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Today, we dive deep into the essential role of trust, reliability, and a positive outlook in fostering business success. We're unwrapping the layers of sustainable practices in managing construction debris and how effective waste control can revolutionize your yard/warehouse. Plus, we'll look into the clever uses of yard signs for marketing and why consistency is key in your advertising efforts. Joining us is Eason Maykus, President of Maykus Homes (and Casey's biggest client), to delve into these secrets and then some!
Learn more here: https://maykus.com/
Connect with Eason: https://www.linkedin.com/in/eason-maykus-1a8555130
Try NiceJob, use code 'ANDY60' for 60% off for 3 months:
https://nicejob.partnerlinks.io/andrewweins4993JobberSummit2024
Take Our Quick Survey: https://us21.list-manage.com/survey?u=65558243515cd04f2019521d6&id=55fbf95fc8
Experience Jobber for yourself, tell them Andy sent ya: https://go.getjobber.com/CamoCrewJunkRemoval
Watch This Episode: https://www.youtube.com/watch?v=QQrdsuQdCg8
Subscribe on YouTube:
https://www.youtube.com/@trashtalkbusinesspodcast
-------
Listen in as industry experts Andy Weins, of Green Up Solutions, and Casey 'Bubba' Lawrence break it down for you.
Join our VIP Listeners Group: https://www.facebook.com/groups/trashtalkbusinessowners
Connect with Andy: https://www.linkedin.com/in/andyweins/
Get Andy's Book: https://a.co/d/9uIApkU
Connect with Casey: https://www.linkedin.com/in/casey-bubba-lawrence/
WEBVTT
00:00:03.037 --> 00:00:04.498
Here we are on episode 104
00:00:04.498 --> 00:00:09.262
of the Trash Talk Business Podcast.
00:00:09.663 --> 00:00:10.884
We have officially made it
00:00:11.285 --> 00:00:14.487
two years of podcasting in
00:00:14.507 --> 00:00:16.530
the greater American region
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of the Capitalistic Society.
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You're welcome, America.
00:00:20.393 --> 00:00:21.053
I'm Andy Wines.
00:00:21.134 --> 00:00:22.614
He is Casey Bubba Lawrence.
00:00:22.914 --> 00:00:23.736
This is your weekly
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opportunity to build your
00:00:25.157 --> 00:00:26.759
junk removal dream, whether you're
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into demolition, deconstruction,
00:00:28.800 --> 00:00:30.120
junk removal, hauling trash,
00:00:30.539 --> 00:00:32.060
picking up cans on the side of the road,
00:00:32.621 --> 00:00:33.320
running in between the
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raindrops to pick up trash bags,
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wherever they may be,
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you've come to the right place.
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He's Casey.
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I'm Andy.
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I already said that.
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Casey, look at you.
00:00:41.804 --> 00:00:42.505
Look at you in the studio.
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It took us two years to have
00:00:43.685 --> 00:00:44.765
two people in the same shot.
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No big deal.
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Casey, what are we talking about today?
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Well,
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today I actually have a special guest.
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So he's not only a previous
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customer of mine,
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But he was my biggest
00:00:59.552 --> 00:01:01.793
consistent customer in the
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junk rule world.
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And his name is Eason Makus
00:01:04.575 --> 00:01:05.814
of Makus Custom Homes.
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That's it.
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That's the part where you interview him.
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Yeah, yeah.
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No, I got you.
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Yeah, yeah.
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You do the interviewing part.
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You're the commentary.
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I'm the color.
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So I'll tell you.
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Makus and I met in 2016.
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He was building in the same
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neighborhood that my mom was living in.
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And as you know,
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we started a business out
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of my mom's kitchen.
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Yeah, nice neighborhood.
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A lot nicer than my kitchen.
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Not a bad neighborhood.
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Would you like to tell
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everyone how we met?
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Absolutely.
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Okay.
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So my name's Easton Makus.
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Our company's based out of Grapevine,
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Texas, Northeast Tarrant County,
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for any Texans listening,
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which is right by the airport.
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So that consists of Grapevine, Colleyville,
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South Lake, West Lake,
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that whole corridor.
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We got a family business.
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My grandpa was in this line of work,
00:01:56.605 --> 00:01:58.507
custom home building and
00:01:58.768 --> 00:02:00.489
smaller developments in Irving, Texas,
00:02:00.549 --> 00:02:02.311
back in the 60s and 70s.
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The 80s,
00:02:03.492 --> 00:02:07.394
my dad came on board and kind of it
00:02:08.243 --> 00:02:09.503
took it to a different level
00:02:09.644 --> 00:02:12.384
and moved out to the South Lake,
00:02:12.465 --> 00:02:17.466
Texas area in the late 80s, early 90s.
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And so a lot of our trades
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and vendors are guys that, you know,
00:02:21.026 --> 00:02:22.146
there's a lot of loyalty,
00:02:22.747 --> 00:02:23.747
family businesses,
00:02:23.848 --> 00:02:24.948
our business is family.
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And we had a trash guy that
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we had used for years and
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years and years.
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And he was getting up there in age.
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And frankly, it was, you know,
00:02:35.491 --> 00:02:36.031
the work was
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not probably as detailed as
00:02:39.698 --> 00:02:40.538
it should have been but
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just because of the loyalty
00:02:42.079 --> 00:02:42.679
factor and the
00:02:42.718 --> 00:02:43.838
long-standing relationship
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you know we weren't looking
00:02:45.159 --> 00:02:46.560
to make a change but in
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that neighborhood that
00:02:47.561 --> 00:02:50.901
casey's describing we also
00:02:51.002 --> 00:02:52.203
did the development itself
00:02:52.282 --> 00:02:53.143
so we weren't just home
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building but at the end of
00:02:54.443 --> 00:02:55.824
the development phase when the
00:02:56.573 --> 00:02:58.054
the contractors move out of
00:02:58.074 --> 00:02:58.954
the development phase,
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there's a lot of piles of rubble,
00:03:00.756 --> 00:03:03.956
which would be silt fence, metal scraps,
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pipe scraps, dirt, debris, rock,
00:03:07.378 --> 00:03:09.039
aggregate, chunks of concrete.
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And there was a pile of that
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sitting on a vacant lot,
00:03:13.723 --> 00:03:15.304
which was kind of an eyesore,
00:03:15.383 --> 00:03:16.405
but it didn't sit there
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kind of at the back of the neighborhood.
00:03:18.126 --> 00:03:19.265
And I kept seeing this
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uh call it I can't remember
00:03:22.207 --> 00:03:23.147
exactly what the sign said
00:03:23.168 --> 00:03:24.568
but it was a camo j-dog
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sign and it kept appearing
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at the top of this pile of
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trash which was about six
00:03:30.370 --> 00:03:31.411
eight feet tall so you
00:03:31.431 --> 00:03:32.170
would have to get out of
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your truck climb up this
00:03:33.991 --> 00:03:36.111
pile of garbage put a sign
00:03:36.171 --> 00:03:37.233
in it like a you know a
00:03:37.312 --> 00:03:38.893
small mountain and I was
00:03:38.932 --> 00:03:39.752
like you know what that's
00:03:40.052 --> 00:03:41.413
that's pretty damn good so
00:03:41.514 --> 00:03:42.373
I don't know who's putting
00:03:42.394 --> 00:03:44.115
this sign there but it had a number on it
00:03:44.995 --> 00:03:46.536
and uh this was going on for
00:03:46.575 --> 00:03:47.475
months but I was like you
00:03:47.496 --> 00:03:48.497
know good on these people
00:03:49.016 --> 00:03:50.177
anyway it's called the sign
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long story short which I've
00:03:52.098 --> 00:03:53.799
already made it long got a
00:03:53.838 --> 00:03:56.379
hold of casey and you know
00:03:56.419 --> 00:03:57.480
his personality shines
00:03:57.520 --> 00:03:59.062
through we actually I think
00:03:59.081 --> 00:04:00.162
we've become friends over
00:04:00.201 --> 00:04:01.962
the years but he was my
00:04:01.983 --> 00:04:04.324
go-to so it turned into a
00:04:04.544 --> 00:04:05.564
guy on a skid steer
00:04:06.564 --> 00:04:07.786
that at best would kind of
00:04:07.825 --> 00:04:08.825
take a push broom sweep it
00:04:08.846 --> 00:04:09.606
into his bucket from the
00:04:09.627 --> 00:04:11.348
garage to during our
00:04:11.367 --> 00:04:12.328
construction cleanups
00:04:12.348 --> 00:04:13.929
getting you know two-story
00:04:13.949 --> 00:04:15.090
house swept from top to
00:04:15.150 --> 00:04:16.610
bottom out that garage
00:04:16.771 --> 00:04:18.112
corners nooks and crannies
00:04:18.612 --> 00:04:20.213
all from that uh sign being
00:04:20.233 --> 00:04:21.512
on that pile of junk in
00:04:21.552 --> 00:04:22.754
that neighborhood and it
00:04:22.793 --> 00:04:25.956
wasn't just that that sign
00:04:26.055 --> 00:04:26.755
by the way everyone
00:04:26.795 --> 00:04:28.637
listening who who on yard
00:04:28.677 --> 00:04:31.259
signs that that four dollar yard sign
00:04:32.259 --> 00:04:35.160
right it turned into here's
00:04:35.180 --> 00:04:36.461
bill I don't I don't on
00:04:36.480 --> 00:04:37.841
them it's no I'm not saying
00:04:37.880 --> 00:04:39.161
you do but there's people
00:04:39.182 --> 00:04:40.161
that shit on them because
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they're like you have to
00:04:41.923 --> 00:04:42.843
keep replacing them okay
00:04:42.862 --> 00:04:43.863
cool let's just say I use
00:04:43.863 --> 00:04:44.983
10 yard signs let's just
00:04:45.043 --> 00:04:45.764
let's just do that well
00:04:45.783 --> 00:04:48.225
that's 40 bucks and what it
00:04:48.245 --> 00:04:50.565
got me was a loyal long
00:04:50.605 --> 00:04:52.987
time repeat customer so
00:04:53.487 --> 00:04:54.767
years and years of business
00:04:54.848 --> 00:04:58.283
I mean from 2016 to 2022
00:04:58.283 --> 00:05:00.084
Um, that's how I got this guy in.
00:05:00.524 --> 00:05:01.625
I literally just put a sign
00:05:01.646 --> 00:05:03.187
on his trash piles.
00:05:03.247 --> 00:05:04.447
I hate your shit's dirty.
00:05:04.627 --> 00:05:05.267
You need to call us.
00:05:05.867 --> 00:05:06.069
Yeah.
00:05:06.689 --> 00:05:07.689
I mean, you, you,
00:05:07.750 --> 00:05:08.891
you met the customer at
00:05:08.911 --> 00:05:10.391
their greatest moment of need, right?
00:05:10.411 --> 00:05:11.411
There was no convincing.
00:05:11.853 --> 00:05:12.913
They already pre-qualified
00:05:12.932 --> 00:05:13.593
because they had a pile.
00:05:13.793 --> 00:05:14.074
That's it.
00:05:14.654 --> 00:05:16.315
So ain't no shame in that game.
00:05:17.898 --> 00:05:20.040
And I would say for the trash business,
00:05:20.841 --> 00:05:21.562
but one of the most
00:05:21.622 --> 00:05:24.584
effective things for our business too,
00:05:24.644 --> 00:05:25.886
we call them bandit signs.
00:05:26.507 --> 00:05:27.548
And on the weekends when
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cities aren't driving around,
00:05:29.168 --> 00:05:32.372
I would highly encourage that.
00:05:32.413 --> 00:05:35.295
I mean, in the day and age of the internet,
00:05:35.435 --> 00:05:36.997
podcasts, which we're on right now,
00:05:37.918 --> 00:05:39.459
social media, our...
00:05:41.141 --> 00:05:43.901
our small little business I
00:05:43.940 --> 00:05:45.021
would like to say we get a
00:05:45.062 --> 00:05:46.201
lot of exposure and a lot
00:05:46.242 --> 00:05:47.221
of name requisite a
00:05:47.302 --> 00:05:48.822
recognition from the bandit
00:05:48.862 --> 00:05:49.942
signs that we put out over
00:05:49.963 --> 00:05:51.103
the weekend as well so
00:05:51.862 --> 00:05:53.002
trash business other
00:05:53.023 --> 00:05:54.822
businesses if you can
00:05:54.862 --> 00:05:55.502
figure out a way
00:05:55.583 --> 00:05:56.783
effectively do that on
00:05:57.144 --> 00:05:58.803
routes and places that you
00:05:58.843 --> 00:06:01.463
might um get I would I
00:06:01.483 --> 00:06:02.305
would encourage that
00:06:02.404 --> 00:06:03.204
especially for the money
00:06:03.245 --> 00:06:04.745
that you spend on them even
00:06:04.785 --> 00:06:05.764
if they get picked up or
00:06:05.805 --> 00:06:07.524
put away and obviously do
00:06:07.545 --> 00:06:08.605
it in a respectful manner
00:06:08.665 --> 00:06:09.966
not to make anybody mad but
00:06:10.886 --> 00:06:12.608
um that that that sign in
00:06:12.627 --> 00:06:13.567
that pile of trash was
00:06:13.988 --> 00:06:16.470
super effective yeah my uh
00:06:16.670 --> 00:06:18.031
my concern is that um
00:06:18.411 --> 00:06:19.172
especially in our area I
00:06:19.192 --> 00:06:20.874
think they they like I'm
00:06:20.894 --> 00:06:22.194
all about respect you know
00:06:22.235 --> 00:06:22.915
recycling and being
00:06:22.935 --> 00:06:24.516
responsible I look at yard
00:06:24.576 --> 00:06:26.117
signs as that the other
00:06:26.137 --> 00:06:26.817
thing that's what is
00:06:26.877 --> 00:06:28.259
interesting is I can tell
00:06:28.298 --> 00:06:29.519
how my competition is doing
00:06:29.781 --> 00:06:30.680
based on when I see yard
00:06:30.721 --> 00:06:32.041
signs like all of a sudden
00:06:32.182 --> 00:06:32.983
like I i know they're
00:06:33.002 --> 00:06:33.884
having a slow week because
00:06:33.923 --> 00:06:35.144
that's when they do yard signs
00:06:37.334 --> 00:06:38.415
this is, it's an afterthought.
00:06:38.456 --> 00:06:38.596
Right.
00:06:38.615 --> 00:06:39.415
And I also see people in the
00:06:39.435 --> 00:06:40.416
jungle groups where it's like,
00:06:41.038 --> 00:06:42.358
they'll be like, yep, I do, you know,
00:06:42.377 --> 00:06:43.538
two hours a week or this
00:06:43.619 --> 00:06:44.300
one guy put out like a
00:06:44.379 --> 00:06:45.540
hundred yard sign or 80
00:06:45.540 --> 00:06:47.041
yard signs in one night and
00:06:47.062 --> 00:06:47.942
like a six hour period.
00:06:47.961 --> 00:06:50.223
It was been bit binge listening to our,
00:06:50.463 --> 00:06:51.444
our podcast.
00:06:51.845 --> 00:06:53.485
So it's like, for me,
00:06:53.526 --> 00:06:54.507
whatever marketing you're doing,
00:06:54.666 --> 00:06:55.826
the key is consistency.
00:06:57.769 --> 00:06:57.949
Yeah.
00:06:58.369 --> 00:06:58.809
Well, great.
00:06:58.829 --> 00:06:59.449
I mean, right.
00:06:59.470 --> 00:06:59.629
Yeah.
00:06:59.649 --> 00:06:59.790
Great.
00:06:59.810 --> 00:07:00.810
You either blanket an area.
00:07:00.930 --> 00:07:02.971
Yeah, no, I have, I, when I did yard signs,
00:07:02.992 --> 00:07:04.452
I had three strategies behind them.
00:07:05.153 --> 00:07:05.254
Um,
00:07:06.593 --> 00:07:07.596
And yet none of them were
00:07:07.615 --> 00:07:08.137
consistent on it.
00:07:08.156 --> 00:07:09.278
I mean, at the end of the day,
00:07:09.459 --> 00:07:10.641
we as an organization are
00:07:10.701 --> 00:07:12.002
not consistent on yard signs.
00:07:12.043 --> 00:07:14.668
So that is where it is.
00:07:16.050 --> 00:07:17.593
And I think the funny thing was,
00:07:17.853 --> 00:07:18.795
is the type of customer
00:07:18.814 --> 00:07:19.435
that it brought in
00:07:20.982 --> 00:07:22.923
is the customer that sees it consistently.
00:07:22.942 --> 00:07:23.764
And they're like, you know what?
00:07:24.463 --> 00:07:25.584
I have a lot of
00:07:25.685 --> 00:07:27.485
opportunities for this service.
00:07:28.045 --> 00:07:29.706
And in his case, like you said,
00:07:29.726 --> 00:07:30.887
he's a developer and a builder.
00:07:30.987 --> 00:07:32.509
So he had different
00:07:32.548 --> 00:07:33.589
properties that were having
00:07:33.629 --> 00:07:34.750
houses being built on them.
00:07:34.810 --> 00:07:37.132
So it's a solution that's
00:07:37.192 --> 00:07:38.372
being brought to his attention.
00:07:39.333 --> 00:07:40.333
um a lot of people have
00:07:40.392 --> 00:07:42.274
asked us before andy about
00:07:42.334 --> 00:07:43.473
construction getting into
00:07:43.494 --> 00:07:44.613
the construction business
00:07:44.673 --> 00:07:46.814
and as a trash company or
00:07:46.954 --> 00:07:48.475
as a junk rule company and
00:07:48.495 --> 00:07:49.735
I've always stuck by this
00:07:49.875 --> 00:07:51.456
but I tell them the reason
00:07:51.475 --> 00:07:53.016
it worked for me is because
00:07:53.115 --> 00:07:54.757
I had the opportunity to be
00:07:54.857 --> 00:07:56.437
picky and I worked with
00:07:57.177 --> 00:07:59.038
builders that mainly dealt
00:07:59.077 --> 00:08:00.218
in cost plus types of
00:08:00.257 --> 00:08:02.259
builds because I wasn't
00:08:02.298 --> 00:08:03.178
going to sacrifice
00:08:04.379 --> 00:08:06.839
Our prices, when we had the best quality,
00:08:07.160 --> 00:08:08.221
just to get business.
00:08:08.500 --> 00:08:10.060
Well, you're correct.
00:08:10.100 --> 00:08:11.341
I mean, it was really simple math.
00:08:11.682 --> 00:08:14.002
You aligned a second
00:08:14.043 --> 00:08:15.903
customer that had – you
00:08:15.944 --> 00:08:18.285
aligned a GC or whatever, right,
00:08:18.324 --> 00:08:19.144
a business that had a
00:08:19.264 --> 00:08:21.005
shared customer base, right?
00:08:21.225 --> 00:08:22.807
You guys both are looking for customers –
00:08:23.567 --> 00:08:24.466
They're willing to spend
00:08:25.168 --> 00:08:27.247
extra to get extra.
00:08:27.427 --> 00:08:28.127
What is Taylor doing?
00:08:28.149 --> 00:08:28.288
Taylor,
00:08:28.309 --> 00:08:30.288
are you messing with the background?
00:08:30.369 --> 00:08:30.988
I don't like that.
00:08:31.009 --> 00:08:31.649
I don't like that at all.
00:08:31.689 --> 00:08:32.549
That was twitchy.
00:08:32.570 --> 00:08:33.509
It looked like a lava lamp.
00:08:33.529 --> 00:08:34.370
It got me fucking weird.
00:08:34.791 --> 00:08:36.051
I do want to share something
00:08:36.191 --> 00:08:37.030
for shits and giggles.
00:08:37.851 --> 00:08:40.471
Now your mom is no longer living there,
00:08:40.533 --> 00:08:41.432
and I'm no longer living
00:08:41.452 --> 00:08:41.913
where I'm living.
00:08:44.115 --> 00:08:44.315
I know.
00:08:44.355 --> 00:08:44.735
I got it.
00:08:44.815 --> 00:08:45.095
I got it.
00:08:45.135 --> 00:08:45.975
I want to show because we
00:08:45.995 --> 00:08:48.077
talked about starting
00:08:48.097 --> 00:08:49.399
businesses out of our houses.
