175 --> 00:57:21.175
what I did not get to when I

00:57:21.195 --> 00:57:23.914
started plugging, uh, I talked about, um,

00:57:24.695 --> 00:57:25.255
Jordan Peterson.

00:57:25.295 --> 00:57:26.835
I got to see Jordan Peterson last night,

00:57:27.356 --> 00:57:28.795
live at the Riverside here in Milwaukee.

00:57:28.815 --> 00:57:30.157
Talk about we who wrestle

00:57:30.197 --> 00:57:32.036
with God is new book, book tour.

00:57:32.436 --> 00:57:33.157
It was awesome.

00:57:33.916 --> 00:57:34.097
Um,

00:57:34.197 --> 00:57:35.398
we did not talk about it here on the

00:57:35.438 --> 00:57:36.597
trash talk business podcast.

00:57:36.617 --> 00:57:38.577
However, you can take a listen.

00:57:38.958 --> 00:57:41.338
If you go over to my LinkedIn page, um,

00:57:41.559 --> 00:57:41.619
um,

00:57:42.239 --> 00:57:44.460
or youtube uh as I am uh

00:57:45.119 --> 00:57:47.059
andy wine's live will

00:57:47.139 --> 00:57:48.541
officially be a podcast

00:57:48.641 --> 00:57:50.240
later this month so thus

00:57:50.300 --> 00:57:52.061
far it's been a video only

00:57:52.242 --> 00:57:53.382
and so well we have 25

00:57:53.382 --> 00:57:55.943
episodes already it's hard

00:57:56.023 --> 00:57:56.603
for me to believe it's

00:57:56.643 --> 00:57:57.362
already been six months

00:57:57.422 --> 00:57:59.664
basically and so that'll be

00:58:00.043 --> 00:58:01.963
um oh taylor just said the

00:58:01.983 --> 00:58:02.644
charlotte horns are

00:58:02.664 --> 00:58:03.585
charlotte horns once again

00:58:04.005 --> 00:58:05.105
they were the bobcats from

00:58:05.105 --> 00:58:06.766
04 to 10. they switched

00:58:06.786 --> 00:58:07.425
back to the hornets

00:58:09.634 --> 00:58:11.295
As I said in a lot of my...

00:58:11.315 --> 00:58:12.396
I think they're back to the Hornets.

00:58:14.516 --> 00:58:14.637
Yeah,

00:58:14.657 --> 00:58:15.717
that's why they keep pushing those

00:58:15.757 --> 00:58:16.077
jackets.

00:58:16.097 --> 00:58:16.797
So back in the 90s,

00:58:16.818 --> 00:58:18.820
that turquoise jacket... Hold on,

00:58:18.860 --> 00:58:19.981
hold on.

00:58:20.001 --> 00:58:21.001
They were the New Orleans

00:58:21.021 --> 00:58:22.402
Hornets at one point.

00:58:22.681 --> 00:58:23.222
That's what it was.

00:58:23.242 --> 00:58:23.643
They were.

00:58:24.302 --> 00:58:26.204
Charlotte Hornets turned into New Orleans.

00:58:26.965 --> 00:58:28.706
New Orleans Hornets turned

00:58:28.726 --> 00:58:30.126
into the New Orleans Pelicans.

00:58:30.686 --> 00:58:32.568
Charlotte Bobcats turned into the Hornets.

00:58:34.467 --> 00:58:35.887
I'm saying that with some

00:58:35.967 --> 00:58:38.028
level of confidence,

00:58:39.510 --> 00:58:41.090
and yet we can also go to Wikipedia.

00:58:41.530 --> 00:58:41.871
That's it.

00:58:42.331 --> 00:58:44.793
Charlotte Hornets, based in Charlotte, NBA,

00:58:45.512 --> 00:58:46.873
originally in 1988.

00:58:46.873 --> 00:58:52.157
In 2002, they relocated to New Orleans,

00:58:52.998 --> 00:58:53.938
which became the Pelicans.

00:58:54.559 --> 00:58:56.480
Michael Jordan, former NBA player,

00:58:56.681 --> 00:58:57.380
greatest of all time,

00:58:57.820 --> 00:58:58.521
don't even care what you say.