00:08:49.918 --> 00:08:51.139
So I want to share with the
00:08:51.179 --> 00:08:52.682
listeners the house that I
00:08:52.721 --> 00:08:55.524
started in where I shared.
00:08:55.583 --> 00:08:58.365
Okay, so this is my old house.
00:08:58.907 --> 00:09:00.707
So this house here, what did you say?
00:09:00.727 --> 00:09:01.629
Am I going to call you out?
00:09:01.688 --> 00:09:02.970
You're going to call me out. 100%.
00:09:04.030 --> 00:09:05.292
So this is the house that I
00:09:05.432 --> 00:09:06.231
started the business in.
00:09:06.552 --> 00:09:07.753
Hell, that might be still my barrel.
00:09:08.013 --> 00:09:10.855
This garage here, 700-square-foot garage.
00:09:11.455 --> 00:09:12.676
This looks like he has a burn pit.
00:09:12.735 --> 00:09:14.177
Our burn pit was farther back.
00:09:14.557 --> 00:09:15.236
Big old pile.
00:09:15.756 --> 00:09:16.798
We had a wood pile over here.
00:09:16.817 --> 00:09:16.937
Look,
00:09:16.957 --> 00:09:17.958
he still has some wood laying around.
00:09:18.479 --> 00:09:20.139
Is that the piano house?
00:09:20.539 --> 00:09:21.740
Yeah, that was the piano house.
00:09:22.160 --> 00:09:22.701
Anyways, yeah.
00:09:22.860 --> 00:09:24.381
And all this, were this grasses?
00:09:24.422 --> 00:09:26.844
That was all gravel.
00:09:27.443 --> 00:09:29.105
So here's employee parking.
00:09:30.261 --> 00:09:32.283
And then trucks were staged back here,
00:09:33.044 --> 00:09:35.187
and scrap was in this corner.
00:09:35.206 --> 00:09:36.028
A mom's old house.
00:09:36.528 --> 00:09:36.727
Right?
00:09:36.748 --> 00:09:37.489
Oh, yeah, dude,
00:09:37.509 --> 00:09:38.669
I have your mom's old house.
00:09:38.690 --> 00:09:39.291
We're doing that next.
00:09:39.350 --> 00:09:39.630
Anyways,
00:09:39.870 --> 00:09:41.753
so these are our humble beginnings,
00:09:41.793 --> 00:09:42.013
right?
00:09:42.333 --> 00:09:43.595
And then Casey, on the other hand,
00:09:43.894 --> 00:09:45.297
lived in an HOA, right?
00:09:46.577 --> 00:09:47.318
Slightly different.
00:09:48.119 --> 00:09:49.259
100%.
00:09:48.278 --> 00:09:49.259
Oh, hold on.
00:09:49.339 --> 00:09:50.639
I've got to re-add it to the stage.
00:09:50.659 --> 00:09:51.220
I don't know how the fucking
00:09:51.240 --> 00:09:51.620
internet works.
00:09:51.820 --> 00:09:52.080
Hold on.
00:09:52.100 --> 00:09:52.980
Now I've got to add this one.
00:09:53.399 --> 00:09:53.480
Oh,
00:09:53.500 --> 00:09:54.421
I already started playing around with it.
00:09:54.441 --> 00:09:56.081
Let me see what I've got to add.
00:09:56.160 --> 00:09:56.620
Stop share.
00:09:56.640 --> 00:09:57.261
I've got to stop share.
00:09:57.282 --> 00:09:58.042
I've got to re-share.
00:09:58.062 --> 00:09:59.861
See, technology, not my jam.
00:09:59.881 --> 00:10:00.121
Hold on.
00:10:00.142 --> 00:10:00.481
Here we go.
00:10:00.542 --> 00:10:01.082
Morningstar.
00:10:01.102 --> 00:10:01.982
The old Morningstar.
00:10:02.023 --> 00:10:02.363
Here we go.
00:10:02.863 --> 00:10:04.043
The old Morningstar court, man.
00:10:04.102 --> 00:10:04.682
There we go.
00:10:04.803 --> 00:10:05.264
Okay.
00:10:05.283 --> 00:10:06.104
So now you can see...
00:10:08.110 --> 00:10:10.011
Slightly different, right?
00:10:10.052 --> 00:10:10.312
I mean,
00:10:10.351 --> 00:10:13.153
they had a gated house within the
00:10:13.193 --> 00:10:14.294
gated community, right?
00:10:14.456 --> 00:10:15.956
So all their trucks were back here.
00:10:15.976 --> 00:10:17.837
Which is a pain in the ass
00:10:17.857 --> 00:10:18.658
getting their trailers
00:10:18.719 --> 00:10:20.159
backed up around that point.
00:10:20.240 --> 00:10:20.421
Oh, yeah.
00:10:20.461 --> 00:10:21.981
Yeah, yeah, yeah, yeah, yeah.
00:10:22.001 --> 00:10:23.302
Nice little private...
00:10:27.764 --> 00:10:29.245
culture there that's what we
00:10:29.285 --> 00:10:32.626
call a portico share oh my
00:10:32.667 --> 00:10:35.967
gosh yeah let me tell you
00:10:35.988 --> 00:10:36.849
something I ain't got no
00:10:37.028 --> 00:10:38.168
quarter share no fucking
00:10:38.188 --> 00:10:39.710
culture apparently so
00:10:39.750 --> 00:10:41.049
that's you know that ain't
00:10:41.070 --> 00:10:42.129
how I fucking I don't know
00:10:42.149 --> 00:10:43.971
if y'all met in this show
00:10:44.010 --> 00:10:45.631
right now let me tell you
00:10:45.652 --> 00:10:46.392
something look at this oh
00:10:46.591 --> 00:10:47.152
you know what you got
00:10:47.172 --> 00:10:47.812
everything but you do have
00:10:47.851 --> 00:10:48.572
a swimming pool is that a
00:10:48.592 --> 00:10:49.312
pool what is that
00:10:49.926 --> 00:10:50.645
Yes, that was a pool.
00:10:50.885 --> 00:10:52.746
Oh, my God.
00:10:53.246 --> 00:10:54.807
We had a burn pit for pianos.
00:10:54.846 --> 00:10:55.927
Casey had a fucking swimming pool.
00:10:56.408 --> 00:10:58.587
The point is... I just sent
00:10:58.607 --> 00:11:00.109
you the address I actually grew up in.
00:11:00.469 --> 00:11:02.870
I was 25, started my first business.
00:11:02.909 --> 00:11:04.690
You're welcome.
00:11:04.850 --> 00:11:06.431
Now we're jumping all over this.
00:11:06.791 --> 00:11:09.611
My point is, with enough ambition,
00:11:09.652 --> 00:11:12.231
you too can start your junk
00:11:12.272 --> 00:11:13.332
room company anywhere you want.
00:11:13.352 --> 00:11:14.373
All right, so you got a standard-ass,
00:11:14.432 --> 00:11:15.113
regular-ass house.
00:11:15.192 --> 00:11:16.553
This one right here?
00:11:16.573 --> 00:11:17.014
Oh, it's nice.
00:11:17.193 --> 00:11:17.734
We got a new roof.
00:11:18.611 --> 00:11:19.032
There we go.
00:11:19.052 --> 00:11:19.412
Look at that.
00:11:19.631 --> 00:11:20.932
A little overhang.
00:11:21.013 --> 00:11:21.452
No big deal.
00:11:21.472 --> 00:11:21.832
Look at this.
00:11:22.192 --> 00:11:22.614
Oh, my God.
00:11:22.634 --> 00:11:22.833
Look.
00:11:23.594 --> 00:11:24.933
That's prime picking right there.
00:11:25.315 --> 00:11:26.695
That's a two-item pickup right there,
00:11:26.735 --> 00:11:26.995
Jack.
00:11:27.095 --> 00:11:29.056
A little construction debris.
00:11:29.096 --> 00:11:29.956
Fiberglass tub.
00:11:30.296 --> 00:11:31.037
No big deal.
00:11:31.697 --> 00:11:32.057
There we go.
00:11:32.397 --> 00:11:33.998
We can pick all the houses in Texas,
00:11:34.018 --> 00:11:35.437
and we found the one that
00:11:35.457 --> 00:11:37.479
had a two-cubic yard pickup right there.
00:11:37.499 --> 00:11:38.919
Yeah, that's a learning lesson.
00:11:39.379 --> 00:11:40.460
That's a learning lesson right there.
00:11:40.480 --> 00:11:40.879
There you go.
00:11:41.541 --> 00:11:41.961
Texas.
00:11:42.000 --> 00:11:43.280
Y'all love Texas.
00:11:43.541 --> 00:11:43.780
All right.
00:11:43.821 --> 00:11:44.581
Now I'm done playing around.
00:11:45.282 --> 00:11:48.222
So I know a question we get a lot is, is,
00:11:48.643 --> 00:11:50.003
you know, getting into construction,
00:11:50.222 --> 00:11:51.082
getting in the home builder
00:11:51.102 --> 00:11:54.783
space and you have production builders,
00:11:54.964 --> 00:11:55.605
custom builders.
00:11:55.965 --> 00:11:56.144
Yep.
00:11:56.365 --> 00:11:57.965
I only worked with custom
00:11:58.004 --> 00:11:59.566
home builders because they
00:11:59.605 --> 00:12:01.086
could afford our prices.
00:12:01.105 --> 00:12:01.745
And Easton will tell you,
00:12:01.985 --> 00:12:02.765
I wasn't the cheapest.
00:12:02.985 --> 00:12:06.466
I mean, by far, probably, um, you know,
00:12:06.506 --> 00:12:07.506
I had the highest labor,
00:12:08.168 --> 00:12:09.427
but also paid my guys more
00:12:09.447 --> 00:12:10.408
than any other trash
00:12:10.447 --> 00:12:12.229
company in the industry in my area.
00:12:13.369 --> 00:12:13.448
Um,
00:12:14.315 --> 00:12:17.017
But my quality was unbeaten
00:12:17.658 --> 00:12:20.000
and it showed because other
00:12:20.059 --> 00:12:22.282
custom home builders that
00:12:22.621 --> 00:12:24.364
would work with Eason or even compete.
00:12:24.384 --> 00:12:24.504
I mean,
00:12:24.524 --> 00:12:25.825
you can call them competitors or not.
00:12:26.024 --> 00:12:26.605
Actually, I mean,
00:12:26.645 --> 00:12:27.907
they build the same properties,
00:12:27.947 --> 00:12:29.528
but they started to me too.
00:12:29.607 --> 00:12:30.229
Cause they're like, Hey,
00:12:30.269 --> 00:12:31.190
make us is using this
00:12:31.230 --> 00:12:32.370
company and they're damn good.
00:12:32.390 --> 00:12:33.532
I don't want to use that company.
00:12:34.412 --> 00:12:36.374
And I actually would ask this guy,
00:12:37.195 --> 00:12:38.995
who can you refer me to
00:12:39.716 --> 00:12:40.918
that I could do work with?
00:12:41.437 --> 00:12:44.681
And he would do it like the Mitchell's.
00:12:44.701 --> 00:12:46.602
A lot of Mitchell construction.
00:12:46.643 --> 00:12:48.364
I mean, a lot of jobs for him.
00:12:48.384 --> 00:12:49.284
And they did commercial work.
00:12:49.605 --> 00:12:50.586
But they went to school together.
00:12:50.625 --> 00:12:52.006
And a lot of people think
00:12:52.086 --> 00:12:54.690
that clients will be stingy
00:12:54.750 --> 00:12:55.409
or they don't want to give
00:12:55.429 --> 00:12:56.171
away their secret.
00:12:56.211 --> 00:12:58.452
But in the builder world that I've known,
00:12:58.873 --> 00:13:00.914
they share a lot of great resources.
00:13:01.075 --> 00:13:01.816
And I was one of them.
00:13:02.759 --> 00:13:03.298
Absolutely.
00:13:04.139 --> 00:13:04.679
Absolutely.
00:13:06.081 --> 00:13:07.241
And a lot of times when you
00:13:07.261 --> 00:13:10.283
find a builder... Sorry, Andy.
00:13:10.323 --> 00:13:11.364
Go ahead, Easton.
00:13:11.384 --> 00:13:12.424
Well, I was going to say,
00:13:12.445 --> 00:13:13.304
kind of piggyback on what
00:13:13.345 --> 00:13:17.307
Casey was saying, is I'm not going to
00:13:18.633 --> 00:13:20.114
builder circles that you
00:13:20.153 --> 00:13:21.094
know that are talking to I
00:13:21.114 --> 00:13:22.073
mean there's you know let's
00:13:22.114 --> 00:13:23.554
say 200 builders in our
00:13:23.674 --> 00:13:26.355
area but the circle that I
00:13:26.394 --> 00:13:27.655
communicate with or you
00:13:27.696 --> 00:13:28.956
know we'll see each other
00:13:28.995 --> 00:13:31.197
and cross paths around town
00:13:31.797 --> 00:13:32.496
typically those are the
00:13:32.517 --> 00:13:33.837
builders I respect and that
00:13:33.898 --> 00:13:35.937
feeling's mutual so I know
00:13:35.977 --> 00:13:37.038
they pay their guys they
00:13:37.058 --> 00:13:39.078
pay their vendors and so
00:13:39.419 --> 00:13:40.899
I'm not going to offload or
00:13:40.960 --> 00:13:43.081
recommend a couple of the
00:13:43.120 --> 00:13:44.880
numbers to casey or the the
00:13:44.921 --> 00:13:46.121
trash company xyz
00:13:47.221 --> 00:13:47.482
you know,
00:13:47.562 --> 00:13:48.725
some Johnny come lately that
00:13:48.764 --> 00:13:50.548
doesn't pay his bills or somebody.
00:13:50.628 --> 00:13:51.609
It's going to be typically
00:13:51.629 --> 00:13:52.289
somebody that's going to be
00:13:52.350 --> 00:13:57.097
established and somebody that, you know,
00:13:57.158 --> 00:13:58.500
has high quality work and
00:13:58.821 --> 00:13:59.601
something else that
00:14:00.826 --> 00:14:02.047
we might get into this,
00:14:02.147 --> 00:14:03.648
but I heard this yesterday,
00:14:03.668 --> 00:14:04.408
so I'm going to steal it.
00:14:04.428 --> 00:14:05.489
And I think it was pretty cool.
00:14:05.528 --> 00:14:06.210
It stuck with me.
00:14:06.269 --> 00:14:08.331
But at Palm Sunday yesterday,
00:14:08.390 --> 00:14:09.971
our pastor had said,
00:14:09.991 --> 00:14:11.894
it was talking about
00:14:12.234 --> 00:14:14.115
interviewing for a different job,
00:14:14.174 --> 00:14:17.216
corporate level job, some shit like that,
00:14:17.317 --> 00:14:19.438
not building industry, blue collar work.
00:14:19.938 --> 00:14:22.480
But this interviewer said,
00:14:22.500 --> 00:14:23.600
this guy had come in and
00:14:23.640 --> 00:14:24.402
talked about his college
00:14:24.442 --> 00:14:25.503
degree and things like that.
00:14:26.403 --> 00:14:29.284
And he said, well, we only hire MBAs.
00:14:29.865 --> 00:14:30.105
Well,
00:14:31.208 --> 00:14:32.929
what this guy was saying is NBA.
00:14:33.049 --> 00:14:33.990
He was saying that's a mop
00:14:34.029 --> 00:14:34.950
and bucket attitude.
00:14:35.509 --> 00:14:38.471
So what I would say for a trash company,
00:14:38.850 --> 00:14:40.272
put that down, Taylor, write that down.
00:14:40.432 --> 00:14:40.731
Mop.
00:14:43.033 --> 00:14:44.232
Mop and bucket attitude.
00:14:44.312 --> 00:14:45.933
Mop and bucket attitude.
00:14:46.533 --> 00:14:47.114
Yep.
00:14:47.134 --> 00:14:48.394
So here's how I would equate
00:14:48.433 --> 00:14:50.174
that to the trash business.
00:14:50.434 --> 00:14:50.715
Yeah.
00:14:50.794 --> 00:14:52.775
That mop and bucket attitude would be,
00:14:53.296 --> 00:14:55.356
you know, talking about the bandit signs,
00:14:55.356 --> 00:14:55.417
$40.
00:14:55.417 --> 00:14:57.076
You can get on Facebook marketplace,
00:14:57.136 --> 00:14:58.158
go to Lowe's and Home Depot
00:14:58.197 --> 00:15:00.205
and get a weed whacker for $40.
00:15:00.205 --> 00:15:00.404
you know,
00:15:00.465 --> 00:15:02.626
battery powered weed whacker for 50 bucks,
00:15:02.626 --> 00:15:03.727
100 bucks, whatever it is,
00:15:03.888 --> 00:15:04.609
or you probably already
00:15:04.629 --> 00:15:06.451
have one as it is as a trash company.
00:15:07.414 --> 00:15:08.436
I would say if you're trying
00:15:08.456 --> 00:15:09.417
to get in with somebody,
00:15:09.797 --> 00:15:11.577
that mop and bucket attitude would be,
00:15:12.259 --> 00:15:13.700
you know, hey, go over there,
00:15:13.799 --> 00:15:14.801
not even ask the builder.
00:15:14.821 --> 00:15:15.581
Hey,
00:15:15.621 --> 00:15:17.302
we picked up this pile of debris on
00:15:17.342 --> 00:15:18.283
the curb, you know,
00:15:18.323 --> 00:15:20.465
and they've got silt fence or, you know,
00:15:20.485 --> 00:15:22.427
this is just new construction relating.
00:15:22.466 --> 00:15:23.488
A lot of these scenarios
00:15:23.508 --> 00:15:24.508
wouldn't play out and
00:15:24.948 --> 00:15:25.929
typical trash stuff.
00:15:26.029 --> 00:15:27.390
But as a home builder,
00:15:29.011 --> 00:15:30.812
the curb appeal of the house,
00:15:31.053 --> 00:15:32.214
even if it's already sold,
00:15:32.955 --> 00:15:34.035
that client's going to come
00:15:34.076 --> 00:15:35.096
look at that house so a lot
00:15:35.135 --> 00:15:36.057
of times construction
00:15:36.096 --> 00:15:37.096
cleanup is scheduled
00:15:37.157 --> 00:15:38.857
strategically prior to the
00:15:38.898 --> 00:15:40.139
weekend so the house looks
00:15:40.198 --> 00:15:41.179
nice for a client that's
00:15:41.200 --> 00:15:42.500
going to go in so as you're
00:15:42.519 --> 00:15:43.980
picking up the trash bust
00:15:44.041 --> 00:15:45.121
out that weed whacker for
00:15:45.121 --> 00:15:46.162
10 minutes and knock down
00:15:46.221 --> 00:15:47.482
some of the high weeds snap
00:15:47.523 --> 00:15:48.583
a photo of it text it to
00:15:48.624 --> 00:15:49.443
the builder and say hey we
00:15:49.464 --> 00:15:50.384
got your trash I noticed
00:15:50.404 --> 00:15:51.264
some high weeds so I
00:15:51.304 --> 00:15:52.785
knocked these down it may
00:15:52.826 --> 00:15:54.047
take an extra five minutes
00:15:54.767 --> 00:15:56.187
but that builder that he
00:15:56.207 --> 00:15:57.928
will never forget that ever
00:15:58.068 --> 00:15:59.289
ever ever you'd be like
00:15:59.350 --> 00:16:00.770
damn that was awesome I
00:16:00.811 --> 00:16:01.971
cannot believe that guy did
00:16:02.011 --> 00:16:03.793
that just carry it around
00:16:04.693 --> 00:16:06.395
um you know and just do
00:16:06.456 --> 00:16:07.556
something extra like that
00:16:07.615 --> 00:16:09.238
that doesn't cost any extra money
00:16:10.018 --> 00:16:12.660
low cost low cost low cost
00:16:12.681 --> 00:16:14.601
high impact low cost high
00:16:14.662 --> 00:16:15.962
impact is the difference
00:16:16.023 --> 00:16:17.745
right and it's it shows the
00:16:17.784 --> 00:16:18.706
quality actually I talked
00:16:18.745 --> 00:16:19.927
about this with uh this
00:16:19.947 --> 00:16:20.787
weekend I was at a home and
00:16:20.826 --> 00:16:22.208
garden show and we gave
00:16:22.249 --> 00:16:23.149
away pens and the guy
00:16:23.168 --> 00:16:24.149
grabbed my pen he clicks it
00:16:24.169 --> 00:16:25.751
he goes it's a good pen and
00:16:25.772 --> 00:16:26.471
he grabbed our business
00:16:26.491 --> 00:16:26.972
card he goes that's a
00:16:26.993 --> 00:16:28.053
really thick business card
00:16:28.433 --> 00:16:29.875
and I'm right low cost high
00:16:29.934 --> 00:16:30.635
impact I'm going to give
00:16:30.676 --> 00:16:32.256
away pens either way do I
00:16:32.297 --> 00:16:33.738
give away the 70 cent pen
00:16:33.859 --> 00:16:34.558
or the 90 cent pen
00:16:34.558 --> 00:16:36.899
$0.70 being the shitty cheap
00:16:36.960 --> 00:16:37.519
one they're going to lose
00:16:37.720 --> 00:16:39.181
or the $0.90 one that makes a difference,
00:16:39.240 --> 00:16:39.421
right?
00:16:39.600 --> 00:16:40.260
I'm already committed.
00:16:40.620 --> 00:16:41.780
And what you're saying is the same thing.
00:16:41.961 --> 00:16:42.701
You're already there.
00:16:42.880 --> 00:16:43.802
You're already getting paid.
00:16:44.022 --> 00:16:45.422
You already got the string trimmer.
00:16:45.601 --> 00:16:46.662
I used to sell string trimmers.
00:16:47.001 --> 00:16:49.923
So Weed Whacker, like Skillzall or Salzall,
00:16:49.962 --> 00:16:51.102
I'm very particular about words.
00:16:51.143 --> 00:16:51.923
I wrote a book that I'll
00:16:51.962 --> 00:16:52.962
shamelessly plug right now.
00:16:53.302 --> 00:16:54.264
Words fucking matter,
00:16:54.283 --> 00:16:55.984
available on Amazon and all
00:16:56.024 --> 00:16:58.124
the fine retailers like Amazon.
00:16:58.183 --> 00:16:58.384
Actually,
00:16:58.403 --> 00:16:59.445
it's only available on Amazon and
00:16:59.745 --> 00:17:00.605
anywines.com.
00:17:00.644 --> 00:17:01.024
No big deal.
00:17:01.384 --> 00:17:02.806
All right, anyways, words fucking matter.
00:17:02.846 --> 00:17:04.547
So weed whacker was an
00:17:04.747 --> 00:17:05.788
unapproved term when I
00:17:05.827 --> 00:17:07.750
worked for Black & Decker
00:17:07.769 --> 00:17:09.230
because it's a string trimmer.
00:17:09.250 --> 00:17:10.531
Oh, yeah, you're right there.
00:17:11.209 --> 00:17:12.170
There we go.
00:17:12.190 --> 00:17:12.609
No big deal.
00:17:12.769 --> 00:17:13.891
Just like it's not a Sawzall,
00:17:13.971 --> 00:17:15.092
it's a reciprocating saw
00:17:15.992 --> 00:17:17.855
made by Milwaukee Sawzall
00:17:18.335 --> 00:17:19.976
or a circular saw,
00:17:20.557 --> 00:17:22.577
never a Skill Saw because
00:17:22.657 --> 00:17:24.579
Skill made the Skill Saw brand.
00:17:24.839 --> 00:17:25.621
I love bringing this up
00:17:25.641 --> 00:17:26.342
because it gets Casey
00:17:26.461 --> 00:17:28.202
twitchy because we do know
00:17:28.222 --> 00:17:29.263
the words fucking matter.
00:17:29.443 --> 00:17:30.585
So, yes, your string trimmer, $89.
00:17:31.566 --> 00:17:34.627
That's your entry-level price,
00:17:34.627 --> 00:17:36.410
$1.29 for the battery-operated one.
00:17:37.490 --> 00:17:38.050
No big deal.
00:17:38.151 --> 00:17:39.131
Ryobi probably could buy
00:17:39.171 --> 00:17:41.271
with about a $69 one.
00:17:41.392 --> 00:17:41.892
Ryobi.
00:17:42.093 --> 00:17:46.154
I will say this while I'm getting twitchy.
00:17:46.934 --> 00:17:48.435
No, go ahead.
00:17:48.516 --> 00:17:48.915
That's right.
00:17:48.935 --> 00:17:49.395
Soapbox.
00:17:49.635 --> 00:17:50.696
We're soapboxing already.
00:17:50.717 --> 00:17:51.656
Right?
00:17:54.363 --> 00:17:55.502
How do I say it?
00:17:55.644 --> 00:17:56.723
There's not a kind way to say this.
00:17:57.263 --> 00:17:58.585
If you're rocking Ryobi tools,
00:17:58.785 --> 00:17:59.785
you ain't fucking committed.
00:17:59.884 --> 00:18:00.224
That's it.
00:18:00.285 --> 00:18:01.165
That's the fucking word.
00:18:01.445 --> 00:18:02.185
You got to commit.
00:18:02.326 --> 00:18:04.366
That's like a kitchen cabinet came off,
00:18:04.707 --> 00:18:05.448
bust out the Ryobi.
00:18:05.587 --> 00:18:07.387
Actually, Andy, let me go on a story.
00:18:07.608 --> 00:18:08.429
Let me go on a story.
00:18:08.449 --> 00:18:09.990
I'm going to go on a soapbox here too.
00:18:10.049 --> 00:18:11.390
Here's something that Casey did.
00:18:12.309 --> 00:18:14.411
So as a home builder,
00:18:15.531 --> 00:18:18.705
I'll shamelessly say when I graduated –
00:18:18.705 --> 00:18:21.207
My dad had $150 gift card to
00:18:21.248 --> 00:18:23.828
Home Depot or a trade into Ryobi tools.
00:18:23.909 --> 00:18:26.550
So for 10 years,
00:18:27.090 --> 00:18:29.011
I carried around a Ryobi tool bag.
00:18:29.112 --> 00:18:29.392
Well,
00:18:30.153 --> 00:18:31.613
here's something that happened in the
00:18:31.633 --> 00:18:32.394
trash business.
00:18:32.913 --> 00:18:37.497
I had a demo and I called Casey and I said,
00:18:37.537 --> 00:18:38.798
hey, I've got a random demo.
00:18:38.857 --> 00:18:40.258
It was on a inside of a house.
00:18:40.278 --> 00:18:41.459
So a little bit more obscure.
00:18:41.479 --> 00:18:43.099
It was more of a remodel type demo,
00:18:43.140 --> 00:18:44.441
not new construction type demo.
00:18:45.285 --> 00:18:46.885
Well, he said, hey,
00:18:46.925 --> 00:18:47.646
all these cabinets are
00:18:47.666 --> 00:18:49.008
installed with square head screws.
00:18:49.508 --> 00:18:50.489
I don't have a drill on me.
00:18:50.989 --> 00:18:52.329
Could I run to Lowe's or
00:18:52.369 --> 00:18:53.391
Home Depot and pick up a
00:18:53.431 --> 00:18:55.132
drill on y'all's account?
00:18:56.032 --> 00:18:57.673
Number one, I said, hell yes.
00:18:57.933 --> 00:18:59.375
So I wouldn't have to drive over there.
00:19:00.075 --> 00:19:01.997
So he went to Lowe's.
00:19:02.896 --> 00:19:04.538
He went, picked up the drill.
00:19:05.138 --> 00:19:07.140
He called me from the checkout counter.
00:19:07.540 --> 00:19:11.103
I gave them my Lowe's account number.
00:19:12.144 --> 00:19:13.585
I didn't know what the hell he bought.
00:19:14.477 --> 00:19:15.778
But what he ended up buying
00:19:15.818 --> 00:19:17.240
was a DeWalt impact drill
00:19:17.259 --> 00:19:18.141
that I was probably going
00:19:18.161 --> 00:19:20.083
to return because I already had my stuff.
00:19:20.923 --> 00:19:22.685
So I got that DeWalt drill.
00:19:23.165 --> 00:19:25.028
I have now, over the last few years,
00:19:25.087 --> 00:19:25.909
converted all my
00:19:25.989 --> 00:19:27.911
battery-powered stuff to 20-volt DeWalt.
00:19:28.471 --> 00:19:29.752
So thanks to this guy right here,
00:19:29.813 --> 00:19:30.933
he got the job done,
00:19:30.953 --> 00:19:32.776
and he's taken me from lime
00:19:32.836 --> 00:19:34.097
green to yellow and black.
00:19:34.198 --> 00:19:35.098
So I'll take it.
00:19:35.419 --> 00:19:35.838
You know what?
00:19:35.878 --> 00:19:38.180
And I was raised on yellow.
00:19:38.680 --> 00:19:41.842
My father been rocking DeWalt since 92.
00:19:42.321 --> 00:19:43.142
I was raised right.
00:19:43.201 --> 00:19:43.821
No big deal.
00:19:43.842 --> 00:19:44.923
I even hawked him.
00:19:45.002 --> 00:19:46.383
I sold him for a couple of years.
00:19:46.824 --> 00:19:49.845
Matt Kenseth, winner of the Winston Cup.
00:19:50.865 --> 00:19:51.945
or whatever it's fucking called,
00:19:52.046 --> 00:19:55.386
I think it was Sprint Cup, back in 2004,
00:19:55.386 --> 00:19:56.607
maybe?
00:19:56.627 --> 00:19:56.607
2003?
00:19:57.188 --> 00:19:57.868
Matt Kenseth.
00:19:58.249 --> 00:19:59.769
Hey, Wisconsin native,
00:20:00.349 --> 00:20:03.852
won the Sprint Cup back in 2003,
00:20:03.852 --> 00:20:05.311
number 17, no big deal.
00:20:05.571 --> 00:20:06.553
I had to know that, actually,
00:20:06.573 --> 00:20:07.093
back in the day.
00:20:07.333 --> 00:20:08.634
I had to know how Matt
00:20:08.673 --> 00:20:09.755
Kenseth was doing each week.
00:20:10.075 --> 00:20:10.894
So every Monday,
00:20:10.934 --> 00:20:11.816
we'd have a conference call,
00:20:11.836 --> 00:20:13.155
and the first two minutes would be like,
00:20:13.536 --> 00:20:14.317
Matt Kenseth did
00:20:14.336 --> 00:20:15.217
da-da-da-da-da at the
00:20:15.257 --> 00:20:16.377
NASCAR this weekend.
00:20:16.698 --> 00:20:17.538
And then I'd go into the
00:20:17.577 --> 00:20:18.578
stores where my dwells turned.
00:20:18.598 --> 00:20:19.318
They're like, Hey,
00:20:19.378 --> 00:20:20.318
I was Kenseth this week.
00:20:20.338 --> 00:20:21.239
And I'm like, I fucking,
00:20:21.538 --> 00:20:22.740
I would just regurgitate the shit.
00:20:22.759 --> 00:20:24.400
I heard them say kind of like, that's how,
00:20:24.660 --> 00:20:25.540
what I bartended.
00:20:26.461 --> 00:20:27.520
I don't give a shit about baseball.
00:20:27.560 --> 00:20:29.162
And yet I bartended every Friday night.
00:20:29.382 --> 00:20:31.041
So every Friday night, seven, 10,
00:20:31.041 --> 00:20:31.741
the brewers are on.
00:20:32.142 --> 00:20:32.262
Right.
00:20:32.282 --> 00:20:33.643
And that's just, that's, that's baseball.
00:20:33.663 --> 00:20:34.583
That's baseball in the summer.
00:20:35.002 --> 00:20:37.044
And so every week I had to like,
00:20:37.084 --> 00:20:38.084
I basically hear like two
00:20:38.124 --> 00:20:39.384
or three people say something like,
00:20:39.765 --> 00:20:40.265
Oh yeah, they're,
00:20:40.904 --> 00:20:42.285
Pitching sucked this week.
00:20:42.325 --> 00:20:42.645
Or, oh, yeah,
00:20:42.685 --> 00:20:44.006
the bats came alive on Tuesday.
00:20:44.246 --> 00:20:45.046
And I would just say that.
00:20:45.326 --> 00:20:46.227
People are like, hey, how are the brewers?
00:20:46.247 --> 00:20:46.846
I'm like, man,
00:20:46.866 --> 00:20:48.327
them bats came alive on Tuesday.
00:20:48.347 --> 00:20:48.807
Fucking.
00:20:50.268 --> 00:20:53.068
Oh, fucking.
00:20:53.929 --> 00:20:54.390
I'm dying.
00:20:55.430 --> 00:20:59.171
Choking on his own words.
00:20:59.250 --> 00:20:59.510
Choking.
00:20:59.530 --> 00:21:00.090
That's a good one.
00:21:00.231 --> 00:21:01.031
Choking on his own words.
00:21:01.311 --> 00:21:01.771
Here's the deal.
00:21:02.711 --> 00:21:03.792
When you steal from one person,
00:21:03.833 --> 00:21:04.653
it's called plagiarism.
00:21:05.012 --> 00:21:05.972
When you steal from everybody,
00:21:06.273 --> 00:21:07.034
it's called research.
00:21:08.044 --> 00:21:08.925
Research accordingly.
00:21:09.186 --> 00:21:13.074
That's great.
00:21:13.233 --> 00:21:14.576
That's a stolen line.
00:21:14.696 --> 00:21:15.638
I stole that from a guy who
00:21:15.659 --> 00:21:16.279
stole it from a guy.
00:21:16.621 --> 00:21:17.982
Actually, here.
00:21:18.044 --> 00:21:18.845
There's a good here.
00:21:20.056 --> 00:21:20.817
Good thing I got books
00:21:20.856 --> 00:21:21.576
laying around near me.
00:21:22.317 --> 00:21:23.598
Uh, steal like an artist,
00:21:24.019 --> 00:21:24.740
which is a book that
00:21:24.779 --> 00:21:26.480
basically says nothing's original.
00:21:26.641 --> 00:21:29.001
Like he quotes a guy from 2000 BC,
00:21:29.001 --> 00:21:30.202
4,000 years ago,
00:21:30.222 --> 00:21:31.104
a philosopher that said
00:21:31.644 --> 00:21:32.384
nothing's original.
00:21:32.785 --> 00:21:33.726
We're just all regurgitating
00:21:33.746 --> 00:21:35.446
the same shit and repackaging it.
00:21:35.646 --> 00:21:37.488
And I was like, okay, I,
00:21:37.929 --> 00:21:38.568
I fucked with that.
00:21:39.108 --> 00:21:41.951
Um, and this guy here, when I got my book,
00:21:42.511 --> 00:21:43.092
I was like, Hey,
00:21:43.231 --> 00:21:45.013
I want my book to have the same feeling.
00:21:45.814 --> 00:21:47.215
and textures this book so
00:21:47.375 --> 00:21:49.137
the matte the matte color
00:21:49.337 --> 00:21:51.059
cover like this this is
00:21:51.099 --> 00:21:52.300
there's a parallel here
00:21:52.622 --> 00:21:54.723
right I read this words
00:21:54.763 --> 00:21:55.545
fucking matter yeah and
00:21:55.585 --> 00:21:57.105
it's got pictures got
00:21:57.287 --> 00:22:00.029
pictures I love pictures what do you say
00:22:02.778 --> 00:22:03.839
He said he's heard of that book before.
00:22:03.880 --> 00:22:04.480
I said, well, it's his,
00:22:04.519 --> 00:22:05.381
unless he stole that too.
00:22:05.601 --> 00:22:06.582
Unless you told me about it,
00:22:06.602 --> 00:22:07.582
but somebody's told me about it.
00:22:08.163 --> 00:22:09.002
Casey probably told you about it.
00:22:09.022 --> 00:22:11.525
I got, no, I've sold a few still.
00:22:11.585 --> 00:22:12.145
Hold on, hold on.
00:22:12.165 --> 00:22:12.566
Someone just said,
00:22:12.605 --> 00:22:14.106
still waiting on my autographed copy.
00:22:14.126 --> 00:22:14.346
James Feltz.
00:22:15.911 --> 00:22:16.612
Oh, James Feltz.
00:22:17.231 --> 00:22:18.073
Actually, here.
00:22:18.373 --> 00:22:19.213
Breaking news.
00:22:19.653 --> 00:22:20.934
Breaking news from the
00:22:20.974 --> 00:22:22.676
former franchisee we were part of.
00:22:25.019 --> 00:22:26.380
One of the franchises that
00:22:26.619 --> 00:22:27.601
wanted to get out of it for
00:22:27.621 --> 00:22:30.363
the longest time finally sold theirs.
00:22:31.223 --> 00:22:32.605
And I will quote this person.
00:22:34.425 --> 00:22:34.546
Um...
00:22:37.436 --> 00:22:39.218
The last line of the person's quote,
00:22:39.718 --> 00:22:40.958
I'm just glad it's over.
00:22:41.577 --> 00:22:41.939
There you go.
00:22:41.979 --> 00:22:42.878
Bottom line up front,
00:22:43.078 --> 00:22:44.078
I'm just glad it's over.
00:22:44.118 --> 00:22:45.578
This person was part of the
00:22:45.659 --> 00:22:47.059
J-Dog franchise system for
00:22:47.079 --> 00:22:48.720
a number of years, breaking news first,
00:22:49.099 --> 00:22:52.540
sold it, I imagine, to some other sucker,
00:22:53.141 --> 00:22:54.902
and they are glad it's over.
00:22:56.342 --> 00:22:57.561
And I'm still proud to say,
00:22:58.262 --> 00:22:59.722
out of all the J-Dog in the
00:22:59.742 --> 00:23:02.022
state of Texas, there's only one left,
00:23:02.903 --> 00:23:03.624
and it's my old one.
00:23:04.380 --> 00:23:04.680
Who's that?
00:23:04.920 --> 00:23:05.161
Oh, yeah,
00:23:05.201 --> 00:23:06.321
that's the only one left in Texas?
00:23:06.781 --> 00:23:07.021
Yeah.
00:23:07.403 --> 00:23:07.663
Also,
00:23:07.702 --> 00:23:09.243
you're one of the only J-Dogs that
00:23:09.263 --> 00:23:10.605
ever made money on an exit.
00:23:11.385 --> 00:23:11.625
Yep.
00:23:13.107 --> 00:23:15.108
So, all right, James Feltz.
00:23:15.509 --> 00:23:15.950
You know why?
00:23:15.970 --> 00:23:16.790
Because we fucking did it.
00:23:17.171 --> 00:23:17.672
We did it right.
00:23:18.913 --> 00:23:20.054
It sucked, but we did it right.
00:23:20.074 --> 00:23:20.713
Yeah, yeah.
00:23:20.733 --> 00:23:21.474
I was going to say,
00:23:21.494 --> 00:23:23.135
you guys sucked it up for like two years.
00:23:23.336 --> 00:23:24.978
I got pissed off one day, and that was it.
00:23:24.998 --> 00:23:25.979
I fucking called my lawyer.
00:23:26.378 --> 00:23:27.380
We fucking cut bait, Jack.
00:23:31.167 --> 00:23:31.667
There we go.
00:23:31.948 --> 00:23:32.669
We haven't talked shit about
00:23:32.709 --> 00:23:33.348
J-Dog in a while,
00:23:33.368 --> 00:23:33.929
so it's good that we
00:23:33.949 --> 00:23:38.692
fucking got that out of our way.
00:23:39.011 --> 00:23:40.011
89% failure rate or whatever.
00:23:40.011 --> 00:23:40.353
98, 89,
00:23:40.353 --> 00:23:42.173
depending on what you're looking at.
00:23:42.554 --> 00:23:44.115
It is the worst junk roll
00:23:44.154 --> 00:23:45.275
franchise system out there.
00:23:45.934 --> 00:23:50.178
That is me reporting the facts, Jack.
00:23:50.917 --> 00:23:52.398
So I do have a question for Easton.
00:23:53.806 --> 00:23:55.527
I want to put it out there.
00:23:55.866 --> 00:23:55.946
Also,
00:23:55.967 --> 00:23:59.448
I got to say this before I rudely
00:23:59.468 --> 00:24:00.108
interrupt you again.