00:58:59.867 --> 00:59:00.907
about anybody else.

00:59:01.027 --> 00:59:01.367
I agree.

00:59:01.387 --> 00:59:01.887
Uh,

00:59:01.927 --> 00:59:03.009
acquired a minority stake in the

00:59:03.128 --> 00:59:06.510
Bobcats in 2016 or 2006 and

00:59:06.550 --> 00:59:07.451
became the majority owner.

00:59:07.550 --> 00:59:08.110
And they announced they

00:59:08.130 --> 00:59:09.311
would rebrand as the Charlotte Hornets.

00:59:09.632 --> 00:59:12.534
Question is when the Bobcats start a lot,

00:59:12.554 --> 00:59:13.554
a lot of things going on here.

00:59:14.474 --> 00:59:14.614
Um,

00:59:15.833 --> 00:59:16.134
Anyways,

00:59:16.414 --> 00:59:17.476
I only recently found out that

00:59:17.536 --> 00:59:18.617
teal is my brother Isaac's

00:59:18.637 --> 00:59:19.498
favorite color of all time.

00:59:19.958 --> 00:59:22.902
And my sister had these... No, my sister?

00:59:22.943 --> 00:59:23.403
Someone I knew.

00:59:23.423 --> 00:59:25.106
I had the jacket.

00:59:25.766 --> 00:59:26.768
You had the pullover?

00:59:26.788 --> 00:59:28.150
Like that wind jacket?

00:59:28.170 --> 00:59:29.271
The starter jacket.

00:59:29.291 --> 00:59:30.333
Yeah, yeah, yeah.

00:59:34.195 --> 00:59:37.338
Yeah, I had the Packer one.

00:59:37.617 --> 00:59:38.818
My sister had a Phoenix Suns one.

00:59:39.358 --> 00:59:41.119
Back in 97, 98,

00:59:41.119 --> 00:59:42.621
that was about as hot as it got.

00:59:43.121 --> 00:59:44.702
Starter pullover jackets.

00:59:45.041 --> 00:59:46.322
And the wind suits were awesome.

00:59:47.623 --> 00:59:48.003
Oh, yeah, dude.

00:59:48.244 --> 00:59:50.065
The wind didn't stand a chance.

00:59:50.125 --> 00:59:51.246
The wind did not stand a chance.

00:59:51.646 --> 00:59:54.427
Don't forget our next episode, by the way.

00:59:55.835 --> 00:59:56.835
Yeah, next episode.

00:59:56.896 --> 00:59:58.036
Yeah, next week.

00:59:58.336 --> 00:59:59.257
That's our next episode.

00:59:59.637 --> 01:00:02.737
Next week, we do not have a guest yet.

01:00:02.958 --> 01:00:03.077
See,

01:00:03.097 --> 01:00:04.498
we're supposed to tease it with a guest.

01:00:04.918 --> 01:00:05.338
However,

01:00:05.637 --> 01:00:07.539
this week was a scheduled no guest

01:00:08.619 --> 01:00:10.318
because we wanted to sit and bullshit,

01:00:10.420 --> 01:00:11.099
so that worked out.

01:00:11.679 --> 01:00:13.300
And next week's a no-guster,

01:00:13.460 --> 01:00:14.099
as it sits right now,

01:00:14.139 --> 01:00:15.860
unless you want to be the guest.

01:00:15.920 --> 01:00:16.840
It was a reschedule.

01:00:17.420 --> 01:00:18.181
It was a reschedule.

01:00:18.221 --> 01:00:19.121
Yeah, I know.

01:00:19.242 --> 01:00:20.021
And now we have open abilities.

01:00:20.041 --> 01:00:20.322
Yeah.

01:00:20.342 --> 01:00:20.961
So.

01:00:25.858 --> 01:00:27.121
I might reach out to someone and be like,

01:00:27.141 --> 01:00:27.581
hey, look,

01:00:28.202 --> 01:00:29.105
who is someone we haven't

01:00:29.144 --> 01:00:30.666
talked to who could provide

01:00:30.708 --> 01:00:31.668
value without boring people?