00:24:03.690 --> 00:24:05.711
My cousin, her son's name is Easton.
00:24:06.090 --> 00:24:07.031
He's got a T though.
00:24:07.392 --> 00:24:07.852
Easton.
00:24:08.392 --> 00:24:10.032
And then I call her other son Weston,
00:24:10.452 --> 00:24:11.553
even though his name's Camden.
00:24:12.253 --> 00:24:13.394
And she doesn't like it when I do that.
00:24:13.634 --> 00:24:15.035
So I call him Easton and Weston.
00:24:16.314 --> 00:24:17.494
So I thought a fucking hotel
00:24:17.535 --> 00:24:18.234
chain or some shit.
00:24:18.595 --> 00:24:20.516
Anyways, Casey,
00:24:20.556 --> 00:24:22.257
back to you since you keep
00:24:22.277 --> 00:24:23.317
getting so rudely interrupted.
00:24:23.498 --> 00:24:23.738
Also,
00:24:23.758 --> 00:24:24.758
I don't know if it's because you're
00:24:24.778 --> 00:24:25.618
sitting next to him or the
00:24:25.638 --> 00:24:26.479
Hawaiian shirt or you're
00:24:26.499 --> 00:24:27.140
close to the camera.
00:24:27.359 --> 00:24:28.980
Your fucking guns look fire right now.
00:24:29.340 --> 00:24:29.861
Looks like you've been
00:24:29.881 --> 00:24:32.442
fucking... You look fucking solid.
00:24:32.461 --> 00:24:33.643
Or you've been eating too much barbecue.
00:24:34.222 --> 00:24:35.104
I don't know what it is.
00:24:37.373 --> 00:24:37.752
Snickers.
00:24:38.294 --> 00:24:39.375
Snickers.
00:24:41.836 --> 00:24:43.117
Snickers.
00:24:43.558 --> 00:24:43.959
Snickers.
00:24:44.579 --> 00:24:45.039
Dad bod.
00:24:45.059 --> 00:24:46.060
You want a fucking dad bod?
00:24:46.361 --> 00:24:47.382
Buy Hawaiian shirts.
00:24:47.803 --> 00:24:49.423
Hey, you can't tone it, tan it, baby.
00:24:49.724 --> 00:24:50.464
And if you can't do either,
00:24:50.484 --> 00:24:52.386
put a fucking tattoo on it.
00:24:52.688 --> 00:24:54.009
As soon as I put tattoos on my arms,
00:24:54.028 --> 00:24:54.328
I'm like, dude,
00:24:54.348 --> 00:24:55.250
I got some fucking arms now.
00:24:55.390 --> 00:24:55.690
No, I don't.
00:24:55.830 --> 00:24:56.310
I got some tattoos.
00:24:57.491 --> 00:24:59.134
I'm going to the tattoo studio today.
00:24:59.474 --> 00:24:59.914
You should.
00:25:00.395 --> 00:25:02.298
So my question for Easton is,
00:25:02.338 --> 00:25:04.000
why did you continue to use
00:25:04.080 --> 00:25:05.623
us once you realized we
00:25:05.643 --> 00:25:06.984
weren't the cheapest option around?
00:25:08.799 --> 00:25:09.881
Because instead of calling
00:25:09.941 --> 00:25:11.823
for a garage clean and
00:25:11.863 --> 00:25:13.304
we're phasing it out four times,
00:25:13.364 --> 00:25:14.424
which is maybe not the best
00:25:14.486 --> 00:25:15.606
business practice from a
00:25:16.007 --> 00:25:17.048
builder standpoint,
00:25:17.828 --> 00:25:20.672
but a lot of our business
00:25:20.731 --> 00:25:22.053
and being successful is
00:25:22.093 --> 00:25:23.153
keeping our clients happy.
00:25:23.193 --> 00:25:24.895
In our family business,
00:25:24.955 --> 00:25:26.436
our custom home building business,
00:25:26.457 --> 00:25:27.538
semi custom home building
00:25:27.577 --> 00:25:28.798
business here in Dallas-Fort Worth,
00:25:29.779 --> 00:25:32.262
we hugely rely on repeat business.
00:25:34.550 --> 00:25:36.073
calling j-dog and saying hey
00:25:36.813 --> 00:25:38.255
I've got clients that are
00:25:38.275 --> 00:25:39.415
going to be I know have
00:25:39.455 --> 00:25:40.497
family in town for let's
00:25:40.537 --> 00:25:41.659
say easter they're going to
00:25:41.679 --> 00:25:42.660
be walking that house and
00:25:42.680 --> 00:25:44.201
picking it apart and the
00:25:44.240 --> 00:25:45.182
fact that that house looks
00:25:45.281 --> 00:25:46.463
clean before they come in
00:25:47.003 --> 00:25:49.006
takes a lot of I i feel
00:25:49.026 --> 00:25:50.126
like that presents itself
00:25:50.188 --> 00:25:51.209
well and you know these
00:25:51.229 --> 00:25:53.211
guys are these guys are key
00:25:53.250 --> 00:25:54.011
these guys are paying
00:25:54.051 --> 00:25:55.853
attention to the details right or hey
00:25:57.434 --> 00:25:58.455
i would call casey on the
00:25:58.496 --> 00:25:59.596
morning and it's you know
00:25:59.856 --> 00:26:01.218
my sister does our home
00:26:01.238 --> 00:26:02.898
sales and I would say my
00:26:02.939 --> 00:26:03.880
sister just told me that
00:26:04.500 --> 00:26:05.921
she's got clients walking
00:26:06.481 --> 00:26:08.482
xyz neighborhood at 3 p.m
00:26:08.522 --> 00:26:10.064
today do you have any crews
00:26:10.104 --> 00:26:11.885
around that could go do a
00:26:11.986 --> 00:26:12.986
sweep even though it's not
00:26:13.026 --> 00:26:14.027
a full load of trash or
00:26:14.067 --> 00:26:16.429
whatever you know I knew I'd be paying
00:26:17.148 --> 00:26:18.730
A premium for that service,
00:26:19.210 --> 00:26:20.329
but that's why I wouldn't
00:26:20.349 --> 00:26:21.310
be able to get that service
00:26:21.391 --> 00:26:23.371
elsewhere because it was always, well,
00:26:23.852 --> 00:26:26.153
I met another job or well, it was,
00:26:26.232 --> 00:26:26.492
you know,
00:26:26.913 --> 00:26:29.993
one guy and one helper that he
00:26:30.013 --> 00:26:31.515
was dragging a skid steer all around.
00:26:31.535 --> 00:26:32.494
And once he loaded it up,
00:26:32.555 --> 00:26:33.555
he was to the dump and then
00:26:33.595 --> 00:26:34.836
he was home for the whole day.
00:26:35.435 --> 00:26:37.558
so you know those those
00:26:37.598 --> 00:26:39.681
little ancillary services
00:26:39.701 --> 00:26:41.702
and you know that mba that
00:26:41.864 --> 00:26:42.704
that mop and bucket
00:26:42.805 --> 00:26:44.326
attitude of you know it
00:26:44.606 --> 00:26:45.948
didn't always work out but
00:26:46.169 --> 00:26:48.211
I could pretty much count
00:26:48.310 --> 00:26:50.313
on it that if I needed something
00:26:50.953 --> 00:26:53.056
And I wouldn't exploit that
00:26:53.096 --> 00:26:54.076
or take advantage of it.
00:26:54.557 --> 00:26:57.057
But he knew if I called for that,
00:26:57.137 --> 00:26:57.939
which maybe it would be
00:26:58.058 --> 00:26:59.539
once a month or once every other month,
00:26:59.640 --> 00:27:01.020
that it was important.
00:27:01.080 --> 00:27:03.923
And then they would do that.
00:27:04.182 --> 00:27:05.903
Restructure their schedule to help me out.
00:27:05.923 --> 00:27:07.365
That was huge.
00:27:07.625 --> 00:27:10.106
It was the trust factor also
00:27:10.207 --> 00:27:11.688
because I met with him in
00:27:11.728 --> 00:27:12.808
person a couple of times.
00:27:12.848 --> 00:27:14.130
He met my guys a few times.
00:27:14.891 --> 00:27:18.053
I was very familiar with his PMs,
00:27:18.192 --> 00:27:19.314
all his project managers.
00:27:20.094 --> 00:27:20.473
So that way,
00:27:20.513 --> 00:27:21.454
I didn't always have to bother
00:27:21.474 --> 00:27:22.276
the owner of the company.
00:27:22.316 --> 00:27:25.137
We could talk straight to who's on site.
00:27:25.199 --> 00:27:25.818
What do they see?
00:27:25.838 --> 00:27:26.680
What do they need right now?
00:27:27.359 --> 00:27:28.741
But they were, I mean, Easton,
00:27:28.761 --> 00:27:29.362
I'll tell you right now,
00:27:29.781 --> 00:27:30.722
for everyone listening,
00:27:31.784 --> 00:27:33.224
I would have codes to these
00:27:33.585 --> 00:27:34.885
multimillion dollar houses.
00:27:35.747 --> 00:27:37.867
I had a hundred percent full
00:27:37.968 --> 00:27:39.348
access to at any time
00:27:39.990 --> 00:27:40.829
because he trusted me.
00:27:41.369 --> 00:27:42.510
Hey, go to this house.
00:27:42.932 --> 00:27:43.971
We're wrapping up, you know,
00:27:44.071 --> 00:27:44.792
final clean out.
00:27:44.813 --> 00:27:45.772
We just need it swept out
00:27:45.792 --> 00:27:47.134
real quick and we'll go out
00:27:47.173 --> 00:27:47.835
there with a crew.
00:27:47.855 --> 00:27:49.175
And you gotta understand
00:27:49.195 --> 00:27:50.696
this thing's about, this thing's closed,
00:27:51.017 --> 00:27:51.817
but yet we're out there
00:27:52.357 --> 00:27:54.298
cleaning it out because he
00:27:54.338 --> 00:27:55.059
knows that we're going to
00:27:55.079 --> 00:27:56.119
do a good job and he
00:27:56.140 --> 00:27:58.362
doesn't have to worry about this.
00:27:58.821 --> 00:27:59.903
I think that's another big
00:27:59.942 --> 00:28:00.762
thing that a lot of,
00:28:01.826 --> 00:28:03.667
A lot of junk removal
00:28:03.728 --> 00:28:05.128
companies they deal with is
00:28:05.769 --> 00:28:07.351
you got to understand you
00:28:07.371 --> 00:28:09.092
may not look trustworthy.
00:28:09.192 --> 00:28:09.752
And I get it.
00:28:09.893 --> 00:28:10.413
People say, oh,
00:28:10.452 --> 00:28:11.294
it's all about how you look.
00:28:11.354 --> 00:28:13.935
It's 100 percent about how you look.
00:28:13.976 --> 00:28:14.856
If you look shady,
00:28:14.936 --> 00:28:15.917
I'm not going to hire you.
00:28:16.198 --> 00:28:17.398
You can be the best in the world.
00:28:17.878 --> 00:28:19.661
But if you look like I can't trust you,
00:28:19.681 --> 00:28:20.842
I'm not going to give you the time.
00:28:22.282 --> 00:28:23.884
That's just one factor to it,
00:28:24.505 --> 00:28:25.605
in my personal opinion.
00:28:26.425 --> 00:28:28.987
One thing we would – Go ahead.
00:28:29.007 --> 00:28:30.647
That's a two-way street, right?
00:28:30.708 --> 00:28:31.028
It is.
00:28:31.067 --> 00:28:32.008
When I get people that call
00:28:32.048 --> 00:28:33.428
me and sound shady on the phone,
00:28:34.009 --> 00:28:36.229
I'm not interested in working with them.
00:28:36.249 --> 00:28:36.809
Yeah.
00:28:37.009 --> 00:28:37.789
Because to your point,
00:28:37.809 --> 00:28:38.990
what Easton was saying, hey,
00:28:39.049 --> 00:28:40.111
are they going to pay me on time?
00:28:41.270 --> 00:28:43.872
That's a huge consideration, right?
00:28:44.172 --> 00:28:46.553
And I tell people on time.
00:28:46.593 --> 00:28:47.452
When people call me on a
00:28:47.492 --> 00:28:49.634
Saturday or Sunday –
00:28:49.634 --> 00:28:50.034
Yeah,
00:28:50.255 --> 00:28:51.335
if I get a phone call on a Saturday
00:28:51.355 --> 00:28:53.116
or Sunday, somebody in a panic, I'm like,
00:28:53.497 --> 00:28:54.178
that's someone who's got
00:28:54.238 --> 00:28:55.298
piss-poor planning skills,
00:28:55.558 --> 00:28:56.920
and I don't want to inherit their problem,
00:28:57.460 --> 00:28:57.640
right?
00:28:58.000 --> 00:28:59.902
I'll do the job if it makes sense.
00:29:00.301 --> 00:29:00.962
All too often,
00:29:01.022 --> 00:29:02.223
I end up taking on other
00:29:02.243 --> 00:29:03.104
people's problems because
00:29:03.124 --> 00:29:04.125
they had piss-poor planning.
00:29:04.444 --> 00:29:05.726
And then it's like, oh,
00:29:05.746 --> 00:29:06.626
I need the job done right away.
00:29:06.646 --> 00:29:07.067
It's like, cool,
00:29:07.086 --> 00:29:07.887
I need to get paid right away.
00:29:07.907 --> 00:29:08.949
It's like, oh, well, that's tied up.
00:29:09.009 --> 00:29:09.509
It's like, well,
00:29:09.528 --> 00:29:11.529
then I got nothing to tell you.
00:29:11.770 --> 00:29:12.891
Now, the goal here...
00:29:13.711 --> 00:29:14.512
what you're saying Easton
00:29:14.532 --> 00:29:15.472
about not taking advantage
00:29:15.532 --> 00:29:16.534
of the goal is that you
00:29:16.614 --> 00:29:17.714
establish a good rapport
00:29:18.115 --> 00:29:19.696
wherein the last minute
00:29:19.717 --> 00:29:20.517
shit is the exception.
00:29:21.198 --> 00:29:23.058
And the last minute shit is because right.
00:29:23.259 --> 00:29:24.559
You, you know, you're going to get paid,
00:29:24.859 --> 00:29:25.881
you know, that, you know, sometimes,
00:29:25.901 --> 00:29:26.121
you know,
00:29:26.141 --> 00:29:27.241
have the grace that sometimes
00:29:27.281 --> 00:29:27.962
shit falls through.
00:29:29.223 --> 00:29:30.064
And yeah, don't let,
00:29:30.684 --> 00:29:32.125
don't let that dysfunction
00:29:32.205 --> 00:29:33.307
become your function.
00:29:34.288 --> 00:29:34.428
Yeah.
00:29:34.468 --> 00:29:34.728
You know?
00:29:35.528 --> 00:29:36.588
Well, plus you can always,
00:29:36.648 --> 00:29:38.691
you can literally credit the,
00:29:39.565 --> 00:29:41.625
the quick 150 clean out jobs
00:29:41.685 --> 00:29:42.926
like hey run by the real
00:29:42.946 --> 00:29:44.228
quick sweep it out for 150
00:29:44.228 --> 00:29:45.648
bucks you can credit the
00:29:45.689 --> 00:29:47.730
multi-trailer jobs to those
00:29:47.730 --> 00:29:50.731
150 jobs because those were
00:29:50.771 --> 00:29:52.732
the the detail that he was
00:29:52.772 --> 00:29:53.354
like man you know what
00:29:54.346 --> 00:29:55.467
Like, I really like these guys.
00:29:55.487 --> 00:29:56.186
The fact that they would do
00:29:56.247 --> 00:29:57.387
this and they really helped us out.
00:29:57.948 --> 00:29:58.887
I want to use them more for
00:29:58.928 --> 00:30:00.028
these bigger jobs as well.
00:30:00.489 --> 00:30:01.390
And there's times, man,
00:30:01.430 --> 00:30:03.570
where the price didn't add up,
00:30:03.891 --> 00:30:04.611
like just straight up.
00:30:04.730 --> 00:30:05.751
It just didn't work out.
00:30:05.771 --> 00:30:06.771
Numbers didn't math.
00:30:07.732 --> 00:30:09.733
And it was it was fine on both sides.
00:30:09.753 --> 00:30:11.214
Hey, this ain't going to work for us.
00:30:11.315 --> 00:30:11.775
OK, cool.
00:30:11.795 --> 00:30:12.575
This isn't work for me.
00:30:13.115 --> 00:30:13.375
Awesome.
00:30:13.415 --> 00:30:14.256
We'll get you the next one.
00:30:15.696 --> 00:30:16.798
And we found that out a couple of times.
00:30:17.157 --> 00:30:18.919
There was just certain jobs that he's like,
00:30:18.979 --> 00:30:20.058
it's just not in the budget
00:30:20.159 --> 00:30:20.839
at that price.
00:30:21.480 --> 00:30:23.181
So he might go somewhere
00:30:23.221 --> 00:30:24.761
else and use someone else
00:30:24.902 --> 00:30:26.442
for that one job.
00:30:27.183 --> 00:30:29.244
For your trash listing audience.
00:30:29.285 --> 00:30:29.825
I'm sorry.
00:30:29.865 --> 00:30:30.326
No, you're good.
00:30:30.566 --> 00:30:31.507
I'm used to it.
00:30:32.186 --> 00:30:32.967
I would say this.
00:30:34.067 --> 00:30:36.410
Never having met Andy before
00:30:36.769 --> 00:30:37.549
and being on here,
00:30:37.609 --> 00:30:38.770
this would be some advice
00:30:38.891 --> 00:30:41.053
for the trash companies, right?
00:30:41.952 --> 00:30:42.913
I told Casey I have a
00:30:42.973 --> 00:30:44.154
meeting at 5 o'clock today.
00:30:45.211 --> 00:30:46.311
right after this just up the
00:30:46.352 --> 00:30:47.374
road so I won't have to cut
00:30:47.394 --> 00:30:49.336
out too early but this is a
00:30:49.375 --> 00:30:51.258
guy and I'm sure everybody
00:30:51.478 --> 00:30:53.901
knows this that turf
00:30:53.941 --> 00:30:55.222
everybody wants turf here
00:30:55.242 --> 00:30:56.203
in Texas you know with
00:30:56.243 --> 00:30:57.244
water restrictions and
00:30:57.285 --> 00:30:59.387
things like that so turf
00:30:59.788 --> 00:31:01.068
and turfing yards has kind
00:31:01.089 --> 00:31:02.371
of become commoditized like
00:31:02.411 --> 00:31:04.333
the trash business so
00:31:05.931 --> 00:31:06.832
I would say this,
00:31:07.711 --> 00:31:08.653
if you're listening to this
00:31:08.692 --> 00:31:10.855
podcast to Andy and to Casey,
00:31:11.555 --> 00:31:12.355
that's something that I
00:31:12.435 --> 00:31:13.616
noticed as I'm sitting here
00:31:13.676 --> 00:31:15.298
in the midst of this is their energy.
00:31:15.417 --> 00:31:17.278
So you talked about, you know,
00:31:17.339 --> 00:31:18.259
somebody's appearance and
00:31:18.279 --> 00:31:18.901
things like that.
00:31:19.941 --> 00:31:21.823
I don't care what it is.
00:31:22.343 --> 00:31:26.405
I would say tattoos, Mohawk, Hispanic,
00:31:26.425 --> 00:31:27.287
doesn't speak good English.
00:31:27.386 --> 00:31:29.147
It doesn't matter that the
00:31:29.268 --> 00:31:30.890
energy positivity, um,
00:31:32.107 --> 00:31:33.229
I know this is a business
00:31:33.288 --> 00:31:34.589
and we talk costs and we
00:31:34.609 --> 00:31:35.671
talk numbers and things
00:31:35.711 --> 00:31:37.892
like that from a building business.
00:31:38.073 --> 00:31:39.433
And I'm not saying this to
00:31:39.453 --> 00:31:40.413
blow smoke up their ass.
00:31:40.453 --> 00:31:42.036
I'm telling them that that
00:31:42.135 --> 00:31:43.557
is why these guys have been
00:31:43.596 --> 00:31:44.877
successful in what they've done.
00:31:44.998 --> 00:31:48.721
So I would ask you as a trash business,
00:31:48.780 --> 00:31:49.881
if you are going out and
00:31:49.901 --> 00:31:51.403
trying to drum up business,
00:31:52.123 --> 00:31:53.163
even if you've got to turn
00:31:53.183 --> 00:31:54.365
it on and it's not your
00:31:54.424 --> 00:31:55.685
personality for five
00:31:55.766 --> 00:31:56.967
minutes when you meet somebody,
00:31:58.290 --> 00:31:58.852
Be nice.
00:31:59.613 --> 00:32:03.178
Be energetic.
00:32:03.337 --> 00:32:05.421
As cheesy as it sounds, smile.
00:32:05.480 --> 00:32:06.542
You're in the trash business.
00:32:06.982 --> 00:32:09.346
These guys deal with blue
00:32:09.406 --> 00:32:10.608
collar workers with chips
00:32:10.648 --> 00:32:11.730
on their shoulders all the time.
00:32:11.910 --> 00:32:12.611
And that's okay.
00:32:12.692 --> 00:32:13.873
As you get to know each other,
00:32:14.653 --> 00:32:15.835
and there's a rapport built,
00:32:15.875 --> 00:32:17.536
like Andy mentioned that word earlier,
00:32:18.057 --> 00:32:18.997
you're having bad days.
00:32:19.096 --> 00:32:19.778
That's fine.
00:32:19.837 --> 00:32:21.199
You can let that shine through.
00:32:21.719 --> 00:32:22.960
But when you're initially
00:32:22.980 --> 00:32:24.300
trying to get somebody's business,
00:32:24.821 --> 00:32:27.502
go out of your way, look at yourself,
00:32:27.604 --> 00:32:28.763
look at that phone call.
00:32:29.005 --> 00:32:30.465
How many rings does it take to pick up?
00:32:30.506 --> 00:32:31.346
Or when you call back,
00:32:31.425 --> 00:32:33.748
don't sound put out.
00:32:34.067 --> 00:32:36.049
Sound, hey, how can I help you?
00:32:36.829 --> 00:32:38.270
Even if you can't get there that day, say,
00:32:38.411 --> 00:32:39.231
I am so sorry,
00:32:39.271 --> 00:32:39.912
but I'll put it on the
00:32:39.951 --> 00:32:41.292
first run tomorrow or something.
00:32:41.713 --> 00:32:43.055
Those little actions,
00:32:44.560 --> 00:32:46.142
say more than the answer
00:32:46.162 --> 00:32:47.082
you're actually giving just
00:32:47.142 --> 00:32:48.343
the way you sound or the
00:32:48.482 --> 00:32:49.722
attitude that you put off.
00:32:49.803 --> 00:32:50.544
That means a lot.
00:32:50.683 --> 00:32:52.064
And it may not mean a lot to everybody,
00:32:52.084 --> 00:32:53.585
but it sure as shit meant a lot to me.
00:32:54.285 --> 00:32:57.246
Well, confidence is contagious, right?
00:32:57.266 --> 00:32:58.086
At the end of the day, I was,
00:32:58.146 --> 00:32:58.826
I was talking to,
00:32:59.547 --> 00:33:00.887
I was actually talking to a
00:33:00.928 --> 00:33:01.748
close friend of mine today
00:33:01.887 --> 00:33:05.130
about where you are in this world, right?
00:33:05.130 --> 00:33:08.171
13.9% of workers in the
00:33:08.191 --> 00:33:09.211
United States are blue collar.
00:33:09.250 --> 00:33:10.692
Like I was raised on blue collar.
00:33:11.311 --> 00:33:13.134
My great grandparents both
00:33:13.153 --> 00:33:13.755
lived in trailers.
00:33:13.954 --> 00:33:15.396
I know where I come from.
00:33:15.696 --> 00:33:16.538
I'm fucking confident.
00:33:16.678 --> 00:33:17.239
I'm proud of it.
00:33:17.680 --> 00:33:18.519
One of my other grandfathers,
00:33:18.621 --> 00:33:21.324
he held scrap and trash in
00:33:21.344 --> 00:33:21.923
the middle of the Great
00:33:21.963 --> 00:33:23.006
Depression until 1959, his passing.
00:33:26.048 --> 00:33:26.490
You know, it's like,
00:33:26.990 --> 00:33:28.692
so when I talk to people about going to,
00:33:29.073 --> 00:33:29.292
you know,
00:33:29.313 --> 00:33:30.294
whenever I'm networking events
00:33:30.394 --> 00:33:32.036
or people's houses, it's like, yeah,
00:33:32.056 --> 00:33:32.576
at the end of the day,
00:33:32.616 --> 00:33:33.958
I pick up trash for a living, right?
00:33:33.999 --> 00:33:35.519
I can look at it like that.
00:33:36.040 --> 00:33:37.823
Or I can reshape the entire
00:33:37.863 --> 00:33:38.864
story in a language, right?
00:33:39.045 --> 00:33:39.905
I get the opportunity of
00:33:40.046 --> 00:33:40.906
going to people's homes and
00:33:40.926 --> 00:33:42.228
businesses and find new
00:33:42.268 --> 00:33:43.910
homes for items they no longer need.
00:33:44.490 --> 00:33:46.151
Well, that's a different fucking attitude.
00:33:46.391 --> 00:33:46.550
Right.
00:33:47.071 --> 00:33:48.672
And when I go into with that attitude,
00:33:48.692 --> 00:33:50.632
it's like, wow, what a fucking blessing.
00:33:50.672 --> 00:33:51.573
What a great opportunity I
00:33:51.613 --> 00:33:53.532
have to impact my community
00:33:53.553 --> 00:33:54.393
and the world around me.
00:33:54.772 --> 00:33:55.913
And so you're right when
00:33:56.034 --> 00:33:56.993
it's these guys that go
00:33:57.193 --> 00:33:58.753
online and they're like,
00:33:58.773 --> 00:34:00.555
I'm going to try to make my money fast.
00:34:00.575 --> 00:34:01.775
I'm going to try to pick up shit loads.
00:34:01.795 --> 00:34:03.035
I'm going to undercut everybody else.
00:34:03.095 --> 00:34:04.635
It's like, hey, man, you know,
00:34:04.655 --> 00:34:05.276
get what you get,
00:34:05.296 --> 00:34:06.135
what you put in this world.
00:34:06.596 --> 00:34:07.655
And it's sort of in their home building.
00:34:07.916 --> 00:34:09.077
If you want to slap them up
00:34:09.157 --> 00:34:09.797
and you've got a fixed
00:34:09.856 --> 00:34:10.498
price and these are the
00:34:10.538 --> 00:34:11.418
three homes you build and
00:34:11.458 --> 00:34:12.297
fucking pick your color.
00:34:12.697 --> 00:34:14.778
Okay, there's a market for that.
00:34:15.219 --> 00:34:16.400
As soon as you say, hey,
00:34:16.619 --> 00:34:17.880
we're the best in the business,
00:34:18.501 --> 00:34:18.920
back it up.
00:34:19.960 --> 00:34:20.860
Campbell Crew Drunk Room.
00:34:20.880 --> 00:34:22.981
We got 1000 reviews with a
00:34:23.081 --> 00:34:24.302
perfect five star rating.
00:34:24.583 --> 00:34:26.583
Our guys show up, their uniform,
00:34:26.804 --> 00:34:28.344
our trucks are fucking wrapped.
00:34:28.483 --> 00:34:29.525
We got the right equipment.
00:34:29.804 --> 00:34:30.744
We got the insurance so we
00:34:30.764 --> 00:34:31.684
can take on the commercial
00:34:31.704 --> 00:34:32.766
jobs that nobody else wants.
00:34:33.186 --> 00:34:33.545
Actually,
00:34:33.585 --> 00:34:34.306
I do want to talk about this
00:34:34.327 --> 00:34:35.748
fucking safe job I did last week.
00:34:36.088 --> 00:34:37.969
Fucking pulled out, dude,
00:34:38.009 --> 00:34:39.108
money ass fucking scrap job.
00:34:39.148 --> 00:34:40.150
I fucking love scrap jobs.
00:34:40.389 --> 00:34:40.530
Anyway,
00:34:40.750 --> 00:34:42.431
we have the opportunity to do that
00:34:42.972 --> 00:34:44.152
because we continually
00:34:44.211 --> 00:34:45.132
represent ourselves well
00:34:45.193 --> 00:34:46.092
and push ourselves.
00:34:46.112 --> 00:34:50.014
It's like we love hauling
00:34:50.056 --> 00:34:52.416
material every day versus, oh,
00:34:52.476 --> 00:34:53.797
I just pick up trash or, hey,
00:34:53.818 --> 00:34:55.117
I'm going to try to make a buck, right?
00:34:55.137 --> 00:34:56.458
If your only goal in
00:34:56.539 --> 00:34:57.900
business is trying to get rich quick,
00:34:59.735 --> 00:35:01.257
you're in the wrong business, right?
00:35:01.717 --> 00:35:02.577
Entrepreneurship is about
00:35:02.659 --> 00:35:03.780
being in love with what you do.
00:35:05.320 --> 00:35:07.322
What'd you ask there, Easton?
00:35:07.563 --> 00:35:09.525
I should have known.
00:35:09.565 --> 00:35:10.646
I just asked if you're a veteran.
00:35:10.666 --> 00:35:13.610
I would say... I had 20 years next month.
00:35:13.630 --> 00:35:13.889
20 good years...
00:35:17.969 --> 00:35:18.849
No big deal.
00:35:18.889 --> 00:35:19.389
I shit.
00:35:19.409 --> 00:35:22.271
I fucking push paper.
00:35:22.451 --> 00:35:23.490
Let me tell you something, Casey.
00:35:23.530 --> 00:35:24.170
Let me tell you something.
00:35:24.791 --> 00:35:26.811
I fucking, I drove the truck.
00:35:26.871 --> 00:35:27.791
I was in the rear with the gear.
00:35:27.831 --> 00:35:28.092
Okay.
00:35:28.351 --> 00:35:30.092
I drove the big trucks so
00:35:30.132 --> 00:35:31.452
that guys like you can, you know,
00:35:31.612 --> 00:35:32.112
pull the trigger.
00:35:32.193 --> 00:35:32.492
And then,
00:35:32.952 --> 00:35:34.514
and then I spent a year down in
00:35:34.853 --> 00:35:35.333
Guantanamo.
00:35:35.353 --> 00:35:39.074
I was going to say Guantanamo Bay, Cuba.
00:35:39.715 --> 00:35:40.514
I was not paying.
00:35:40.775 --> 00:35:40.994
I was,
00:35:41.255 --> 00:35:43.675
I was utilizing my IPC skills to
00:35:43.715 --> 00:35:44.516
gain money.
00:35:44.635 --> 00:35:46.036
compliance, care, custody,
00:35:46.056 --> 00:35:47.117
and control of the
00:35:47.157 --> 00:35:50.501
gentleman that lived down there.
00:35:50.760 --> 00:35:51.742
Pissing on prisoners.
00:35:52.282 --> 00:35:52.681
God.
00:35:54.623 --> 00:35:56.204
See, I'll tell you this.
00:35:56.505 --> 00:35:57.505
This is why we have classes.
00:35:57.706 --> 00:35:59.807
This is literally why I went
00:35:59.827 --> 00:36:01.108
to a two-week school to
00:36:01.148 --> 00:36:02.829
learn how to not be an asshole.
00:36:02.849 --> 00:36:04.851
I became a detentions and
00:36:04.871 --> 00:36:06.914
corrections specialist to
00:36:06.954 --> 00:36:08.594
basically teach fellow
00:36:08.614 --> 00:36:10.996
soldiers to treat people humanely.
00:36:11.356 --> 00:36:11.536
Right?
00:36:11.577 --> 00:36:11.717
Like...
00:36:13.603 --> 00:36:16.485
So I would say this, never having served,
00:36:16.545 --> 00:36:19.268
and obviously not everybody
00:36:19.288 --> 00:36:20.708
in the trash business is a veteran,
00:36:20.989 --> 00:36:22.190
but I think it's a great
00:36:22.250 --> 00:36:23.471
business to hire veterans.
00:36:23.530 --> 00:36:24.311
And I also think,
00:36:24.371 --> 00:36:26.432
as I'm sitting here dying
00:36:26.472 --> 00:36:27.773
laughing at peeing on prisoners,
00:36:28.175 --> 00:36:30.255
there's a want for at least
00:36:30.275 --> 00:36:35.059
the construction community and –
00:36:35.059 --> 00:36:35.300
You know,
00:36:35.340 --> 00:36:36.702
we don't know what can be said
00:36:36.722 --> 00:36:37.161
and whatnot.
00:36:37.202 --> 00:36:38.342
We don't want to offend anybody.
00:36:38.402 --> 00:36:38.623
Right.
00:36:38.664 --> 00:36:41.045
Like hearing y'all talk and
00:36:41.306 --> 00:36:43.407
being able to say that and inserting,
00:36:43.427 --> 00:36:43.768
you know,
00:36:43.849 --> 00:36:45.489
your your builder client or your,
00:36:45.871 --> 00:36:48.052
you know, you got to first of all,
00:36:48.072 --> 00:36:48.952
fill out the room.
00:36:48.994 --> 00:36:49.974
But with the right audience,
00:36:50.275 --> 00:36:51.775
that's first of all,
00:36:52.336 --> 00:36:54.097
like prisoners for like a week now.
00:36:54.619 --> 00:36:54.798
Yeah.
00:36:54.998 --> 00:36:55.420
Here's the thing.
00:36:55.480 --> 00:36:55.940
First of all.
00:36:56.876 --> 00:36:57.878
People choose to be offended.
00:36:57.938 --> 00:36:58.940
It ain't my fucking deal, right?
00:36:59.119 --> 00:37:00.021
I can say the same fucking
00:37:00.041 --> 00:37:00.802
joke to two people,
00:37:01.043 --> 00:37:02.063
and one thinks I'm awesome
00:37:02.083 --> 00:37:03.246
and wants to hire me to do
00:37:03.246 --> 00:37:04.507
15 minutes of the bar mitzvah.
00:37:04.706 --> 00:37:06.168
The other one are fucking
00:37:06.188 --> 00:37:07.311
offended and want to go
00:37:07.351 --> 00:37:08.472
keyboard wire that ass.
00:37:09.954 --> 00:37:10.155
Right?
00:37:10.275 --> 00:37:10.494
There we go.
00:37:10.514 --> 00:37:11.115
We're going to have a lot of
00:37:11.135 --> 00:37:11.976
titles for this episode.
00:37:13.778 --> 00:37:16.320
So, first of all, people are offended.
00:37:16.840 --> 00:37:17.920
That's an individual effort, right?
00:37:18.081 --> 00:37:19.161
They can choose to be offended.
00:37:19.422 --> 00:37:21.003
Second thing is, yeah,
00:37:21.023 --> 00:37:21.824
in our veteran groups,
00:37:22.324 --> 00:37:23.003
it's like you'll see the
00:37:23.063 --> 00:37:24.105
memes where it's like you
00:37:24.125 --> 00:37:24.905
don't realize your dark
00:37:24.925 --> 00:37:25.965
sense of humor until you
00:37:25.985 --> 00:37:26.766
start telling a military
00:37:26.786 --> 00:37:27.527
story to civilians,
00:37:27.867 --> 00:37:28.706
and they're not laughing.
00:37:29.128 --> 00:37:30.128
And the veterans in the room are like,
00:37:30.268 --> 00:37:30.969
that's fucking funny.
00:37:31.009 --> 00:37:31.829
That's good shit.
00:37:32.489 --> 00:37:32.650
Yeah.
00:37:32.670 --> 00:37:33.889
One of my go-to stories is,
00:37:37.099 --> 00:37:38.740
that my buddy Brad Herter reminds me of.
00:37:39.461 --> 00:37:40.043
We're sitting there.
00:37:40.063 --> 00:37:41.264
I'm with like, I don't know, five,
00:37:41.304 --> 00:37:42.907
seven people at a networking event.
00:37:42.967 --> 00:37:43.708
And I talk about the night
00:37:43.728 --> 00:37:44.829
my dick almost got blown off.
00:37:45.349 --> 00:37:46.512
And like, that's the name of the story.
00:37:47.373 --> 00:37:47.592
And then...
00:37:48.894 --> 00:37:49.434
Um, yeah.
00:37:49.976 --> 00:37:51.336
Welcome to the podcast.
00:37:51.396 --> 00:37:51.617
Yeah.
00:37:51.657 --> 00:37:52.838
Like, like, like this,
00:37:53.438 --> 00:37:54.958
the name of the story and
00:37:54.978 --> 00:37:56.519
the punchline is the story.
00:37:56.920 --> 00:37:58.800
And basically it's like, yeah,
00:37:58.820 --> 00:38:00.161
my dick almost got blown off and then it,
00:38:00.302 --> 00:38:01.123
and then it did it right.
00:38:01.322 --> 00:38:02.623
The, the, the, you know, the,
00:38:02.764 --> 00:38:03.744
at the end of the day, like me,
00:38:03.784 --> 00:38:04.824
you may not know that.
00:38:05.045 --> 00:38:05.304
Right.
00:38:05.925 --> 00:38:07.626
Um, so yeah, the veterans, um,
00:38:09.110 --> 00:38:10.110
We say what's on our mind.
00:38:10.351 --> 00:38:10.931
Here's the beautiful thing
00:38:10.952 --> 00:38:11.692
about being a veteran and
00:38:11.711 --> 00:38:12.413
being in the military.
00:38:13.434 --> 00:38:15.215
They take 40, 50, 60 dudes.
00:38:15.835 --> 00:38:16.597
They put them in a fucking
00:38:16.617 --> 00:38:18.318
barracks from all over the country,
00:38:18.719 --> 00:38:19.599
all over skin tones.
00:38:20.199 --> 00:38:21.740
Shit, none of them all speak English,
00:38:22.402 --> 00:38:22.681
right?
00:38:22.782 --> 00:38:24.103
And they're like, hey, motherfuckers,
00:38:24.543 --> 00:38:26.565
you got nine weeks to not
00:38:27.166 --> 00:38:27.686
kill each other.
00:38:27.706 --> 00:38:28.507
You got nine weeks to get
00:38:28.547 --> 00:38:30.289
along while people are
00:38:30.349 --> 00:38:31.030
screaming at you the whole
00:38:31.090 --> 00:38:32.670
time and make you feel like
00:38:32.690 --> 00:38:33.711
a jackass and make you feel
00:38:33.731 --> 00:38:34.253
about yay big.
00:38:34.954 --> 00:38:35.896
And you know what?
00:38:35.956 --> 00:38:37.576
I got in a few dust-ups with a few folks,
00:38:37.976 --> 00:38:39.697
because it turned out I'm a
00:38:39.757 --> 00:38:40.818
white kid from the suburbs,
00:38:41.277 --> 00:38:41.998
grew up in the North,
00:38:42.539 --> 00:38:45.079
and we had to make heads or tails of it.
00:38:45.460 --> 00:38:46.199
And the beautiful thing at
00:38:46.219 --> 00:38:46.719
the end of the day,
00:38:47.561 --> 00:38:48.440
you're either dark green or
00:38:48.460 --> 00:38:49.021
you're light green.
00:38:49.782 --> 00:38:50.922
Your political aspirations
00:38:50.961 --> 00:38:51.663
don't fucking matter.
00:38:52.103 --> 00:38:53.123
So if you've got something to say,
00:38:53.242 --> 00:38:55.443
it gets said, and if someone's offended,
00:38:55.583 --> 00:38:56.744
that's a fucking them problem.
00:38:57.025 --> 00:38:57.786
And then we move on.
00:38:58.525 --> 00:38:59.385
And you get real... I
00:38:59.686 --> 00:39:01.146
wouldn't even say get hard.
00:39:01.467 --> 00:39:01.806
You get...