01:00:32.610 --> 01:00:33.132
That is correct.

01:00:33.351 --> 01:00:35.094
Or who is someone that has a

01:00:35.175 --> 01:00:36.438
problem that needs to be solved

01:00:37.235 --> 01:00:40.038
That we can solve, right?

01:00:40.057 --> 01:00:42.018
I thought last week's episode with Taylor,

01:00:42.378 --> 01:00:43.159
that was the reschedule.

01:00:43.179 --> 01:00:44.661
This was a schedule, you and I only.

01:00:44.681 --> 01:00:45.141
Anyways,

01:00:45.181 --> 01:00:46.260
last week's episode with Taylor

01:00:46.302 --> 01:00:47.601
was great because we did

01:00:47.802 --> 01:00:49.063
cost of goods sold exercise.

01:00:49.884 --> 01:00:50.643
I had a great time.

01:00:50.724 --> 01:00:51.965
I don't know what the listeners,

01:00:52.005 --> 01:00:52.605
I would love to hear what

01:00:52.625 --> 01:00:54.146
your perspective was on solving issues.

01:00:54.586 --> 01:00:55.726
I do have a guy I reached out to.

01:00:55.746 --> 01:00:56.887
He reached out to me earlier today.

01:00:57.427 --> 01:00:58.369
I might get him on the podcast.

01:00:58.789 --> 01:00:59.789
He wants to know how to demo,

01:01:00.050 --> 01:01:01.271
interior demo of a 1,100

01:01:01.271 --> 01:01:02.010
square foot house.

01:01:03.231 --> 01:01:03.552
We'll see.

01:01:03.931 --> 01:01:05.413
If he has time for the project,

01:01:05.452 --> 01:01:06.713
then we'll have him on the podcast.

01:01:07.771 --> 01:01:10.313
And grenade and shovels and brooms.

01:01:10.994 --> 01:01:11.215
Yes.

01:01:11.896 --> 01:01:12.235
All right.

01:01:13.157 --> 01:01:13.898
And Taylor said, well,

01:01:13.918 --> 01:01:15.099
you could tease season

01:01:15.139 --> 01:01:16.840
three coming out in a couple episodes.

01:01:17.181 --> 01:01:18.262
So season three, I guess,

01:01:18.322 --> 01:01:21.045
officially starts with episode 105.

01:01:21.045 --> 01:01:22.467
So we are on episode 102.

01:01:24.108 --> 01:01:26.072
And season three means

01:01:26.132 --> 01:01:27.552
nothing other than we have

01:01:27.572 --> 01:01:28.273
two years behind us.

01:01:28.353 --> 01:01:28.614
That's it.

01:01:29.402 --> 01:01:30.963
And that's it because we've

01:01:30.983 --> 01:01:31.985
already started the trans

01:01:32.204 --> 01:01:33.626
that transition where we're

01:01:33.666 --> 01:01:34.246
working on the whole

01:01:34.306 --> 01:01:35.768
entrepreneur and we are

01:01:35.827 --> 01:01:37.628
selecting guests that are, um,

01:01:37.668 --> 01:01:38.869
going to be more beneficial

01:01:39.150 --> 01:01:40.472
to the entire person, right?

01:01:40.512 --> 01:01:41.152
First year was about

01:01:41.172 --> 01:01:42.012
tactical junk removal.

01:01:42.353 --> 01:01:43.474
Then it was about the, um,

01:01:44.173 --> 01:01:44.954
then it was about the

01:01:44.994 --> 01:01:46.096
business owner last year

01:01:46.135 --> 01:01:47.496
and strategy this year is

01:01:47.536 --> 01:01:48.056
about the whole

01:01:48.117 --> 01:01:49.778
entrepreneur and going next level,

01:01:49.798 --> 01:01:50.318
big picture.