00:39:04.451 --> 00:39:05.751
desensitized I don't know
00:39:05.911 --> 00:39:07.112
what the word the word is
00:39:07.132 --> 00:39:08.634
you get more normalization
00:39:08.713 --> 00:39:09.815
of you get normalization
00:39:09.855 --> 00:39:10.635
that like yeah there's
00:39:10.675 --> 00:39:12.257
there's there you know get
00:39:12.277 --> 00:39:13.297
the fuck over that thing is
00:39:13.898 --> 00:39:14.518
who the fuck are you you
00:39:14.538 --> 00:39:16.260
know I think a big part of
00:39:16.719 --> 00:39:17.780
why we did really good
00:39:17.820 --> 00:39:19.202
honestly was the realism I mean
00:39:20.362 --> 00:39:22.523
Yeah, I put on, I wouldn't say a show,
00:39:22.704 --> 00:39:23.543
but I knew how to act
00:39:23.603 --> 00:39:24.905
professional when I needed to.
00:39:25.364 --> 00:39:26.125
But at the same time,
00:39:26.164 --> 00:39:27.045
I could read the room and
00:39:27.065 --> 00:39:29.786
when the room started to get a little lax,
00:39:29.806 --> 00:39:30.385
then it's okay,
00:39:30.405 --> 00:39:31.467
I can let my hair down as well.
00:39:31.786 --> 00:39:34.748
And, you know, what's funny is there's,
00:39:35.608 --> 00:39:36.188
I'm bringing this up
00:39:36.208 --> 00:39:37.028
because I know you remember this.
00:39:37.728 --> 00:39:39.748
There was a job, it's all shady lane.
00:39:39.849 --> 00:39:40.010
Okay.
00:39:41.862 --> 00:39:42.563
I went out there to check on
00:39:42.603 --> 00:39:44.065
my crew and I took my truck,
00:39:44.224 --> 00:39:45.166
which at the time was the
00:39:45.206 --> 00:39:46.967
three quarter ton King Ranch.
00:39:47.726 --> 00:39:48.547
And he's like, hey, man,
00:39:48.588 --> 00:39:49.528
don't go around back.
00:39:49.588 --> 00:39:51.010
It's pretty sloppy out there
00:39:51.309 --> 00:39:51.851
from the rain.
00:39:52.710 --> 00:39:54.413
I was like, OK, so what I do,
00:39:54.432 --> 00:39:56.994
I went around the house and I got stuck.
00:39:57.034 --> 00:39:59.936
Like, dude, I'm talking axles stuck.
00:40:00.476 --> 00:40:01.538
The thing you couldn't even
00:40:01.557 --> 00:40:02.137
see the wheels.
00:40:03.059 --> 00:40:05.201
It was down that that that
00:40:05.201 --> 00:40:06.742
30 minute detour just to
00:40:06.782 --> 00:40:07.681
check on my guys turned
00:40:07.722 --> 00:40:09.284
into a 10 hour event.
00:40:11.063 --> 00:40:14.086
I had two of my other trucks
00:40:14.106 --> 00:40:15.628
that were also diesel 4x4s.
00:40:16.027 --> 00:40:16.849
Couldn't get me out.
00:40:17.409 --> 00:40:18.650
The skid steer kept getting
00:40:18.731 --> 00:40:19.992
slid into the tree,
00:40:20.032 --> 00:40:20.992
so it couldn't get me out.
00:40:21.873 --> 00:40:23.474
I broke one tow truck's winch,
00:40:24.255 --> 00:40:25.177
so finally I had to get a
00:40:25.277 --> 00:40:26.898
big mom out there to pull
00:40:26.918 --> 00:40:28.119
me out late that night.
00:40:28.579 --> 00:40:30.240
But the whole time, he was just laughing,
00:40:30.320 --> 00:40:32.063
even though I rutted up
00:40:32.123 --> 00:40:33.443
that property like a motherfucker.
00:40:34.436 --> 00:40:35.818
I got so stuck.
00:40:35.858 --> 00:40:37.699
He was laughing because he's like, dude,
00:40:37.739 --> 00:40:38.760
this shit happens.
00:40:38.820 --> 00:40:39.400
It sucks.
00:40:39.601 --> 00:40:40.961
That's all you can really do.
00:40:41.663 --> 00:40:42.543
I already knew that because
00:40:42.563 --> 00:40:43.023
of the military.
00:40:43.043 --> 00:40:43.824
You know that, Andy.
00:40:45.106 --> 00:40:46.266
The worst times are the
00:40:46.306 --> 00:40:47.547
funniest because that's
00:40:47.568 --> 00:40:48.027
when you remember.
00:40:48.047 --> 00:40:49.989
Remember that time it was so shitty,
00:40:50.389 --> 00:40:51.510
but we still had fun somehow.
00:40:51.530 --> 00:40:52.871
We still made the light of it.
00:40:53.793 --> 00:40:55.153
It was funny because it was somebody else.
00:40:55.173 --> 00:40:55.833
Maybe it was me.
00:40:55.873 --> 00:40:56.014
Yeah.
00:40:58.056 --> 00:40:58.315
I got.
00:40:58.697 --> 00:40:58.936
Oh, yeah.
00:40:59.077 --> 00:40:59.237
Yeah.
00:40:59.697 --> 00:41:00.077
It's funny.
00:41:00.237 --> 00:41:00.818
Well, that's the thing.
00:41:01.018 --> 00:41:01.679
You don't remember the
00:41:01.699 --> 00:41:02.900
fucking jobs that went right.
00:41:03.300 --> 00:41:03.500
You know,
00:41:03.581 --> 00:41:04.641
one of my mentors I talked about
00:41:04.661 --> 00:41:05.422
in this podcast before.
00:41:05.442 --> 00:41:05.862
I'll say it again.
00:41:05.882 --> 00:41:08.123
One of my mentors called Monkowitz.
00:41:09.204 --> 00:41:10.865
He said my first like first
00:41:11.246 --> 00:41:12.387
time I ever sat down with a realtor.
00:41:12.407 --> 00:41:12.606
I was like,
00:41:12.626 --> 00:41:13.688
I don't know how to fucking business.
00:41:13.728 --> 00:41:14.909
And I was like, teach me shit, Carl.
00:41:15.309 --> 00:41:17.130
And he said, whatever you do,
00:41:17.351 --> 00:41:18.411
do not forget that these
00:41:18.472 --> 00:41:19.193
are the good old days.
00:41:20.565 --> 00:41:22.007
And that stuck with me now, right?
00:41:22.027 --> 00:41:22.927
And so I tell my guys now
00:41:22.947 --> 00:41:24.788
when we're having a shit day, actually,
00:41:24.807 --> 00:41:25.407
I'll tell the story about
00:41:25.427 --> 00:41:26.168
the safe room last week.
00:41:26.588 --> 00:41:28.068
When we're having a,
00:41:28.309 --> 00:41:29.889
when it's a real mother of a day, right?
00:41:30.489 --> 00:41:32.510
All of a sudden we'll just
00:41:32.550 --> 00:41:33.791
sit there and say, Hey, you know what?
00:41:33.811 --> 00:41:34.931
We're going to laugh about this later.
00:41:35.170 --> 00:41:36.572
So the sooner we can laugh about it now,
00:41:36.632 --> 00:41:37.572
the better off we're going to be.
00:41:38.371 --> 00:41:40.132
And then we just, we, you know,
00:41:40.193 --> 00:41:41.213
pitter patter, let's get at her.
00:41:41.492 --> 00:41:45.414
So last week we had this, this job point.
00:41:46.373 --> 00:41:50.990
eight safes out of a bank.
00:41:51.432 --> 00:41:51.934
And they're all...
00:41:53.679 --> 00:41:54.079
What do you call it?
00:41:54.099 --> 00:41:54.541
Security box.
00:41:54.561 --> 00:41:55.201
We're not security box.
00:41:55.240 --> 00:41:57.581
What are the- Safety deposit boxes?
00:41:57.983 --> 00:41:59.403
Yeah, they're not deposit boxes.
00:41:59.664 --> 00:42:00.985
When you put your long,
00:42:01.105 --> 00:42:02.686
like your safety deposit boxes.
00:42:02.726 --> 00:42:03.606
Is that what you said?
00:42:03.746 --> 00:42:05.106
Yeah, safety deposit boxes.
00:42:05.427 --> 00:42:07.168
Anyways, eight safes,
00:42:07.809 --> 00:42:09.289
total of 14,000 pounds.
00:42:09.489 --> 00:42:10.911
So do the fucking math, right?
00:42:10.931 --> 00:42:11.951
A couple of these things,
00:42:12.190 --> 00:42:13.112
and they were different sizes.
00:42:13.311 --> 00:42:14.233
So a couple of these jokers
00:42:14.293 --> 00:42:14.913
weighed a little bit,
00:42:15.634 --> 00:42:17.135
and we had a plan in going into it.
00:42:18.014 --> 00:42:19.496
And then one of our guys bailed out on us.
00:42:20.135 --> 00:42:21.637
And so I had called my dad.
00:42:21.677 --> 00:42:22.896
I was like, hey, what are you doing?
00:42:23.137 --> 00:42:24.018
I had called him a day before.
00:42:24.038 --> 00:42:25.157
Like, hey, what are you doing tomorrow?
00:42:25.398 --> 00:42:26.699
He's like, nothing I have to do.
00:42:26.719 --> 00:42:27.179
I was like,
00:42:27.199 --> 00:42:28.199
you want to help us pull eight
00:42:28.239 --> 00:42:28.960
safes out of a bank?
00:42:29.000 --> 00:42:30.480
He's like, yeah, let's do it.
00:42:31.019 --> 00:42:31.460
Got there.
00:42:32.641 --> 00:42:34.463
It was a mother, right?
00:42:34.603 --> 00:42:35.543
Of course they're heavier.
00:42:35.563 --> 00:42:36.764
Of course, right?
00:42:37.623 --> 00:42:38.603
The safe moving company was
00:42:38.623 --> 00:42:39.264
going to drop them.
00:42:39.284 --> 00:42:39.704
They didn't.
00:42:39.724 --> 00:42:40.605
And it's like,
00:42:41.286 --> 00:42:42.025
those guys... And I didn't
00:42:42.045 --> 00:42:42.626
go to the job at all.
00:42:42.666 --> 00:42:43.385
I saw pictures.
00:42:43.525 --> 00:42:44.226
I trusted them.
00:42:44.686 --> 00:42:44.847
Man,
00:42:44.867 --> 00:42:45.867
they're going to have stories for
00:42:45.927 --> 00:42:47.327
years about how heavy the
00:42:47.367 --> 00:42:48.688
safes were and the job that
00:42:48.708 --> 00:42:51.010
got done and the way it was intricate.
00:42:51.230 --> 00:42:51.610
It's like...
00:42:52.210 --> 00:42:53.431
Let's take that shit, right?
00:42:53.452 --> 00:42:55.414
A day they could have gone to shit.
00:42:55.833 --> 00:42:57.757
It's where I talk about in my book, right?
00:42:57.836 --> 00:42:59.278
Dr. Mihaly Csárdás,
00:42:59.438 --> 00:43:00.159
who's a Hungarian
00:43:00.179 --> 00:43:01.740
philosopher and psychologist,
00:43:01.782 --> 00:43:02.722
talks about when the
00:43:02.822 --> 00:43:04.364
challenge is great and your
00:43:04.405 --> 00:43:05.186
skill level is great,
00:43:05.226 --> 00:43:06.947
that's when you're in the flow, right?
00:43:06.967 --> 00:43:08.610
And when you're in business, like you said,
00:43:08.650 --> 00:43:09.791
like, yeah, when...
00:43:10.692 --> 00:43:12.213
Your truck is stuck or you
00:43:12.233 --> 00:43:13.815
got that safe or you get to
00:43:13.835 --> 00:43:15.916
a fucking house and it's got to be done.
00:43:16.157 --> 00:43:17.217
And all of a sudden, you know,
00:43:17.898 --> 00:43:18.960
it's trash because the
00:43:19.000 --> 00:43:19.760
tenants left and they're
00:43:19.800 --> 00:43:20.420
closing the next day.
00:43:20.460 --> 00:43:22.103
It's like, dude, you got a choice.
00:43:22.282 --> 00:43:23.023
You can either follow the
00:43:23.063 --> 00:43:24.105
fucking fits because you
00:43:24.125 --> 00:43:25.045
ain't got the fucking skill
00:43:25.485 --> 00:43:26.786
or you rise to the occasion.
00:43:27.108 --> 00:43:28.168
And that's the good stuff.
00:43:28.208 --> 00:43:28.969
That's the flow.
00:43:29.250 --> 00:43:30.030
That's the difference
00:43:30.291 --> 00:43:31.672
between those that will make it and not.
00:43:31.891 --> 00:43:32.913
There's a reason why 80% of
00:43:33.233 --> 00:43:34.434
businesses don't make it 10 years.
00:43:34.855 --> 00:43:36.735
Because they choose not to
00:43:36.775 --> 00:43:37.777
take on those challenges.
00:43:37.797 --> 00:43:39.498
They choose not to enhance
00:43:39.518 --> 00:43:40.619
their skill sets to get
00:43:40.659 --> 00:43:41.498
themselves in that flow.
00:43:41.719 --> 00:43:43.000
They sit in the fucking comfort zone.
00:43:43.900 --> 00:43:45.842
Or they don't enhance their
00:43:45.862 --> 00:43:46.663
skill set and then their
00:43:46.702 --> 00:43:48.043
fucking competition chews them up.
00:43:48.563 --> 00:43:49.563
Or they think they fucking
00:43:49.603 --> 00:43:50.425
know everything and this is
00:43:50.445 --> 00:43:51.326
the way we've always done it.
00:43:51.505 --> 00:43:52.106
And their skill sets
00:43:52.186 --> 00:43:53.606
actually diminish by not
00:43:53.646 --> 00:43:54.588
keeping up with the times.
00:43:55.188 --> 00:43:55.347
Right.
00:43:55.367 --> 00:43:56.588
The opportunity that we have
00:43:56.648 --> 00:43:57.949
as business owners is to go
00:43:57.969 --> 00:43:58.949
out every day and increase
00:43:58.989 --> 00:44:01.592
our skill sets so that we become lucky.
00:44:01.672 --> 00:44:01.811
Right.
00:44:01.851 --> 00:44:02.632
We know that luck is a
00:44:02.672 --> 00:44:03.572
preparation or is the
00:44:03.592 --> 00:44:04.574
intersection of preparation
00:44:04.614 --> 00:44:05.273
and opportunity.
00:44:05.855 --> 00:44:06.675
Opportunity is a challenge
00:44:06.715 --> 00:44:07.655
to come across our desk.
00:44:07.956 --> 00:44:10.418
It's our obligation to be prepared.
00:44:11.097 --> 00:44:12.639
And so when we talk about your business,
00:44:12.699 --> 00:44:14.039
right, you talked about it like, yeah,
00:44:14.400 --> 00:44:15.661
you've already gone through this shit.
00:44:15.760 --> 00:44:16.681
So you can sit back and
00:44:16.742 --> 00:44:17.862
laugh and joke when
00:44:17.902 --> 00:44:18.902
somebody else fails because
00:44:18.922 --> 00:44:19.824
you've already done yourself.
00:44:20.463 --> 00:44:21.065
You're not going to throw a
00:44:21.105 --> 00:44:21.965
fucking fit because you're
00:44:21.985 --> 00:44:23.005
already prepared to say, yep,
00:44:23.686 --> 00:44:24.507
that shit happens.
00:44:24.567 --> 00:44:25.047
I've been there.
00:44:25.068 --> 00:44:25.688
I've done that.
00:44:26.588 --> 00:44:27.530
And that's the opportunity
00:44:27.550 --> 00:44:28.530
we have as business owners
00:44:28.771 --> 00:44:30.032
is to how do we handle, right?
00:44:30.072 --> 00:44:30.693
We talked about earlier.
00:44:31.172 --> 00:44:33.554
How do we lean into what
00:44:33.635 --> 00:44:34.356
business we're in?
00:44:34.596 --> 00:44:36.257
The transparency, the honesty,
00:44:36.556 --> 00:44:37.378
the integrity is like, hey,
00:44:37.398 --> 00:44:38.398
if you build a house, you build a house.
00:44:38.438 --> 00:44:39.659
You haul trash, you haul trash.
00:44:40.300 --> 00:44:41.320
Do it with the confidence
00:44:41.340 --> 00:44:42.262
that you've done that before.
00:44:42.822 --> 00:44:43.503
Don't act like it's your
00:44:43.523 --> 00:44:44.324
first fucking time.
00:44:44.344 --> 00:44:45.425
No, man.
00:44:46.708 --> 00:44:47.329
no, be the best.
00:44:47.409 --> 00:44:47.748
And you know what?
00:44:47.768 --> 00:44:48.550
Be the best at what you do.
00:44:49.289 --> 00:44:50.469
You don't have to like it all the time,
00:44:50.610 --> 00:44:51.150
but be the best.
00:44:51.190 --> 00:44:53.431
And you know, that's one thing.
00:44:53.510 --> 00:44:54.650
Make us the name.
00:44:54.710 --> 00:44:57.271
Make us is such a go-to.
00:44:58.192 --> 00:44:59.152
It really is a household
00:44:59.211 --> 00:45:00.431
name around the grapevine
00:45:00.472 --> 00:45:01.711
South Lake Colleyville area.
00:45:02.213 --> 00:45:04.193
I mean, nine times out of 10, you walk,
00:45:04.213 --> 00:45:05.172
you meet someone, you're like, Hey,
00:45:05.193 --> 00:45:06.032
you know, you know, make it.
00:45:06.092 --> 00:45:06.273
Oh yeah.
00:45:06.313 --> 00:45:07.193
I know it makes very well.
00:45:07.813 --> 00:45:08.833
And it's because of the
00:45:09.054 --> 00:45:10.454
value they bring to their business.
00:45:10.474 --> 00:45:12.974
But at the same time, the transparency,
00:45:13.014 --> 00:45:13.235
I mean,
00:45:14.284 --> 00:45:15.565
He also gave me my first big
00:45:15.606 --> 00:45:18.030
demo and it was overpriced and he paid it,
00:45:18.931 --> 00:45:20.474
but he also said no on
00:45:20.514 --> 00:45:22.217
another big demo because it
00:45:22.257 --> 00:45:22.898
was overpriced.
00:45:24.000 --> 00:45:25.420
And there was no love lost, right?
00:45:25.481 --> 00:45:26.760
Like, hey, got it, cool.
00:45:27.481 --> 00:45:28.362
But same time,
00:45:28.983 --> 00:45:30.083
he also went to bat for me
00:45:30.103 --> 00:45:30.983
when I got my first,
00:45:31.684 --> 00:45:33.144
my biggest job ever with Hillwood.
00:45:33.605 --> 00:45:36.146
I needed a video testimony
00:45:36.246 --> 00:45:37.347
from someone who's done
00:45:37.387 --> 00:45:38.067
something similar.
00:45:38.746 --> 00:45:39.608
And I asked him to do it and
00:45:39.648 --> 00:45:40.367
he did it for me.
00:45:40.427 --> 00:45:41.548
And that's one thing they required.
00:45:41.728 --> 00:45:43.030
We wanna talk to someone who
00:45:43.409 --> 00:45:45.210
has used you for a big project like this.
00:45:45.530 --> 00:45:45.911
And he did it.
00:45:46.791 --> 00:45:48.652
So these connections you're
00:45:48.672 --> 00:45:49.932
making out early on in the business,
00:45:49.952 --> 00:45:51.273
whether you're one truck shop or not,
00:45:52.110 --> 00:45:52.849
They mattered, man.
00:45:52.869 --> 00:45:54.510
I mean, before he has to go,
00:45:54.530 --> 00:45:55.070
I was going to say,
00:45:55.090 --> 00:45:56.471
I don't even think he knows this,
00:45:56.510 --> 00:45:58.431
but he averaged out every
00:45:58.472 --> 00:45:59.391
year we did business with him.
00:45:59.411 --> 00:46:02.293
He averaged $68,000 a year with us.
00:46:04.373 --> 00:46:06.134
Just one person.
00:46:06.153 --> 00:46:08.974
So if you think about that, you know,
00:46:09.315 --> 00:46:10.835
that's a lot of business from one person,
00:46:11.054 --> 00:46:12.016
but to him,
00:46:12.076 --> 00:46:13.755
it was a mutual relationship
00:46:14.496 --> 00:46:16.657
and we both did business together.
00:46:16.817 --> 00:46:17.876
And it was great.
00:46:17.896 --> 00:46:18.458
It was a win-win.
00:46:20.269 --> 00:46:20.949
Yeah.
00:46:21.271 --> 00:46:22.771
So I do know we have a hard
00:46:22.811 --> 00:46:23.652
stop coming up here.
00:46:23.911 --> 00:46:25.652
No, I'm good, y'all.
00:46:26.054 --> 00:46:27.153
I've got a little bit of time,
00:46:27.235 --> 00:46:28.295
so I don't want y'all to
00:46:28.735 --> 00:46:29.856
leave anything unanswered.
00:46:29.916 --> 00:46:31.978
So I can be a smidge late.
00:46:32.038 --> 00:46:33.257
I shouldn't even have said anything.
00:46:33.699 --> 00:46:34.139
Oh, no worries.
00:46:34.159 --> 00:46:34.398
All right.
00:46:34.498 --> 00:46:35.980
I'm always more respectful.
00:46:37.521 --> 00:46:38.561
What questions do you have, Andy?
00:46:41.420 --> 00:46:42.021
No, you covered him.
00:46:42.041 --> 00:46:42.742
We've talked about him.
00:46:42.802 --> 00:46:44.822
Actually, that time I came down there,
00:46:44.862 --> 00:46:46.083
we went to that bomb-ass house.
00:46:46.164 --> 00:46:46.985
Was that one of his ones,
00:46:47.025 --> 00:46:47.965
or was that another building?
00:46:47.985 --> 00:46:49.706
No, that was Simmons and Quahalla.
00:46:50.186 --> 00:46:51.148
It was a three-story,
00:46:51.168 --> 00:46:53.929
like 27,000-square-foot house.
00:46:54.489 --> 00:46:55.451
Dude, that was a ridiculous house.
00:46:55.490 --> 00:46:56.331
We walked around this house,
00:46:56.371 --> 00:46:56.831
and it was like,
00:46:57.411 --> 00:46:58.572
just the shell of the house
00:46:58.632 --> 00:46:59.594
was nicer than my house.
00:47:00.594 --> 00:47:01.695
It was stupid awesome.
00:47:01.735 --> 00:47:03.921
I think he costed, like, what, $10,000,
00:47:03.921 --> 00:47:05.166
$11,000?
00:47:05.166 --> 00:47:07.467
No, I mean, we do everything.
00:47:07.626 --> 00:47:08.688
Yeah, we do everything.
00:47:09.989 --> 00:47:10.268
You know,
00:47:10.309 --> 00:47:12.309
we've got some townhomes over
00:47:12.349 --> 00:47:14.670
here by the airport that
00:47:15.052 --> 00:47:15.911
are 2,000 square feet.
00:47:16.112 --> 00:47:18.233
And that's kind of what we've done.
00:47:18.253 --> 00:47:21.054
Do you guys build MURs?
00:47:23.175 --> 00:47:24.217
Multi-unit residentials?
00:47:24.496 --> 00:47:25.056
Do you guys build like
00:47:25.097 --> 00:47:26.137
multi-unit residentials?
00:47:27.233 --> 00:47:29.715
We have, I would say,
00:47:29.755 --> 00:47:30.815
the closest thing to
00:47:30.896 --> 00:47:32.436
multifamily going right now
00:47:32.496 --> 00:47:33.358
that we've ever had.
00:47:34.239 --> 00:47:36.480
We've explored multifamily, you know,
00:47:36.500 --> 00:47:38.121
attached townhomes in the past.
00:47:38.842 --> 00:47:41.503
Typically, we excel in that single family.
00:47:41.563 --> 00:47:43.025
So even if it's the size of
00:47:43.126 --> 00:47:45.807
a condo or a townhome or an apartment,
00:47:47.547 --> 00:47:48.528
Our business has always been
00:47:48.568 --> 00:47:49.208
single family.
00:47:49.228 --> 00:47:50.851
That's what we excel at,
00:47:51.090 --> 00:47:52.592
even though it costs a little bit more.
00:47:53.713 --> 00:47:54.132
Typically,
00:47:54.172 --> 00:47:55.414
that's what the cities around
00:47:55.474 --> 00:47:56.534
our areas or the cities
00:47:56.554 --> 00:47:59.458
that we work in would
00:47:59.498 --> 00:48:02.981
likely approve rather than multifamily.
00:48:03.260 --> 00:48:05.222
And this Northeast Tarrant County region,
00:48:06.463 --> 00:48:08.045
and I believe as it fills out,
00:48:08.105 --> 00:48:11.286
there will be an acceptance of that.
00:48:12.239 --> 00:48:14.340
But in these areas that
00:48:14.380 --> 00:48:15.159
we're talking about,
00:48:15.219 --> 00:48:15.980
there's not really an
00:48:16.039 --> 00:48:17.260
acceptance of that later.
00:48:17.380 --> 00:48:19.001
And getting the message
00:48:19.041 --> 00:48:21.422
across that density and
00:48:21.862 --> 00:48:24.061
small homes or smaller lots
00:48:24.202 --> 00:48:26.963
doesn't equate to quality.
00:48:27.322 --> 00:48:30.264
And I think our cities have done,
00:48:30.284 --> 00:48:32.605
around this area, have done a good job
00:48:34.670 --> 00:48:36.411
you know, regulating that.
00:48:36.431 --> 00:48:38.092
Well, cause those,
00:48:38.172 --> 00:48:39.393
those smaller units you're building,
00:48:39.432 --> 00:48:41.414
they have bomb ass interiors.
00:48:41.454 --> 00:48:42.213
I mean, he doesn't,
00:48:42.233 --> 00:48:43.675
they don't change the
00:48:43.695 --> 00:48:44.916
quality regardless of the
00:48:44.936 --> 00:48:45.615
size of the house.
00:48:45.996 --> 00:48:47.197
That's the one thing I can tell you.
00:48:48.077 --> 00:48:50.498
And you know, like the townhomes he built.
00:48:51.239 --> 00:48:52.880
So here's something interesting.
00:48:54.101 --> 00:48:54.461
They,
00:48:54.681 --> 00:48:56.182
was it four years ago when you did
00:48:56.222 --> 00:48:58.684
the 40 house or the 40 acres?
00:48:58.985 --> 00:48:59.485
That was,
00:49:00.045 --> 00:49:00.985
we finished the last one about a
00:49:01.025 --> 00:49:01.385
year ago.
00:49:01.445 --> 00:49:03.407
The 44 homes in Shadybrook?
00:49:03.447 --> 00:49:04.128
Yeah, Shadybrook.
00:49:04.168 --> 00:49:04.688
That neighborhood?
00:49:04.728 --> 00:49:04.967
Yeah.
00:49:05.068 --> 00:49:06.608
So a couple of years ago,
00:49:06.628 --> 00:49:08.791
they decided to kind of go
00:49:09.411 --> 00:49:10.672
right instead of left or go
00:49:10.692 --> 00:49:11.452
the different direction.
00:49:12.012 --> 00:49:13.012
And they built 44 homes.
00:49:14.893 --> 00:49:17.695
Uh, very limited options as far as the, uh,
00:49:17.896 --> 00:49:19.458
the elevations go,
00:49:20.197 --> 00:49:21.739
but two single stories and two,
00:49:21.780 --> 00:49:22.400
two stories.
00:49:22.440 --> 00:49:22.621
Yeah.
00:49:23.181 --> 00:49:24.262
And it was all the same
00:49:24.302 --> 00:49:25.523
material and where it was a
00:49:25.563 --> 00:49:26.403
home run for him.
00:49:26.423 --> 00:49:28.045
It's all the same material.
00:49:28.425 --> 00:49:30.047
So that means from each house to the other,
00:49:30.427 --> 00:49:31.188
you're not having to do a
00:49:31.208 --> 00:49:32.349
bunch of change orders or
00:49:32.389 --> 00:49:34.351
having to go and find this stone or this,
00:49:34.612 --> 00:49:35.452
there was actually no brick
00:49:35.552 --> 00:49:37.014
or stone on any of those houses.
00:49:37.074 --> 00:49:37.195
Right.
00:49:37.375 --> 00:49:40.655
It increased the workflow from,
00:49:40.795 --> 00:49:42.956
and my Mason's one of my good friends,
00:49:43.478 --> 00:49:44.757
but we were able to build
00:49:44.777 --> 00:49:45.778
the houses faster.
00:49:45.878 --> 00:49:46.358
And also,
00:49:46.398 --> 00:49:47.659
if you remember what was four and
00:49:47.679 --> 00:49:49.119
five years ago, that was COVID,
00:49:49.219 --> 00:49:51.061
supply chain shortages,
00:49:51.561 --> 00:49:53.161
building material shortages.
00:49:53.681 --> 00:49:54.762
So during that window,
00:49:54.822 --> 00:49:56.483
now I can't honestly say
00:49:56.563 --> 00:49:57.742
that we had COVID in mind
00:49:57.762 --> 00:49:58.824
when we were planning for that.
00:49:59.643 --> 00:50:01.903
But it did help when we had COVID hit.
00:50:01.943 --> 00:50:03.425
Then we had another one or
00:50:03.465 --> 00:50:04.724
two pocket communities
00:50:05.164 --> 00:50:06.764
during that time that we pivoted,
00:50:07.385 --> 00:50:09.846
limited our exterior materials,
00:50:09.985 --> 00:50:11.126
our interior materials,
00:50:11.726 --> 00:50:12.666
simplified it down.
00:50:13.485 --> 00:50:14.347
But really,
00:50:14.447 --> 00:50:16.867
we can do a townhome type
00:50:16.907 --> 00:50:19.206
product all the way up to Westlake,
00:50:19.266 --> 00:50:21.208
which is the nicest area,
00:50:21.768 --> 00:50:22.628
considered probably one of
00:50:22.648 --> 00:50:24.268
the nicest areas up here in
00:50:24.288 --> 00:50:26.588
the DFW Metroplex.
00:50:26.728 --> 00:50:27.309
That's where you were.
00:50:27.588 --> 00:50:28.068
And so we...
00:50:28.869 --> 00:50:30.610
We can do it all.
00:50:30.851 --> 00:50:31.971
And that's what our family's
00:50:32.030 --> 00:50:35.012
done for decades is if
00:50:35.052 --> 00:50:36.233
somebody's got X amount of
00:50:36.253 --> 00:50:39.376
budget and they need to be at $800,000,
00:50:39.376 --> 00:50:41.157
which I would say was
00:50:41.157 --> 00:50:42.478
$500,000 10 years ago, right?
00:50:42.659 --> 00:50:45.920
Or somebody that, hey,
00:50:46.740 --> 00:50:47.862
we want to build an 8,000
00:50:47.862 --> 00:50:49.103
square foot house on two
00:50:49.182 --> 00:50:50.384
acres or five acres.
00:50:50.923 --> 00:50:51.744
We can do both of those
00:50:51.804 --> 00:50:53.106
projects just as efficiently.
00:50:55.186 --> 00:50:56.608
8,000 square foot house on two acres.
00:50:56.628 --> 00:50:57.648
That's a big ass house, Jack.
00:50:58.737 --> 00:50:59.376
I guess that's probably
00:50:59.416 --> 00:51:00.318
normal about you guys.
00:51:00.577 --> 00:51:02.418
Like here in Wisconsin,
00:51:03.039 --> 00:51:03.978
rarely do you see houses
00:51:04.018 --> 00:51:05.119
that big down there.
00:51:05.278 --> 00:51:07.320
It's a completely different landscape,
00:51:08.000 --> 00:51:08.179
man.
00:51:08.300 --> 00:51:08.820
I know.
00:51:09.041 --> 00:51:09.900
Especially this area is a
00:51:09.960 --> 00:51:10.740
very affluent area.
00:51:10.760 --> 00:51:12.342
I mean, you got this whole, you know,
00:51:12.362 --> 00:51:12.862
Ross Perot Jr.
00:51:12.882 --> 00:51:14.101
I don't know if you remember Ross Perot.
00:51:14.121 --> 00:51:15.302
He ran for president way back when.
00:51:15.744 --> 00:51:16.005
Yeah, I know.
00:51:16.025 --> 00:51:17.367
He fucked up George Bush.
00:51:17.407 --> 00:51:17.847
No big deal.
00:51:18.148 --> 00:51:18.389
Yeah,
00:51:18.528 --> 00:51:21.994
so his son has continued his legacy
00:51:22.034 --> 00:51:23.056
and built this empire over
00:51:23.076 --> 00:51:23.597
here in the Northeast
00:51:23.617 --> 00:51:24.438
Tarrant County area.
00:51:25.059 --> 00:51:26.440
And a lot of that land is
00:51:26.460 --> 00:51:27.422
just being developed now.
00:51:27.442 --> 00:51:28.483
You couldn't recognize it if
00:51:28.523 --> 00:51:29.806
you were here 10 years ago.
00:51:29.826 --> 00:51:29.885
But
00:51:31.536 --> 00:51:32.277
brought the money he brought
00:51:32.297 --> 00:51:33.998
the economy and this area
00:51:34.780 --> 00:51:36.420
you know you it's a very I
00:51:36.460 --> 00:51:37.461
would say it's a very well
00:51:37.481 --> 00:51:38.583
you know andy this is what
00:51:38.623 --> 00:51:39.684
my business was built on
00:51:40.324 --> 00:51:41.505
you have middle class all
00:51:41.525 --> 00:51:42.525
the way up to upper class
00:51:42.626 --> 00:51:44.246
in the same five mile
00:51:44.306 --> 00:51:46.989
radius yeah I can go to a
00:51:47.088 --> 00:51:49.610
house that is 30 40 years
00:51:49.771 --> 00:51:51.552
old and then I go right
00:51:51.572 --> 00:51:52.974
next door to a brand new
00:51:53.434 --> 00:51:55.635
you know mcmansion yeah you
00:51:56.135 --> 00:51:57.878
have decent population
00:51:57.918 --> 00:52:00.119
density even with the fuck off houses
00:52:00.978 --> 00:52:01.440
Oh, exactly.
00:52:01.460 --> 00:52:02.360
And that's the thing is now
00:52:02.961 --> 00:52:03.483
I don't even know the
00:52:03.523 --> 00:52:04.523
population of the same area.
00:52:04.563 --> 00:52:07.027
It's probably shit, 550, 550,000.
00:52:07.208 --> 00:52:10.632
Um, and it's just growing every day,
00:52:11.213 --> 00:52:12.355
but you know,
00:52:13.516 --> 00:52:14.177
it's one of those things
00:52:14.217 --> 00:52:15.719
that the custom builders, um,
00:52:16.869 --> 00:52:18.369
they the most profitable for
00:52:18.449 --> 00:52:19.731
junk removal absolutely not
00:52:19.871 --> 00:52:21.092
because for the most part
00:52:21.192 --> 00:52:21.753
you're going to the
00:52:21.793 --> 00:52:23.994
landfill I would say 90 of
00:52:24.034 --> 00:52:24.974
your trips you're going to
00:52:24.994 --> 00:52:26.235
the landfill not really
00:52:26.275 --> 00:52:27.556
much you can recycle donate
00:52:27.617 --> 00:52:31.000
or or even reuse but uh you
00:52:31.039 --> 00:52:32.320
know it's a relationship
00:52:32.360 --> 00:52:33.282
that'll help you during the
00:52:33.322 --> 00:52:34.523
times there was times where
00:52:34.563 --> 00:52:37.125
he would call me hey man I
00:52:37.164 --> 00:52:38.306
know you're probably slow
00:52:38.865 --> 00:52:39.927
if you want you can go hit
00:52:39.967 --> 00:52:40.686
a couple houses
00:52:41.567 --> 00:52:43.831
And just bill me the $150 or whatever.
00:52:44.452 --> 00:52:45.373
Because he was looking out
00:52:45.413 --> 00:52:46.715
for us because he understood, hey,
00:52:46.876 --> 00:52:47.697
it's the season.
00:52:47.757 --> 00:52:48.458
It sucks for everyone.
00:52:49.340 --> 00:52:50.221
And then vice versa.
00:52:50.240 --> 00:52:52.485
So those relationships really matter.
00:52:54.244 --> 00:52:54.543
Andy,
00:52:54.704 --> 00:52:56.126
you said a company that didn't want
00:52:56.146 --> 00:52:56.385
to go.
00:52:57.007 --> 00:52:57.306
Oh, go ahead.
00:52:57.347 --> 00:52:57.807
Go ahead.
00:52:58.728 --> 00:52:59.489
Well, it's simple.
00:52:59.550 --> 00:53:00.851
But from a trash company, you know,
00:53:01.190 --> 00:53:01.972
the trash company that's
00:53:02.012 --> 00:53:03.112
currently doing our stuff,
00:53:03.233 --> 00:53:04.695
they've got a little logo on the side.
00:53:04.735 --> 00:53:07.077
But actually, after going to your website,
00:53:07.657 --> 00:53:10.320
I think that camo crew or, you know,
00:53:10.360 --> 00:53:10.922
at the time,
00:53:11.322 --> 00:53:14.085
the other camo trucks that Casey had, I,
00:53:14.344 --> 00:53:16.802
you know, some sort of –
00:53:16.802 --> 00:53:18.103
If you're doing the custom side,
00:53:18.123 --> 00:53:19.182
you go into a community and
00:53:19.222 --> 00:53:20.224
there's others, you know,
00:53:20.284 --> 00:53:21.664
whatever it may be, whether it's red,
00:53:21.744 --> 00:53:23.865
orange, green, purple, polka dot, camo,
00:53:24.606 --> 00:53:26.086
you know, that does help.
00:53:26.166 --> 00:53:28.807
And don't be scared as a trash person to,
00:53:28.927 --> 00:53:29.168
you know,
00:53:29.208 --> 00:53:30.469
have some of those business
00:53:30.509 --> 00:53:31.369
cards that you mentioned
00:53:31.889 --> 00:53:33.170
and go introduce yourself
00:53:33.250 --> 00:53:35.472
to what looks like the PM
00:53:35.512 --> 00:53:36.692
on the job site or the
00:53:36.952 --> 00:53:38.132
superintendent on the job
00:53:38.172 --> 00:53:39.733
site or sling back through
00:53:39.773 --> 00:53:40.554
that neighborhood if you
00:53:40.594 --> 00:53:41.875
didn't see him one time and
00:53:42.355 --> 00:53:43.795
give your guys that are
00:53:43.835 --> 00:53:45.356
doing that and incentivize them and say,
00:53:45.396 --> 00:53:45.536
hey,
00:53:46.317 --> 00:53:47.597
if this guy if this guy
00:53:47.677 --> 00:53:48.898
calls me and he said hey
00:53:49.259 --> 00:53:50.358
such and such with camo
00:53:50.398 --> 00:53:52.280
crew gave me your card you
00:53:52.320 --> 00:53:54.061
know give him a little spit
00:53:54.420 --> 00:53:56.061
you know extra 50 bucks or
00:53:56.061 --> 00:53:56.963
100 bucks or something like
00:53:57.003 --> 00:53:58.923
that I i think that that
00:53:58.963 --> 00:54:00.224
helps too and I know this
00:54:00.284 --> 00:54:01.364
is mainly focused on new
00:54:01.405 --> 00:54:03.045
construction but yeah I
00:54:03.065 --> 00:54:04.306
think you'll you'll get
00:54:04.346 --> 00:54:06.246
exposure to a lot of good
00:54:06.347 --> 00:54:08.489
people even if it's not the biggest uh
00:54:09.351 --> 00:54:10.972
biggest margins uh from the
00:54:11.012 --> 00:54:12.572
trash side but I think like
00:54:12.592 --> 00:54:14.172
basically sanity steady and
00:54:14.652 --> 00:54:16.193
you saw me every he didn't
00:54:16.233 --> 00:54:17.213
just see me on the streets
00:54:17.293 --> 00:54:18.514
he saw me on facebook he
00:54:18.554 --> 00:54:20.335
saw me at meetings chamber
00:54:20.375 --> 00:54:23.335
events he saw everything I
00:54:23.534 --> 00:54:25.235
was putting out there so
00:54:25.275 --> 00:54:26.916
where if he missed it then
00:54:27.096 --> 00:54:28.396
you know what someone else
00:54:28.436 --> 00:54:29.177
is going to see me because
00:54:29.217 --> 00:54:30.677
I was in all places at all times
00:54:31.336 --> 00:54:32.077
and that's the thing you
00:54:32.117 --> 00:54:32.697
have to do with your
00:54:32.717 --> 00:54:33.717
business I mean hell you
00:54:33.737 --> 00:54:34.679
have a slow day put your
00:54:34.699 --> 00:54:35.518
guys out on the street
00:54:35.699 --> 00:54:37.300
market you know bandit
00:54:37.340 --> 00:54:38.641
signs door hangers go to a
00:54:38.701 --> 00:54:40.802
chamber event whatever um
00:54:40.981 --> 00:54:41.822
that's one thing he even
00:54:42.402 --> 00:54:43.563
you know he told me he had
00:54:43.583 --> 00:54:44.423
to get better at this yeah
00:54:44.443 --> 00:54:45.905
I gotta be more I gotta get
00:54:45.945 --> 00:54:46.764
back into the communities
00:54:46.804 --> 00:54:48.045
better and he did I mean
00:54:48.065 --> 00:54:48.827
hell he was president of
00:54:48.847 --> 00:54:49.786
the village association for
00:54:49.806 --> 00:54:51.027
a while weren't you a year or two
00:54:52.222 --> 00:54:53.402
Fort Worth Builders Association.