01:01:50.880 --> 01:01:53.481
Um, and again, not every guest yet, um,

01:01:54.202 --> 01:01:55.083
starting to work more of

01:01:55.123 --> 01:01:56.163
those guests in because we

01:01:56.182 --> 01:01:57.844
saw last year the most

01:01:57.903 --> 01:01:58.664
engagement we were getting

01:01:58.684 --> 01:01:59.364
was when we were bringing

01:01:59.405 --> 01:02:00.505
in guests that were outside

01:02:00.525 --> 01:02:01.666
of the industry and

01:02:01.706 --> 01:02:02.365
sometimes outside of

01:02:02.425 --> 01:02:03.827
business to talk about

01:02:03.887 --> 01:02:05.286
different ideals in this world.

01:02:06.248 --> 01:02:07.748
We got you to ask Chris

01:02:08.027 --> 01:02:09.148
Gronkowski if he'd want to

01:02:09.168 --> 01:02:09.809
be on the show.

01:02:09.929 --> 01:02:10.128
I mean,

01:02:10.148 --> 01:02:12.230
he's a small business owner and he

01:02:12.250 --> 01:02:13.610
hired me in the very

01:02:13.650 --> 01:02:14.451
beginning to clean out a

01:02:14.490 --> 01:02:17.632
warehouse and then we all

01:02:17.652 --> 01:02:18.512
started with junk removal.

01:02:19.134 --> 01:02:19.934
We all started with junk removal.

01:02:19.994 --> 01:02:20.574
Let's hire Chris.

01:02:22.034 --> 01:02:22.215
Yeah.

01:02:22.940 --> 01:02:25.402
All right.

01:02:26.043 --> 01:02:27.623
Top takeaways from today's show, Casey.

01:02:27.643 --> 01:02:28.184
We'll start with you.

01:02:28.224 --> 01:02:28.804
Top takeaways.

01:02:30.246 --> 01:02:32.427
Takeaways are make sure you

01:02:32.487 --> 01:02:33.849
have a separation of power

01:02:33.889 --> 01:02:35.429
and state in your business.

01:02:36.610 --> 01:02:37.951
And the reason I say that is

01:02:38.010 --> 01:02:40.773
because it's very easy.

01:02:40.793 --> 01:02:42.614
Tim, I'm not picking on you.

01:02:43.054 --> 01:02:45.076
It's easy to go to a one-stop shop.

01:02:45.717 --> 01:02:45.976
It is.

01:02:46.976 --> 01:02:49.838
But I recommend shopping for

01:02:49.858 --> 01:02:50.460
the specialty.

01:02:51.246 --> 01:02:52.505
Because you want that.

01:02:52.706 --> 01:02:53.606
This is the same reason I

01:02:53.646 --> 01:02:54.706
only go to about three

01:02:54.746 --> 01:02:55.407
different insurance

01:02:55.467 --> 01:02:56.887
providers when it comes to junk.

01:02:57.628 --> 01:02:59.248
They are very.

01:03:01.148 --> 01:03:02.150
What's the word I'm looking for?

01:03:02.309 --> 01:03:03.369
They know the business.

01:03:03.849 --> 01:03:05.971
They're used to the business there.

01:03:06.190 --> 01:03:06.351
Yeah,

01:03:06.391 --> 01:03:07.811
they're they're used to dealing with

01:03:08.032 --> 01:03:09.692
different size junk removal clients.

01:03:10.693 --> 01:03:12.253
And for me, I'm like, OK,

01:03:12.773 --> 01:03:13.773
I get there's a thousand

01:03:13.813 --> 01:03:15.634
junk or a thousand insurance companies,

01:03:15.673 --> 01:03:17.934
but you all specialize in this industry.

01:03:18.887 --> 01:03:19.489
So for me,

01:03:19.509 --> 01:03:21.550
I think if you're going with a tax prep,

01:03:22.831 --> 01:03:23.532
I would shop around,

01:03:23.572 --> 01:03:24.472
just get warm and fuzzy

01:03:24.492 --> 01:03:25.873
with a couple that could

01:03:26.014 --> 01:03:27.155
possibly have an interest

01:03:27.414 --> 01:03:28.275
in that industry,

01:03:28.315 --> 01:03:30.338
whether it be home services

01:03:30.358 --> 01:03:31.117
or even real estate,

01:03:32.398 --> 01:03:34.221
because they will help you.