00:54:53.422 --> 00:54:53.682
Yes.
00:54:54.382 --> 00:54:54.563
Yeah.
00:54:54.583 --> 00:54:55.463
And that's, that's a,
00:54:55.503 --> 00:54:56.965
so it's literally a club
00:54:57.304 --> 00:54:58.425
for freaking builders.
00:54:58.545 --> 00:55:00.047
And he was like, Hey, you should join.
00:55:00.206 --> 00:55:00.467
Yeah.
00:55:00.586 --> 00:55:01.708
As a, as a trash company,
00:55:01.728 --> 00:55:02.909
like exactly what Casey's saying,
00:55:02.929 --> 00:55:05.090
like some of these trade organizations,
00:55:05.150 --> 00:55:06.971
whether up, up North,
00:55:07.010 --> 00:55:09.472
there's a builders association or,
00:55:09.992 --> 00:55:11.414
and I would even call, you know,
00:55:11.434 --> 00:55:12.454
you may not have to join
00:55:12.534 --> 00:55:14.376
for whatever it costs and say, Hey,
00:55:15.335 --> 00:55:15.556
you know,
00:55:15.596 --> 00:55:17.137
we're in the suburbs of this area
00:55:17.396 --> 00:55:18.777
or a chamber of commerce,
00:55:18.896 --> 00:55:20.557
whatever areas you're trying to target,
00:55:21.177 --> 00:55:22.918
look at those civic or
00:55:22.958 --> 00:55:24.438
trade organizations that are there.
00:55:25.119 --> 00:55:26.239
I know if you have never had
00:55:26.320 --> 00:55:27.880
exposure to that, that's intimidating,
00:55:28.340 --> 00:55:30.362
but they're regular people just like us.
00:55:30.922 --> 00:55:32.021
All you gotta do is have
00:55:32.041 --> 00:55:33.422
that good attitude, go in there,
00:55:34.003 --> 00:55:34.682
and whether it's new
00:55:34.722 --> 00:55:36.643
construction or the
00:55:36.664 --> 00:55:37.664
gentleman that I ate lunch
00:55:37.704 --> 00:55:39.224
with that had a hot tub on
00:55:39.264 --> 00:55:40.405
his back patio and now he's
00:55:40.465 --> 00:55:41.425
elderly with his wife and
00:55:41.445 --> 00:55:42.407
they had the saws on into
00:55:42.427 --> 00:55:43.586
four pieces you know
00:55:44.128 --> 00:55:45.248
whatever it is you're gonna
00:55:45.268 --> 00:55:46.108
have exposure because
00:55:46.128 --> 00:55:48.108
y'all's business really the
00:55:48.188 --> 00:55:49.210
the trash business is for
00:55:49.269 --> 00:55:50.469
everybody right new
00:55:50.510 --> 00:55:53.251
construction remodels um mr
00:55:53.271 --> 00:55:54.391
and mrs homeowner that's
00:55:54.411 --> 00:55:55.393
lived in their house for 30
00:55:55.393 --> 00:55:56.233
years it doesn't matter
00:55:57.637 --> 00:55:58.376
Yeah, no, absolutely.
00:55:58.438 --> 00:55:59.637
And that's a good thing for
00:55:59.717 --> 00:56:00.818
us to remember what you said.
00:56:00.838 --> 00:56:01.940
Actually, I'll use that.
00:56:02.199 --> 00:56:02.940
We'll go around the horn
00:56:02.960 --> 00:56:03.820
here with top takeaways.
00:56:03.860 --> 00:56:07.903
I'll start with mine is what you just said,
00:56:07.983 --> 00:56:08.164
right?
00:56:08.184 --> 00:56:09.164
When it comes to other
00:56:09.204 --> 00:56:10.045
business owners and your
00:56:10.085 --> 00:56:10.925
clients and your customers,
00:56:11.226 --> 00:56:12.487
they're all people, right?
00:56:12.527 --> 00:56:13.487
We may hold junk for a
00:56:13.527 --> 00:56:15.208
living and that's something
00:56:15.228 --> 00:56:16.228
that when you're proud of,
00:56:16.268 --> 00:56:17.230
you can walk into those
00:56:17.289 --> 00:56:18.731
civic organizations, chambers.
00:56:19.351 --> 00:56:20.132
I've been part of Builders
00:56:20.152 --> 00:56:21.592
Association for years, right?
00:56:21.672 --> 00:56:22.373
When I walk in,
00:56:22.414 --> 00:56:22.954
I'm normally one of the
00:56:22.974 --> 00:56:23.954
only junk removal companies.
00:56:24.394 --> 00:56:25.976
I'm the go-to because I'm the only option.
00:56:26.335 --> 00:56:27.157
And I walk in proud.
00:56:27.697 --> 00:56:28.777
I wear my camo pants.
00:56:30.117 --> 00:56:30.398
You know,
00:56:30.958 --> 00:56:32.800
I make things happen because I
00:56:32.880 --> 00:56:34.659
choose to make things happen.
00:56:34.679 --> 00:56:35.621
And it's a choice, right?
00:56:35.880 --> 00:56:36.380
And you got to check
00:56:36.420 --> 00:56:37.181
yourself at the door and
00:56:37.222 --> 00:56:38.242
make sure you got your shit right.
00:56:38.282 --> 00:56:38.943
And, you know,
00:56:39.702 --> 00:56:40.722
and you're proud of who you
00:56:40.802 --> 00:56:41.804
are and what confidence you have.
00:56:41.844 --> 00:56:43.324
And then you'll swing through the pitch.
00:56:44.005 --> 00:56:44.724
Let's go to you, Casey,
00:56:44.744 --> 00:56:45.885
and then we'll finish with you, Easton.
00:56:45.945 --> 00:56:47.246
What's your top takeaway today here,
00:56:47.286 --> 00:56:47.567
Casey?
00:56:48.782 --> 00:56:49.943
Top takeaways, you know,
00:56:50.804 --> 00:56:51.885
it's kind of a two part thing.
00:56:51.945 --> 00:56:53.106
The first part is don't be
00:56:53.306 --> 00:56:55.989
intimidated by your tactics of marketing.
00:56:56.548 --> 00:56:57.789
You know, be a little creative,
00:56:57.829 --> 00:56:59.130
be a little risky.
00:56:59.210 --> 00:56:59.451
I mean,
00:56:59.471 --> 00:57:01.753
I literally put a sign on a mound
00:57:01.793 --> 00:57:03.793
of trash and when I would
00:57:03.835 --> 00:57:04.655
go by there and it was gone,
00:57:04.675 --> 00:57:05.195
I'd replace it.
00:57:05.916 --> 00:57:07.217
So I knew it was getting taken down,
00:57:07.237 --> 00:57:08.358
but I still did it because
00:57:08.697 --> 00:57:09.458
worst case scenario,
00:57:09.498 --> 00:57:10.498
if he doesn't call me and I
00:57:10.539 --> 00:57:13.860
burn $4 every so often.
00:57:14.460 --> 00:57:15.681
But best case scenario,
00:57:15.702 --> 00:57:16.481
you get a customer that
00:57:16.581 --> 00:57:17.623
uses you year over year.
00:57:19.003 --> 00:57:19.824
And then my other takeaway
00:57:19.943 --> 00:57:21.025
is relationships, man.
00:57:22.126 --> 00:57:24.086
I don't have numbers in front of me,
00:57:24.126 --> 00:57:25.306
but I guarantee if I went
00:57:25.327 --> 00:57:26.188
through all my numbers,
00:57:26.807 --> 00:57:29.190
I could tell you so many
00:57:29.250 --> 00:57:30.269
relationships that were
00:57:30.550 --> 00:57:32.492
stemmed from just this one.
00:57:33.342 --> 00:57:34.503
who he referred over one of
00:57:34.563 --> 00:57:35.623
his clients just moved into
00:57:35.664 --> 00:57:37.686
a house that he built and
00:57:37.706 --> 00:57:38.706
they have shit in their
00:57:38.746 --> 00:57:39.447
other house that they're
00:57:39.467 --> 00:57:40.289
trying to get out of.
00:57:41.489 --> 00:57:42.690
It's all the same kind of
00:57:42.751 --> 00:57:43.793
people if you think about it.
00:57:44.112 --> 00:57:45.414
And if you're good at what you do,
00:57:46.155 --> 00:57:46.896
then they're going to keep
00:57:46.936 --> 00:57:47.817
referring you to other
00:57:47.856 --> 00:57:49.177
people because they want you to succeed.
00:57:49.418 --> 00:57:50.498
People don't understand this.
00:57:51.360 --> 00:57:53.222
genuinely business owners
00:57:53.282 --> 00:57:54.242
want other business owners
00:57:54.282 --> 00:57:55.885
to succeed they may not
00:57:55.985 --> 00:57:56.905
always be able to help you
00:57:56.945 --> 00:57:57.947
succeed personally but they
00:57:57.987 --> 00:57:59.748
want to see you succeed so
00:57:59.789 --> 00:58:00.909
just put yourself out there
00:58:00.949 --> 00:58:01.771
make those relationships
00:58:01.791 --> 00:58:02.431
that's that's one of my
00:58:02.451 --> 00:58:03.952
biggest takeaways well not
00:58:04.012 --> 00:58:05.034
only do they want they need
00:58:05.054 --> 00:58:06.615
you to succeed right they
00:58:06.655 --> 00:58:07.597
need to have a reliable
00:58:07.697 --> 00:58:08.237
company that's going to
00:58:08.257 --> 00:58:08.918
clean out the buildings
00:58:08.938 --> 00:58:10.018
they need a reliable
00:58:10.059 --> 00:58:10.840
company they can refer to
00:58:10.860 --> 00:58:12.280
other people right when one
00:58:12.300 --> 00:58:13.782
business fails right a lot
00:58:13.822 --> 00:58:14.463
of businesses fail
00:58:15.992 --> 00:58:16.233
Eason,
00:58:16.253 --> 00:58:17.835
what's your top takeaway from
00:58:17.855 --> 00:58:18.434
today's show?
00:58:19.315 --> 00:58:21.597
My top takeaway is pretty simple,
00:58:21.677 --> 00:58:22.637
and it's what I mentioned
00:58:22.717 --> 00:58:23.498
earlier in the show.
00:58:24.199 --> 00:58:24.478
You know,
00:58:24.559 --> 00:58:25.960
Casey and I's relationship was
00:58:25.980 --> 00:58:27.001
spawned off that sign in
00:58:27.041 --> 00:58:28.702
that mountain of trash, right?
00:58:29.342 --> 00:58:31.784
But meeting you for the first time, Andy,
00:58:32.204 --> 00:58:32.784
and, you know,
00:58:32.885 --> 00:58:34.947
seeing kind of how you and Casey interact,
00:58:35.646 --> 00:58:38.028
just as simple as I can say,
00:58:38.748 --> 00:58:40.090
whatever trash company you are,
00:58:40.289 --> 00:58:42.612
whatever your expertise is,
00:58:42.692 --> 00:58:43.572
or if it's everything,
00:58:45.353 --> 00:58:46.313
Walk up with a smile.
00:58:46.434 --> 00:58:48.494
And if that's not you, if that's not you,
00:58:48.534 --> 00:58:49.996
if that's your wife, your spouse,
00:58:50.717 --> 00:58:51.197
a worker,
00:58:51.277 --> 00:58:51.976
you don't need to go out and
00:58:51.996 --> 00:58:53.057
hire a salesperson.
00:58:53.699 --> 00:58:55.440
But make that extra effort.
00:58:55.679 --> 00:58:56.619
And that extra effort is
00:58:56.740 --> 00:58:58.041
just purely being kind.
00:58:58.081 --> 00:58:59.222
I'm not trying to be cheesy.
00:58:59.862 --> 00:59:00.623
Just say, hey,
00:59:00.762 --> 00:59:01.844
even if you have a lost
00:59:01.923 --> 00:59:04.485
leader or two of a job, give me a shot.
00:59:05.106 --> 00:59:06.447
i will clean this house at
00:59:06.507 --> 00:59:08.527
our cost or my guys cost x
00:59:08.547 --> 00:59:09.447
amount an hour and be
00:59:09.547 --> 00:59:10.449
honest with these people
00:59:10.509 --> 00:59:11.869
and be kind and get your
00:59:11.889 --> 00:59:13.010
foot in the door that's on
00:59:13.030 --> 00:59:13.871
the new construction
00:59:14.010 --> 00:59:14.630
obviously I don't have a
00:59:14.690 --> 00:59:15.931
lot of great tactics for
00:59:16.472 --> 00:59:17.472
the other aspects of
00:59:17.492 --> 00:59:18.393
y'all's business but on new
00:59:18.432 --> 00:59:20.094
construction you would be
00:59:20.233 --> 00:59:21.494
shocked I think you would get
00:59:22.860 --> 00:59:23.181
a much,
00:59:23.280 --> 00:59:25.242
much higher than a 50% success rate
00:59:25.282 --> 00:59:27.304
if you just went with a good attitude,
00:59:27.864 --> 00:59:30.065
that MBA, that mop bucket attitude,
00:59:30.766 --> 00:59:33.726
and were willing to just say, hey,
00:59:34.447 --> 00:59:35.367
I would love to get my foot
00:59:35.387 --> 00:59:36.648
in the door with your new
00:59:36.688 --> 00:59:38.110
construction business and
00:59:38.469 --> 00:59:39.230
just give me a shot.
00:59:39.690 --> 00:59:40.550
And it all comes down to
00:59:40.590 --> 00:59:43.371
that attitude and the communication,
00:59:43.411 --> 00:59:44.932
which I know communication's hard,
00:59:44.992 --> 00:59:46.574
but that's it.
00:59:46.793 --> 00:59:48.715
It's really not that complicated.
00:59:48.775 --> 00:59:51.237
And that's trash, building, development,
00:59:51.297 --> 00:59:51.677
anything.
00:59:52.217 --> 00:59:53.858
retail, it doesn't matter.
00:59:53.898 --> 00:59:55.101
The attitude is everything.
00:59:55.860 --> 00:59:57.362
Well, one of the things I brought up,
00:59:58.644 --> 00:59:59.726
I was teaching a class a
00:59:59.746 --> 01:00:01.126
couple weeks back at
01:00:01.166 --> 01:00:03.009
Carroll University here in Milwaukee,
01:00:03.710 --> 01:00:04.731
and I came up with the
01:00:04.791 --> 01:00:06.432
equation for what is entrepreneurship.
01:00:06.873 --> 01:00:08.576
Entrepreneurship is what are
01:00:08.596 --> 01:00:09.577
you willing to do for free
01:00:09.597 --> 01:00:10.938
that someone's willing to pay you for?
01:00:11.539 --> 01:00:12.059
And when you're first
01:00:12.079 --> 01:00:12.818
starting off in business,
01:00:12.838 --> 01:00:13.739
you hit the nail on the head, right?
01:00:14.380 --> 01:00:15.559
Go over to that contractor and say,
01:00:15.579 --> 01:00:17.300
I'm willing to do this at
01:00:17.360 --> 01:00:19.721
no cost or at cost to show
01:00:19.760 --> 01:00:20.722
you what we're capable of.
01:00:21.222 --> 01:00:22.242
Worst case, he says, no,
01:00:22.262 --> 01:00:23.762
when you're out the hour, two hours,
01:00:23.802 --> 01:00:25.682
whatever time, a little bit of disposal.
01:00:26.003 --> 01:00:27.003
Best case is you make a
01:00:27.202 --> 01:00:27.922
relationship for life.
01:00:28.204 --> 01:00:28.764
Like Casey said,
01:00:28.784 --> 01:00:30.023
a couple of $4 investments
01:00:30.063 --> 01:00:31.905
on a trash pile led to
01:00:31.905 --> 01:00:34.324
$70,000 in annual reoccurring revenue.
01:00:34.344 --> 01:00:34.885
And that's the key.
01:00:35.324 --> 01:00:36.065
As business owners,
01:00:36.146 --> 01:00:37.346
it's our opportunity to go
01:00:37.405 --> 01:00:38.505
out there and take the risks.
01:00:39.527 --> 01:00:40.007
That's when...
01:00:42.063 --> 01:00:43.324
that's the opportunity we have, right?
01:00:43.603 --> 01:00:44.643
And going to those risks
01:00:44.744 --> 01:00:45.704
with the confidence that
01:00:45.724 --> 01:00:46.764
you're going to be successful.
01:00:47.065 --> 01:00:48.744
So whether that's placing a yard sign or,
01:00:49.306 --> 01:00:49.565
you know,
01:00:49.606 --> 01:00:50.666
walking in and being willing to
01:00:50.706 --> 01:00:52.106
do something at cost or for
01:00:52.166 --> 01:00:53.067
free or walking into a
01:00:53.086 --> 01:00:54.706
networking event and saying, I got this,
01:00:55.206 --> 01:00:55.387
right?
01:00:55.427 --> 01:00:56.387
And having that attitude,
01:00:56.487 --> 01:00:57.467
that's what's going to separate.
01:00:57.507 --> 01:00:58.527
When you have confidence,
01:00:58.788 --> 01:01:00.028
confidence is contagious.
01:01:00.509 --> 01:01:02.690
So this episode and all of these episodes,
01:01:02.710 --> 01:01:03.472
this is our weekly
01:01:03.512 --> 01:01:04.833
opportunity to get the
01:01:04.913 --> 01:01:06.233
knowledge and education so
01:01:06.293 --> 01:01:07.735
that we improve our skill
01:01:07.775 --> 01:01:09.577
set so we are ready to take
01:01:09.657 --> 01:01:11.159
on the challenges and which
01:01:11.179 --> 01:01:12.179
will ultimately give us the
01:01:12.320 --> 01:01:13.400
flow in life and in
01:01:13.481 --> 01:01:14.601
business that we're looking for.
01:01:15.382 --> 01:01:16.043
We'll wrap up.
01:01:16.083 --> 01:01:17.264
Casey, Easton,
01:01:17.304 --> 01:01:19.025
any last final words for our listeners?
01:01:20.947 --> 01:01:22.126
Go out there and make some money.
01:01:22.947 --> 01:01:24.427
Make some money.
01:01:24.568 --> 01:01:26.309
Numbers matter.
01:01:26.349 --> 01:01:26.929
I'm Andy Wines.
01:01:26.949 --> 01:01:28.030
He's Casey Bubba Lawrence.
01:01:28.070 --> 01:01:29.269
And thank you to our guest Easton.
01:01:29.530 --> 01:01:30.190
This has been another
01:01:30.251 --> 01:01:31.231
amazing week here in the
01:01:31.251 --> 01:01:32.931
Trash Talk Business Podcast.
01:01:33.371 --> 01:01:34.532
We will see you next week.
01:01:38.574 --> 01:01:39.313
Thanks for listening.
01:01:39.773 --> 01:01:41.315
Tap subscribe or follow to
01:01:41.355 --> 01:01:42.434
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01:01:42.755 --> 01:01:44.215
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01:01:44.376 --> 01:01:45.195
be sure to leave us a
01:01:45.235 --> 01:01:46.896
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