01:03:34.521 --> 01:03:36.463
I think they'll just be,

01:03:36.483 --> 01:03:38.143
it'll be a little different in my,

01:03:38.164 --> 01:03:39.125
in my personal opinion,

01:03:39.885 --> 01:03:40.626
that way you don't have to

01:03:40.646 --> 01:03:41.646
always rely on the same

01:03:41.706 --> 01:03:42.748
person to do your books,

01:03:42.807 --> 01:03:45.150
your accounting and your tax prep.

01:03:45.170 --> 01:03:46.190
Because also lastly,

01:03:47.230 --> 01:03:47.829
that motherfucker does

01:03:47.849 --> 01:03:48.871
something illegal and goes to jail,

01:03:49.070 --> 01:03:50.211
you just lost all three of those.

01:03:52.132 --> 01:03:53.614
That's an interesting take.

01:03:53.634 --> 01:03:55.775
That got awfully aggressive really quick.

01:03:57.137 --> 01:03:58.557
My top takeaway coming into

01:03:58.617 --> 01:04:01.980
today is from with Jordan

01:04:02.000 --> 01:04:03.641
Peterson last night.

01:04:03.981 --> 01:04:05.021
One of the things he kept saying,

01:04:05.362 --> 01:04:06.543
the adventure of your life.

01:04:06.603 --> 01:04:07.364
I keep looking over my

01:04:07.384 --> 01:04:08.043
whiteboard because that's

01:04:08.065 --> 01:04:08.724
where I wrote it down.

01:04:09.045 --> 01:04:10.405
The adventure of your life.

01:04:10.525 --> 01:04:10.846
And so

01:04:12.447 --> 01:04:14.168
That's what this is all about.

01:04:14.208 --> 01:04:15.510
That's what this podcast is about.

01:04:15.809 --> 01:04:17.851
That's what living my junk

01:04:17.911 --> 01:04:18.911
removal dream is all about.

01:04:18.931 --> 01:04:20.773
I joke about growing and

01:04:20.813 --> 01:04:22.054
scaling my junk removal dream,

01:04:22.074 --> 01:04:23.295
and yet I'm living the

01:04:23.315 --> 01:04:24.056
adventure of a life.

01:04:24.416 --> 01:04:26.036
I haven't had a job in eight years.

01:04:26.197 --> 01:04:27.057
I'm unemployable.

01:04:27.739 --> 01:04:29.019
This is what I love doing.

01:04:29.360 --> 01:04:30.721
I love having a junk removal company.

01:04:31.181 --> 01:04:32.322
I love the fact that last

01:04:32.362 --> 01:04:33.362
week I was on vacation,

01:04:33.862 --> 01:04:35.704
and my company with our

01:04:35.885 --> 01:04:37.425
amazing team continued to

01:04:37.485 --> 01:04:38.485
move the ball forward,

01:04:38.585 --> 01:04:40.128
and yet they still also need me.

01:04:40.987 --> 01:04:41.869
to a certain extent right I

01:04:41.889 --> 01:04:43.130
can come back now here

01:04:43.170 --> 01:04:44.010
today and impact the

01:04:44.050 --> 01:04:45.492
organization and that's the

01:04:45.512 --> 01:04:46.592
adventure of my life right

01:04:46.612 --> 01:04:48.855
now is growing and scaling this business

01:04:49.869 --> 01:04:50.929
and then seeking out other

01:04:50.969 --> 01:04:52.891
opportunities to grow and

01:04:53.070 --> 01:04:55.592
scale other people's

01:04:55.612 --> 01:04:56.652
businesses by giving them

01:04:56.672 --> 01:04:57.612
the information for free.

01:04:58.052 --> 01:04:58.952
Jordan Peterson puts his

01:04:58.992 --> 01:05:00.873
lectures on the internet free of charge.

01:05:00.893 --> 01:05:01.733
You can watch it on YouTube,

01:05:02.474 --> 01:05:03.014
no different than us.

01:05:03.034 --> 01:05:03.914
We spend an hour a week

01:05:04.054 --> 01:05:05.115
having conversations to let

01:05:05.135 --> 01:05:06.956
people see behind the, you know,

01:05:07.215 --> 01:05:09.536
behind the layers, if you, if you will,

01:05:10.277 --> 01:05:11.518
to learn about junk removal

01:05:11.577 --> 01:05:13.219
and listen to business people talk and,

01:05:13.679 --> 01:05:14.358
or maybe people are

01:05:14.378 --> 01:05:15.179
listening to this as for

01:05:15.239 --> 01:05:16.460
pure entertainment purposes and

01:05:17.519 --> 01:05:18.599
while they're working that job,

01:05:18.639 --> 01:05:20.981
getting ready for that career, right?

01:05:21.081 --> 01:05:22.061
Or they want to see that, yeah,

01:05:22.240 --> 01:05:22.581
you know what?

01:05:22.621 --> 01:05:23.521
There is the grind and the

01:05:23.561 --> 01:05:24.461
struggle that other people

01:05:24.481 --> 01:05:24.942
are going through.

01:05:25.041 --> 01:05:25.882
So for that,

01:05:25.902 --> 01:05:27.943
it is about the adventure of my life.

01:05:28.483 --> 01:05:28.822
And for that,

01:05:28.862 --> 01:05:30.304
I'm thankful to our listeners.

01:05:30.543 --> 01:05:35.045
And I'll throw out nice job and jobber,

01:05:35.085 --> 01:05:37.045
nice job and jobber for

01:05:37.065 --> 01:05:38.246
allowing us to continue

01:05:38.286 --> 01:05:40.126
doing what we're doing here

01:05:40.146 --> 01:05:41.027
in the junk world space.

01:05:41.387 --> 01:05:42.646
So that's my top takeaway.

01:05:43.864 --> 01:05:44.626
And a little gratitude.

01:05:44.646 --> 01:05:45.947
A little gratitude goes a long way.

01:05:45.967 --> 01:05:46.766
A little big deal.

01:05:47.568 --> 01:05:48.528
Getting all sappy.

01:05:48.608 --> 01:05:49.469
Getting soft on you guys.

01:05:49.889 --> 01:05:50.130
All right.

01:05:50.469 --> 01:05:51.951
Anything else for the group, Casey?

01:05:52.010 --> 01:05:54.353
Or are we going to move on with our lives?

01:05:55.153 --> 01:05:55.653
Y'all get ready.

01:05:56.193 --> 01:05:56.855
Q1 is gone.

01:05:57.474 --> 01:05:58.036
Get ready.

01:05:58.056 --> 01:05:58.876
Q1 is gone.

01:06:00.054 --> 01:06:01.956
Just as fast as it freaking showed up,

01:06:02.036 --> 01:06:02.858
it is gone.

01:06:03.418 --> 01:06:03.619
Yes.

01:06:04.179 --> 01:06:06.041
Episode 105, 106.

01:06:07.242 --> 01:06:08.083
I will tease that.

01:06:08.364 --> 01:06:09.405
We'll have Andy Barton back

01:06:09.445 --> 01:06:11.166
on the show for quarterly

01:06:11.646 --> 01:06:12.708
Barton updates to talk

01:06:12.728 --> 01:06:14.230
about how gone Q1 is.

01:06:15.010 --> 01:06:17.733
So without further ado, I'm Andy Wines.

01:06:17.753 --> 01:06:18.635
He's Casey Bubba Lawrence,

01:06:18.934 --> 01:06:20.516
and we will see you next week.

01:06:24.601 --> 01:06:25.342
Thanks for listening.

01:06:25.802 --> 01:06:27.342
Tap subscribe or follow to

01:06:27.362 --> 01:06:28.483
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01:06:28.784 --> 01:06:30.244
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01:06:30.405 --> 01:06:31.184
be sure to leave us a

01:06:31.244 --> 01:06:32.905
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01:06:33.405 --> 01:06:34.005
To learn more,

01:06:34.306 --> 01:06:35.746
visit Trash Talk Business

01:06:35.806 --> 01:06:36.927
Podcast dot com.

01:06:37.407 --> 01:06:37.648
Bye now.